reDollar
reDollar.com is a US direct-to-consumer online platform that purchases pre-owned precious metals, jewelry, loose diamonds, luxury watches, and coins from individual sellers, paying via direct deposit, PayPal, money order, or check within 48 hours of item verification.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What reDollar does
reDollar is a privately-held US online buyer (reDollar LLC, founded 2014, New York) that purchases pre-owned precious metals, jewelry, loose and rough diamonds, luxury watches, coins, and bullion from individual sellers nationwide. The platform operates as a direct-to-consumer e-commerce site with no physical retail footprint; sellers identify items, obtain indicative values from publicly displayed per-dwt/gram and per-carat pricing tables, ship the items to reDollar, and receive payment within 48 hours of verification via direct deposit, money order, PayPal, or check — with no bank account or SSN required. Products are organized around four core verticals (Gold & Precious Metals, Diamond & Gemstone, Luxury Watch, and Coin & Bullion Buying) supported by standalone Gold and Diamond Calculator tools, an Answer Center content library, an Ask-an-Expert appraisal advisory, and an affiliate program.
The underlying technology is a content-and-calculator-driven web platform rather than a sophisticated transactional engine: real-time metal quotes (e.g., 24K at $191.93/dWt, .999 silver at $2.84/dWt, .999 platinum at $73.36/dWt) feed transparent payout tables, while watch and diamond quotes use brand and carat weight respectively. Core differentiators emphasize transparency of pricing, 48-hour payment turnaround, no-identity-document friction, and a content moat (SEO-targeted articles such as "Sell Krugerrand," "Sell Rolex online," "How much gold is in a watch") that drives organic acquisition. The technology stack shows no disclosed AI, ML, or API/SDK surface, and there are no patents, certifications, or compliance disclosures.
The business model is asset purchase: reDollar takes title to physical items and generates revenue from the spread between quoted purchase prices and downstream resale or refining realizations — i.e., a one-time transaction model per seller rather than a recurring or subscription revenue stream. The company serves five primary use-case segments — Precious Metals Sellers, Luxury Watch Sellers, Diamond and Gemstone Sellers, Coin and Bullion Collectors, and Commercial/Estate Clients — but the customer base is structurally long-tail individual sellers with no named-anchor enterprise customers disclosed. The company is bootstrapped (no funding rounds, no parent company, no M&A), operates only in the United States, and is run with a small team (11-50 employees), implying modest scale and limited demonstrated acceleration.
reDollar firmographics
Firmographics- Name
- reDollar
- Legal name
- reDollar LLC
- Website
- https://reDollar.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- reDollar.com is a US direct-to-consumer online platform that purchases pre-owned precious metals, jewelry, loose diamonds, luxury watches, and coins from individual sellers, paying via direct deposit, PayPal, money order, or check within 48 hours of item verification.
- Ownership category
- akta.pro rank
reDollar industry classification
Industry- Product category
- Precious Metals and Jewelry Buyback Services
- NAICS
- Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK)
- akta.pro secondary industries
- Pre-owned Fine Jewelry Dealers (CRAKAKAC), Pre-owned Watch Dealers & Exchanges (CRAKAKAB), Polished Gemstone Trading & Brokerage (CRAKAJAF), Precious Metals Minting & Bullion Products (IMAKAEAJ)
Keywords
Where reDollar is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
reDollar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Asset Purchase Transactions: reDollar generates revenue by purchasing pre-owned precious metals, jewelry, watches, diamonds, and coins from consumers at quoted prices, then reselling these items in secondary markets. The company profits from the spread between purchase prices and resale values. This is a one-time transaction model where the company takes ownership of physical assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Precious Metals - Gold Pricing |
| Unit Pricing | Pay-as-you-go | Precious Metals - Silver, Platinum, Palladium |
| Unit Pricing | Pay-as-you-go | Diamond Pricing by Carat |
| Unit Pricing | Pay-as-you-go | Coin and Bullion Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
reDollar product offering
Product offeringCore offering
reDollar is an online buyer of pre-owned precious metals (gold 10K-24K, silver, platinum, palladium), diamond and gemstone jewelry, luxury watches (Rolex, Patek Philippe, IWC, Hublot, Breitling, Cartier, etc.), and coins/bullion from individual and commercial sellers. Sellers obtain a quoted price via web calculators, ship items to reDollar, and receive payment within 48 hours via direct deposit, money order, PayPal, or check without needing a bank account or SSN.
Product overview
reDollar operates as a single unified online platform for selling pre-owned precious metals, jewelry, diamonds, watches, and collectible coins. The core offering is a direct-to-seller marketplace where users can sell items for cash with payment within 48 hours. The platform integrates multiple product categories: Gold & Precious Metals Buying, Diamond & Gemstone Buying, Luxury Watch Buying, and Coin & Bullion Buying. Supporting tools include the Gold Calculator and Diamond Calculator for real-time valuation. Additional services include an Estate Liquidation Service for inherited assets, Commercial Clients/Refinery Services for bulk commercial sales, an Affiliate Program for partner referrals, and Expert Appraisal Services for educational guidance. The company emphasizes transparency and competitive pricing through publicly displayed metal and diamond quotes.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold & Precious Metals Buying
Quantifiable outcome
- Payment within 48 hours of verification
- +1 more outcomes
Companies that use reDollar
Customer profileSegments5 records
Ideal customer profiles5 records
reDollar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
reDollar partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
reDollar competitors and assessment
Company assessmentBroad incumbents
- APMEX: One of the largest US precious-metals retailers and a major downstream buyer/reseller in the gold, silver, platinum, and bullion market. Represents the kind of larger-scale counterparty that may sit on the buy side of reDollar's inventory, while also competing for end-seller attention.
- JM Bullion: Large online precious-metals retailer with national reach across gold, silver, platinum, and palladium bullion products. Comparable in the bullion/coin handling space and a potential downstream channel for reDollar's inventory.
Direct peers
- Worthy: Online auction-based marketplace that buys pre-owned fine jewelry, watches, and diamonds from consumers nationwide. Closely comparable D2C model with mail-in intake, expert grading, and quoted payouts; competes head-to-head in the same seller acquisition channels.
- Express Gold Cash: Online gold and silver buyer that accepts mail-in precious metals and pays by check or ACH. Directly comparable in the precious-metals buying funnel with similar pricing transparency and customer-acquisition SEO strategy.
- Mondiamo: Online luxury watch buyer with a mail-in evaluation and direct offer model. Targets the same high-end timepiece sellers (Rolex, Patek Philippe, IWC) that reDollar lists on its site.
- Abe Mor Diamonds: Diamond buyer and wholesaler that purchases loose diamonds and diamond jewelry from consumers, often via online intake. Overlaps with reDollar on the diamond and gemstone side of the buyback funnel.
- WP Diamonds: Direct online buyer of loose diamonds, diamond jewelry, and luxury watches from consumers. Operates the same mail-in appraisal and quoted-payout model that reDollar uses, particularly in the diamonds and watches categories.
- Crown & Caliber: Online platform for buying pre-owned luxury watches (Rolex, Omega, Cartier, etc.) from consumers, with direct purchase and consignment options. Closely comparable sub-vertical competitor in reDollar's luxury watch category.
- Cash for Gold USA: Established online gold buyer with a mail-in kit model, transparent price calculator, and quick-payment positioning. Competes for the same sellers of scrap gold, jewelry, and bullion that reDollar targets.
Emerging players
- Liberty Coin & Currency: Specialist buyer and dealer of rare coins, currency, and precious-metal bullion. Overlaps with reDollar's coin/bullion category with a more collector-focused proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
reDollar social profiles
Digital presencereDollar financial estimates
Financial estimateRevenue estimate
Valuation estimate
reDollar leadership team
Management profileNumber of profiles
reDollar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
reDollar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about reDollar
What does reDollar do?
reDollar is an online buyer of pre-owned precious metals (gold 10K-24K, silver, platinum, palladium), diamond and gemstone jewelry, luxury watches (Rolex, Patek Philippe, IWC, Hublot, Breitling, Cartier, etc.), and coins/bullion from individual and commercial sellers. Sellers obtain a quoted price via web calculators, ship items to reDollar, and receive payment within 48 hours via direct deposit, money order, PayPal, or check without needing a bank account or SSN.
Is reDollar a public or private company?
reDollar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was reDollar founded?
reDollar was founded in 2014. It employs 11 to 50 people.
Where is reDollar based?
reDollar is headquartered in New York, United States, in the North America region.
How does reDollar make money?
One revenue line is on record: asset Purchase Transactions.
Who are reDollar's main competitors?
Broad incumbents on record are APMEX and JM Bullion. Direct peers are Worthy, Express Gold Cash, Mondiamo, Abe Mor Diamonds, WP Diamonds, Crown & Caliber and Cash for Gold USA. Liberty Coin & Currency is listed as an emerging player.
Does reDollar have an API?
No public API is recorded for reDollar.
What industry is reDollar in?
reDollar's product category is Precious Metals and Jewelry Buyback Services. Its primary akta.pro industry code is CRAKAKAK, B2B Trade-in, Buyback & Recommerce Programs, with a secondary code of CRAKAKAC, Pre-owned Fine Jewelry Dealers. Its NAICS code is 458310 and its SIC code is 5944.