Tourism Industry Association of the Yukon

Name

Tourism Industry Association of the Yukon

Legal name

Tourism Industry Association of the Yukon

Website

https://tiayukon.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Whitehorse

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: TIA Yukon generates revenue primarily through annual membership fees. Direct members pay $200/year and affiliate members pay $100/year (if affiliated with a partner organization). These dues fund the association's advocacy, programs, and member services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TIA Yukon is a nonprofit industry association that serves as the recognized voice of Yukon's $560-million tourism economy. It provides membership-based services to tourism operators, outfitters, accommodation providers, and government partners, including industry advocacy, a member directory, an Industry Update newsletter, workforce development programs (Yukon Tourism Career Connection Support Service, Yukon Tourism Relocation Rebate Fund, Yukon Tourism Training Fund), and events such as the Welcome Yukon Tourism & Culture Bootcamp.

Product overview

Tourism Industry Association of the Yukon (TIA Yukon) is a membership-based industry association representing businesses in Yukon's $560-million tourism economy. Rather than offering a unified software product, TIA Yukon provides a portfolio of membership programs and services including workforce development initiatives (Yukon Tourism Career Connection Support Service, Yukon Tourism Relocation Rebate Fund, Yukon Tourism Training Fund), communication tools (Industry Update Newsletter), a member directory, and advocacy services. The association serves as the unified voice for the territory's tourism industry, helping businesses, communities, and partners thrive through connection, support, and representation at national and territorial levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Yukon Tourism Career Connection Support Service A workforce development program that connects Yukon tourism businesses with talent through recruitment support, career-inspiration sessions for local high schools, job seekers, Indigenous youth, and post-secondary tourism students.
• Yukon Tourism Relocation Rebate Fund A fund providing financial support to help tourism workers relocate to the Yukon, addressing workforce shortages in the territory's tourism industry.
• Yukon Tourism Training Fund A fund supporting training and professional development for tourism industry workers in Yukon.
• Welcome Yukon Tourism & Culture Bootcamp A bootcamp program introducing participants to Yukon's tourism industry and cultural heritage.
• Member Directory A publicly accessible directory on the TIA Yukon website listing contact information for TIA Yukon member businesses and organizations across the Yukon tourism sector, used as both a member benefit and a marketing tool.
• Industry Update Newsletter A monthly e-newsletter distributed to TIA Yukon members providing industry news, updates, announcements, and twice-yearly opportunities for members to promote their businesses.
• Fair Exchange Rate Program A member benefit program offering preferred supplier status and reciprocal member discounts for TIA Yukon members, with weekly Fair Exchange Rate notifications available upon request.

Quantifiable outcome

• The Yukon tourism economy generates approximately $560 million annually, with TIA Yukon representing the businesses that power this sector.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor, major and moderate.

• Kwanlin Dün First Nation and Ta'an Kwäch'än CouncilcoreStrategic or Co-development PartnerTIA Yukon formally acknowledges that it operates on the traditional territories of the Kwanlin Dün First Nation and the Ta'an Kwäch'än Council, and all Yukon First Nations, recognizing that without whose generosity, wisdom, and stewardship Yukon tourism would not exist.
• Yukon GlassminorGTM or Marketing PartnerYukon Glass provides member discounts to TIA Yukon members as part of the association's preferred supplier program, offering discounted services to the tourism industry.
• Yukon Driving AcademyminorGTM or Marketing PartnerYukon Driving Academy provides member discounts to TIA Yukon members as part of the association's preferred supplier program, supporting workforce mobility within the tourism sector.
• TIA Canada (Tourism Industry Association of Canada)majorStrategic or Co-development PartnerTIA Yukon has an affiliated relationship with TIA Canada. TIA Yukon members can become TIA Canada Associate Members for an additional $25/year. The partnership provides national-level representation and resources for Yukon's tourism operators.
• Wilderness Tourism Association of the Yukon (WTAY)majorStrategic or Co-development PartnerListed as a partner organization in the member directory. WTAY represents wilderness tourism operators and collaborates with TIA Yukon on industry advocacy and workforce initiatives in the Yukon.
• Yukon First Nations Culture & Tourism AssociationmajorStrategic or Co-development PartnerAn Indigenous tourism advocacy organization and member of TIA Yukon. Partners with TIA Yukon to advance Indigenous participation in the Yukon's tourism economy.
• Yukon Convention BureaumoderateStrategic or Co-development PartnerA partner organization and member of TIA Yukon, focused on attracting conventions and business events to the Yukon. Collaborates with TIA Yukon on industry representation.
• Yukon Outfitters AssociationmoderateStrategic or Co-development PartnerListed as a partner organization and member of TIA Yukon. Represents outfitting operators and collaborates on industry advocacy.
• Whitehorse Chamber of CommercemoderateStrategic or Co-development PartnerListed as a member of TIA Yukon. The Chamber collaborates on business advocacy initiatives affecting the Yukon tourism sector.
• Destination Canada (Canadian Tourism Data Collective)moderateStrategic or Co-development PartnerTIA Yukon provides links to Destination Canada's resources on its website, including the Canadian Tourism Data Collective and Emergency Tools and Resources. Destination Canada provides industry data and crisis resources that support TIA Yukon's member operators.
• Sport YukonminorStrategic or Co-development PartnerListed as a member of TIA Yukon and a partner for the Yukon Your Way Platform Information, which supports sport tourism and visitor programming in the Yukon.

Scale indicators1 record

Recent moves6 records

Direct peers

• Indigenous Tourism Association of Canada (ITAC): National Indigenous tourism association and active TIA Yukon member partner; runs parallel programming (workforce, marketing, advocacy) for Indigenous tourism operators, directly overlapping TIA Yukon's Indigenous tourism mandate with the Yukon First Nations Culture & Tourism Association.
• Tourism Industry Association of Canada (TIA Canada): National counterpart and formal partner of TIA Yukon; both operate as membership-based tourism industry associations providing advocacy, training, and member benefits. TIA Yukon members can add TIA Canada Associate Membership for $25/year, indicating tight structural alignment.
• Wilderness Tourism Association of the Yukon (WTAY): Yukon-specific industry association listed as a TIA Yukon partner; represents wilderness and outfitting operators in the same territory and collaborates on advocacy and workforce initiatives, making it a directly overlapping sub-sector peer.
• Tourism Vancouver: Destination marketing organization and industry association that, like TIA Yukon, markets a regional tourism economy, supports member operators, and drives advocacy and workforce development, but in a much larger metro market.

Peers

• Travel Alberta:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TIAYukon
• LinkedInlinkedin.com/company/tourism-industry-association-of-the-yukon
• Instagraminstagram.com/tiayukon
• Xx.com/TIA_Yukon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Industry Association of the Yukon