Mastin Labs

What Mastin Labs does

Mastin Labs is a Seattle-based, founder-led software company that designs and sells authentic film emulation presets and styles for Adobe Lightroom, Capture One, and Lightroom Mobile, along with video LUTs for DaVinci Resolve, Adobe Premiere Pro, and Final Cut Pro. Its product portfolio spans 12 distinct preset packs emulating specific real-world film stocks (Kodak Portra, Ektar, Tri-X, Velvia, Ektachrome, CineStill; Fuji 400H, Superia, C200, Acros, Natura; Ilford Pan F, HP5, Delta; and Polaroid/Instax), plus the Mastin Magic Toolkit (AI and specialty editing tools including AI skin smoothing, Spotlight, Skysave, Orange Reduction, Halation, and grain controls), the Mastin 3-Step Workflow, and the Mastin Standard camera-matching system for cross-camera video footage normalization. Color science is built from scans captured on the company's own Fuji Frontier film scanner, which it calls Henri.\n\nThe company operates a direct-to-consumer, product-led growth model through a global Shopify storefront with instant digital download. Pricing is one-time/perpetual license at $69 per preset pack (regularly $99), $30 per mobile profile pack, and bundled tiers of $119 for two packs or $159 for three packs, supported by Build-Your-Own-Bundle tooling across Lightroom, Capture One, and Video LUTs. Customer acquisition is driven by an interactive Preset Quiz (powered by Octane AI), a Photoism blog, an active Facebook community of thousands of photographers, free video tutorials, and a newsletter offering 10% off first orders; the company reports 559+ verified reviews with a 4.9 average rating and placements in Vogue, Harper's Bazaar, Esquire, Cond\u00e9 Nast, and Popular Photography.\n\nThe customer base is horizontally segmented across professional wedding and portrait photographers, fashion and editorial photographers, videographers and content creators, and hobbyist enthusiasts, with photography as the dominant end use case. The company is privately held and bootstrapped, with founder Kirk Mastin leading a small (1-10 employee) team, no external institutional investment identified, and a recent strategic distribution expansion through a technology integration partnership with Aftershoot.

Name

Mastin Labs

Legal name

Mastin Labs

Website

https://mastinlabs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mastin Labs is a Seattle-based, founder-led software company selling authentic film emulation presets for Adobe Lightroom, Capture One, and Lightroom Mobile, plus video LUTs, serving primarily professional wedding, portrait, and editorial photographers through a direct-to-consumer Shopify storefront with one-time perpetual licenses.

Ownership category

akta.pro rank

Product category

Photo and Video Editing Software

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Mastering, Encoding & Delivery (IMF/DCP, OTT Packages) (MPADAGAH)

Keywords

• Film emulation presets
• Lightroom presets
• Capture One styles
• Video color LUTs
• Mobile photo profiles

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Preset and Style Packs: One-time purchase of Lightroom presets and Capture One styles for photo editing. Digital download delivery with instant access.
2. Video LUTs: One-time purchase of video color grading LUTs for filmmakers. Supports multiple editing software (DaVinci Resolve, Adobe Premiere, Final Cut Pro) and camera brands.
3. Mobile Profiles: One-time purchase of Lightroom Mobile profiles optimized for JPEG editing on mobile devices.
4. Bundle Upsells: Bundle discounts encouraging customers to purchase multiple preset packs at reduced prices (2-pack for $119, 3-pack for $159).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mastin Labs develops and sells authentic film emulation presets, styles, LUTs, and mobile profiles for photo and video editing. Its products replicate the look of real film stocks (Kodak Portra, Fuji 400H, Tri-X, Ilford HP5, CineStill, etc.) by using proprietary tone mapping and color science built from scans of actual film processed through their Fuji Frontier scanner (named Henri). Offerings are sold as digital downloads for Adobe Lightroom, Capture One, DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, and Lightroom Mobile.

Product overview

Mastin Labs is a film emulation preset company offering a comprehensive portfolio of photo and video editing products across three platforms (Adobe Lightroom, Capture One, and mobile), plus video LUTs. The product lineup includes 12 distinct preset packs for Lightroom Desktop (Fuji Original, Fuji Pushed, Portra Original, Portra Pushed, Adventure Everyday, Lifestyle Everyday, Artisan B&W, Vintage Slide Film, Night & Day, Cinema Everyday, Founder PLUS+, Instant Everyday), each available in both Lightroom and Capture One versions. Video LUTs (5 packs: Portra Original, Fuji Original, Adventure Everyday, Lifestyle Everyday, Portra Pushed) support DaVinci Resolve, Adobe Premiere, and Final Cut Pro with Mastin Standard camera-matching. Mobile Profiles (12 packs) provide JPEG-optimized editing for Lightroom Mobile. All products include the Mastin Magic Toolkit (AI-powered skin smoothing, exposure tools, grain settings) and are backed by the Mastin 3-Step Workflow designed to reduce editing time. Products emulate real film stocks including Kodak (Portra, Ektar, Tri-X, T-Max, Velvia, Ektachrome, CineStill), Fuji (400H, Superia, C200, Acros, Natura), Ilford (Pan F, HP5, Delta), and instant films (Polaroid, Instax).

Differentiator

Problem solved

Functional benefit

Products and services

• Lightroom Desktop Presets A collection of 12 preset packs for Adobe Lightroom that emulate real film stocks. Includes Fuji Original, Fuji Pushed, Portra Original, Portra Pushed, Adventure Everyday, Lifestyle Everyday, Artisan B&W, Vintage Slide Film, Night & Day, Cinema Everyday, Founder PLUS+, and Instant Everyday packs. Each pack ships with the Mastin Magic Toolkit (AI skin smoothing, Spotlight, Skysave, light/airy and dark/moody assist, grain settings, etc.) and is sold as a perpetual digital download. Targets professional and enthusiast photographers editing weddings, portraits, lifestyle, fashion, and editorial work.
• Capture One Styles

Quantifiable outcome

• Editing time reduced by 50-75%
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Skylum (Luminar): Skylum's Luminar is a desktop and mobile photo editor that ships built-in cinematic and film-style Looks. It competes with Mastin Labs as a general-purpose photo editor where film-emulation filters are part of a broader suite.
• Adobe: Adobe owns Lightroom and Photoshop, the platforms Mastin Labs' presets are built for. It is both the primary ecosystem enabler and a broad incumbent whose built-in adaptive presets and AI features overlap with Mastin Labs' offering.

Direct peers

• RNI Films: RNI Films (Really Nice Images) sells film-emulation presets for Lightroom and Capture One built from real film scans, overlapping directly with Mastin Labs' core product line and customer base of professional photographers.
• Flourish Presets: Flourish Presets targets wedding, portrait, and lifestyle photographers with Lightroom and ACR presets, positioning as a comparable boutique preset brand for the same SMB and mid-market photography segments.
• Tribe Archipelago: Tribe Archipelago produces film-emulation presets for Lightroom and Capture One aimed at wedding and portrait photographers, competing head-to-head with Mastin Labs in both product type and target customer.
• VSCO: VSCO is a leading photo and video editing app with a deep library of film-inspired presets and filters sold via subscription. It competes most directly with Mastin Labs on film-emulation aesthetic for mobile and desktop creators.
• Totally Rad Lab: Totally Rad Lab sells Lightroom presets and Photoshop actions with film-inspired looks, serving a comparable photographer and creative-pro audience via a similar direct-to-consumer digital download model.
• FilterGrade: FilterGrade is a marketplace for Lightroom presets, LUTs, and photo/video editing tools. It competes with Mastin Labs both as a sales channel alternative and via third-party preset sellers with overlapping film-emulation catalogs.
• Sleeklens: Sleeklens offers Lightroom preset and brush pack bundles for wedding, portrait, and landscape photographers, directly competing for the same professional photographer buyer with one-time-purchase preset bundles.
• DVLOP: DVLOP (formerly DVLOP Pro) is a wedding-photographer-led Lightroom and Capture One preset brand targeting the same professional wedding and portrait segment that Mastin Labs serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mastinlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastin Labs