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CzechTourism

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uuid000gjoa

Namestring
CzechTourism
Legal namestring
CzechTourism
Websiteurl
visitczechrepublic.com
Company typeenum
Private
Founded yearint
2016
Descriptiontext

CzechTourism is the official national tourism organization of the Czech Republic, operating as a government state entity headquartered in Prague. Its mandate is to promote Czechia as an international travel destination, with no commercial revenue model — the organization is funded by the Czech government and provides its informational and promotional services free of charge to travelers and the travel trade. Its consumer-facing identity is the VisitCzechia brand, anchored on visitczechia.com, which serves destination guides, event calendars, travel inspiration content, and a dedicated B2B portal for travel professionals and press.

The organization's core product surface consists of the VisitCzechia web platform, a Digital Media Library for press use, and a suite of mobile applications including Cyclers, Placehunter, SmartGuide, Prague Visitor Pass, Mapy.cz, Czech Railways, and other traveler-utility apps. B2B services include the Czech Convention Bureau for corporate event planning. Underlying technology is content-and-distribution oriented rather than technology-led: there are no proprietary AI/ML systems, API platforms, or SDK products disclosed. Distribution relies on digital platforms, social media channels, press relations, and indirect channels through travel agents, tour operators, and airlines.

Go-to-market is event-driven and partnership-driven. CzechTourism runs targeted campaigns (e.g., the 'Feel Free' campaign for GCC travelers), conducts in-person trade workshops and sales visits (e.g., North India's Chandigarh, Amritsar, and Jalandhar), and pursues strategic partnerships with European travel trade bodies (ECTAA general meeting in Prague, May 2026). Customer segments are geographically defined — Indian Tier II city travelers, GCC/Middle East travelers, European travel trade professionals, and premium/special-interest travelers (destination weddings, MICE). Sustainability positioning (45% CO2 reduction by 2030) and 17 UNESCO World Heritage Sites form the central differentiation narrative.

Short descriptiontext

CzechTourism is the Czech Republic's official government tourism board, headquartered in Prague. It promotes Czechia internationally through the VisitCzechia digital platform, a mobile app suite, B2B trade partnerships, and destination campaigns targeting travelers from India, the GCC, and Europe.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
national tourism promotion, destination marketing services, travel information platform, convention bureau services, tourism trade partnerships
NAICS code1 code
  • Convention and Visitors Bureaus561591
Product category
Tourism Promotion Services
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model1 record
1Tourism Promotion (Government Funded)
TypeAdvertising
Description

CzechTourism is the official national tourism marketing organization of the Czech Republic, funded by the Czech government to promote Czechia as a travel destination internationally. The organization does not generate commercial revenue but operates on public funding to drive inbound tourism to the country.

travelandtourworld.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

CzechTourism is the official national tourism board of the Czech Republic, promoting Czechia as a travel destination internationally through the VisitCzechia.com platform, mobile applications, B2B convention bureau services, and digital media resources. The organization runs targeted marketing campaigns (such as 'Feel Free' for GCC travelers) and conducts trade engagement activities with travel agents and tour operators in emerging markets including North India and the Middle East. Services are provided free of charge and funded by the Czech government to drive inbound tourism.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Trade workshops attended by over 30 travel agents per event in North India
+1 more record
Product overview1 text field

CzechTourism operates VisitCzechia.com as a unified tourism promotion platform that combines consumer-facing travel planning tools with B2B services. The core offering includes the main VisitCzechia website featuring destination guides, event calendars, travel inspiration, and booking integration, complemented by a suite of mobile applications for travelers (including Cyclers, SmartGuide, Prague Visitor Pass, Mapy.cz, and Czech Railways). B2B services include the Czech Convention Bureau for corporate event planning and a Digital Media Library for press professionals. The platform positions Czechia as a diverse European destination through regional experiences, UNESCO sites, wellness/spa offerings, and adventure activities.

Product and service1 record
1VisitCzechia.com
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1ECTAA (European Association of Travel Agents and Tour Operators)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-19
Description

ECTAA and CzechTourism announced a strategic partnership on January 19, 2026, to host the ECTAA general meeting in Prague in May 2026. This marks the association's return to the Czech Republic after more than a decade. The collaboration aims to boost Czechia's visibility among European travel professionals by showcasing its 17 UNESCO World Heritage Sites, cultural attractions, and sustainability initiatives including a goal to reduce CO2 emissions by 45% by 2030. The partnership creates B2B networking opportunities between Czech tourism stakeholders and European industry leaders.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CzechTourism

Tourism Promotion Servicesvisitczechrepublic.com

CzechTourism is the Czech Republic's official government tourism board, headquartered in Prague. It promotes Czechia internationally through the VisitCzechia digital platform, a mobile app suite, B2B trade partnerships, and destination campaigns targeting travelers from India, the GCC, and Europe.

What CzechTourism does

CzechTourism is the official national tourism organization of the Czech Republic, operating as a government state entity headquartered in Prague. Its mandate is to promote Czechia as an international travel destination, with no commercial revenue model — the organization is funded by the Czech government and provides its informational and promotional services free of charge to travelers and the travel trade. Its consumer-facing identity is the VisitCzechia brand, anchored on visitczechia.com, which serves destination guides, event calendars, travel inspiration content, and a dedicated B2B portal for travel professionals and press.

The organization's core product surface consists of the VisitCzechia web platform, a Digital Media Library for press use, and a suite of mobile applications including Cyclers, Placehunter, SmartGuide, Prague Visitor Pass, Mapy.cz, Czech Railways, and other traveler-utility apps. B2B services include the Czech Convention Bureau for corporate event planning. Underlying technology is content-and-distribution oriented rather than technology-led: there are no proprietary AI/ML systems, API platforms, or SDK products disclosed. Distribution relies on digital platforms, social media channels, press relations, and indirect channels through travel agents, tour operators, and airlines.

Go-to-market is event-driven and partnership-driven. CzechTourism runs targeted campaigns (e.g., the 'Feel Free' campaign for GCC travelers), conducts in-person trade workshops and sales visits (e.g., North India's Chandigarh, Amritsar, and Jalandhar), and pursues strategic partnerships with European travel trade bodies (ECTAA general meeting in Prague, May 2026). Customer segments are geographically defined — Indian Tier II city travelers, GCC/Middle East travelers, European travel trade professionals, and premium/special-interest travelers (destination weddings, MICE). Sustainability positioning (45% CO2 reduction by 2030) and 17 UNESCO World Heritage Sites form the central differentiation narrative.

CzechTourism firmographics

Firmographics
Name
CzechTourism
Legal name
CzechTourism
Website
https://visitczechrepublic.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
101–250 employees
Short description
CzechTourism is the Czech Republic's official government tourism board, headquartered in Prague. It promotes Czechia internationally through the VisitCzechia digital platform, a mobile app suite, B2B trade partnerships, and destination campaigns targeting travelers from India, the GCC, and Europe.
Ownership category
akta.pro rank

Where CzechTourism is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices1 record

Markets served

CzechTourism business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. Tourism Promotion (Government Funded): CzechTourism is the official national tourism marketing organization of the Czech Republic, funded by the Czech government to promote Czechia as a travel destination internationally. The organization does not generate commercial revenue but operates on public funding to drive inbound tourism to the country.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

CzechTourism product offering

Product offering

Core offering

CzechTourism is the official national tourism board of the Czech Republic, promoting Czechia as a travel destination internationally through the VisitCzechia.com platform, mobile applications, B2B convention bureau services, and digital media resources. The organization runs targeted marketing campaigns (such as 'Feel Free' for GCC travelers) and conducts trade engagement activities with travel agents and tour operators in emerging markets including North India and the Middle East. Services are provided free of charge and funded by the Czech government to drive inbound tourism.

Product overview

CzechTourism operates VisitCzechia.com as a unified tourism promotion platform that combines consumer-facing travel planning tools with B2B services. The core offering includes the main VisitCzechia website featuring destination guides, event calendars, travel inspiration, and booking integration, complemented by a suite of mobile applications for travelers (including Cyclers, SmartGuide, Prague Visitor Pass, Mapy.cz, and Czech Railways). B2B services include the Czech Convention Bureau for corporate event planning and a Digital Media Library for press professionals. The platform positions Czechia as a diverse European destination through regional experiences, UNESCO sites, wellness/spa offerings, and adventure activities.

Differentiator

Problem solved

Functional benefit

Products and services

  • VisitCzechia.com

Quantifiable outcome

  • Trade workshops attended by over 30 travel agents per event in North India
  • +1 more outcomes

Companies that use CzechTourism

Customer profile

Segments4 records

Ideal customer profiles4 records

CzechTourism technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

CzechTourism partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • ECTAA (European Association of Travel Agents and Tour Operators)coreStrategic or Co-development Partner · 19 January 2026ECTAA and CzechTourism announced a strategic partnership on January 19, 2026, to host the ECTAA general meeting in Prague in May 2026. This marks the association's return to the Czech Republic after more than a decade. The collaboration aims to boost Czechia's visibility among European travel professionals by showcasing its 17 UNESCO World Heritage Sites, cultural attractions, and sustainability initiatives including a goal to reduce CO2 emissions by 45% by 2030. The partnership creates B2B networking opportunities between Czech tourism stakeholders and European industry leaders.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

CzechTourism competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

CzechTourism social profiles

Digital presence

CzechTourism financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CzechTourism leadership team

Management profile

Number of profiles

Profiles2 records

CzechTourism funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CzechTourism M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CzechTourism

What does CzechTourism do?

CzechTourism is the official national tourism board of the Czech Republic, promoting Czechia as a travel destination internationally through the VisitCzechia.com platform, mobile applications, B2B convention bureau services, and digital media resources. The organization runs targeted marketing campaigns (such as 'Feel Free' for GCC travelers) and conducts trade engagement activities with travel agents and tour operators in emerging markets including North India and the Middle East. Services are provided free of charge and funded by the Czech government to drive inbound tourism.

Is CzechTourism a public or private company?

CzechTourism is a private company. It is classified as state government owned and is currently operating.

When was CzechTourism founded?

CzechTourism was founded in 2016. It employs 101 to 250 people.

Where is CzechTourism based?

CzechTourism is headquartered in New York, United States, in the North America region.

How does CzechTourism make money?

One revenue line is on record: tourism Promotion (Government Funded).

Does CzechTourism have an API?

No public API is recorded for CzechTourism.

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Live signals
EatnstaysCzechia Invites GCC Travellers to Summer Festivals & CultureCzechia is promoting summer festivals and cultural events for GCC travellers, including open-air music festivals, castle tours, and spa experiences. The country offers over 1,200 castles and UNESCO sites, with direct flights from UAE carriers like Emirates and flydubai. Improved connectivity and regional destinations are expected to sustain interest this season.The Times of IndiaCzechtourism North India: Czech Tourism Boosts Engagement in North India to Attract More TravelersCzechTourism organized a series of trade engagements across North India, including a workshop in Chandigarh attended by over 30 travel agents and sales visits to Amritsar and Jalandhar, as part of an effort to position Czechia as a diverse European destination for Indian travelers. The outreach focuses on experience-led travel segments such as gastronomy, beer culture, wine regions, film tourism, MICE, and destination weddings. The initiative targets growing outbound travel from North India's Tier II cities, building on a steady rise in Indian travelers to Czechia in recent years.The Times of IndiaJourneyLabel partners Los Angeles Tourism to target India’s luxury travellersCzechTourism conducted a series of trade engagements across North India, including a dedicated workshop in Chandigarh with over 30 travel agents, as part of a strategy to capture growing outbound travel demand from regional markets. The tourism board is repositioning Czechia as a multi-experience destination beyond traditional Prague-centric itineraries, targeting segments such as film tourism, MICE, and destination weddings. Beyond Chandigarh, CzechTourism also conducted targeted sales calls in Amritsar and Jalandhar, underscoring the growing importance of Tier-II markets in India's outbound travel trends.Travel And Tour WorldCzechTourism Targets Emerging Indian Markets, Expands Trade Partnerships and Promotes Culture Rich ItinerariesCzechTourism is expanding its outreach in North India by targeting Tier II cities such as Chandigarh, Amritsar, and Jalandhar, with a key travel trade interaction held in Chandigarh to build regional partnerships with travel agents and tour operators. The tourism board is repositioning Czechia as an experiential destination beyond Prague, highlighting cultural depth, heritage, and diverse itineraries to capture India's growing outbound travel market. This initiative reflects a long-term strategy to secure a stronger share of the Indian market as smaller cities increasingly drive international travel demand.Travel And Tour WorldCzechTourism Targets North India with Strategic Push to Expand European Travel Interest in 2026CzechTourism is intensifying its outreach into North India for 2026, hosting a trade workshop in Chandigarh with over 30 travel agents and conducting sales calls in Amritsar and Jalandhar to promote Czechia as a diverse European destination. The initiative targets emerging Tier II cities and focuses on segments including premium families, destination weddings, and adventure travelers, showcasing lesser-known destinations like Český Krumlov and Karlovy Vary beyond Prague. This represents a strategic shift from traditional metro-city marketing to capture growing outbound travel demand from North India's rising middle class.EatnstaysCzechia Invites Middle East Travelers to Explore at Their Own Pace in 2026CzechTourism has launched a 'Feel Free' campaign targeting travelers from GCC countries, promoting Czechia as a flexible, year-round destination for 2026 holidays focused on unhurried, experience-led travel rather than rigid itineraries. The campaign highlights direct airline connectivity to Prague from GCC nations and showcases diverse destinations including Prague, Karlovy Vary, South Bohemia, Český Krumlov, Bohemian Switzerland, and South Moravia. Barbara Andelova, International Markets Manager at CzechTourism, emphasized Czechia's appeal across all seasons from winter wellness getaways to summer road trips.Travel And Tour WorldCzech Republic Sets the Stage for a Revolutionary Tourism Future as ECTAA General Meeting Returns to Prague in 2026ECTAA and CzechTourism announced a strategic partnership on January 19, 2026, to host the ECTAA general meeting in Prague in May 2026, marking the association's return to the Czech Republic after more than a decade. The collaboration aims to boost Czechia's visibility among European travel professionals by showcasing its 17 UNESCO World Heritage Sites, cultural attractions, and sustainability initiatives, including a goal to reduce CO2 emissions by 45% by 2030. The partnership will create business-to-business networking opportunities between Czech tourism stakeholders and European industry leaders during the May 2026 event.