Vibras Lab
Vibras Lab is a privately held entertainment management firm founded in 2017 by Iván Alarcón and Fabio Acosta that provides artist management and business management services to Latin music stars, operating from Medellín and Miami.
- Company typePrivate
- Founded2017
- HeadquartersDoral, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vibras Lab does
Vibras Lab is a privately held entertainment management firm founded in 2017 (some sources cite 2018) by Iván Alarcón, Fabio Acosta, and Ramiro Agudelo, operating from Medellín, Colombia and Miami/Doral, Florida. The company serves Latin music artists with two integrated service lines: Artist Management, focused on career strategy development and artistic direction, and Business Management, which handles touring logistics, accounting, tax planning, financial advisory, and operational administration. The client roster includes globally prominent acts such as J Balvin, Karol G, Bad Bunny, Grupo Firme, Sech, Eladio Carrión, Natalia Jiménez, and Sky, alongside smaller emerging artists managed under the Artist Management label.
The underlying offering is a professional-services platform built on deep personal relationships rather than proprietary technology: no app, SDK, API, or AI capability is disclosed, and core technology is described simply as 'entertainment management and business management services for Latin music artists.' Vibras Lab earns management commissions, business-management fees, and advisory retainers from individual contracts, with pricing fully customized per artist and not publicly disclosed. Distribution is direct — through personal relationships and signed agreements — rather than via marketing campaigns, and the firm has earned repeated industry recognition, including three consecutive years on Billboard's Top Business Managers list (2020-2022) for Iván Alarcón and a Variety 2023 Movers and Shakers feature for Fabio Acosta.
Revenue mechanics are anchored to a small mix of superstar clients and emerging acts, supplemented over time by adjacent revenue streams including documentaries, livestreams, merchandise, gaming-industry endorsements, and high-profile brand dealmaking (notably the J Balvin x Air Jordan collaboration). Staff expanded from approximately 20 professionals pre-pandemic to roughly 30 during the COVID-19 period, reflecting continued investment in operational capacity, but the firm remains small and privately financed, with no disclosed institutional funding. Customer concentration is high given a roster of fewer than 15 named clients, and the firm's ability to retain a few superstars such as J Balvin and Karol G is the principal determinant of revenue stability.
Vibras Lab firmographics
Firmographics- Name
- Vibras Lab
- Legal name
- Vibras Lab
- Website
- https://vibraslab.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vibras Lab is a privately held entertainment management firm founded in 2017 by Iván Alarcón and Fabio Acosta that provides artist management and business management services to Latin music stars, operating from Medellín and Miami.
- Ownership category
- akta.pro rank
Vibras Lab industry classification
Industry- Product category
- Music Artist Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Business Management & Accounting (Artists) (MPAIAGAD), Tour & Artist Management Services (HSACAHAN)
Keywords
Where Vibras Lab is headquartered
LocationHeadquarters
- HQ city
- Doral
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Vibras Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Artist Management Services: Comprehensive artist management including career strategy, brand development, and career consolidation services
- Business Management Services: Financial and operational services including touring support, finances, and logistics operations for artists
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Vibras Lab product offering
Product offeringCore offering
Vibras Lab provides integrated Artist Management and Business Management services to Latin music artists. Artist Management focuses on career strategy development, artistic direction, brand development, and career consolidation. Business Management delivers financial and operational services including touring logistics, finances, accounting, and administrative support for touring operations.
Product overview
Vibras Lab is an entertainment management company offering two integrated service offerings: Artist Management (for career strategy and artistic direction) and Business Management (for financial and operational matters). The company manages a roster of Latin music artists including J Balvin, Karol G, Grupo Firme, Sech, Eladio Carrión, Sky, Natalia Jiménez, and others, providing both creative and administrative support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Management
Quantifiable outcome
- 60M+ Spotify listeners across managed artists
Companies that use Vibras Lab
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
Vibras Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vibras Lab partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Universal Music LatinoflagshipVibras Lab worked with J Balvin and Scooter Braun on a landmark deal with Universal Music Latino, believed to be one of the most lucrative contracts ever for a Latin act.
- Sony ColombiacoreYeison Jiménez is signed to Sony Colombia, and Vibras Lab signed him for global representation.
- Scooter BrauncoreWorked with Scooter Braun on J Balvin's new deal with Universal Music Latino.
- Air JordanflagshipVibras Lab played a part in closing the collaboration between J Balvin and Air Jordan, making J Balvin the first Latino artist to have an official collaboration with the iconic Jordan brand.
- KobaltcoreVibras Lab renegotiated Karol G's publishing deal with Kobalt.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vibras Lab competitors and assessment
Company assessmentDirect peers
- Rimas Music: Latin-focused artist management and label services firm; previously managed Bad Bunny and Karol G's earlier catalog. Direct competitor in the Latin music management space with overlapping roster ties.
- Lionfish Entertainment: Latin music management firm associated with Nicky Jam. Direct competitor serving reggaeton/urban Latin artists with comparable roster profile.
- SB Projects: Talent management firm founded by Scooter Braun that co-managed J Balvin alongside Fabio Acosta. Direct competitor in artist representation with overlapping client relationships in Latin and pop.
- Walter Kolm Entertainment: Artist management firm for Maluma and other major Latin acts. Direct peer in Latin artist management with comparable superstar-tier clientele.
- Pearl Artist Management: Latin-focused management company representing Daddy Yankee and other reggaeton pioneers. Direct competitor in Latin urban music talent representation.
- AG Artists Agency: Latin music booking and management firm specializing in regional Mexican and Latin urban acts. Direct competitor in artist booking and management for the regional Mexican segment where Grupo Firme operates.
Broad incumbents
- Creative Artists Agency (CAA): Global talent and entertainment agency with growing Latin music practice. Broader incumbent competing for the same superstar Latin artist signings.
- Roc Nation: Larger, well-capitalized full-service entertainment company with management, label, and sports divisions. Operates broadly in same space and competes for top-tier Latin and global music talent.
- WME (William Morris Endeavor): Global talent agency with large Latin music representation. Broader incumbent offering management, touring, brand and publishing services across multiple verticals.
Emerging players
- Cardinal Management & Consulting: Artist management firm with overlap in Latin music talent representation. Emerging competitor with partial overlap in services and clientele.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vibras Lab social profiles
Digital presenceVibras Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vibras Lab leadership team
Management profileNumber of profiles
Profiles3 records
Vibras Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vibras Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vibras Lab
What does Vibras Lab do?
Vibras Lab provides integrated Artist Management and Business Management services to Latin music artists. Artist Management focuses on career strategy development, artistic direction, brand development, and career consolidation. Business Management delivers financial and operational services including touring logistics, finances, accounting, and administrative support for touring operations.
Is Vibras Lab a public or private company?
Vibras Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vibras Lab founded?
Vibras Lab was founded in 2017. It employs 11 to 50 people.
Where is Vibras Lab based?
Vibras Lab is headquartered in Doral, United States, in the North America region.
How does Vibras Lab make money?
Two revenue lines are on record. Artist Management Services are the primary driver. The others are business Management Services.
Who are Vibras Lab's main competitors?
Direct peers on record are Rimas Music, Lionfish Entertainment, SB Projects, Walter Kolm Entertainment, Pearl Artist Management and AG Artists Agency. Broad incumbents are Creative Artists Agency (CAA), Roc Nation and WME (William Morris Endeavor). Cardinal Management & Consulting is listed as an emerging player.
Does Vibras Lab have an API?
No public API is recorded for Vibras Lab.
What industry is Vibras Lab in?
Vibras Lab's product category is Music Artist Management Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAGAD, Business Management & Accounting (Artists). Its NAICS code is 7114 and its SIC code is 8742.