Knowledge Shop

What Knowledge Shop does

Knowledge Shop Pty Ltd is a privately held Australian professional services and education company founded in 2000 and headquartered in Sydney, serving accounting practices, financial advisers, and SMSF professionals nationally. Its core offering is a monthly subscription membership (AU$490+GST per office, no lock-in contracts) that bundles a technical help desk (up to 15 practitioner queries per month), a maintained Workpaper Knowledge Bank, firm-level CPD tracking against regulatory requirements (Tax Agent, BAS Agent, SMSF Auditor, Financial Adviser), quarterly accredited professional development, monthly technical updates, and a white-label client newsletter.

The platform is delivered through an LMS portal at lms.knowledgeshop.com.au with SSO via Google, Microsoft, and Facebook. The product portfolio extends beyond the core membership into specialist offerings: the Financial Adviser Exam Preparation IQ course (three interactive on-demand modules), the SMSF Training Bundle (six webinars co-produced with Accurium Education, 9 accredited CPD hours), TaxBanter in-house and online tax training (acquired January 2020 as a sub-brand), 'How To' Tuesdays web series, Graduate Accountant IQ training, and CPD Unlimited (full content library access). Distribution is sales-led with website self-service, phone-based inside sales (1300 378 950), a dedicated Business Development Manager, and content marketing through a tax round-up blog and white papers. The company claims over 30,000 accountants trust it for CPD and operates with 11–50 employees.

Name

Knowledge Shop

Legal name

Knowledge Shop Pty Ltd

Website

https://knowledgeshop.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Knowledge Shop is an Australia-based subscription membership and professional development platform serving accounting practices, financial advisers, and SMSF professionals with technical help desk, workpaper resources, CPD tracking, and accredited training.

Ownership category

akta.pro rank

Product category

Professional Development and Compliance Training

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAALAJ

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Professional development services
• Continuing professional education
• Accounting practice support
• Compliance training solutions
• Tax training programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Accounting Membership Subscription: Monthly subscription at AU$490+GST per office covering technical help desk (up to 15 queries/month), workpaper knowledge bank, CPD tracking, quarterly accredited PD, client newsletter, technical updates, and discounts on webinars. No lock-in contracts.
2. SMSF Training Bundle: Bundle of 6 SMSF webinars for AU$550+GST, delivered in partnership with Accurium Education. Includes live webinar access plus 3 months on-demand access to recordings.
3. Individual Webinar Registrations: Individual webinar registrations at AU$160+GST per person, with team pricing of AU$480+GST for up to 10 participants from the same firm.
4. CPD Unlimited Program: CPD Portal upgrade providing access to entire content library. Mentioned as available for AU$0 at checkout for qualifying firms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Knowledge Shop provides a membership-based professional development and compliance support service for Australian accounting practices and financial advisers. The core offering is the AU$490+GST per office monthly Accounting Membership, which bundles a technical help desk (up to 15 queries per month), a workpaper knowledge bank, 4 hours of quarterly accredited CPD, monthly technical updates, white-label client newsletters, and team CPD management tools. Adjacent paid offerings include the Financial Adviser Exam Preparation IQ course, SMSF Training Bundle, TaxBanter online tax updates, on-demand webinar recordings, 'How To' Tuesdays series, CPD Unlimited library access, and a Graduate Accountant IQ Training program.

Product overview

Knowledge Shop is a professional development and compliance support platform for accounting practices and financial advisers. The core offering is the Accounting Membership ($490+GST/month per office) which bundles a technical help desk (up to 15 queries/month), workpaper knowledge bank, quarterly accredited CPD (Knowledge Shop PD), monthly technical updates, client newsletter content, and CPD management tools. Additional products include Financial Adviser Exam Preparation IQ (exam prep course with 3 interactive modules), SMSF Training Bundle (6 webinars with Accurium partnership), TaxBanter (in-house and online tax training), Webinar Recordings (on-demand), 'How To' Tuesdays (30-min technical web series), CPD Unlimited (content library), Graduate Accountant IQ Training, and a Free Account tier. The platform operates through an LMS portal with SSO options for Google, Microsoft, and Facebook.

Differentiator

Problem solved

Functional benefit

Brands

• TaxBanter: In-house tax training and online tax update services offered by Knowledge Shop
• Financial Adviser Exam Preparation IQ
• CPD Unlimited

Quantifiable outcome

• Up to 15 questions answered per month per firm on the help desk
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Accurium EducationcoreStrategic or Co-development PartnerAccurium Education is a key content partner for SMSF training. They co-present SMSF Hot Topics webinars with Knowledge Shop and provide the SMSF Training Bundle (6 webinars) for AU$550+GST. Presenters from Accurium include Mark Ellem (Head of Education), Anthony Cullen (Senior SMSF Trainer), Jason Hurst (Technical Superannuation Adviser), and Matthew Richardson (SMSF Manager).
• TaxBantercoreOthersTaxBanter is associated with Knowledge Shop for in-house tax training. TaxBanter provides monthly online tax updates and special topics training. The TaxBanter brand is co-branded with Knowledge Shop for professional development content.
• Count LimitedminorOthersCount Limited provides the Privacy Policy template used by Knowledge Shop. Knowledge Shop Privacy Policy Addendum is a separate document provided by Count Limited.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CA ANZ (Chartered Accountants Australia and New Zealand): Peak professional body that bundles CPD, technical resources, and member-only content for Australian and New Zealand accountants. Directly competes with Knowledge Shop's CPD tracking, technical help and training content for the same accounting practitioner audience.
• CPA Australia: Peak body providing CPD programs, technical updates and member education to Australian CPAs. Overlaps with Knowledge Shop's core offering of CPD tracking, tax/SMSF technical content and learning resources.
• IPA (Institute of Public Accountants): Professional body providing CPD and member education to Australian public accountants. Competes for the same SME accounting practice audience that subscribes to Knowledge Shop's membership.
• Tax Institute of Australia: Peak body for tax professionals offering CPD, technical updates and tax-specific education. Directly comparable to Knowledge Shop's tax-focused workpapers, technical updates and webinar content.
• SMSF Association: Industry body for SMSF professionals delivering accredited CPD, technical training and member resources. Comparable to Knowledge Shop's SMSF Training Bundle and accredited CPD hours delivered in partnership with Accurium.
• Heffron SMSF Solutions: Specialist SMSF education, technical and administration provider in Australia. Overlaps directly with Knowledge Shop's SMSF technical content, training bundles and CPD offerings for SMSF accountants and advisers.
• Kaplan Professional Australia: Professional education provider offering courses, CPD and exam preparation for the financial services and accounting sectors in Australia. Comparable product suite, particularly to Knowledge Shop's Financial Adviser Exam Preparation IQ and CPD modules.

Broad incumbents

• CCH Australia (Wolters Kluwer): Major tax, accounting and law information publisher offering research, CPD and content tools to Australian practitioners. Overlaps with Knowledge Shop's workpaper knowledge bank, technical updates and CPD content at a larger scale.
• LexisNexis Australia & New Zealand: Legal, tax and regulatory information provider with professional development and CPD products for accountants and tax professionals. Comparable to Knowledge Shop's workpapers, technical updates and accredited CPD modules.

Regional players

• BPP Professional Education: UK-headquartered professional education and training provider for accountants, tax and financial services professionals. Comparable in CPD, exam prep and technical training offerings, though primarily serving the UK market rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/knowledgeshopAU
• Facebookfacebook.com/1665419770201514
• LinkedInlinkedin.com/company/knowledge-shop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knowledge Shop