Peppers Retreats Resorts & Hotels

Name

Peppers Retreats Resorts & Hotels

Legal name

Peppers Retreats Resorts & Hotels (Brand operated by Mantra Group)

Website

https://peppers.com.au

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Peppers Retreats Resorts & Hotels is a premium hospitality brand operating 20+ hotels, resorts, lodges, and villa properties across Australia, New Zealand, and Bali. Owned by Mantra Group under Accor, it serves leisure travellers, corporate clients, families, and wedding parties through direct booking, travel agents, and the ALL loyalty program.

Ownership category

akta.pro rank

Product category

Upscale Resort and Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), All Other Traveler Accommodation (721199), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Luxury Eco-Resorts (THAGACAK)

Keywords

• Resort accommodation
• Hotel retreats
• Luxury hospitality
• Conference venues
• Wedding destinations

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Primary revenue from hotel rooms, suites, villas, and resort accommodation across 20+ properties in Australia, New Zealand, and Bali. Room categories range from hotel rooms to multi-bedroom villas and presidential suites.
2. Food & Beverage: On-site restaurants and bars at most properties including Tutto Cucina + Bar (Waymouth), The Laneway Restaurant & Bar (Seminyak), Rakinui Restaurant (Bluewater), Lume Restaurant (Clearwater), Highland Restaurant (Cradle Mountain), and others. Generates revenue from dining, beverages, and in-room dining services.
3. Spa & Wellness: Day spa services at multiple properties including The Spa at Seminyak, Waldheim Day Spa (Cradle Mountain), SILO Day Spa, and others offering treatments, massages, and wellness experiences.
4. Conferences & Events: Conference venues and event spaces at various properties including Peppers Waymouth Hotel (up to 120 delegates), Peppers Clearwater Resort (240 delegates theatre-style), and Peppers Seminyak (villa conversions for meetings). Revenue from venue hire and catering.
5. Weddings: Wedding ceremonies and receptions hosted at properties like Peppers Seminyak (romantic garden and poolside venues), Peppers Waymouth Hotel (up to 120 guests), Peppers Beacon (intimate ceremonies up to 25 guests), and others. Revenue from venue hire, catering, and coordinated services.
6. Golf: Golf facilities at select properties including Peppers Craigieburn (9-hole private golf course), Peppers Moonah Links Resort (two 18-hole championship golf courses), and Peppers Clearwater Resort (18-hole championship golf course).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Peppers Retreats Resorts & Hotels operates a curated portfolio of 20+ upscale retreats, resorts, and hotels across Australia, New Zealand, and Bali (Indonesia), under the Accor group's ownership. The brand sells accommodation (hotel rooms, suites, apartments, villas), on-site food and beverage, day spa and wellness services, championship golf courses, and event hosting for conferences (40-500 delegates) and weddings. Properties range from city hotels and beach resorts to wilderness lodges, tropical villa estates, and converted heritage buildings, integrated with Accor's ALL loyalty program and global distribution network.

Product overview

Peppers Retreats Resorts & Hotels is a portfolio of upscale accommodation properties across Australia, New Zealand, and Indonesia operated under the Accor group. The brand encompasses 30+ individual hotels, resorts, lodges, and retreats featuring diverse accommodation types including luxury city hotels (Waymouth Hotel, Gallery Hotel), lakeside resorts (Beacon, Bluewater, Clearwater), wilderness lodges (Cradle Mountain Lodge), coastal resorts (Moonah Links), converted heritage properties (Silo Hotel), marina-front hotels (Seaport), tropical villa resorts (Seminyak), and country estate retreats (Craigieburn, Manor House). Core offerings include self-contained apartments and villas, spa and wellness facilities, championship golf courses, award-winning restaurants, conference venues for 40-500 delegates, and wedding services. Properties integrate with Accor's ALL loyalty program enabling point earning and redemption across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Peppers Beacon: Lakefront resort in Queenstown, New Zealand with lake and mountain views
• Peppers Waymouth Hotel
• Peppers Seminyak
• Peppers Bluewater Resort
• Peppers Clearwater Resort
• Peppers Moonah Links Resort
• Peppers Southern Cross Melbourne
• Peppers Cradle Mountain Lodge
• Peppers Silo Hotel
• Peppers Seaport Hotel

Products and services

• Peppers Waymouth Hotel Luxury hotel in Adelaide CBD with European-inspired design, marble bathrooms, floor-to-ceiling windows, indoor heated pool, sauna, spa, gymnasium, and conference facilities for up to 120 delegates, plus Italian dining at Tutto Cucina + Bar.
• Peppers Beacon Queenstown lakefront accommodation on Lake Wakatipu with self-contained apartments, lake and Remarkables mountain views, and conference facilities for up to 40 delegates.
• Peppers Seminyak Luxury tropical villa resort in Bali featuring private self-contained villas with gourmet kitchens, open-air living, private swimming pools, tropical gardens, a 35-metre rock pool, The Laneway Restaurant & Bar, and a day spa with sauna and ice bath.
• Peppers Bluewater Resort Lake Tekapo resort overlooking the lake with Southern Alps views, accommodation ranging from Hotel Rooms to Three-bedroom villas, the Rakinui Restaurant & Bar, and access to Tekapo Springs Day Spa and Hot Pools.
• Peppers Clearwater Resort Christchurch lakefront resort on Lake Kaikainui, seven minutes from the airport, featuring Lume Restaurant, an 18-hole championship golf course, two all-weather tennis courts, and conference facilities for up to 240 delegates.
• Peppers Silo Hotel 9-story boutique hotel in Launceston converted from 1960s grain silos with a North Tower addition, featuring Gorge River Rooms with private balconies, Grain of the Silos Restaurant, SILO Day Spa, and conference facilities for up to 500 attendees.
• Peppers Seaport Hotel Contemporary nautical-themed hotel in Launceston Seaport Precinct on a dry dock site, featuring studios and suites with city or river views, Mudbar Restaurant, Tidal Cafe, and proximity to Cataract Gorge.
• Peppers Cradle Mountain Lodge Iconic wilderness resort in the World Heritage-listed Cradle Mountain-Lake St Clair National Park featuring Pencil Pine Cabins, Spa Cabins, King Billy Suites, Waldheim Day Spa, Highland Restaurant, and Tavern Bar & Bistro.
• Peppers Moonah Links Resort Victorian coastal golf resort near Melbourne with two championship 18-hole golf courses, deluxe rooms overlooking the course, Pebbles Restaurant, heated outdoor pool, and meeting spaces for up to 180 banquet guests.
• Peppers Southern Cross Melbourne (Docklands) Contemporary hotel in Melbourne Docklands adjacent to Marvel Stadium with state-of-the-art rooms, premium products, bespoke bathrooms, Momami Restaurant and Bar, heated outdoor pool access, and 24-hour reception.
• Peppers Gallery Hotel Contemporary Canberra accommodation in the Acton precinct featuring Rooms, Suites and Apartments with work desks, MicroCloud bedding, Bicicletta Italian Restaurant, Library Bar, full gymnasium, and 24-hour reception.
• Peppers Craigieburn Southern Highlands retreat on a 100-year-old heritage country estate in Bowral featuring a private 9-hole golf course, Hickory's Restaurant and Bar, contemporary furnished rooms with garden views, and tennis facilities.
• Peppers Manor House Old-world charm retreat in Sutton Forest with 43 unique rooms and suites in modern country style, air conditioning, minibars, Katers Restaurant, Nook Bar, tennis courts, and expansive park-like grounds.
• Conference & Event Services Corporate conference venues, meeting rooms, and event spaces across multiple Peppers properties with capacities ranging from 40 to 500 delegates, complete with catering, event coordination, and accommodation for attendees.
• Wedding Services Wedding ceremony and reception venues with dedicated coordinators at multiple Peppers locations, including Peppers Seminyak (romantic garden and poolside venues), Peppers Waymouth Hotel (up to 120 guests), and Peppers Beacon (intimate ceremonies up to 25 guests).
• ALL (Accor Live Limitless) Loyalty Program Integration Loyalty membership across all Peppers properties via Accor's ALL program, enabling guests to earn and redeem points, access member-exclusive rates, and receive benefits such as the 20% + 5% member discount offers.
• Valentina Restaurant & Bar Restaurant and bar launched in 2024 at level 2 of Peppers Soul on the Gold Coast, providing sun-drenched long lunches and golden hour spritzes to Peppers guests and walk-ins.

Quantifiable outcome

• Properties maintain strong TripAdvisor ratings ranging from 3.5 to 4.5 stars with hundreds to thousands of reviews per property

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Accor GroupflagshipStrategic or Co-development PartnerPeppers Retreats Resorts & Hotels is owned and operated under the Accor group, a global hospitality leader. Accor provides the distribution infrastructure, booking platforms, loyalty program (ALL - Accor Live Limitless), marketing support, and operational standards. Peppers operates as a premium brand within Accor's portfolio alongside Mantra and other brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sofitel: Accor's flagship luxury hotel brand, also offering premium resort and city-hotel experiences worldwide. Directly comparable to Peppers as a sibling brand targeting luxury leisure and corporate travellers through the same Accor distribution platform.
• Pullman Hotels & Resorts: Accor's upscale brand focused on business and leisure travel with resort and conference properties. Closely comparable to Peppers' mix of leisure resorts and corporate-event-focused hotels within the same Accor system.
• MGallery Hotel Collection: Accor's 'boutique' premium brand of characterful, design-led hotels. Highly comparable to Peppers' portfolio of architecturally distinctive properties such as Silo Hotel, Manor House and Cradle Mountain Lodge.
• Mantra Group: Accor's Australian mid-to-upscale hotel and resort brand, also operated alongside Peppers within the Mantra/Accor Australia portfolio. Targets similar leisure and conference travellers across similar Australian destinations.
• QT Hotels & Resorts: Australian design-led boutique hotel and resort group operating premium properties across Australia and New Zealand. Directly comparable in positioning to Peppers' distinctive full-service resorts and urban hotels.

Emerging players

• Ovolo Hotels: Design-focused boutique hotel group with strong presence in Australia and Hong Kong. Comparable to Peppers' lifestyle/boutique full-service hotels in target customer and premium positioning.

Broad incumbents

• The Langham: Global luxury hotel group with APAC heritage hotels and resorts, including Australasian properties. Comparable in luxury positioning, conference/wedding offerings, and APAC geographic focus.
• Shangri-La Hotels and Resorts: Asia-Pacific-rooted luxury hotel group with resort and city properties across the region. Comparable to Peppers in luxury positioning, conference and wedding facilities, and APAC distribution.
• Hilton Hotels & Resorts: Global full-service hotel brand with resort and conference properties, including Australia/NZ. Comparable in service standards, conference facilities, and loyalty program scale.
• Marriott Hotels: World's largest full-service hotel group, present in Australia and NZ with resort and conference properties. Comparable in premium full-service offering, scale, and global loyalty program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peppers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peppers Retreats Resorts & Hotels