What WSOC TV does

WSOC-TV is a local broadcast television station licensed to Charlotte, North Carolina, operating on Channel 9 under the 'Eyewitness News' brand since 1957 and currently owned and operated by Cox Media Group, a subsidiary of Cox Enterprises headquartered in Atlanta, Georgia. The station produces and distributes local news, weather, traffic, sports (Carolina Panthers, Charlotte FC, high school football), investigative journalism (9 Investigates), and consumer advocacy content (Action 9) for the Charlotte metropolitan area and the broader Carolinas region. Its core technology is over-the-air broadcast television supplemented by digital distribution, including a website (wsoctv.com), dedicated mobile applications, two 24/7 streaming channels (WSOC 24/7 News and Weather 24/7), a YouTube channel, and active social media accounts on Facebook and X. The station also operates sister station WAXN-TV (TV64), a digital sub-channel that carries Telemundo programming targeted at the Charlotte-area Hispanic community.

WSOC-TV operates a traditional broadcast advertising business model. The primary revenue stream is the sale of commercial airtime during news, weather, and sports broadcasts to local businesses and national advertisers, supplemented by digital advertising on its website and apps. Pricing is not publicly disclosed and advertisers are directed to contact the station's sales team directly. The 'customers' in a revenue sense are advertisers, while viewers are the audience whose attention is monetized; the defined primary viewer persona is the general public in Charlotte and the Carolinas seeking timely local information. The station's marketing and distribution is multi-channel: top-of-funnel reach through social, YouTube, and broadcast; mid-funnel engagement through mobile apps, streaming, and email newsletters; and community-facing programs under the Your704 and Community umbrellas that reinforce local brand loyalty. As a privately held subsidiary within Cox Media Group, WSOC-TV does not publicly disclose revenue, funding, or detailed financial metrics.

Name

WSOC TV

Legal name

Cox Media Group (WSOC-TV and WAXN-TV)

Website

https://wsoctv.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

WSOC-TV is a privately held local broadcast television station in Charlotte, NC, operating Channel 9 under Cox Media Group. It produces and distributes local news, weather, sports, and investigative content across broadcast, streaming, and mobile to viewers and advertisers in the Carolinas.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast news
• Weather forecasting
• Investigative journalism
• Television advertising sales
• Digital news streaming

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: WSOC TV generates revenue primarily through advertising, selling commercial airtime to local businesses and national advertisers during news broadcasts, weather segments, sports coverage, and other programming. The station's website also features an 'Advertise with Us' option for local businesses to reach the Charlotte and Carolinas audience.

Distribution channels3 records

Marketing channels5 records

Core offering

WSOC TV (Channel 9) is a Charlotte-based local broadcast television station that produces and distributes local news, weather forecasts, severe weather alerts, traffic updates, and sports coverage for the Charlotte metropolitan area and the Carolinas. The station monetizes its content primarily through advertising sales to local and national businesses, distributing programming over the air on Channel 9, via streaming platforms, through mobile applications, and on its TV64 sub-channel.

Product overview

WSOC TV is a local television station operating as a single unified news broadcasting platform with multiple distribution channels. The core product is the WSOC-TV Eyewitness News broadcast service, supplemented by digital streaming services (WSOC 24/7 News Stream, Weather 24/7 Stream), mobile applications, and specialized news segments including 9 Investigates (investigative journalism), Action 9 (consumer advocacy), and Tracking the Tropics (severe weather). The station also operates TV64, a digital sub-channel. These products work together to deliver comprehensive local news, weather, traffic, and sports coverage across broadcast, streaming, and mobile platforms for the Charlotte and Carolinas market.

Differentiator

Problem solved

Functional benefit

Products and services

• WSOC-TV Eyewitness News (Channel 9) Primary local television news broadcast service (Channel 9) covering Charlotte, North Carolina, and the Carolinas region, delivering local news, weather, traffic, and sports content to viewers across broadcast, streaming, and digital platforms.
• WSOC-TV Mobile and Streaming Apps Mobile applications enabling users to stream live TV, access on-demand content, receive weather alerts, and view news coverage on iOS and Android mobile devices.
• WSOC 24/7 News Stream Continuous streaming news channel providing round-the-clock local news coverage, breaking news alerts, and live event streaming for the Charlotte and Carolinas market.
• Weather 24/7 Stream Dedicated weather streaming service offering continuous local weather forecasts, severe weather alerts, and live weather coverage for the Charlotte and Carolinas region.
• TV64 (WAXN-TV) Sister digital broadcast sub-channel offering additional programming including Telemundo Spanish-language content for the Hispanic community in the Charlotte market.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• WAXN-TV (TV64): WAXN-TV is WSOC-TV's co-owned sister station under Cox Media Group, operating as TV64 with Telemundo Spanish-language programming. It is comparable as a same-company broadcast sub-channel serving the same Charlotte DMA.
• WRAL-TV: WRAL-TV is an NBC affiliate serving the Raleigh-Durham market, also owned by Capitol Broadcasting. Comparable as a top-rated network-affiliated local news station in a Southeast market of similar size and demographic profile.
• WSB-TV (Channel 2 Action News): WSB-TV is the ABC-affiliated station in Atlanta and a fellow Cox Media Group flagship. It is highly comparable in operating model, news brand positioning, and corporate ownership to WSOC-TV.
• WCNC-TV: WCNC-TV is the NBC-affiliated local broadcast television station in Charlotte, NC. It directly competes with WSOC-TV for local news viewers and advertising dollars in the same Charlotte DMA.
• WCCB-TV: WCCB is the FOX-affiliated local broadcast station serving the Charlotte market. It is a direct competitor for news audiences and local ad share against WSOC-TV.
• WBTV: WBTV is the CBS-affiliated local broadcast television station in Charlotte. It competes head-to-head with WSOC-TV for news ratings and local political/advertising revenue in the Charlotte market.
• WJZY (FOX 46 Charlotte): WJZY is a CW- and FOX-affiliated local broadcast television station in Charlotte. It competes with WSOC-TV in the same DMA for news and sports audiences.

Broad incumbents

• Tegna Inc. Tegna is a major US broadcast television station group operating network-affiliated stations across mid-sized markets. Comparable as an industry peer at the station-group level facing the same secular shifts in local advertising.
• Sinclair Broadcast Group: Sinclair is one of the largest US television broadcast operators, owning dozens of local network-affiliated stations across the country. Comparable as a corporate owner of network-affiliated local TV stations competing for similar advertising and content distribution.

Others

• WTVI (PBS Charlotte): WTVI is the PBS member station serving the Charlotte market. Comparable as another local broadcast entity in the same DMA, though operating under a noncommercial public broadcasting model rather than advertising-driven.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wsoctv
• YouTubeyoutube.com/user/WSOCTV9
• Facebookfacebook.com/wsoctv
• LinkedInlinkedin.com/company/wsoc-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSOC TV