Pace Solutions
Pace Solutions Corp. is a privately held, 100% Canadian-owned water treatment and energy efficiency company serving commercial, industrial, institutional, municipal, and food-processing customers across Canada through 10 offices and a proprietary chemical and remote-monitoring product portfolio.
- Company typePrivate
- Founded1983
- HeadquartersDelta, Canada
- Headcount11–50
- GTM typeB2B
- Offering—
What Pace Solutions does
Pace Solutions Corp. is a privately held, 100% Canadian-owned water treatment and energy efficiency specialist founded in 1983 by Bill Martin and now led by his son Wes Martin as President and CEO. The company delivers chemical treatment programs and proprietary additives for hydronic HVAC systems (boilers, chillers, heat pumps, cooling towers) and broader industrial water systems, serving commercial, industrial, institutional, municipal, food-processing, and horticulture customers across Canada through 10 offices and 7 warehouses from British Columbia to Quebec. Its three service divisions (Water Treatment, Energy Efficiency, and Plant Health under Pace 49 Inc.) are supported by the country's largest pool of Certified Water Technologists, in-house Pace Academy training, and ASHRAE 188-2021 / CFIA / PMRA-aligned compliance offerings.
The core technology stack rests on proprietary chemistries and monitoring platforms. EndoTherm is a non-ionic surfactant hydronic additive reported to cut HVAC energy consumption by up to 15% with payback in 12-24 months; ProMoss is the first Sphagnum-moss-based plant-derived cooling tower treatment; Parafos is an NSF-certified potable water scale and corrosion program; the ACBD System delivers HACCP-compliant cleaning and disinfecting protocols for food plants and greenhouses; and Pace RemoteLink plus e-Service Reporting provide two-way telemetry, alerting, and cloud-based test reporting. Pace also serves as the authorized Canadian distributor of Veolia Water Technologies & Solutions products and as an exclusive distributor of Evapco Smart Shield solid chemistry in selected markets.
Commercially, Pace monetizes through recurring water treatment service contracts, hardware/chemical sales of proprietary and distributed products, and energy-efficiency retrofit programs that qualify for FortisBC and SaskEnergy rebates (notably a $200/gallon EndoTherm rebate). The firm has executed eight acquisitions since 2012 (most recently PMC Water Systems in 2025) and a strategic North American partnership with Endo Enterprises (UK) for EndoTherm/EndoGreen manufacture and distribution. Customer-reported outcomes include 95.6% retention, $18.9M+ cumulative customer savings, and 93.9M+ kg of CO2 avoided across deployments.
Pace Solutions firmographics
Firmographics- Name
- Pace Solutions
- Legal name
- Pace Solutions Corp.
- Website
- https://pacesolutions.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pace Solutions Corp. is a privately held, 100% Canadian-owned water treatment and energy efficiency company serving commercial, industrial, institutional, municipal, and food-processing customers across Canada through 10 offices and a proprietary chemical and remote-monitoring product portfolio.
- Ownership category
- akta.pro rank
Pace Solutions industry classification
Industry- Product category
- Industrial Water Treatment Services
- NAICS
- Environmental Consulting Services (541620), Other Scientific and Technical Consulting Services (54169)
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)
- akta.pro secondary industry
- Preventive Maintenance Programs for Refrigeration Systems (HSAOAJAL)
Keywords
Where Pace Solutions is headquartered
LocationHeadquarters
- HQ city
- Delta
- HQ country
- Canada
- HQ region
- North America
Offices11 records
Markets served
Pace Solutions business model
Business model- GTM type
- B2B
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Water Treatment Services: Certified water treatment services including treatment programs for closed loop, cooling towers, steam boilers, potable water, and wastewater systems. Delivered through 10 offices and 7 warehouses across Canada with professional technical representatives.
- Energy Efficiency Solutions: HVAC energy conservation services and products including EndoTherm hydronic additive, ProMoss plant-based treatment, Parafos potable water treatment, and the Eco Program comprehensive building water management.
- Products and Chemical Formulations: Proprietary water treatment chemicals including EndoTherm, ProMoss, Parafos, EcoGuard, PURGEX cleaners, BAR COR corrosion inhibitors, and 50+ cleaning and disinfecting products. Also distributes Veolia and Evapco products.
- Legionella Risk Management: Legionella testing, water management plan development, and compliance services including DNA testing and ASHRAE 188-2021 compliant documentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | EndoTherm Utility Rebate Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Pace Solutions product offering
Product offeringCore offering
Pace Solutions is a 100% Canadian-owned water treatment and energy conservation company that provides certified water treatment programs for HVAC hydronic systems (boilers, chillers, heat pumps, cooling towers), proprietary chemical products (EndoTherm, ProMoss, Parafos, EcoGuard), Legionella risk management and testing services, cleaning and disinfecting solutions for food plants and greenhouses, and remote monitoring technology (Pace RemoteLink). The company delivers these through a national field service network of 10 offices and 7 warehouses across Canada with technical representatives providing on-site customized treatment programs.
Product overview
Pace Solutions is a 100% Canadian-owned water treatment and energy conservation company operating since 1983, offering a portfolio of proprietary chemical products combined with technical service divisions (Water Treatment and Energy Efficiency). The core products include EndoTherm (hydronic energy-saving additive reducing HVAC energy up to 15%), ProMoss (natural plant-based cooling tower treatment), Parafos (potable water scale/corrosion protection), and the Eco Program (turn-key building water solution). These are complemented by specialized service programs covering Legionella management, closed-loop systems, cooling towers, steam boilers, wastewater, and the ACBD cleaning/disinfecting system. The company maintains 10 offices and 7 warehouses across Canada from British Columbia to Quebec.
Differentiator
Problem solved
Functional benefit
Brands
- Pace RemoteLink™: Remote water treatment management system providing real-time data on performance and set points in heating/cooling water systems with 2-way remote access.
- Pace ACBD System®
- Eco Program
- EcoGuard
Quantifiable outcome
- EndoTherm reduces HVAC energy consumption by 10-15% in suitable hydronic systems
- +7 more outcomes
Companies that use Pace Solutions
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Pace Solutions technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Pace Solutions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Veolia Water Technologies & SolutionscorePace Solutions is an authorized distributor of Veolia Water Technologies & Solutions (formerly SUEZ Water Technologies) products in BC, Alberta, Saskatchewan, Manitoba, and Ontario. Pace has received comprehensive training to ensure customers receive top quality products and services.
- Endo Enterprises (UK) Ltd.corePace partnered with Endo Enterprises (UK) Ltd. to become the corporate North American manufacturer and distributor of energy-saving additives EndoTherm and EndoGreen. Successful case studies confirm heating and cooling water systems save up to 15% in energy and carbon emissions.
- EvapcocorePace Solutions is an exclusive distributor of Evapco Smart Shield solid chemistry for water treatment systems in certain markets. Contact Pace representatives for system details and chemical reorders.
- FortisBCcorePace Solutions is a member of the FortisBC Trade Ally Network, offering point-of-sale rebates for EndoTherm to qualifying FortisBC customers in BC. FortisBC offers $200/gallon rebate on EndoTherm through HVAC Controls rebate category.
- SaskEnergycoreSaskEnergy offers rebates on EndoTherm for commercial buildings and multi-unit residential customers in Saskatchewan, complementing Pace's energy efficiency solutions in Western Canada.
- REDE Energy SolutionsminorREDE Energy Solutions collaborated with Pace on the Grand Prairie & District Catholic Schools project, acting as energy-management partner and recommending EndoTherm based on experience supporting school districts and energy-efficiency projects.
- FortisBC Trade Ally NetworkcorePace Solutions is a FortisBC Trade Ally member offering point-of-sale rebates for EndoTherm hydronic additive to qualifying commercial and multi-unit residential customers in British Columbia.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Pace Solutions competitors and assessment
Company assessmentOthers
- Endo Enterprises: UK-based manufacturer of EndoTherm and EndoGreen hydronic additives; Pace's strategic partner for North American manufacturing and distribution since 2017. Comparable on the EndoTherm product specifically.
Emerging players
- Aquatech International: Water treatment and desalination specialist with industrial water and wastewater solutions. Comparable on industrial water treatment but with stronger presence in pure water/desalination than Pace.
Direct peers
- ChemTreat: US-headquartered industrial water treatment specialist serving boilers, cooling towers, and closed loops with chemical programs and monitoring. Closely comparable to Pace on product/customer base and specialty chemical distribution model.
- Chem-Aqua: NAPCO subsidiary providing water treatment programs for boilers, cooling towers, and closed loops across North America. Closely comparable services and customer segments to Pace.
- Garratt-Callahan: US-based industrial water treatment company serving boilers, cooling towers, and wastewater with chemical programs and service. Similar mid-sized specialty services positioning to Pace.
Broad incumbents
- Kurita Water Industries: Japanese-headquartered global water treatment company with industrial chemicals, cooling tower, and boiler water solutions. Comparable technology and customer base, larger geographic reach.
- Veolia Water Technologies & Solutions: Global water treatment major and Pace's distribution partner in 5 Canadian provinces. Directly competes with Pace in industrial water treatment while also serving as channel partner, creating a hybrid incumbent/partner relationship.
- Solenis: Specialty chemicals provider serving water treatment and process chemistries for industrial customers. Comparable product portfolio in cooling water, boiler, and wastewater treatment.
- Nalco Water (Ecolab): Ecolab's water division is one of the largest industrial water treatment players globally, serving HVAC, boilers, cooling towers, and food/beverage sanitation. Competes with Pace across most segments but at vastly greater scale.
Regional players
- AWC Water Solutions: Canadian-headquartered water treatment services company with comparable offerings in boilers, cooling towers, and Legionella management. Most directly comparable Canadian competitor to Pace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pace Solutions social profiles
Digital presencePace Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace Solutions leadership team
Management profileNumber of profiles
Profiles9 records
Pace Solutions subsidiaries and ownership
Company hierarchySubsidiaries9 records
Pace Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace Solutions
What does Pace Solutions do?
Pace Solutions is a 100% Canadian-owned water treatment and energy conservation company that provides certified water treatment programs for HVAC hydronic systems (boilers, chillers, heat pumps, cooling towers), proprietary chemical products (EndoTherm, ProMoss, Parafos, EcoGuard), Legionella risk management and testing services, cleaning and disinfecting solutions for food plants and greenhouses, and remote monitoring technology (Pace RemoteLink). The company delivers these through a national field service network of 10 offices and 7 warehouses across Canada with technical representatives providing on-site customized treatment programs.
Is Pace Solutions a public or private company?
Pace Solutions is a private company. It is classified as family owned and is currently operating.
When was Pace Solutions founded?
Pace Solutions was founded in 1983. It employs 11 to 50 people.
Where is Pace Solutions based?
Pace Solutions is headquartered in Delta, Canada, in the North America region.
How does Pace Solutions make money?
Four revenue lines are on record. Water Treatment Services are the primary driver. The others are energy Efficiency Solutions, products and Chemical Formulations and legionella Risk Management.
Who are Pace Solutions's main competitors?
Endo Enterprises is listed as an others. Aquatech International is listed as an emerging player. Direct peers are ChemTreat, Chem-Aqua and Garratt-Callahan. Broad incumbents are Kurita Water Industries, Veolia Water Technologies & Solutions, Solenis and Nalco Water (Ecolab). AWC Water Solutions is listed as a regional player.
Does Pace Solutions have an API?
No public API is recorded for Pace Solutions.
What industry is Pace Solutions in?
Pace Solutions's product category is Industrial Water Treatment Services. Its primary akta.pro industry code is IMAIABAK, Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration), with a secondary code of HSAOAJAL, Preventive Maintenance Programs for Refrigeration Systems. Its NAICS code is 541620 and its SIC code is 3580.