Greenscape Energy

What Greenscape Energy does

Greenscape Energy Limited is a privately held UK renewable energy installer founded in March 2012 by Josh Young and Nigel Watson, headquartered in Ipswich, Suffolk. The company designs, sells, and installs residential and commercial solar photovoltaic systems, battery storage solutions (Tesla Powerwall, FOX ESS, Solis/Pylon), air source heat pumps (primarily Stiebel Eltron), and EV chargers (myenergi Zappi, Tesla Wall Connector), serving homeowners and businesses across 13+ counties in the East of England including East Anglia, Bedfordshire, Hertfordshire, Cambridgeshire, Leicestershire, Norfolk, and Essex.

The company's technology stack is built on third-party hardware platforms — Tesla Powerwall (13.5 kWh, 91.8% round-trip efficiency), Stiebel Eltron heat pumps, Solis and FOX ESS inverters, and myenergi Zappi EV chargers — integrated with bespoke system design and installation services rather than proprietary hardware. Greenscape offers integrated smart-tariff and load-shifting functionality through manufacturer apps (Tesla App, FOX Cloud, Solis Cloud) and has built operational infrastructure including a customer showroom ('The Energy Shop'), three warehouses, and the Greenscape Academy training facility developed with Suffolk New College. The company holds MCS, NAPIT, TrustMark, RECC, HIES, and Tesla Powerwall Premium certifications, and is FCA-authorised (No. 690130) as a credit broker.

The business model combines one-time installation fees (residential solar PV system installs priced at £7,000–£15,000 for ASHPs, with higher commercial system values) with recurring revenue through Hometree Finance payment plans (5–25 years, from £75/month, with bundled lifetime monitoring and maintenance) and commercial PPA/hire purchase structures. Greenscape operates a direct-to-consumer field-sales motion anchored by free, no-obligation site surveys, supported by referral partnerships with OVO Energy (4M+ customer base), Solar Together group-buying schemes (7,000+ installs across 11 schemes), and Octopus Energy. To date the company has completed 16,000+ solar PV/battery installations and 650+ ASHP installations, currently installing at a run rate of 65 solar PV systems per week and 12 ASHP systems per month.

Name

Greenscape Energy

Legal name

Greenscape Energy Limited

Website

https://greenscapeenergy.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenscape Energy is a UK renewable energy installer founded in 2012, designing and installing solar PV, battery storage, air source heat pumps, and EV chargers for residential and commercial customers across the East of England.

Ownership category

akta.pro rank

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Renewable Energy System Installation: One-time installation fees for solar PV systems, battery storage, air source heat pumps, and EV chargers. Revenue is generated per project based on system size, product tier, and property requirements.
2. Finance / Payment Plans: Monthly payment plans offered through Hometree Finance, allowing customers to pay over 5–25 years with no upfront costs. Greenscape acts as a credit broker (FCA registered, No. 690130) introducing customers to HTG Finance Limited.
3. Commercial Solar (PPA / Hire Purchase): Businesses can purchase systems outright, via hire purchase agreements, or through Power Purchase Agreements (PPAs) where they pay only for the energy generated, providing a no-capital-expenditure option.
4. Maintenance and Aftercare Services: Optional maintenance packages offered post-installation for ongoing peace of mind, including system monitoring and servicing for solar, battery, and heat pump systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Greenscape Energy installs and integrates renewable energy systems for residential and commercial properties, including solar PV panels, battery storage (Tesla Powerwall, FOX ESS, Solis/Pylon), air source heat pumps (Stiebel Eltron), and EV chargers (myenergi zappi, Tesla Wall Connector). Services include property-specific system design, installation, and optional finance and maintenance packages through Hometree Finance.

Product overview

Greenscape Energy is a renewable energy installation company offering a comprehensive portfolio of products for residential and commercial customers. The core offerings include Solar Panels, Battery Storage (with Tesla Powerwall, FOX, and Solis/Pylon systems), Air Source Heat Pumps (primarily Stiebel Eltron), and EV Chargers (myenergi zappi and Tesla Wall Connector). For business clients, they provide commercial-scale versions of these products. The company also offers financing options through Hometree Finance and partners with energy suppliers OVO Energy and Octopus Energy. Products are supported by manufacturer apps for monitoring (Tesla App, FOX Cloud, Solis Cloud, myenergi zappi App) and integrate with smart tariff systems for optimized energy management and load shifting.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Panels Photovoltaic solar panel installations for residential properties, generating clean electricity from sunlight to reduce energy costs and carbon footprint for UK homeowners.
• Residential Battery Storage Home battery storage systems that store excess solar energy for later use, enabling greater energy independence and load shifting to optimize cost savings for residential customers.
• Tesla Powerwall Home Battery

Quantifiable outcome

• Up to 84% reduction in energy bills
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• OVO EnergycoreGTM or Marketing PartnerGreenscape Energy partnered with OVO Energy to combine local expertise (13+ years, 16,000+ installations) with OVO's national scale (4+ million customers). The partnership offers customers the benefits of both a local installer (personal service, local survey and installation) and a national energy brand (financial stability, smart tariffs, tech-driven tools).
• Solar TogethercoreChannel Partner/ Reseller/ DistributorGreenscape is a partner installer for Solar Together group-buying schemes. The partnership enables households across participating local authorities to access discounted solar PV and battery storage through collective purchasing power. Greenscape has completed 11 Solar Together schemes with over 7,000 installations.
• Octopus EnergyminorGTM or Marketing PartnerGreenscape has partnered with Octopus Energy to offer existing customers a £50 credit on their first Octopus bill after switching via a referral link. Promotes Octopus as an energy supplier partner for customers seeking green energy tariffs.
• Stiebel EltroncoreTechnology or IntegrationStiebel Eltron is the air source heat pump manufacturer partnered with Greenscape Energy. Stiebel Eltron (founded 1924) is a globally renowned German supplier of building services and green technologies. Greenscape offers the Stiebel Eltron WPL 25 ASHP among other models, with Stiebel Eltron Technical Support available for customer diagnostics.
• Tesla (Powerwall)coreTechnology or IntegrationGreenscape Energy is a Tesla Powerwall Premium Certified Installer, offering Tesla Powerwall home battery storage systems (13.5 kWh). Greenscape provides installation and ongoing technical support for Tesla systems, including Time-Based Control setup and backup reserve configuration via the Tesla app.
• myenergi (Zappi)coreTechnology or IntegrationGreenscape installs the myenergi Zappi EV charger — the UK's top-selling solar-compatible EV charger, made in Britain. Zappi integrates with solar panel systems for eco-friendly charging and is managed through the myenergi app.
• Suffolk New CollegeminorStrategic or Co-development PartnerGreenscape developed The Greenscape Academy in partnership with Suffolk New College — a dedicated training facility for the next generation of renewable energy installers. The Academy also tests and evaluates new renewable technologies entering the market.
• MCS (Microgeneration Certification Scheme)coreOthersMCS is a nationally recognised certification scheme for microgeneration products and installers. Greenscape is MCS certified, ensuring installations meet strict industry standards and consumer protection guidelines.
• RECC (Renewable Energy Consumer Code)coreOthersGreenscape is a member of the Renewable Energy Consumer Code (RECC), following RECC's complaints procedure for dispute resolution. Customers can escalate unresolved complaints to RECC's dispute resolution process.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• British Gas (Solar & Heat Pumps): British Gas is the UK's largest energy supplier and operates a national residential solar PV, battery storage and heat pump installation business. It competes head-on with Greenscape in domestic renewable installations but at vastly greater scale, leveraging its existing customer base and brand rather than regional field-sales depth.
• Octopus Energy (Octopus Solar & Heat Pumps): Octopus Energy has rapidly built a national residential solar and heat pump installation arm alongside its energy retail business, and is also a referral partner of Greenscape. Like OVO, it offers the combination of a national energy brand plus local installer execution that Greenscape competes against or with.
• OVO Energy: OVO Energy is both a referral partner and a strategic competitor: it provides Greenscape access to 4+ million UK customers while also offering its own solar and heat pump installation services through partner networks. Highly comparable GTM motion (national brand + local installer execution).
• EDF (Renewables for Homes):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenscapeenerg
• Facebookfacebook.com/GreenscapeEnerG
• LinkedInlinkedin.com/company/greenscape-energy-the-energy-shop-

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenscape Energy