What Hohem Technology does

Hohem Technology is a Shenzhen-based (registered in Guangdong Province, China) designer, manufacturer, and seller of AI-powered gimbal stabilizers for smartphones, action cameras, and DSLR and professional cameras, founded in 2014 by Min Chen. With 51–100 employees and no disclosed institutional funding, the company operates as a privately held hardware vendor distributing globally across consumer and professional segments.

The product portfolio spans 13 active SKUs organized into two tiers. The consumer tier targets individual content creators, vloggers, and solo filmmakers through the iSteady V3 Ultra, V3, M7, X3, X3 SE, M6 (selfie stick gimbal), and Q (auto-tracking holder). The professional tier addresses videographers and commercial content production via the iSteady MT3 Pro, MT3, MT2, and Pro 4. The portfolio additionally extends into audio with the Hohem GO portable microphone and MIC-01. Underlying all gimbals is an AI stabilization control algorithm with intelligent subject tracking on select models and an "AI Videographer" feature set on flagship consumer devices. The company describes these capabilities as proprietary AI stabilization, AI-powered auto-tracking, and accuracy/precision-oriented motion control.

Revenue is generated almost exclusively through one-time hardware sales across a four-channel distribution stack: direct-to-consumer via store.hohem.com, the AliExpress marketplace (store ID 4522010), authorized retail store partnerships, and a B2B "Become a Dealer" program. Marketing combines content (Hohem blog), organic social on Facebook, Instagram, YouTube, TikTok, and Reddit (@HohemGlobal accounts), an email newsletter, an affiliate/influencer program, and annual event presence at CES (most recently CES 2026 in Las Vegas). Customer acquisition is product-led, with pricing not publicly disclosed on the website but purchased through the official store and authorized retailers. The website supports 10+ languages and the company maintains US-based customer service (US +1 888-965-8512) for North American buyers.

Name

Hohem Technology

Legal name

Hohem Technology

Website

https://hohem-tech.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Hohem Technology designs, manufactures, and sells AI-powered gimbal stabilizers for smartphones, action cameras, and DSLR cameras, serving individual content creators, vloggers, and professional videographers globally via direct e-commerce, marketplaces, and retail distribution.

Ownership category

akta.pro rank

Product category

Camera Stabilizers / Gimbals

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)

akta.pro secondary industry

Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE)

Keywords

• Smartphone gimbals
• Camera stabilizers
• AI video stabilization
• Auto-tracking holders
• Content creator accessories

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales: One-time purchase revenue from gimbal stabilizers, selfie sticks, microphones and accessories sold through official store and authorized retailers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hohem Technology designs, manufactures, and sells AI-powered gimbal stabilizers for smartphones, action cameras, and DSLR/mirrorless cameras, split across two product lines: consumer gimbals and professional gimbals. It also offers related audio accessories, including wireless microphones. The portfolio targets individual content creators, vloggers, and professional videographers through both direct online sales and authorized retailers.

Product overview

Hohem Technology offers a portfolio of AI-powered stabilizers (gimbals) for smartphones and cameras, spanning consumer and professional segments. The product line is organized into two main categories: Consumer gimbals (iSteady V3 Ultra, V3, M7, X3, X3 SE, M6, Q) designed for individual content creators and vloggers, and Professional gimbals (iSteady MT3 Pro, MT3, MT2, Pro 4) targeting commercial and enterprise content production. The company also offers audio accessories including the Hohem GO microphone and Hohem MIC-01. All products feature AI stabilization technology to eliminate shake and produce smooth video footage.

Differentiator

Problem solved

Functional benefit

Products and services

• iSteady V3 Ultra A flagship foldable smartphone gimbal stabilizer with AI-powered stabilization and tracking features, targeted at individual content creators, vloggers, and live streamers.
• iSteady V3 An AI-powered smartphone gimbal stabilizer with built-in tracking for vloggers and content creators.
• iSteady M7 A consumer smartphone gimbal stabilizer for stabilized handheld video and tracking.
• iSteady X3 A smartphone gimbal stabilizer line including the iSteady X3 and iSteady X3 SE variants, targeted at consumer content creators.
• iSteady M6 A consumer smartphone gimbal designed in a selfie-stick form factor for stabilized selfie videos, vlogging, and live streaming.
• iSteady Q An auto-tracking smartphone holder with intelligent subject tracking, designed for hands-free video calls, live streaming, and solo content creation.
• iSteady MT3 Pro A professional 3-axis gimbal stabilizer designed for heavier camera payloads including DSLR and mirrorless cameras, aimed at professional videographers.
• iSteady MT3 A professional gimbal stabilizer for cameras, positioned alongside the MT3 Pro in Hohem's professional line.
• iSteady MT2 A professional 3-axis gimbal stabilizer built for action cameras, targeted at professional and prosumer content creators.
• iSteady Pro 4 A professional gimbal stabilizer for smartphone and camera setups in Hohem's professional line.
• Hohem GO A wireless microphone accessory designed for use with Hohem gimbals and smartphones for improved audio capture in content creation.
• Hohem MIC-01 A wireless microphone accessory in Hohem's audio line, designed for content creators using smartphones or cameras.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DJI: Global market leader in camera gimbals with Osmo Mobile and Ronin series for smartphones and professional cameras. Directly competes with Hohem's iSteady line, sets industry pricing and feature benchmarks, and has materially larger R&D and marketing resources.
• Zhiyun (Guilin Zhishen): China-based gimbal manufacturer offering smartphone (Smooth series) and camera (Crane series) stabilizers. Same product categories, same target customers (creators and videographers), and similar tiered consumer/professional strategy as Hohem.
• FeiyuTech: Specialized gimbal maker with smartphone (Vimble) and camera (AK series) stabilizers. Closely matches Hohem's product mix and pricing tiers, and competes head-to-head in the prosumer and entry-professional segments.
• Moza (Guilin Moza): Gimbal manufacturer competing in both smartphone and camera stabilizer categories with Mini-S, Mini MX, and AirCross series. Direct overlap with Hohem's consumer and professional offerings and similar creator-focused positioning.

Emerging players

• Insta360: Action camera and 360-degree camera company whose built-in FlowState stabilization competes with separate gimbals, and which also sells the Insta360 Flow gimbal directly. Comparable because it operates in the same creator stabilization use cases and now overlaps Hohem's product territory.
• FreeVision: Niche gimbal manufacturer with smartphone and wearable stabilizer offerings. Smaller and more specialized than Hohem, but addresses overlapping consumer segments and similar use cases such as vlogging and solo filming.

Broad incumbents

• GoPro: Action camera leader whose HyperSmooth stabilization reduces reliance on external gimbals. While not a direct gimbal competitor, GoPro is a key adjacent player that influences demand for Hohem's iSteady MT2 action camera stabilizer category.
• Benro: Established tripod, head, and camera support brand that also sells electronic stabilizers. Comparable because it addresses the same photographers and videographers with overlapping mounts, supports, and stabilization hardware categories Hohem participates in.
• Joby (Joby Wavo / GorillaPod): Mounting and grip brand (GorillaPod, Wavo microphones) targeting content creators. Comparable because it overlaps with Hohem's microphone (Hohem GO, MIC-01) and mount/support categories, addressing the same creator persona with complementary gear.

Regional players

• Sirui: China-origin tripod, head, and stabilizer manufacturer with global distribution. Comparable as a fellow Chinese hardware maker covering tripods, gimbals, and supports, often positioned at value price points similar to Hohem's lower tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hohemglobal
• Facebookfacebook.com/HohemTechOfficial
• Instagraminstagram.com/hohem_global
• TikToktiktok.com/@hohem_global
• Xx.com/hohem_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hohem Technology