Lakor

What Lakor does

Lakor (legally LAKOR ApS, CVR 33584709) is a privately held Danish menswear and accessories brand headquartered at Marselisborg Havnevej 58 in Aarhus, founded in 2010 and operating with 11-50 employees. The company's core proposition is apparel featuring hand-drawn illustrations created by designer Lasse Kornum, applied to T-shirts, shirts, sweatshirts, knitwear, jackets, pants and shorts through embroidery and screen-printing techniques. Nautical, outdoor, and adventure themes dominate the visual identity, and the assortment is extended by accessories including caps, beanies, tennis socks, enamel mugs, posters, postcards, tote bags, and gift cards, with limited-edition prints used as a scarcity mechanism.

The business operates a direct-to-consumer model with three country-specific e-commerce storefronts — lakor.dk for Denmark, lakor.de for Germany, and lakorsoulwear.com for international markets — supplemented by company-owned physical retail stores in Denmark. Pricing is unit-based across a typical indie DTC fashion range (T-shirts 300-700 DKK, shirts and sweatshirts 500-1,000 DKK, jackets 1,200-2,400 DKK, socks from 60 DKK). Order economics are supported by free shipping over 699 DKK, next-day delivery in Denmark for orders before 2 PM, and a 100-day free return policy.

Revenue is generated entirely through product sales, with no wholesale, licensing, or B2B channels disclosed. The brand extends its reach through co-branded collections with partners including Sport-Cola, Skippers Pipes, Vanvittig Verdenshistorie, 3 Søstærke Projekter (Seaworthy Ventures), Stenbanken, and Havana, and embeds a sustainability promise via the Seatree partnership (one mangrove tree planted per product). No funding rounds, institutional investors, parent company, public listing, mobile app, or AI/ML capabilities are disclosed.

Name

Lakor

Legal name

LAKOR ApS

Website

https://lakor.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Lakor is a privately held Danish menswear and accessories brand (LAKOR ApS, Aarhus, founded 2010) selling hand-drawn nautical and adventure-themed apparel via DTC webstores in Denmark, Germany, and internationally, plus owned physical retail.

Ownership category

akta.pro rank

Product category

Menswear and Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

Keywords

• Scandinavian menswear
• Casual apparel
• Embroidered clothing
• Limited-edition prints
• Outdoor lifestyle wear

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Apparel and accessories sales: Primary revenue from selling clothing (T-shirts, shirts, sweatshirts, jackets, pants, shorts) and accessories (socks, caps, enamel mugs, posters, tote bags) through e-commerce and physical retail stores

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Lakor designs and sells casual menswear (T-shirts, shirts, sweatshirts and hoodies, knitwear, jackets, pants, and shorts) and accessories (caps, beanies, socks, enamel mugs, posters, postcards, tote bags, gift cards) featuring hand-drawn illustrations by designer Lasse Kornum with nautical, outdoor, and adventure themes applied through embroidery and screen printing. Products are released in limited-edition prints and distributed through three country-specific e-commerce webstores (lakor.dk, lakor.de, lakorsoulwear.com) plus company-owned physical retail stores in Denmark.

Product overview

LAKOR is an out-there clothing brand created for unexpected adventures, based in Aarhus, Denmark. The product portfolio consists primarily of apparel across core categories: T-shirts, shirts, sweatshirts & hoodies, knitwear, jackets, and pants/shorts. The brand is distinguished by hand-drawn illustrations created by designer Lasse Kornum, featuring nautical, nature, and adventure themes. Accessories include headwear (caps and beanies), socks, enamel mugs, posters, postcards, and tote bags. LAKOR offers several curated collections including a collaboration with Sport-Cola, bestseller items, and new arrivals. The brand emphasizes sustainability through its Seatree initiative (one product = one tree planted) and product deposit system. The brand operates physical stores in Denmark and ships internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• T-shirts Graphic t-shirts with hand-drawn prints in short-sleeve and long-sleeve options, featuring nautical, nature, and adventure themes; sold to individual consumers through LAKOR's e-commerce webstores and physical stores at 300–700 DKK.
• Shirts (Skjorter) Short-sleeve and long-sleeve shirts including overshirts, with all-over prints, embroidered motifs, and minimalist designs; priced 500–1,000 DKK depending on style.
• Sweatshirts & Hoodies Crewnecks and hoodies with embroidered and printed motifs in nautical and nature-inspired designs; priced 700–900 DKK.
• Knitwear (Strik) Sailor-inspired knitwear including Faroese Fisher Knit, Haddock Knit, Jysk Knit, and other traditional Nordic-style sweaters in quality materials.
• Jackets (Jakker) Outerwear including parkas, denim jackets, quilted vests, rain jackets, wool jackets, and fleece jackets designed for outdoor adventures; priced 1,200–2,400 DKK.
• Pants & Shorts (Bukser & Shorts) Chino pants, travel pants, swim shorts, and other shorts with minimalist and embroidered designs suitable for outdoor activities.
• Headwear (Caps & Beanies) Baseball caps, courd caps, beanies, and sun hats with embroidered LAKOR designs; caps 200–400 DKK, beanies 200–300 DKK.
• Tennis Socks (Tennissokker) Ankle-length and maxi tennis socks with embroidered nautical and adventure-themed designs; 60 DKK each or 150 DKK for a 3-pack.
• Enamel Mugs (Emaljekrus) Enamel camping mugs featuring LAKOR's hand-drawn illustrations, suited for outdoor adventures and coffee; 2 mugs for 250 DKK.
• Posters (Plakater) A3-format posters printed on recycled paper featuring LAKOR's hand-drawn artwork designed by Lasse Kornum.
• Postcards (Postkort) A6-format postcards printed on recycled paper featuring LAKOR's hand-drawn designs, usable as fridge art or greeting cards; 3 postcards for 60 DKK.
• Tote Bags (Muleposer) Canvas tote bags featuring LAKOR's hand-drawn prints for everyday use.
• Gift Cards (Gavekort) Self-print gift cards in denominations from 200 DKK to 3,000 DKK in 100 DKK increments, redeemable in LAKOR's webshop and physical stores.
• LAKOR x Sport-Cola Collection Limited collaboration collection with Sport-Cola featuring T-shirts, shirts, socks, and caps celebrating camping sports (kubb, table tennis, frisbee) and nostalgic beverage culture, incorporating Sport-Cola's iconic stripe elements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sport-ColacoreStrategic or Co-development PartnerCollaboration on the LAKOR x Sport-Cola collection featuring T-shirts, shirts, socks, and caps inspired by camping sports and nostalgic beverage culture. The partnership celebrates campingsport (informal competitive activities like kubb, table tennis, and frisbee) with designs incorporating Sport-Cola's iconic stripe elements.
• SeatreecoreStrategic or Co-development PartnerFor every LAKOR product purchased, one mangrove tree is planted along Madagascar's coastline through Seatree. This initiative supports local employment, promotes biodiversity, and provides natural coastal protection.
• Skippers PipesminorStrategic or Co-development PartnerCollaboration celebrating 10-year anniversary with special collection
• Vanvittig VerdenshistorieminorStrategic or Co-development PartnerCollaboration project with the Danish podcast/content brand
• 3 Søstærke Projekter (Seaworthy Ventures)minorStrategic or Co-development PartnerPartnership with seafaring/nautical themed initiative
• StenbankenminorStrategic or Co-development PartnerCollaboration with Stenbanken featuring special tote bag designs
• HavanaminorStrategic or Co-development PartnerCollaboration project with Havana

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wood Wood: Copenhagen-based contemporary fashion brand with strong menswear assortment, multi-channel D2C + flagship stores, and design-led storytelling comparable to Lakor's approach.
• Armor-Lux: French heritage menswear brand anchored in nautical/maritime motifs — same nautical design lane that Lakor plays in, but at a more established scale.
• Soulland: Danish contemporary menswear/fashion label founded around the same era, similar size, and overlapping D2C + select retail footprint across Europe.
• Saint James: Iconic French nautical striped apparel brand. Comparable for its nautical/outdoor-inspired menswear DNA and loyalty to a distinctive design language.
• Norse Projects: Danish menswear brand from Copenhagen, focused on minimalist Scandinavian aesthetic and casual menswear with strong design narratives. Closest in category, geography, and D2C positioning.
• Pendleton: Heritage American apparel with strong, distinctive graphic/artistic patterns rooted in adventure/outdoor lifestyle. Directly comparable for design-led, themed apparel with collectible prints.
• Rains: Danish outerwear and lifestyle brand operating D2C webstores in multiple countries plus flagship retail — directly comparable structure to Lakor and Aarhus-adjacent in positioning.

Broad incumbents

• Patagonia: Global outdoor apparel incumbent with industry-leading sustainability practices. Adjacent comparable for Lakor's adventure/lifestyle and tree-planting narrative, though operating at vastly larger scale.
• Selected Homme: Larger Scandinavian menswear brand selling through D2C and wholesale; useful as a benchmark for the price band and assortment depth Lakor is operating towards.
• Fjällräven: Larger Scandinavian outdoor brand with deep sustainability positioning and outdoor/adventure DNA — adjacent overlap on theme, geography and sustainability claim (tree planting per product).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lakor-soulwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakor