CzechTourism
CzechTourism is the Czech Republic's official government tourism board, headquartered in Prague. It promotes Czechia internationally through the VisitCzechia digital platform, a mobile app suite, B2B trade partnerships, and destination campaigns targeting travelers from India, the GCC, and Europe.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What CzechTourism does
CzechTourism is the official national tourism organization of the Czech Republic, operating as a government state entity headquartered in Prague. Its mandate is to promote Czechia as an international travel destination, with no commercial revenue model — the organization is funded by the Czech government and provides its informational and promotional services free of charge to travelers and the travel trade. Its consumer-facing identity is the VisitCzechia brand, anchored on visitczechia.com, which serves destination guides, event calendars, travel inspiration content, and a dedicated B2B portal for travel professionals and press.
The organization's core product surface consists of the VisitCzechia web platform, a Digital Media Library for press use, and a suite of mobile applications including Cyclers, Placehunter, SmartGuide, Prague Visitor Pass, Mapy.cz, Czech Railways, and other traveler-utility apps. B2B services include the Czech Convention Bureau for corporate event planning. Underlying technology is content-and-distribution oriented rather than technology-led: there are no proprietary AI/ML systems, API platforms, or SDK products disclosed. Distribution relies on digital platforms, social media channels, press relations, and indirect channels through travel agents, tour operators, and airlines.
Go-to-market is event-driven and partnership-driven. CzechTourism runs targeted campaigns (e.g., the 'Feel Free' campaign for GCC travelers), conducts in-person trade workshops and sales visits (e.g., North India's Chandigarh, Amritsar, and Jalandhar), and pursues strategic partnerships with European travel trade bodies (ECTAA general meeting in Prague, May 2026). Customer segments are geographically defined — Indian Tier II city travelers, GCC/Middle East travelers, European travel trade professionals, and premium/special-interest travelers (destination weddings, MICE). Sustainability positioning (45% CO2 reduction by 2030) and 17 UNESCO World Heritage Sites form the central differentiation narrative.
CzechTourism firmographics
Firmographics- Name
- CzechTourism
- Legal name
- CzechTourism
- Website
- https://visitczechrepublic.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CzechTourism is the Czech Republic's official government tourism board, headquartered in Prague. It promotes Czechia internationally through the VisitCzechia digital platform, a mobile app suite, B2B trade partnerships, and destination campaigns targeting travelers from India, the GCC, and Europe.
- Ownership category
- akta.pro rank
Where CzechTourism is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CzechTourism business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Tourism Promotion (Government Funded): CzechTourism is the official national tourism marketing organization of the Czech Republic, funded by the Czech government to promote Czechia as a travel destination internationally. The organization does not generate commercial revenue but operates on public funding to drive inbound tourism to the country.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
CzechTourism product offering
Product offeringCore offering
CzechTourism is the official national tourism board of the Czech Republic, promoting Czechia as a travel destination internationally through the VisitCzechia.com platform, mobile applications, B2B convention bureau services, and digital media resources. The organization runs targeted marketing campaigns (such as 'Feel Free' for GCC travelers) and conducts trade engagement activities with travel agents and tour operators in emerging markets including North India and the Middle East. Services are provided free of charge and funded by the Czech government to drive inbound tourism.
Product overview
CzechTourism operates VisitCzechia.com as a unified tourism promotion platform that combines consumer-facing travel planning tools with B2B services. The core offering includes the main VisitCzechia website featuring destination guides, event calendars, travel inspiration, and booking integration, complemented by a suite of mobile applications for travelers (including Cyclers, SmartGuide, Prague Visitor Pass, Mapy.cz, and Czech Railways). B2B services include the Czech Convention Bureau for corporate event planning and a Digital Media Library for press professionals. The platform positions Czechia as a diverse European destination through regional experiences, UNESCO sites, wellness/spa offerings, and adventure activities.
Differentiator
Problem solved
Functional benefit
Products and services
- VisitCzechia.com
Quantifiable outcome
- Trade workshops attended by over 30 travel agents per event in North India
- +1 more outcomes
Companies that use CzechTourism
Customer profileSegments4 records
Ideal customer profiles4 records
CzechTourism technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CzechTourism partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ECTAA (European Association of Travel Agents and Tour Operators)coreECTAA and CzechTourism announced a strategic partnership on January 19, 2026, to host the ECTAA general meeting in Prague in May 2026. This marks the association's return to the Czech Republic after more than a decade. The collaboration aims to boost Czechia's visibility among European travel professionals by showcasing its 17 UNESCO World Heritage Sites, cultural attractions, and sustainability initiatives including a goal to reduce CO2 emissions by 45% by 2030. The partnership creates B2B networking opportunities between Czech tourism stakeholders and European industry leaders.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
CzechTourism competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
CzechTourism social profiles
Digital presenceCzechTourism financial estimates
Financial estimateRevenue estimate
Valuation estimate
CzechTourism leadership team
Management profileNumber of profiles
Profiles2 records
CzechTourism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CzechTourism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CzechTourism
What does CzechTourism do?
CzechTourism is the official national tourism board of the Czech Republic, promoting Czechia as a travel destination internationally through the VisitCzechia.com platform, mobile applications, B2B convention bureau services, and digital media resources. The organization runs targeted marketing campaigns (such as 'Feel Free' for GCC travelers) and conducts trade engagement activities with travel agents and tour operators in emerging markets including North India and the Middle East. Services are provided free of charge and funded by the Czech government to drive inbound tourism.
Is CzechTourism a public or private company?
CzechTourism is a private company. It is classified as state government owned and is currently operating.
When was CzechTourism founded?
CzechTourism was founded in 2016. It employs 101 to 250 people.
Where is CzechTourism based?
CzechTourism is headquartered in New York, United States, in the North America region.
How does CzechTourism make money?
One revenue line is on record: tourism Promotion (Government Funded).
Does CzechTourism have an API?
No public API is recorded for CzechTourism.