National Eagle Scout Association

What National Eagle Scout Association does

NESA is a private nonprofit alumni association founded in 1969 and operated as the formal Eagle Scout arm of Scouting America (formerly Boy Scouts of America), headquartered at 1325 W Walnut Hill Lane, Irving, Texas. The organization serves individuals who have earned the Eagle Scout rank — a population of roughly 2.7 million cumulative Eagles historically — by aggregating lifelong recognition, scholarship, networking, and community services under one brand. Its core product set comprises tiered membership (5-Year and Lifetime) plus six recognition vehicles: the Distinguished Eagle Scout Award (DESA, est. 1969), NESA Outstanding Eagle Scout Award (NOESA, est. 2010), Distinguished Service Award (DSA, re-launched 2020), Silver Wreath (reinstated late 2023), the Glenn A. and Melinda W. Adams Service Project of the Year (ESSPY), and the NESA Legacy Society Fellowship. Educational scholarships include the Lawrence S. and Mabel Cooke Scholarship (up to $50,000 four-year) plus per-Council Service Territory endowments ($5,000–$10,000 each).

Name

National Eagle Scout Association

Legal name

National Eagle Scout Association

Website

https://nesa.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Eagle Scout Association is a nonprofit alumni association of Scouting America that delivers membership, recognition awards, and educational scholarships to individuals who have earned the Eagle Scout rank. It also runs a merchandise store, an annual yearbook partnership, and a network of 270+ local committees serving roughly 2.7 million cumulative Eagle Scouts in the U.S. and abroad.

Ownership category

akta.pro rank

Product category

Alumni Membership Services

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• Alumni association services
• Membership programs
• Educational scholarships
• Recognition awards
• Scouting merchandise

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: Annual and lifetime membership fees from Eagle Scouts. 5-year and lifetime membership options with associated card, certificate, and welcome materials.
2. Donations and Endowments: Charitable contributions supporting NESA scholarships, Legacy Society endowments, and general operations. Includes Eagle Scout scholarships fund and Legacy Society Fellowship minimum $1,000 donation.
3. Retail Merchandise Sales: Sale of NESA-branded merchandise including membership cards, certificates, award items (medals, pins, knots), apparel, and commemorative items through ScoutShop.org and myscoutshop.org.
4. Yearbook and Directory Sales: Partnership with PCI (Publishing Concepts) to produce annual Eagle Scout Yearbooks and periodic Directories. Class yearbooks sold to Eagle Scouts; councils can purchase bulk copies.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The National Eagle Scout Association (NESA) is a membership-based alumni association that unites men who have earned the rank of Eagle Scout in Scouting America. It sells membership subscriptions (5-year and Lifetime tiers), administers multiple educational scholarships (ranging from $5,000 to $50,000), grants recognition awards (DESA, NOESA, DSA, Silver Wreath, ESSPY), and operates a branded retail merchandise store in partnership with Scouting America Supply Division.

Product overview

The National Eagle Scout Association offers a membership-based platform supporting Eagle Scouts through a portfolio of recognition programs, educational scholarships, and member services. The core offerings include NESA Membership (5-year and Lifetime tiers with newsletters and credentials), six distinct awards (Distinguished Eagle Scout Award, NESA Outstanding Eagle Scout Award, Distinguished Service Award, Silver Wreath Award, Adams Service Project of the Year Award, and NESA Legacy Society), and scholarship programs (Cooke Scholarship up to $50,000, Hansen & Mary Hall, and others). Supporting services include Digital Badges via Credly, the NESA Store on ScoutShop.org, Eagle Pride Showcase recognition platform, annual Eagle Scout Yearbook, training programs, and a network of 270+ local council committees.

Differentiator

Problem solved

Functional benefit

Products and services

• NESA Membership (5-Year and Lifetime)
• NESA Scholarships
• Distinguished Eagle Scout Award (DESA)
• NESA Outstanding Eagle Scout Award (NOESA)
• NESA Distinguished Service Award (DSA)
• Silver Wreath Award
• Glenn A. & Melinda W. Adams Service Project of the Year Award (ESSPY)
• NESA Legacy Society
• NESA Store (Branded Merchandise)
• Eagle Scout Yearbook and Directory

Quantifiable outcome

• Nearly 2,000 Distinguished Eagle Scouts recognized since 1969
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and major.

• JostenscoreGTM or Marketing Partner · 26 June 2025Partnership to launch the 2025 Eagle Scout Yearbook and commemorative items. Jostens creates official yearbook featuring names of all 2025 Eagle Scouts and provides personalized recognition ad opportunities for families. Marketed as a lasting tribute and keepsake.
• CredlycoreTechnology or IntegrationPartnership to provide digital badges for current NESA members. Badges can be displayed on LinkedIn and social media to showcase Eagle Scout achievement and NESA membership. Badges include verification through Credly's platform.
• PCI (Publishing Concepts)majorGTM or Marketing PartnerPartnership to produce Eagle Scout Yearbook and Directory every 5 years. PCI is a Dallas, TX company that publishes directories for educational institutions, fraternities, sororities, and military organizations. Project allows NESA to update member database and generate revenue.
• Scouting America Supply Division (ScoutShop.org, MyScoutShop.org)coreChannel Partner/ Reseller/ DistributorPartnership to operate the NESA Store through Scouting America Supply Division. Includes print-on-demand merchandise, NESA branded award items, apparel, and customizable products. Managed by volunteer NESA Store Support Team.
• The Harris PollmajorStrategic or Co-development PartnerPartnership with Scouting America to conduct a landmark national study exploring American values and how Scouting helps shape them. Selected Eagle Scouts and alumni receive email invitations to participate in exclusive survey.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Order of the Arrow: The Order of the Arrow is Scouting America's national honor society, also co-located with the Scouting America national office. It shares NESA's parent affiliation, alumni/recognition focus, scholarship programs, and lifetime membership structure — the closest direct peer in mission and operational model.
• Girl Scouts of the USA Alumni Association: Gold Award alumnae network maintained by Girl Scouts of the USA. Closely analogous to NESA in structure — a sister lifetime recognition community tied to the highest youth achievement in the parallel Scouting organization, with comparable alumni programming, events, and donor cultivation.
• 4-H Alumni: 4-H Alumni is the lifetime network for graduates of the 4-H youth development program, a peer youth organization. It mirrors NESA's mission of lifelong connection, recognition of achievement, and community engagement among alumni of a major American youth movement.
• Camp Fire Alumni: Camp Fire's alumni network serves former members of one of the oldest youth development organizations in the U.S. Comparable to NESA in mission (lifelong community, recognition, giving back) but operates at a smaller scale and serves a more gender-inclusive cohort.
• Junior Achievement USA Alumni: Junior Achievement's alumni network engages former participants of its youth entrepreneurship programs, offering networking, recognition, and lifetime community — structurally similar to NESA's alumni and recognition programming for a parallel youth achievement cohort.

Broad incumbents

• Scouting America (Boy Scouts of America): NESA's parent organization and the broader umbrella body that operates councils, training, advancement, and youth programming. NESA is a specialized alumni/recognition arm of this larger body, which sets the strategic and operational context for NESA's work.
• National Association of Intercollegiate Athletics (NAIA): NAIA is a national collegiate athletic governing body administering championships and recognition programs, structured similarly to NESA in its 14-territory-ish organizational model, scholarship programs, and award-based recognition of high-achieving participants.
• World Organization of the Scout Movement (WOSM): WOSM is the international umbrella body for national Scout organizations worldwide. It provides the macro context for Scouting America and offers insights into global alumni programming, awards, and scholarship models relevant to NESA's international council footprint.

Emerging players

• USA Swimming Foundation: USA Swimming's philanthropic arm provides scholarships, recognition, and alumni programming for elite athletes. Comparable to NESA in its combination of national governing body affiliation, scholarship endowment, and recognition awards — though applied to athletic achievement rather than scouting.

Regional players

• Boys' Brigade UK (The Boys' Brigade): A UK-founded Christian youth organization with an active alumni/lifelong membership tradition. Conceptually similar to NESA but geographically distinct; useful as a benchmark for how a youth-organization alumni community can sustain a multi-generational membership base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NESABSA
• LinkedInlinkedin.com/groups/12069745
• Instagraminstagram.com/nationaleaglescoutassociation
• Xx.com/nesabsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Eagle Scout Association