Seitz
Seitz GmbH is a German, family-owned specialty chemicals manufacturer (founded 1885) that sells professional textile-care cleaning agents, dosing equipment, and wet-cleaning systems to industrial laundries, hospitals, hotels, care homes, gastronomy, and emergency services across Europe and the US.
- Company typePrivate
- Founded1885
- HeadquartersKriftel, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Seitz does
Seitz GmbH is a privately held, family-owned German specialty chemicals manufacturer headquartered in Kriftel (near Frankfurt), founded in 1885 and currently led by Managing Director Alexander Seitz. The company develops and sells professional textile-care solutions — detergents, specialized cleaning agents, wet-cleaning and hygiene products, and stain-removal formulations (Clean, Detachur, Laundry, AquaTouch) — alongside its proprietary BDE automated dosing equipment and integrated ecological systems such as Viva EcoSal and EcoCare. Its offering is structured as a bundled platform of chemistry, equipment, processes, and advisory services for institutional customers rather than a single SKU.
Commercially, Seitz operates a B2B sales-led model targeting industrial laundries, commercial laundry and textile-cleaning operators, hotels and hospitality, hospitals, retirement and nursing homes, gastronomy, and emergency response teams (e.g., firefighter gear cleaning). Revenue is generated through one-time sales of cleaning consumables, hardware sales of dosing systems and supporting equipment, and professional services/consulting. The company supports distribution through its own multilingual e-commerce platforms (the seitzweb shop plus a dedicated US storefront), direct sales consultation, and content marketing in at least six languages across the DACH region and selected adjacent European and US markets.
Seitz holds ISO 9001 and ISO 14001 certifications (renewed 2024), operates a CO2-neutral website, and has articulated a multi-year "SEITZ goes future" strategy emphasizing sustainability, digitalization, and efficiency. The business is small-to-mid sized (51–100 employees), profitable and self-funded, with no external investors, no parent company, and no public financial disclosures in the available record.
Seitz firmographics
Firmographics- Name
- Seitz
- Legal name
- SEITZ GmbH
- Website
- https://seitz24.com
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Seitz GmbH is a German, family-owned specialty chemicals manufacturer (founded 1885) that sells professional textile-care cleaning agents, dosing equipment, and wet-cleaning systems to industrial laundries, hospitals, hotels, care homes, gastronomy, and emergency services across Europe and the US.
- Ownership category
- akta.pro rank
Seitz industry classification
Industry- Product category
- Industrial Cleaning Chemicals
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)
- akta.pro secondary industries
- Stain Removers & Pre-Treaters (CRAJAAAC), Laundry Sanitizers & Disinfectant Additives (CRAJAAAE), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
Keywords
Where Seitz is headquartered
LocationHeadquarters
- HQ city
- Kriftel
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Seitz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Cleaning Products Sales: Sale of high-quality cleaning products including detergents, specialized cleaning agents, and care products for professional textile care
- Equipment and Systems: Sale and installation of modern cleaning systems and dosing equipment for industrial and commercial applications
- Services and Support: Individual service concepts and consulting for textile care solutions
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Seitz product offering
Product offeringCore offering
Seitz manufactures and supplies professional textile-care chemicals—including detergents, stain removers, wet-cleaning agents, and complementary hand-care and hygiene products—together with proprietary dosing equipment for industrial and commercial laundry operations. Its products are formulated for use by industrial laundries, hotel housekeeping teams, hospital and care-home laundries, gastronomy, and emergency response teams that require standardized, high-volume cleaning chemistry.
Product overview
Seitz offers a comprehensive portfolio of textile care and cleaning products organized into distinct product lines including the Viva EcoSal ecological cleaning system, Clean core cleaning products, Detachur stain removal solutions, Laundry care products, EcoCare sustainable washing products, AquaTouch eco-friendly cleaners, and BDE Dosing Systems for automatic equipment dosing. The company provides these products alongside services (consulting and support), systems (modern equipment), and processes (ecological textile care procedures) to serve industrial laundries, textile cleaners, care homes, hotels, gastronomy, hospitals, and emergency response teams. The offering is a platform of complementary cleaning solutions, equipment, and expertise rather than a single unified software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Viva EcoSal System Wet-cleaning/salt-based textile-care system offered by Seitz for professional laundry operations; designed as an ecologically oriented alternative for commercial textile cleaning.
- Clean product line Seitz's professional detergent product line for commercial laundry customers, covering standard washing-process chemistry.
- Detachur Stain-removal agent offered by Seitz as a standalone chemistry for pre-treatment and spot removal on textiles in commercial laundry workflows.
- EcoCare Ecologically oriented textile-care chemistry line from Seitz, targeted at institutional buyers with sustainability requirements.
- AquaTouch Water-based textile-care chemistry line from Seitz for commercial laundry applications emphasizing water-based formulation.
- BDE Dosing Systems Seitz's proprietary automated chemical dosing equipment used in commercial laundries to deliver accurate, reproducible quantities of Seitz chemistry into wash processes.
- Textile Systeme (Textile Systems) Seitz's integrated textile-care system offering combining chemistry, dosing, and process know-how for commercial laundry customers.
Quantifiable outcome
- CO2-neutral website certification demonstrates environmental commitment
Companies that use Seitz
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles5 records
Seitz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Seitz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EQScoreEQS provides the digital whistleblower platform (EQS Integrity Line) for Seitz's compliance reporting system. This enables anonymous reporting and encrypted communication between whistleblowers and the compliance manager.
- Keyweb AGcoreKeyweb AG is the external hosting provider for Seitz's website content. They process data on servers to ensure secure, fast, and efficient website operation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Seitz competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Seitz social profiles
Digital presenceSeitz compliance and trust
Trust signalCompliance3 records
Seitz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seitz leadership team
Management profileNumber of profiles
Profiles1 record
Seitz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seitz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seitz
What does Seitz do?
Seitz manufactures and supplies professional textile-care chemicals—including detergents, stain removers, wet-cleaning agents, and complementary hand-care and hygiene products—together with proprietary dosing equipment for industrial and commercial laundry operations. Its products are formulated for use by industrial laundries, hotel housekeeping teams, hospital and care-home laundries, gastronomy, and emergency response teams that require standardized, high-volume cleaning chemistry.
Is Seitz a public or private company?
Seitz is a private company. It is classified as family owned and is currently operating.
When was Seitz founded?
Seitz was founded in 1885. It employs 51 to 100 people.
Where is Seitz based?
Seitz is headquartered in Kriftel, Germany, in the Europe region.
How does Seitz make money?
Three revenue lines are on record. Cleaning Products Sales are the primary driver. The others are equipment and Systems and services and Support.
Does Seitz have an API?
No public API is recorded for Seitz.
What industry is Seitz in?
Seitz's product category is Industrial Cleaning Chemicals. Its primary akta.pro industry code is CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets), with a secondary code of CRAJAAAC, Stain Removers & Pre-Treaters. Its NAICS code is 3256 and its SIC code is 2840.