Priddis Greens Golf and Country Club

What Priddis Greens Golf and Country Club does

Priddis Greens Golf and Country Club is a private, member-owned equity golf club located 15 minutes southwest of Calgary in Priddis Greens, Alberta, founded in 1983. The club operates two 18-hole championship courses (Raven and Hawk), five outdoor practice facilities, an indoor Performance Centre, and a full food and beverage operation anchored by The Grandview restaurant. The Raven course can be played as nine or eighteen holes; both courses offer eight sets of tees and are engineered to maintain a four-hour round time. The club has hosted three national championships (1999 du Maurier Classic, 2009 CN Canadian Women's Open, 2016 CP Women's Open) and runs the annual Charity Classic, which has donated nearly $8M to the Prostate Cancer Centre of Calgary.

The business operates on an equity membership model capped at 850 memberships, which is described as nearly fully subscribed. Revenue is generated through annual primary dues (set each January, payable by March 31 or across 11 monthly installments), a mandatory $750 annual minimum food and beverage spend per member, member-approved capital levies, and ancillary services including bag storage, locker rental, cart passes, lessons, leagues, tournaments, guest fees, the on-site Golf Shop, and a wine club. Tiered membership options span Personal, Corporate, Young Professional Equity, Sponsored Junior, Sponsored Intermediate, and Social categories. Members also receive reciprocal access to five partner clubs across Canada and can book tee times three days in advance via a Jonas Club Software-powered online portal and mobile app.

Priddis Greens is a private, for-profit member-owned entity with 101-250 employees and no external shareholders, venture capital, or private equity involvement. Operations are governed by a member-elected Board of Directors that approves new member applications and capital expenditures. Distribution is entirely direct, with new member acquisition driven by a Membership Sales Team running personalized tours, member referrals, and inbound inquiries from a regional Alberta-and-Western-Canada catchment.

Name

Priddis Greens Golf and Country Club

Legal name

Priddis Greens Golf and Country Club

Website

https://priddisgreens.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Priddis Greens Golf and Country Club is a member-owned private equity golf club near Calgary offering 36 championship holes, practice facilities, dining, and tiered membership programs to 850 equity members and their families, governed by a member-elected Board.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Private golf club
• Equity membership
• Championship golf course
• Country club dining
• Golf leagues tournaments

Headquarters

HQ city

Priddy

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Equity Membership Dues: The club operates on an equity membership model where members pay annual primary dues (established in January, payable by March 31st) and maintain a minimum spend of $750 in food & beverage purchases over a 12-month period. Capital levies may be assessed by the Board for capital improvements. The club offers 850 memberships.
2. Optional Member Services and Fees: Optional fees include bag storage, locker, pull cart storage, wine club, wellness services, cart passes, lessons, leagues, tournaments, and guest fees. These provide ancillary revenue from enrolled members.
3. Food and Beverage Services: The club operates The Grandview restaurant (open daily 4:00PM - 8:00PM) and provides comprehensive food and beverage services, with a minimum spend requirement of $750 annually for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Priddis Greens Golf and Country Club is a private equity golf and country club that sells equity and non-equity memberships granting access to two 18-hole championship courses (Raven and Hawk), five outdoor practice facilities, an indoor Performance Centre, dining at The Grandview restaurant, organized leagues and tournaments, a golf shop, and reciprocal access at five partner clubs across Canada. The offering is structured as recurring annual primary dues, a $750 annual minimum food and beverage spend, optional service fees (bag storage, lockers, lessons, cart passes, guest fees), and Board-assessed capital levies.

Product overview

Priddis Greens Golf and Country Club operates as a private equity golf club offering a unified portfolio of services centered on two 18-hole championship courses (Raven and Hawk), comprehensive membership programs (Personal, Corporate, Young Professional, Junior, Intermediate, and Social memberships), practice and training facilities (Performance Centre and five outdoor practice areas), dining services, a golf shop, and organized golf leagues and tournaments. The Club's offerings are interconnected through its membership structure, with all members gaining access to golf, practice facilities, dining, and social programs. Additional services include the annual Charity Classic event and reciprocal access to partner golf clubs across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Raven Course: One of two 18-hole championship courses at the club, featuring 9-hole or 18-hole play options with a 4-hour round time.
• Hawk Course
• Priddis Greens Charity Classic

Products and services

• Raven Course An 18-hole championship golf course that can be played as either 9 or 18 holes, featuring eight sets of tees to accommodate all skill levels, with a rating of 72.4 and slope of 136 (men's).
• Hawk Course An 18-hole championship golf course that must be played as a full 18 holes, featuring eight sets of tees and maintaining a 4-hour round time.
• Personal Membership Equity membership offering unrestricted access to both championship courses, year-round facilities, tournaments, and social traditions, including voting rights and the opportunity to shape the Club's future. Designed for individuals and families in the Calgary area.
• Corporate Membership Membership held in a company name allowing appointment of a Corporate Designee with full Club privileges, plus additional employees as Corporate Associates with family access, for executive enjoyment, employee recognition, and business relationship building.
• Young Professional Equity (YPE) Equity membership for individuals aged 19-39 who are children, grandchildren, stepchildren, or child-in-law of existing members, or current/past sponsored junior or intermediate members, providing an affordable pathway for the next generation to maintain club membership.
• Sponsored Junior Program Program for young golf enthusiasts aged 18 or younger offering flexible tee time access, tournament eligibility, and full practice facility access including the Performance Centre, for youth golf development and community building.
• Sponsored Intermediate Membership Membership tier for dependents transitioning from junior status, providing golf and club facilities access for spouses/partners and children/grandchildren up to age 30, supporting family inclusion and flexible dependent management.
• Social Membership Non-equity membership offering social access to club facilities, dining, and events without full golf privileges or classifications, for those seeking a country club social environment.
• Performance Centre Indoor training facility offering coaching and skill development programs for members, complementing the five outdoor practice facilities including driving range, chipping green, putting green, and bunker/short game area.
• Food and Beverage Services (The Grandview) Comprehensive dining services including The Grandview restaurant operating daily from 4:00PM to 8:00PM, with a minimum spend requirement of $750 annually for members, supporting the club's social traditions and food and beverage revenue.
• Golf Shop On-site retail facility offering apparel, equipment, and accessories with debit and Visa/Mastercard acceptance; members of other private clubs may charge purchases to their home club account.
• Golf Leagues and Tournaments Organized competitive programs including Monday Evening Ladies League and Wednesday Evening Men League, plus club tournaments with registration at the annual Spring Meeting, supporting community engagement and competitive play.
• Reciprocal Club Access Member privileges at five partner clubs: Seymour Golf & Country Club (Vancouver), St. Charles Country Club (Winnipeg), Royal Ottawa Golf Club (Gatineau), Deer Ridge Golf Club (Toronto), and Pinegrove Country Club (St-Jean-Sur-Richelieu), booked through the Head Golf Professional.
• Charity Classic Annual signature charity event supporting the Prostate Cancer Centre of Calgary, having donated nearly $8M since inception, featured on the Calgary charity calendar.

Quantifiable outcome

• Hosted 3 national championships including 2016 CP Women's Open with $2M raised for Alberta Children's Hospital
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Seymour Golf & Country ClubminorOthersReciprocal access partner in Vancouver, BC. Priddis Greens Head Golf Professional books tee times on behalf of members subject to availability.
• St. Charles Country ClubminorOthersReciprocal access partner in Winnipeg, MB. Priddis Greens Head Golf Professional books tee times on behalf of members subject to availability.
• Royal Ottawa Golf ClubminorOthersReciprocal access partner in Gatineau, QC. Priddis Greens Head Golf Professional books tee times on behalf of members subject to availability.
• Deer Ridge Golf ClubminorOthersReciprocal access partner in Toronto, ON. Priddis Greens Head Golf Professional books tee times on behalf of members subject to availability.
• Pinegrove Country ClubminorOthersReciprocal access partner in St-Jean-Sur-Richelieu, QC. Priddis Greens Head Golf Professional books tee times on behalf of members subject to availability.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Glencoe Golf & Country Club: Private equity golf and country club located in Calgary, Alberta, serving the same Calgary-area member base with similar championship-calibre course infrastructure, dining, and full family membership options.
• Calgary Golf & Country Club: One of Canada's oldest private golf clubs, also located in the Calgary area, offering an equity membership model, championship course, and traditional family-oriented country club amenities that directly overlap with Priddis Greens.
• Canyon Meadows Golf & Country Club: Private equity golf and country club in south Calgary with a similar membership structure, dining operations, and competitive set for Calgary-area private club members.
• Earl Grey Golf Club: Long-established private golf club in Calgary offering equity membership, social programs, and competitive dining/events infrastructure for the same Calgary private-club demographic.
• Royal Mayfair Golf Club: Private golf club in Edmonton, Alberta, offering equity membership and championship-calibre golf to a similar Alberta private-club demographic.

Regional players

• SilverTip Golf Resort: Alberta-based private/resort-style golf operation near Canmore; competes for Alberta discretionary golf spend with a real-estate-driven rather than equity-membership model.
• The National Golf Club of Canada: Top-ranked Canadian private club near Toronto; comparable as a multi-course, equity-membership, championship-hosting private club, though it operates in the Ontario rather than Alberta market.
• Capilano Golf & Country Club: Premier private equity club in West Vancouver; directly comparable equity-membership and championship-host model, serving the Pacific Northwest private-club market.
• St. George's Golf & Country Club: Elite private equity club in Toronto/Etobicoke with similar multi-tier membership, championship pedigree, and reciprocal-style amenity positioning for an Eastern Canadian market.
• Pinegrove Country Club: Private club in St-Jean-Sur-Richelieu, Quebec, listed as a reciprocal-access partner; comparable equity-membership private club model with championship course and full country-club amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/priddisgreens
• Facebookfacebook.com/priddisgreens

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priddis Greens Golf and Country Club