Plynk

What Plynk does

Plynk is a mobile-first retail investing app operated by Digital Brokerage Services LLC (DBS), a wholly owned subsidiary of FMR LLC (the parent of Fidelity Investments). The product is designed for U.S.-based beginner and intermediate retail investors, enabling them to open individual brokerage accounts, Traditional and Roth IRAs, and Paxos-powered crypto accounts starting with as little as $1 via fractional shares. The app combines commission-free U.S. equity and ETF trading, crypto trading (BTC, ETH, LTC, BCH), a 3.26% APY cash sweep on uninvested balances (GCASH) held at Green Pier Fintech LLC, and a freemium Premium tier at $3.99/month that doubles the dividend match (50% vs. 25%) and adds a 0.50% cash rate boost. Distribution is entirely self-serve through the iOS App Store, Google Play, and Apple Vision Pro, with no field sales motion.

Underlying technology is a mobile-native brokerage stack built on third-party regulated rails: Green Pier Fintech LLC (FMR-affiliated) handles clearing, settlement, and cash sweep since May 17, 2025; Paxos Trust Company, N.A. (OCC-regulated) provides crypto custody and execution; and integration partners deliver data and AI — Morningstar for fund ratings, Pebble Finance for generative AI news summaries, and Fidelity Center for Applied Technology (FCAT) Sherlock for on-chain analytics. Differentiating product features include the Steady Start 52-week guided investing journey, Simulated Trading, Virtual Portfolios, Auto-Investing (dollar-cost averaging), an Income Hub with dividend matching, thematic Browse-by-Category discovery, and the Plynk Serve: Military onboarding experience for veterans.

The business model is a multi-stream retail financial platform: (1) interest on swept uninvested cash (3.26% APY) — the most economically material line; (2) recurring Premium subscription revenue ($3.99/month) for enhanced dividend match and cash boost; (3) crypto transaction fees (0.5% on trades above $100, $0.50 minimum below); (4) ancillary fees including SEC Section 31 activity assessments, wires, and account closeouts. The customer base is U.S. retail only, segmented into beginner investors, veterans/military, retirement planners, and 'Someday Investors' with low confidence. With 1,000,000+ app downloads, a 4.6-star app store rating, and headcount of 11–50, Plynk is an early-stage, parent-backed consumer fintech rather than an independent venture.

Name

Plynk

Legal name

Digital Brokerage Services LLC

Website

https://plynkinvest.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Plynk is a mobile-first retail investing app (operated by Digital Brokerage Services LLC, a subsidiary of FMR LLC/Fidelity) that lets U.S. beginner investors trade commission-free stocks, ETFs, IRAs, and crypto starting at $1, monetizing via cash-sweep interest, a $3.99/month Premium subscription, and crypto transaction fees.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industry

DEX Analytics, Indexers & Trading Terminals (FSADABAK)

Keywords

• Retail investing app
• Commission-free trading
• Fractional share investing
• Mobile brokerage platform
• Cryptocurrency trading

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Plynk Premium Subscription: Monthly subscription at $3.99 providing enhanced dividend match rates (50% vs 25%) and additional cash rate boost (0.50% extra on GCASH balances up to $25,000)
2. Crypto Trading Fees: Transaction fees on crypto trades: 0.5% for trades over $100, minimum $0.50 for trades $100 or less. Crypto services provided through Paxos Trust Company.
3. Interest on Cash Balances: Interest earned on uninvested cash (GCASH) held by Green Pier Fintech LLC at 3.26% APY (as of 5/29/2026). Premium members receive additional 0.50% cash boost.
4. SEC Section 31 Fees: Activity Assessment Fee charged on sell orders, typically ranging from $0.01 to $0.04 per $1,000, to pay fees imposed by regulatory organizations
5. Account Fees: Miscellaneous fees including wire transfer ($15), full TOA delivery ($75), IRA closeout ($125)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Plynk is a mobile investing app that enables retail investors to buy and sell U.S. equities, ETFs, and cryptocurrencies commission-free starting with as little as $1 via fractional shares. The app combines individual brokerage accounts, Traditional and Roth IRAs, and a Paxos-powered crypto account with built-in educational tools (Steady Start, Simulated Trading, AI-powered news insights) and beginner-friendly features such as dividend matching and simulated portfolios.

Product overview

Plynk is a mobile investing app (provided by Digital Brokerage Services LLC) offering a unified platform for commission-free investing in stocks, funds, and cryptocurrency. The core offering centers on the Plynk App with integrated individual brokerage accounts, Traditional/Roth IRA accounts, and Paxos-powered crypto trading. Key add-on modules include Plynk Premium (subscription with enhanced dividend matching and cash boost), Spatial Investing (Apple Vision Pro immersive experience), and Plynk Serve: Military (veteran-focused education). The platform provides educational features including Steady Start, Simulated Trading, AI-Powered News Insights, Virtual Portfolios, and an Income Hub with dividend matching. Crypto services are offered through Paxos Trust Company, while brokerage clearing is handled by Green Pier Fintech LLC. The app is designed for self-directed investors seeking an uncomplicated experience with no prior investing experience necessary.

Differentiator

Problem solved

Functional benefit

Brands

• Plynk Serve: Military: A tailored financial education experience designed for veterans and active-duty service members to enhance investing confidence.
• Plynk Premium

Products and services

• Plynk App Mobile investing app that helps retail users confidently start investing, allowing commission-free trading of stocks, funds, and cryptocurrency, accessible to beginners with no prior experience required.
• Individual Brokerage Account Individual taxable brokerage account offered through the Plynk app, enabling users to buy and sell U.S. equities, ETFs, and other securities commission-free, including fractional shares starting at $1.
• IRA Accounts (Traditional and Roth) Tax-advantaged Traditional and Roth IRA accounts offered within the Plynk app, with built-in educational tools and guardrails to help users navigate retirement planning, prior-year contributions, and recurring investments.
• Paxos Crypto Account

Quantifiable outcome

• Users can start investing with as little as $1 through fractional shares
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Paxos Trust Company, N.A.coreTechnology or IntegrationPaxos provides crypto asset exchange and custody services for the Plynk app, enabling trading of Bitcoin, Ethereum, Litecoin, and Bitcoin Cash. Paxos is a limited purpose trust company regulated by the New York State Department of Financial Services and the Office of the Comptroller of the Currency. All crypto trades settle in real-time through Paxos.
• Green Pier Fintech LLCcoreTechnology or IntegrationGreen Pier Fintech LLC is the clearing broker-dealer for DBS brokerage accounts, handling execution and settlement of securities transactions. Effective May 17, 2025, Green Pier replaced National Financial Services as the carrying and clearing broker. Green Pier also holds the GCASH core position for uninvested cash balances.
• Pebble Finance, IncsupportingTechnology or IntegrationPebble Finance provides AI-powered news summaries for the Plynk app, generating summaries of financial news from MT Newswires to help investors understand market developments. Content is provided by a third-party service provider using generative AI technology.
• MorningstarsupportingTechnology or IntegrationMorningstar provides independent fund ratings (1-5 stars) displayed in the Plynk app to help users evaluate ETF and mutual fund investments. Morningstar is a registered trademark of Morningstar, Inc., not affiliated with Digital Brokerage Services.
• Fidelity Center for Applied Technology LLC (FCAT)supportingTechnology or IntegrationFCAT provides the Sherlock crypto analytics service used in the Plynk app, offering metrics including S-Factor Score (social sentiment), S-Volume (social media activity), Developer Growth, and Developer Activity for digital assets.
• FMR LLCcoreOthersFMR LLC is the parent company of Digital Brokerage Services LLC (DBS), the introducing broker-dealer providing brokerage services for the Plynk app. FMR LLC is a well-established financial services company (Fidelity). Plynk marks are property of FMR LLC.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Robinhood: Commission-free mobile-first retail brokerage targeting the same beginner-to-intermediate self-directed investor segment. Robinhood is the most direct comparable in product mechanics, target customer, and pricing structure (PFD revenue + Premium subscription + cash sweep).
• Acorns: Micro-investing app targeting beginners who want to start with small dollar amounts. Acorns overlaps directly with Plynk on first-time-investor focus, round-ups, automated investing, and beginner educational positioning.
• Stash: Subscription-based beginner investing app offering stocks, ETFs, and IRAs with educational content. Competes head-to-head with Plynk on the same beginner-friendly feature set including fractional shares, subscriptions, and IRA offerings.
• SoFi Invest: Mobile retail brokerage bundled with banking, loans, and IRAs — directly comparable to Plynk's unified individual brokerage + IRA + crypto account offering, though SoFi operates at substantially larger scale.
• Cash App Investing: Block's consumer investing product offering commission-free stock and Bitcoin trading with a beginner-friendly mobile-first UX, directly paralleling Plynk's crypto + stock combination.
• Public.com: Mobile-first retail brokerage emphasizing fractional shares and community/social investing features, including crypto. Competes with Plynk on beginner-segment positioning and crypto-enabled investing.
• M1 Finance: Automated retail investing platform with pies, IRAs, and self-directed brokerage. Comparable to Plynk on the combination of automated investing, IRAs, and mobile-first investing with low or no commissions.

Broad incumbents

• Fidelity Mobile: Fidelity Investments' own consumer mobile trading app — operated by the same parent company (FMR LLC) that owns Plynk. Overlaps in target audience and product set, and represents both a precedent and a potential competitive substitute for Plynk's onboarding role.
• Charles Schwab Mobile: Established full-service brokerage with a mature mobile trading app. Competes with Plynk across the self-directed investing category while serving a broader client profile (active traders, retirement, wealth).
• E*TRADE: Established online retail brokerage (Morgan Stanley subsidiary) with commission-free stock/ETF trading and an active mobile app. Directly comparable on product set and beginner-to-intermediate retail segment, though at substantially larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@plynkinvest/featured
• LinkedInlinkedin.com/company/plynk-invest
• Instagraminstagram.com/plynkinvest
• TikToktiktok.com/@plynkinvest?_t=8qFAqI3g4hK&_r=1

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plynk