Expatica
Expatica is an online content platform serving expatriates across 25+ country-specific editions with editorial guides and interactive relocation tools, monetized via advertising and a €299/country/year business directory, now owned by fintech Wise following a June 2026 acquisition.
- Company typePrivate
- Founded2000
- HeadquartersHaarlem, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Expatica does
Expatica Communications BV, founded in 2000 and headquartered in Haarlem, Netherlands, operates an English-language online content platform serving expatriates and migrants across 25+ country-specific editions. Its core product is an editorial site covering relocation, housing, finance, lifestyle, healthcare, and immigration, augmented by interactive tools including a personalized relocator checklist generator, Eurozone mortgage rates comparison, international grade-to-GPA converters, and a Luxembourg income tax calculator. The platform attracts 7M+ annual visits, with the largest audiences in France, Germany, Portugal, and Spain.
Expatica monetizes primarily through two channels: (1) display and sponsored content advertising on its high-traffic editorial pages, and (2) a Business Directory sold as annual country-level subscriptions at €299/country/year to service providers (financial advisors, mortgage brokers, immigration lawyers, real estate agencies, schools, healthcare providers) targeting expat customers. A third-party-powered dating sub-brand and homepage sponsorships (e.g., Cigna Global Health Insurance) provide additional revenue lines.
In June 2026, Wise plc — a UK-based publicly-traded cross-border payments fintech serving approximately 19 million customers — acquired Expatica for an undisclosed sum. The strategic rationale is to engage prospective customers earlier in the relocation journey before they select a bank or money transfer service. The deal positions Expatica as Wise's owned top-of-funnel marketing and content channel, with stated plans to expand content, markets, and language coverage. The company operates with 11-50 employees and is now wholly owned by Wise.
Expatica firmographics
Firmographics- Name
- Expatica
- Legal name
- Expatica Communications BV
- Website
- https://expatica.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Expatica is an online content platform serving expatriates across 25+ country-specific editions with editorial guides and interactive relocation tools, monetized via advertising and a €299/country/year business directory, now owned by fintech Wise following a June 2026 acquisition.
- Ownership category
- akta.pro rank
Expatica industry classification
Industry- Product category
- Online Expat Information and Media
- akta.pro primary industry
- Diaspora & Expatriate Engagement (BPAIAIAI)
- akta.pro secondary industries
- International Relocation Management (End-to-End) (HSAKACAE), International/Expatriate Individual Health Insurance (FSAIAEAH)
Keywords
Where Expatica is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Expatica business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Business Directory Listings: Expatica operates a business directory for service providers targeting expats. Businesses can add listings at €299 per country per year to reach expats seeking local services. Featured/advertised listings are also available as a premium option.
- Advertising: The platform monetizes its large audience through display advertising and sponsored content. The cookie policy and advertising cookies indicate a digital advertising revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Directory Listing — €299 per country per year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Expatica product offering
Product offeringCore offering
Expatica is an online media platform that publishes English-language practical guidance for expatriates relocating to or living in 25+ countries across topics including relocation, housing, finance, healthcare, immigration, and lifestyle. The company operates 25+ country-specific editorial sites, a suite of interactive planning tools (relocation checklists, mortgage rate comparisons, grade-to-GPA converters, salary tax calculators), and a paid business directory where expat-focused service providers purchase country-specific listings and featured placements.
Product overview
Expatica is a content platform and online resource for expatriates, offering practical guidance across relocation, housing, finance, lifestyle, healthcare, and immigration topics. The platform operates as a multi-product suite including an editorial content site, a business directory for expat services, and several interactive tools (relocator, mortgage comparison, grade conversion, tax calculators). The core platform provides editorial content across country-specific sites, while the Expatica Directory enables businesses to reach expat audiences through paid listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Expatica Online Content Platform Expatica's main online media platform publishing English-language editorial content across 25+ country-specific editions for expatriates relocating to or living abroad. Topics cover relocation, housing, finance, lifestyle, healthcare, and immigration, with the largest audiences in France, Germany, Portugal, and Spain.
- Expatica Business Directory A paid business directory that enables service providers (financial advisors, mortgage brokers, insurers, real estate agencies, immigration lawyers, moving companies, schools, healthcare providers) to reach expat audiences. Standard listings are sold at €299 per country per year with optional featured/premium upgrades; organized into Education, Finance, Healthcare, Housing, Lifestyle, Living, and Moving categories.
- Interactive Relocator Tool Standalone interactive tool that generates a personalized relocation checklist based on destination country, household members, and items being brought, helping expats plan their move with tailored stage-by-stage guidance.
- Mortgage Rates Comparison Tool Standalone tool that compares current mortgage rates across major Eurozone markets (Portugal, Spain, Germany, Netherlands, Belgium, France, Austria, Italy, Luxembourg) and provides country-specific guides covering LTV rules, Euribor context, buying costs, and expat mortgage calculators.
- Grade Conversion Calculator Standalone suite of grade conversion calculators that translate international academic records (UK, Canada, Germany, Italy, Spain, Portugal, South Africa) into the US 4.0 GPA scale for university applications, credential evaluations, and job seekers.
- Luxembourg Income Tax Calculator Standalone salary tax calculator for Luxembourg that provides income tax estimates, social contribution breakdowns, and take-home pay calculations based on 2026 official government data.
- Expatica Dating Sub-brand dating service for expatriates, powered by third-party provider Dating Factory (Tyche Technologies AG, Switzerland), enabling expats to connect with others in their region.
Quantifiable outcome
- 7+ million visits in 2025
- +2 more outcomes
Companies that use Expatica
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Expatica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Expatica partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Expatica competitors and assessment
Company assessmentDirect peers
- The Local: English-language news and information platform for expats across major European countries. Closely overlaps Expatica's editorial model, country-specific coverage, and reliance on advertising plus subscription revenue.
- Expat Arrivals: Country-specific expat guides covering practical relocation, housing, education, and healthcare. Overlaps directly with Expatica's content depth and target reader.
- Angloinfo: Long-running information platform for English-speaking expatriates, with country-specific guides and a business directory. Highly comparable editorial and directory model to Expatica.
- Just Landed: Country-specific expat portal providing guides on housing, jobs, visas, and lifestyle. Overlaps with Expatica's content scope and target user, with a similar directory/advertising revenue model.
- EasyExpat: Expat portal offering country guides, forums, and a directory of services. Competes directly with Expatica for the same English-speaking expat audience and SMB service providers.
- InterNations: The largest global expat community and information platform, offering country guides, forums, and offline events. Directly competes with Expatica for English-speaking expats seeking practical relocation content and is the clearest direct benchmark on global reach and audience scale.
Emerging players
- Movehub: International relocation comparison platform with money transfer, remittance, and utility switching tools. Emerging competitor targeting the same expat financial services intent that Expatica monetizes through directory listings.
- Relocate.world: Digital marketplace for international relocation services including movers, schools, and immigration support. Adjacent to Expatica's directory offering and competes for the same B2B service provider budget.
Broad incumbents
- Wise: Now Expatica's parent company, Wise is a publicly traded cross-border payments fintech. The acquisition creates both a strategic synergy and a competitive risk: Wise's broader fintech resources vs. the potential editorial subordination of Expatica's expat content brand.
- Crown World Mobility: Established global relocation management company serving corporate and government clients. Represents the B2B corporate mobility channel that Expatica could move upmarket into, but operates at a different scale and price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Expatica social profiles
Digital presenceExpatica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expatica leadership team
Management profileNumber of profiles
Profiles1 record
Expatica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expatica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expatica
What does Expatica do?
Expatica is an online media platform that publishes English-language practical guidance for expatriates relocating to or living in 25+ countries across topics including relocation, housing, finance, healthcare, immigration, and lifestyle. The company operates 25+ country-specific editorial sites, a suite of interactive planning tools (relocation checklists, mortgage rate comparisons, grade-to-GPA converters, salary tax calculators), and a paid business directory where expat-focused service providers purchase country-specific listings and featured placements.
Is Expatica a public or private company?
Expatica is a private company. It is classified as corporate owned and is currently acquired.
When was Expatica founded?
Expatica was founded in 2000. It employs 11 to 50 people.
Where is Expatica based?
Expatica is headquartered in Haarlem, Netherlands, in the Europe region.
How does Expatica make money?
Two revenue lines are on record. Business Directory Listings are the primary driver. The others are advertising.
Who are Expatica's main competitors?
Direct peers on record are The Local, Expat Arrivals, Angloinfo, Just Landed, EasyExpat and InterNations. Emerging players are Movehub and Relocate.world. Broad incumbents are Wise and Crown World Mobility.
Does Expatica have an API?
No public API is recorded for Expatica.
What industry is Expatica in?
Expatica's product category is Online Expat Information and Media. Its primary akta.pro industry code is BPAIAIAI, Diaspora & Expatriate Engagement, with a secondary code of HSAKACAE, International Relocation Management (End-to-End).