Name

Snaptrip Group

Legal name

Snaptrip Group Limited

Website

https://snaptripgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Travel Accommodation Marketplace

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)

akta.pro secondary industry

Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Online accommodation marketplace
• Holiday rental bookings
• Cottage vacation platform
• Hotel booking websites
• Staycation travel marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Property listing fees: Snaptrip Group charges property owners a low-cost listing fee rather than a commission or booking fee. Property owners list on Independent Cottages and other group sites for a listing fee, enabling them to receive enquiries and bookings at low cost.
2. Affiliate program commissions: The group operates affiliate programs through Awin, paying partners up to 5.2% commission on Snaptrip bookings and 4% on LateRooms.com bookings for every booking sent to the platforms.
3. Hotel bookings through LateRooms: LateRooms connects hotels with customers, with hotels needing to integrate via Booking.com. Revenue generated from hotel bookings through the LateRooms platform.
4. Booking value generated for partners: Snaptrip Group generates over £60m in booking value for partners each year, suggesting commission or transaction-based revenue from bookings facilitated through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Snaptrip Group operates a portfolio of over 18 online accommodation marketplace websites dedicated to UK cottages, lodges, hotels and villa holidays. The group aggregates more than 150,000 properties from 40+ property manager partners across niche consumer brands (Snaptrip, LateRooms, The Hotel Guru, Dog Friendly Cottages, Last Minute Cottages, Big Cottages, Independent Cottages, My Boutique Hotel, etc.) and earns revenue through booking commissions, hotel commissions, and low-cost property listing fees.

Product overview

Snaptrip Group is a portfolio company operating over 18 online accommodation marketplace brands in the UK travel sector. The core platform consists of flagship brands Snaptrip (60,000+ cottage/lodge/apartment properties) and LateRooms (hotel bookings), complemented by specialized sub-brands addressing specific niches: pet-friendly accommodations (Dog Friendly Cottages, Dog Friendly Retreats, Dog Friendly Hotels), last-minute deals (Last Minute Cottages), group travel (Big Cottages), luxury segments (My Luxury Hotel, My Boutique Hotel, Luxury Cottages), and regional/destination-specific offerings (Cottages Cornwall, Hotels London). The group also acquired The Hotel Guru for curated international hotel reviews and Independent Cottages for fee-free owner listings. With 20+ million annual visitors and 150,000+ properties through 40+ partner integrations including Booking.com, Expedia, and Hotelbeds, the platform serves customers seeking cottage holidays, hotel stays, villa rentals, and unique accommodations across the UK and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Snaptrip: Holiday cottage, lodge and apartment marketplace with 60,000+ UK properties
• LateRooms
• The Hotel Guru
• Last Minute Cottages
• Dog Friendly Cottages
• Big Cottages
• My Boutique Hotel
• My Luxury Hotel
• Independent Cottages
• Hot Tub Hideaways
• Simply Sea Views
• Dog Friendly Retreats
• Villa Holidays
• Lodges With Hot Tubs
• Lodge Holidays
• HolidayParks.com
• Luxury Cottages
• Remote Cottages
• Coastal Stays
• Cottage Weekend
• Romantic Cottages
• Unique Holidays
• Dog Friendly Hotels
• CottageHolidays.com
• Cottages Cornwall
• Hotels London

Products and services

• Snaptrip Flagship holiday rental marketplace offering over 60,000 UK holiday cottages, lodges, and apartments with last-minute deal pricing, targeted at UK holidaymakers seeking self-catering stays.
• LateRooms Hotel accommodation platform offering last-minute and advance hotel deals from luxury to affordable rentals, targeted at consumers booking same-day or up-to-a-year-ahead stays.
• The Hotel Guru International hotel review platform providing curated reviews and booking for boutique and luxury hotels worldwide, targeted at consumers seeking expert-reviewed international hotel stays.
• Dog Friendly Cottages

Quantifiable outcome

• Over 20 million visitors annually to group websites
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AwincoreChannel Partner/ Reseller/ DistributorAwin is the affiliate network partner for Snaptrip Group's affiliate marketing program. Partners can join the Snaptrip affiliate program on Awin earning up to 5.2% commission or the LateRooms affiliate program earning up to 4% commission on bookings.
• Booking.comcoreTechnology or IntegrationHotels seeking to list on LateRooms.com must integrate with Booking.com. The partnership provides hotel inventory access and booking connectivity for Snaptrip Group's hotel brands.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Airbnb: Global leader in vacation rentals and short-term stays. Airbnb competes head-to-head with Snaptrip in UK cottage, lodge and unique-stay categories and dwarfs Snaptrip on scale, brand demand, and supply breadth.
• Booking.com: Global OTA that powers much of Snaptrip Group's hotel inventory through its connectivity integration with LateRooms. Operates competing accommodation brands (including vacation rental aggregator) and dwarfs Snaptrip in traffic and supply.
• Vrbo (Expedia Group): Major vacation rental platform where Snaptrip's CTO Dan Harrison was an early employee. Vrbo competes directly with Snaptrip's cottage and self-catering brands in the UK and European markets.
• Tripadvisor: Global travel review and booking platform where Snaptrip CCO Joanna Davis previously led Global Account Management. Competes for UK staycation demand and hotel bookings, and serves as both a traffic source and competitor.

Direct peers

• Sykes Holiday Cottages: UK-focused holiday cottage letting agency with thousands of properties. Operates in the same UK self-catering market as Snaptrip's flagship brand and is one of the closest direct competitors for cottage inventory and SEO traffic.
• Cottages.com: UK holiday cottage marketplace offering thousands of self-catering properties nationwide. Directly comparable to Snaptrip, Last Minute Cottages, and the cottage sub-brands in target audience, inventory type, and pricing model.
• Holidaycottages.co.uk: Specialist UK holiday cottage letting platform. Directly comparable to Snaptrip's cottage brands in offering type (self-catering cottages), target market (UK family and group travellers), and distribution model.
• Secret Escapes: UK-based members-only travel deals platform that previously owned LateRooms before selling it to Snaptrip in 2019. Operates in the same UK luxury and discount accommodation space Snaptrip targets via My Luxury Hotel and My Boutique Hotel.

Others

• Wanderful (formerly Tripping.com): Aggregator of vacation rental inventory from multiple booking sites. Conceptually analogous to Snaptrip Group's multi-brand aggregator strategy of pooling inventory across partner property managers.

Regional players

• Hostelworld: Online booking platform for hostels and budget accommodation, primarily in Europe. Comparable to Snaptrip as a niche-specialist online travel booking marketplace, though focused on hostels rather than cottages and hotels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snaptrip Group