Ancestral Supplements

What Ancestral Supplements does

Ancestral Supplements, LLC is a privately held direct-to-consumer dietary supplement company headquartered in Montgomery, USA, founded by Brian Johnson. The company sells freeze-dried, grass-fed bovine and ovine organ supplements under a "like-supports-like" ancestral nutrition philosophy, with a catalog of 51 SKUs sourced from grass-fed animals in New Zealand and Australia and manufactured under GMP certification with third-party batch testing by Light Labs. Products are sold through the company's owned e-commerce storefront (ancestralsupplements.com) on both one-time and Subscribe & Save terms (15% discount and free shipping), supplemented by an Amazon Storefront and a Superfiliate-powered ambassador and affiliate program. The company targets four primary customer segments: health-conscious general consumers, men's health (via the MOFO formula), women's health (via the FEM formula and Meno Method with Dr. Bianca Beldini), and athletes/fitness enthusiasts, with additional use-case-based targeting for specific organ health concerns. Pricing ranges from approximately $28 (Ancestral Minerals) to $68 (FEM), positioning the brand at the premium end of the supplements category.

Name

Ancestral Supplements

Legal name

Ancestral Supplements, LLC

Website

https://ancestralsupplements.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ancestral Supplements is a privately held DTC dietary supplement brand selling 51 SKUs of freeze-dried, grass-fed bovine and ovine organ supplements through its own e-commerce site, Amazon, and an ambassador/affiliate program, targeting health-conscious consumers, men's and women's health, and athletes with a Subscribe & Save subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Direct Product Sales (E-commerce): The primary revenue stream is direct-to-consumer sales of whole-food organ and glandular supplement capsules through the company's owned e-commerce website. Products are sold as one-time purchases or through a Subscribe & Save subscription model offering a 15% discount and free shipping on all subscription orders. Average savings with subscription are cited as 30%.
2. Amazon Marketplace Sales: Products are also sold through the Amazon storefront, providing a secondary distribution and revenue channel beyond the owned e-commerce platform.
3. Ambassador / Affiliate Program: The company operates an Ambassador Program and affiliate portal (Superfiliate) through which influencers and advocates earn commissions for referring customers, generating revenue through affiliate referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels13 records

Core offering

Ancestral Supplements sells a 51-SKU catalog of freeze-dried, grass-fed animal organ and glandular dietary supplements (beef liver, beef organs, heart, kidney, adrenal, thyroid, brain, spleen, pancreas, bone marrow, colostrum, placenta, intestines, lung, prostate, tracheal cartilage, sheep thymus, fish eggs) plus complementary blends such as Ancestral Minerals, Ancestral Greens, Ancestral Protein Powder, MOFO Male Optimization Formula, and FEM Female Enhancement Mixture. Products are sold direct-to-consumer through the company's owned e-commerce storefront with a Subscribe & Save subscription model, and through Amazon, targeting individual consumers seeking whole-food, ancestral-pattern nutrition.

Product overview

Ancestral Supplements is a direct-to-consumer dietary supplement company specializing in grass-fed, pasture-raised animal organ supplements based on the ancestral or 'nose-to-tail' nutrition philosophy. The product portfolio consists of 51 products centered around freeze-dried beef, sheep, and fish organs (including liver, heart, kidney, adrenal, thyroid, brain, spleen, pancreas, bone marrow, colostrum, placenta, and more), complemented by mineral formulas (Ancestral Minerals), animal-based greens (Ancestral Greens), protein powder, and targeted gender-specific formulas (FEM for women, MOFO for men). Products are sourced primarily from New Zealand and Australia, are third-party tested by Light Labs, and are marketed as whole food supplements with a 'like-supports-like' approach to nutrition.

Differentiator

Problem solved

Functional benefit

Products and services

• Grass Fed Beef Liver Premium desiccated beef liver supplement from grass-fed, pasture-raised cows in New Zealand, supporting energy, detox, digestion, and whole body health. 180 capsules at 500mg each, priced at $38.00 one-time or $32.30 on subscription; rated 4.8/5 with 2,326 reviews.
• Grass Fed Beef Organs Comprehensive organ supplement containing freeze-dried liver, heart, kidney, pancreas, and spleen (3000mg total) from grass-fed New Zealand cattle, supporting detoxification, cardiovascular health, and immune function. 180 capsules at 500mg, priced at $48.00 one-time or $40.80 on subscription; rated 4.8/5 with 1,022 reviews.
• Grass Fed Beef Tallow Low-heat rendered beef tallow from grass-fed suet, providing CLA, arachidonic acid, and fat-soluble vitamins A, D, K, and E for skin health and hormonal balance. Priced at $32.00; rated 4.9/5 with 263 reviews.
• Ancestral Minerals Mineral blend combining Ancient Sea Salt (from a Jurassic Era seabed over 145 million years old), Atlantic Kelp, Wildflower Bee Pollen, magnesium glycinate, and potassium chloride, providing essential and trace minerals for hydration, exercise performance, and thyroid health. Priced at $28.00; rated 4.8/5 with 309 reviews.
• Ancestral Greens First-and-only blend combining grass-fed organ powders (liver, heart, kidney, pancreas, spleen, thymus, lung, intestines, stomach) with certified organic superfood greens (chlorella, spirulina, barley grass, alfalfa, spinach, broccoli, oat grass), organic reds (goji berry, tart cherry, kiwi, acai, blueberry, pomegranate, cranberry, raspberry, strawberry), and a probiotic blend (4.2 billion CFU including Lactobacillus acidophilus, L. rhamnosus, Bifidobacterium bifidum). Priced at $49.00 one-time or $41.65 on subscription; rated 4.8/5 with 131 reviews.
• Ancestral Protein Powder Protein powder supplement available in vanilla and chocolate flavors, supporting gut health, immunity, metabolism, and muscle-building. Priced at $49.99 one-time or $44.99 on subscription; rated 4.6/5 with 643 reviews.
• FEM: Female Enhancement Mixture Targeted female formula with mammary gland and organs supporting hormonal balance, libido, fertility, menstrual cycle regulation, anti-aging, and energy. Priced at $68.00 one-time or $57.80 on subscription; rated 4.7/5 with 913 reviews.
• MOFO: Male Optimization Formula Male optimization formula with organs supporting testosterone, libido, fertility, stamina, and performance. Priced at $62.00 one-time or $52.70 on subscription; rated 4.8/5 with 891 reviews.
• Ancestral Starter Pack Starter bundle including beef liver and bone marrow supplements designed to support energy, digestion, immune health, and detoxification.
• Grass Fed Beef Heart Desiccated beef heart supplement providing naturally occurring CoQ10, vitamin B12, collagen, and elastin for cardiovascular and mitochondrial health.
• Grass Fed Beef Kidney Bovine kidney supplement rich in selenium and B12 supporting kidney health, detoxification pathways, and immune function.
• Grass Fed Beef Adrenal Beef adrenal cortex supplement with liver for supporting hormone balance, blood sugar regulation, and stress response.
• Grass Fed Beef Thyroid Natural desiccated beef thyroid supplement for supporting weight management, muscle recovery, energy, mood, and sleep quality.
• Grass Fed Beef Brain Beef brain supplement with liver for cognitive function and neurological health support.
• Grass Fed Beef Spleen Bovine spleen supplement providing concentrated heme iron and immune health support.
• Grass Fed Beef Pancreas Desiccated beef pancreas supplement providing natural digestive enzymes for optimal digestion of fats, proteins, and carbohydrates.
• Grass Fed Beef Bone and Marrow Bone marrow supplement supporting bone and joint strength, skin health, oral health, and whole body wellness.
• Grass Fed Beef Colostrum Beef colostrum supplement supporting gut health, immune function, iron levels, skin health, and athletic performance.
• Grass Fed Beef Living Collagen Collagen supplement from grass-fed beef supporting hair, skin, joints, and anti-aging.
• Grass Fed Beef Placenta Beef placenta supplement for postpartum health and overall wellness support.
• Grass Fed Blood Beef blood supplement for vitality and blood health support.
• Grass Fed Beef Intestines Beef intestines supplement with tripe and stomach for gut health, leaky gut support, and probiotic benefits.
• Grass Fed Beef Living Bone Living bone supplement for bone health and skeletal support.
• Wild Caught Fish Eggs Fish roe supplement supporting hormone balance, fertility, memory, and mood.
• Grass Fed Ovine (Sheep) Thymus Sheep thymus supplement with liver for immune function support and allergy health.
• Grass Fed Gallbladder Beef gallbladder supplement with ox bile and liver supporting bile production and fat digestion.
• Grass Fed Beef Lung Beef lung supplement with liver for respiratory and cardiovascular health support.
• Grass Fed Prostate Beef prostate supplement with liver for male reproductive health support.
• Grass Fed Bovine Tracheal Cartilage Bovine tracheal cartilage supplement for joint and connective tissue support.
• Digestive Enzymes Digestive enzyme supplement supporting optimal nutrient absorption and digestive health.
• Grass Fed Beef Tallow Balm Topical tallow balm for skin nourishment derived from grass-fed beef tallow.
• E-Gift Card Digital gift card redeemable on Ancestral Supplements products.

Quantifiable outcome

• Most customers notice benefits such as more energy, better mood, and improved mental clarity within the first 2-3 weeks of consistent use
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Light LabscoreTechnology or IntegrationThird-party independent laboratory testing service used by Ancestral Supplements to verify product purity and quality. Light Labs tests each batch of products (e.g., Grass Fed Beef Organs tested in January 2026 for 11 substances; Ancestral Minerals tested in February 2026 for 7 substances; Beef Tallow tested in December 2025 for 11 substances). This testing provides quality assurance and transparency to customers regarding product purity, supporting the brand's quality positioning.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPhQGlohcvxjotrOs24E7bg
• Facebookfacebook.com/AncestralSupplementsLLC
• Instagraminstagram.com/ancestralsupplements
• TikToktiktok.com/@ancestralsupplements?lang=en
• Xx.com/Ancestral
• LinkedInlinkedin.com/company/ancestral-supplements

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ancestral Supplements