Houlihan Restaurant

What Houlihan Restaurant does

Houlihan's is a U.S. casual dining bar-and-grill chain operating 36+ restaurant locations across 17 states, with a footprint concentrated in the Midwest (Kansas, Missouri, Illinois, Minnesota, Indiana, Ohio), Mid-Atlantic (New Jersey, Pennsylvania, Virginia), and select markets in Texas, Georgia, Arkansas, Iowa, and New York. The brand, founded in 1972 and headquartered in Leawood, Kansas, is a wholly owned subsidiary of Landry's Inc., a diversified restaurant and hospitality conglomerate; all legal, privacy, and career infrastructure routes through Landry's corporate systems. The core offer is full-service American casual dining combined with a full bar program featuring signature martinis (Pink Elephant, Fluent in French 75, Espresso Martini), Tiki selections, rotating seasonal cocktails and mocktails, and a menu anchored by items such as the Famous Stuffed Chicken Breast, Prime Rib, French Onion Soup, and the Houlihan's Cheeseburger.

Revenue is generated transactionally from three streams: dine-in food and beverage sales, private events and catering (with named event spaces such as the Boardroom, Tower, Seventy-Two Room, Allegheny Room, and Terrace View), and gift card sales. Most locations offer outdoor patio seating, and the brand maintains happy hour, lunch specials, and vegetarian/gluten-sensitive options. The technology layer is third-party rather than proprietary: BentoBox powers the consumer-facing website, store locator, and reservations; Cashstar powers digital gift cards; AudioEye provides WCAG 2.1 Level AA accessibility compliance; and reCAPTCHA handles form security. There is no mobile app, no public API, and no AI/ML capabilities evident in the available data.

Customer segments are split between individual casual diners, corporate and business clients using private dining rooms, and social event hosts booking celebrations. Marketing is conducted through Instagram, Facebook, Twitter, an E-Club email newsletter, the website, and gift card promotional campaigns. The company does not accept Apple Pay and accepts Visa, MasterCard, AMEX, Discover, cash, and gift cards at the point of sale. Specific menu pricing is not publicly disclosed and varies by location.

Name

Houlihan Restaurant

Legal name

Houlihan's Restaurant

Website

https://houlihans.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Houlihan's is a U.S. casual dining bar-and-grill chain operating 36+ locations across 17 states, owned by Landry's Inc., serving individual diners, corporate clients, and social event hosts with American cuisine, craft cocktails, and private event spaces.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Casual dining restaurants
• Bar and grill chain
• Private event catering
• Craft cocktail program
• Full service hospitality

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Offices38 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue generated from food and beverage sales at physical restaurant locations including lunch, dinner, and bar service. The company offers full bar service with craft cocktails, beer, wine, and mocktails, along with food menu items such as the Famous Stuffed Chicken Breast, Prime Rib, French Onion Soup, and signature Houlihan's Cheeseburger.
2. Private Events and Catering: Revenue from hosting private and semi-private events including business lunches/dinners, company functions, special celebrations, holiday parties. Multiple locations feature dedicated private dining rooms and event spaces available for booking.
3. Gift Cards: Sale of physical and digital gift cards both in-store and online. Promotional campaigns such as purchasing $50 in gift cards to receive a $10 dining certificate.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Houlihan's operates a casual dining bar and grill restaurant chain across 36+ U.S. locations, offering full-service American cuisine, craft cocktails, beer, wine, and mocktails alongside signature menu items. The chain also provides catering services, private and semi-private event spaces at most locations, online ordering for delivery, and physical and digital gift cards.

Product overview

Houlihan's is a casual dining bar and grill restaurant chain operating as a single unified brand with multiple service offerings. The core product is its full-service restaurant and bar featuring American cuisine and craft cocktails. Supporting offerings include catering services, private event spaces at select locations, online ordering for pickup and delivery, gift cards (available in physical and digital formats), and an email club membership program. The restaurant chain operates across approximately 40 U.S. locations primarily in New Jersey, Pennsylvania, Missouri, and the Midwest/Southeast regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Houlihan's Restaurant & Bar

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• AudioEyesupportingTechnology or IntegrationAudioEye provides web accessibility testing, remediation, and monitoring services for Houlihan's website. The partnership ensures compliance with WCAG 2.1 Level AA guidelines through automated and manual testing, with remediation tracked through AudioEye's proprietary audit ecosystem. Houlihan's website is AudioEye certified for accessibility.
• BentoBoxsupportingTechnology or IntegrationBentoBox provides the website platform powering Houlihan's consumer-facing website including store locator, menu information, reservation systems, and email signup functionality.
• Landry's Inc.coreOthersHoulihan's is owned and operated by Landry's Inc., a major restaurant and hospitality company. The brand operates under the Landry's corporate umbrella alongside other restaurant concepts.
• CashstarsupportingTechnology or IntegrationCashstar provides the digital gift card platform enabling online gift card purchases through Houlihan's website.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Applebee's: Applebee's is the largest U.S. casual dining bar & grill chain with a similar full-service menu, signature cocktails, and happy hour positioning. It directly competes with Houlihan's for the same casual dining/bar & grill occasions and customer segments.
• Chili's Grill & Bar: Chili's operates a similar full-service casual dining and bar concept with comparable menu architecture (burgers, ribs, fajitas) and full bar service. It competes head-to-head with Houlihan's for casual dining occasions across overlapping U.S. markets.
• TGI Fridays: TGI Fridays is a long-established casual dining bar & grill chain with similar American menu, full bar, and cocktail-focused brand identity. It targets overlapping customer occasions (after-work drinks, family dinners) with comparable price points to Houlihan's.
• Red Robin Gourmet Burgers: Red Robin is a casual dining chain emphasizing burgers and bar service in a similar American gastropub format. Comparable to Houlihan's in service model, average check size, and family/casual occasion targeting.
• BJ's Restaurant and Brewhouse: BJ's operates casual dining restaurants with a deep bar/cocktail program, handcrafted menu items, and private event capabilities — closely mirroring Houlihan's positioning around complete bar experience and full-service dining.
• Outback Steakhouse: Outback is a casual dining chain with full bar service, signature cocktails, and similar customer occasions (family meals, business lunches). While steak-focused, its model and target customer closely overlap with Houlihan's.
• Buffalo Wild Wings: Buffalo Wild Wings is a bar-and-grill chain emphasizing sports viewing, full bar service, and shareable food. Comparable to Houlihan's in bar-led casual dining positioning and group/casual occasion targeting.
• Yard House: Yard House is an upscale casual dining concept with a large bar program and American menu. Shares Houlihan's emphasis on full bar experience and premium casual positioning, targeting similar affluent casual diners.

Broad incumbents

• Darden Restaurants: Darden owns and operates multiple full-service casual dining brands (Olive Garden, LongHorn Steakhouse, Cheddar's, Yard House). As a multi-concept casual dining operator, Darden shares scale dynamics, supply chain structure, and segment exposure with Houlihan's under Landry's Inc.
• Morton's The Steakhouse: Morton's is a sibling concept to Houlihan's under the Landry's Inc. umbrella, sharing corporate infrastructure, procurement, and group business capabilities. While upscale steakhouse vs. casual bar & grill, it operates within the same parent company and shared back-office.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/houlihans
• Facebookfacebook.com/houlihans
• Instagraminstagram.com/houlihans

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houlihan Restaurant