Tourism Industry Association of the Yukon
- Company typePrivate
- Founded2007
- HeadquartersWhitehorse, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
Tourism Industry Association of the Yukon firmographics
Firmographics- Name
- Tourism Industry Association of the Yukon
- Legal name
- Tourism Industry Association of the Yukon
- Website
- https://tiayukon.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Tourism Industry Association of the Yukon is headquartered
LocationHeadquarters
- HQ city
- Whitehorse
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Tourism Industry Association of the Yukon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: TIA Yukon generates revenue primarily through annual membership fees. Direct members pay $200/year and affiliate members pay $100/year (if affiliated with a partner organization). These dues fund the association's advocacy, programs, and member services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Direct Membership |
| Subscription | Annual | Affiliate Membership |
| Subscription | Annual | TIA Canada Associate Membership (add-on) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tourism Industry Association of the Yukon product offering
Product offeringCore offering
TIA Yukon is a nonprofit industry association that serves as the recognized voice of Yukon's $560-million tourism economy. It provides membership-based services to tourism operators, outfitters, accommodation providers, and government partners, including industry advocacy, a member directory, an Industry Update newsletter, workforce development programs (Yukon Tourism Career Connection Support Service, Yukon Tourism Relocation Rebate Fund, Yukon Tourism Training Fund), and events such as the Welcome Yukon Tourism & Culture Bootcamp.
Product overview
Tourism Industry Association of the Yukon (TIA Yukon) is a membership-based industry association representing businesses in Yukon's $560-million tourism economy. Rather than offering a unified software product, TIA Yukon provides a portfolio of membership programs and services including workforce development initiatives (Yukon Tourism Career Connection Support Service, Yukon Tourism Relocation Rebate Fund, Yukon Tourism Training Fund), communication tools (Industry Update Newsletter), a member directory, and advocacy services. The association serves as the unified voice for the territory's tourism industry, helping businesses, communities, and partners thrive through connection, support, and representation at national and territorial levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Yukon Tourism Career Connection Support Service A workforce development program that connects Yukon tourism businesses with talent through recruitment support, career-inspiration sessions for local high schools, job seekers, Indigenous youth, and post-secondary tourism students.
- Yukon Tourism Relocation Rebate Fund A fund providing financial support to help tourism workers relocate to the Yukon, addressing workforce shortages in the territory's tourism industry.
- Yukon Tourism Training Fund A fund supporting training and professional development for tourism industry workers in Yukon.
- Welcome Yukon Tourism & Culture Bootcamp A bootcamp program introducing participants to Yukon's tourism industry and cultural heritage.
- Member Directory A publicly accessible directory on the TIA Yukon website listing contact information for TIA Yukon member businesses and organizations across the Yukon tourism sector, used as both a member benefit and a marketing tool.
- Industry Update Newsletter A monthly e-newsletter distributed to TIA Yukon members providing industry news, updates, announcements, and twice-yearly opportunities for members to promote their businesses.
- Fair Exchange Rate Program A member benefit program offering preferred supplier status and reciprocal member discounts for TIA Yukon members, with weekly Fair Exchange Rate notifications available upon request.
Quantifiable outcome
- The Yukon tourism economy generates approximately $560 million annually, with TIA Yukon representing the businesses that power this sector.
Companies that use Tourism Industry Association of the Yukon
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Tourism Industry Association of the Yukon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tourism Industry Association of the Yukon partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor, major and moderate.
- Kwanlin Dün First Nation and Ta'an Kwäch'än CouncilcoreTIA Yukon formally acknowledges that it operates on the traditional territories of the Kwanlin Dün First Nation and the Ta'an Kwäch'än Council, and all Yukon First Nations, recognizing that without whose generosity, wisdom, and stewardship Yukon tourism would not exist.
- Yukon GlassminorYukon Glass provides member discounts to TIA Yukon members as part of the association's preferred supplier program, offering discounted services to the tourism industry.
- Yukon Driving AcademyminorYukon Driving Academy provides member discounts to TIA Yukon members as part of the association's preferred supplier program, supporting workforce mobility within the tourism sector.
- TIA Canada (Tourism Industry Association of Canada)majorTIA Yukon has an affiliated relationship with TIA Canada. TIA Yukon members can become TIA Canada Associate Members for an additional $25/year. The partnership provides national-level representation and resources for Yukon's tourism operators.
- Wilderness Tourism Association of the Yukon (WTAY)majorListed as a partner organization in the member directory. WTAY represents wilderness tourism operators and collaborates with TIA Yukon on industry advocacy and workforce initiatives in the Yukon.
- Yukon First Nations Culture & Tourism AssociationmajorAn Indigenous tourism advocacy organization and member of TIA Yukon. Partners with TIA Yukon to advance Indigenous participation in the Yukon's tourism economy.
- Yukon Convention BureaumoderateA partner organization and member of TIA Yukon, focused on attracting conventions and business events to the Yukon. Collaborates with TIA Yukon on industry representation.
- Yukon Outfitters AssociationmoderateListed as a partner organization and member of TIA Yukon. Represents outfitting operators and collaborates on industry advocacy.
- Whitehorse Chamber of CommercemoderateListed as a member of TIA Yukon. The Chamber collaborates on business advocacy initiatives affecting the Yukon tourism sector.
- Destination Canada (Canadian Tourism Data Collective)moderateTIA Yukon provides links to Destination Canada's resources on its website, including the Canadian Tourism Data Collective and Emergency Tools and Resources. Destination Canada provides industry data and crisis resources that support TIA Yukon's member operators.
- Sport YukonminorListed as a member of TIA Yukon and a partner for the Yukon Your Way Platform Information, which supports sport tourism and visitor programming in the Yukon.
Scale indicators1 record
Recent moves6 records
Tourism Industry Association of the Yukon competitors and assessment
Company assessmentDirect peers
- Indigenous Tourism Association of Canada (ITAC): National Indigenous tourism association and active TIA Yukon member partner; runs parallel programming (workforce, marketing, advocacy) for Indigenous tourism operators, directly overlapping TIA Yukon's Indigenous tourism mandate with the Yukon First Nations Culture & Tourism Association.
- Tourism Industry Association of Canada (TIA Canada): National counterpart and formal partner of TIA Yukon; both operate as membership-based tourism industry associations providing advocacy, training, and member benefits. TIA Yukon members can add TIA Canada Associate Membership for $25/year, indicating tight structural alignment.
- Wilderness Tourism Association of the Yukon (WTAY): Yukon-specific industry association listed as a TIA Yukon partner; represents wilderness and outfitting operators in the same territory and collaborates on advocacy and workforce initiatives, making it a directly overlapping sub-sector peer.
- Tourism Vancouver: Destination marketing organization and industry association that, like TIA Yukon, markets a regional tourism economy, supports member operators, and drives advocacy and workforce development, but in a much larger metro market.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tourism Industry Association of the Yukon social profiles
Digital presenceTourism Industry Association of the Yukon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourism Industry Association of the Yukon leadership team
Management profileNumber of profiles
Tourism Industry Association of the Yukon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourism Industry Association of the Yukon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourism Industry Association of the Yukon
What does Tourism Industry Association of the Yukon do?
TIA Yukon is a nonprofit industry association that serves as the recognized voice of Yukon's $560-million tourism economy. It provides membership-based services to tourism operators, outfitters, accommodation providers, and government partners, including industry advocacy, a member directory, an Industry Update newsletter, workforce development programs (Yukon Tourism Career Connection Support Service, Yukon Tourism Relocation Rebate Fund, Yukon Tourism Training Fund), and events such as the Welcome Yukon Tourism & Culture Bootcamp.
Is Tourism Industry Association of the Yukon a public or private company?
Tourism Industry Association of the Yukon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tourism Industry Association of the Yukon founded?
Tourism Industry Association of the Yukon was founded in 2007. It employs 1 to 10 people.
Where is Tourism Industry Association of the Yukon based?
Tourism Industry Association of the Yukon is headquartered in Whitehorse, Canada, in the North America region.
How does Tourism Industry Association of the Yukon make money?
One revenue line is on record: membership Dues.
Who are Tourism Industry Association of the Yukon's main competitors?
Direct peers on record are Indigenous Tourism Association of Canada (ITAC), Tourism Industry Association of Canada (TIA Canada), Wilderness Tourism Association of the Yukon (WTAY) and Tourism Vancouver. Travel Alberta is listed as a peer.
Does Tourism Industry Association of the Yukon have an API?
No public API is recorded for Tourism Industry Association of the Yukon.