Supportive Care

What Supportive Care does

Supportive Care is a private behavioral health services company headquartered in New York that delivers in-facility psychiatric, psychological, and neuropsychological care to long-term care communities across the United States. The company serves skilled nursing homes, assisted living facilities, memory care units, adult homes, and rehabilitation centers, with an operational footprint spanning at least 11 states including New York, Tennessee, Arkansas, Delaware, South Carolina, Massachusetts, New Hampshire, Maine, Florida, New Jersey, and Rhode Island, supported by 161 active job postings.

The company's core offerings include psychological evaluations, individual and group psychotherapy, family therapy, neuropsychological and cognitive assessment, psychiatric assessment, medication management and titration, and in-service training for facility staff. A multidisciplinary clinical team of licensed psychiatrists, psychologists, LCSWs, nurse practitioners, marriage and family therapists, and mental health counselors delivers these services directly within partner facilities, eliminating transportation barriers that constrain access for senior residents. The company has also launched a telehealth platform available to adults aged 21 and older nationwide, expanding the addressable market beyond the long-term care channel in response to COVID-19-driven demand.

Supportive Care operates a B2B-led, sales-driven go-to-market in which clinical teams are contracted directly with facility administrators and directors of social services. Revenue is derived primarily from facility-based service contracts, with secondary income from telehealth appointments billed through insurance. The company does not disclose pricing, revenue, funding history, or ownership structure, and relies on a content-driven marketing approach through a professional website and educational blog rather than paid advertising.

Name

Supportive Care

Legal name

Supportive Care

Website

https://thesupportivecare.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Supportive Care is a private behavioral health services provider delivering in-facility psychiatric, psychological, and neuropsychological care to long-term care communities across the US, complemented by a nationwide telehealth platform for adults aged 21 and older.

Ownership category

akta.pro rank

Product category

Geriatric Behavioral Health Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

akta.pro secondary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

Keywords

• Geriatric behavioral health
• Long-term care mental health
• In-facility psychiatric services
• Senior psychotherapy services
• Telehealth behavioral therapy

Headquarters

HQ city

Howell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Facility-Based Behavioral Health Services: Contracted behavioral health services delivered directly within long-term care facilities (skilled nursing homes, assisted living, memory care). Services include psychological evaluations, therapy, psychiatric care, and medication management. Revenue derived from facility contracts, likely on a per-service or retainer basis.
2. Telehealth Services: Telehealth appointments for individuals age 21+ nationwide. Includes intake forms for personal data, insurance information, and consent for routine diagnosis and treatment. Service provided via company's telehealth platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Supportive Care delivers comprehensive in-facility behavioral health services—including psychological evaluations, individual and group psychotherapy, neuropsychological assessment, and psychiatric care with medication management—to residents of long-term care facilities such as skilled nursing homes, assisted living communities, and memory care units. The company complements its facility-based services with a telehealth platform that provides psychological, psychiatric, and behavioral health care to individual adults aged 21 and older anywhere in the United States.

Product overview

Supportive Care is a private behavioral health services company providing comprehensive mental health care to senior communities in long-term care facilities. The company operates a unified service model centered on in-facility psychological, neuropsychological, and psychiatric services, supplemented by a telehealth platform that extends care access to adults 21+ nationwide. Core offerings include psychological evaluations, psychotherapy (individual, group, family), neuropsychological assessment, psychiatric assessment and medication management, and in-service training for facility staff. The company employs a multidisciplinary team of Licensed Psychiatrists, Psychologists, Clinical Social Workers, Nurse Practitioners, and Mental Health Counselors.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychological Services Comprehensive psychological services including psychological evaluations, individual psychotherapy, family therapy, and group psychotherapy tailored for long-term care facility residents.
• Psychiatric Services Complete psychiatric and pharmacological care including psychiatric assessment, medication management, pharmacological care, and titration delivered at facility locations.
• Neuropsychological Assessment Services Neuropsychological assessment, cognitive assessment, and development of cognitive skills for residents in long-term care settings.
• In-Service Training Behavioral health training programs for long-term care facility staff to build professional skills, confidence, and effectiveness in managing resident mental health.
• Telehealth Behavioral Health Services Remote behavioral health services platform providing access to psychiatric and psychological care for individuals over 21 years of age anywhere in the country, featuring Licensed Clinical Psychologists, LCSWs, Psychiatrists, and Nurse Practitioners.

Quantifiable outcome

• Fewer than one-fifth of residents receive treatment from a mental health clinician despite high need - Supportive Care addresses this treatment gap.
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BrightSpring Health Services: BrightSpring operates a broad home and community-based health platform that includes behavioral and mental health services delivered on-site to facility and home settings—an adjacent operating model to Supportive Care's in-facility delivery. Comparable in client mix (long-term care, behavioral health) and B2B contract structure.
• Maxim Healthcare Services: Maxim provides behavioral health staffing and direct clinical services to skilled nursing facilities, schools, and home settings—directly comparable to Supportive Care's in-facility psychiatric and psychological service delivery model. Overlaps on talent pool (licensed clinicians) and facility-side customer base.
• Sevita Health: Sevita (formerly The MENTOR Network) delivers in-home and community-based behavioral and mental health services to elderly and disabled populations—closely mirroring Supportive Care's combination of facility-based clinical care and remote/telehealth delivery. Comparable mission, patient profile, and multidisciplinary clinical staffing.
• Centria Healthcare: Centria provides applied behavior analysis and behavioral health clinical services across home, center, and community settings—comparable as a clinical-services-led behavioral health provider with multidisciplinary teams and a contracted customer base.
• Pyramid Healthcare: Pyramid Healthcare operates a behavioral health network spanning residential, outpatient, and facility-based services—comparable to Supportive Care across the behavioral health clinical continuum, particularly in treating co-occurring disorders and dementia-related behavioral issues in long-term care populations.

Broad incumbents

• Acadia Healthcare: Acadia is a large publicly traded behavioral health operator with a broad portfolio of inpatient, residential, and outpatient programs. While much larger and facility-operating rather than in-facility servicing, it is comparable as a scaled behavioral health incumbent addressing overlapping clinical conditions and patient populations.
• Aveanna Healthcare: Aveanna is a large home health, hospice, and private-duty services operator with some behavioral health exposure. Comparable in providing in-home/facility-based clinical services to elderly populations and operating a multi-state, multi-disciplinary clinical workforce.
• Bayada Home Health Care: Bayada is a large nonprofit home health services provider with adult and senior care programs. Comparable in serving elderly populations across multiple states with multidisciplinary clinical teams, though with a broader clinical scope than Supportive Care's behavioral health focus.
• Interim HealthCare: Interim HealthCare is a national franchised provider of home health, hospice, and personal care services, including behavioral health staffing—comparable as a multi-state clinical services network serving elderly and facility-based populations.

Emerging players

• Help at Home: Help at Home provides non-medical in-home personal care services to elderly and disabled clients across multiple U.S. states—partially comparable as a senior-care clinical services partner to long-term care facilities, though its services are non-clinical personal care rather than psychiatric/psychological.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supportive Care