Idaho Trust Bank

What Idaho Trust Bank does

Idaho Trust Bank is a privately held, Idaho-based community bank founded in 1994 by brothers Daniel and Thomas Prohaska, operating as a subsidiary of Idaho Trust Bancorp. It is the only bank headquartered in Boise and one of only ten banks based in Idaho, providing full-service banking and wealth management through branches in Boise, Coeur d'Alene, and Idaho Falls, plus a trust office in Las Vegas, Nevada. The bank serves four primary segments: personal banking (checking, savings, CDs, IRAs, HSAs, HELOCs, credit cards), business banking (commercial checking, cash management, SBA loans, commercial real estate, equipment financing, merchant services), private banking (premium deposit accounts, iExpress lines of credit, dedicated relationship management), and wealth management (trust administration, estate services, the trademarked LifeNeeds investment approach, family office, and brokerage through LPL Financial). Its technology stack combines a relationship-based in-person branch model with digital banking (online and mobile, P2P payments, mobile deposits, bill pay), contactless debit cards via Visa payWave with digital wallet support, surcharge-free ATMs through MoneyPass, and standard integrations including CardValet, Adobe Acrobat Sign, and Google Authenticator MFA. The bank is WCAG 2.2 Level AA certified for web accessibility.

The revenue model is a traditional community bank construct: primarily net interest income from lending (personal loans, HELOCs, commercial real estate, SBA, equipment, lines of credit) funded by deposits, supplemented by fee income from deposit accounts (overdraft, maintenance, service charges), and recurring fee-based wealth management revenue from AUM-based advisory fees, trust administration, and estate services. Securities and insurance products are distributed through LPL Financial under a brokerage affiliate arrangement. Investment management fees are tiered by account size (under $300K, over $300K, over $500K). The go-to-market motion is sales-led and relationship-driven, with in-person consultations at branches combined with phone banking and online account management. Marketing channels include a content-heavy website (idahotrust.com with blog, financial calculators, tutorial videos), Facebook, and LinkedIn. The bank has no institutional venture capital or private equity investment; ownership remains founder/family-controlled through the parent holding company.

Name

Idaho Trust Bank

Legal name

Idaho Trust Bank

Website

https://idahotrust.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Idaho Trust Bank is a privately held Idaho-based community bank founded in 1994, offering personal, business, private banking, and wealth management services through branches in Boise, Coeur d'Alene, and Idaho Falls, plus a Las Vegas trust office, serving individuals, families, and small-to-mid-sized businesses.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Trust, Fiduciary, and Custody Activities (523991), Savings Institutions and Other Depository Credit Intermediation (52218), Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Savings Institution, Federally Chartered (6035), Investment Advice (6282)

akta.pro primary industry

Trust, Fiduciary & Estate Planning Services (FSABADAG)

akta.pro secondary industries

Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Directed Trust & Trust Advisory Services (FSAAANAK)

Keywords

• Community banking services
• Wealth management services
• Commercial lending
• Personal banking
• Trust and estate services

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Traditional bank lending revenue from personal loans, business loans, commercial real estate loans, and lines of credit. Interest is earned on the spread between loan rates and deposit rates.
2. Deposit Services: Fee income from checking accounts, savings accounts, money market accounts, certificates of deposit (CDs), IRAs, and HSAs. Includes overdraft fees, account maintenance fees, and other service charges.
3. Wealth Management and Investment Services: Fee-based wealth management, trust services, estate planning, and brokerage services. Securities and insurance products offered through LPL Financial affiliation. Revenue includes AUM-based fees and advisory fees.
4. Cash Management and Business Services: Business banking services including cash management, remote deposit capture, merchant card services, and other commercial banking products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Idaho Trust Bank is a privately held community bank that provides full-service personal banking (checking, savings, CDs, IRAs, HSAs, personal loans, HELOCs, consumer credit cards), business banking (checking, savings, cash management, merchant card services, commercial real estate loans, SBA loans, equipment loans, business lines of credit, term loans, business credit cards), and private banking (premium deposit accounts and iExpress Lines of Credit). It complements these offerings with investment management anchored by the LifeNeeds Portfolio approach and a wealth management practice offering trust administration, estate planning, family office, and LPL Financial-affiliated brokerage services. Distribution occurs through full-service branches in Boise and Coeur d'Alene, Idaho, a Las Vegas trust office, an online and mobile banking platform, and surcharge-free ATM access.

Product overview

Idaho Trust Bank is a community bank offering a comprehensive suite of banking products organized across five main segments: Personal Banking (checking, savings, loans, credit cards, and digital banking), Business Banking (checking, savings, cash management, merchant services, and commercial lending), Private Banking (deposit accounts, lending solutions including iExpress Lines of Credit), Investment Management (LifeNeeds Portfolio strategy), and Wealth Management (trust administration, estate planning, and family office services). The bank also operates Idaho Trust Mortgage as a separate mortgage lending division. Core digital capabilities include online and mobile banking with P2P payments, mobile deposits, and bill pay. The product portfolio integrates third-party services including MoneyPass ATMs, Visa contactless payments, CardValet, and Adobe e-signature for document workflows. A set of self-service tools including financial calculators and tutorial videos supports customer education.

Differentiator

Problem solved

Functional benefit

Brands

• Idaho Trust Mortgage: Mortgage services offered through Idaho Trust Bank's subsidiary
• Wealth Advisor Network

Products and services

• Personal Checking Accounts
• Personal Savings and Money Market Accounts
• Personal Loans and HELOCs
• Consumer Credit Cards
• Business Checking and Savings Accounts
• Business Lending Products
• Business Credit Cards
• Cash Management Services
• Remote Deposit Capture
• Merchant Card Services
• Private Banking Deposit and Lending Solutions

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorIdaho Trust Bank has a brokerage affiliate arrangement with LPL Financial. Securities and insurance products are offered through LPL Financial and its affiliates, Member FINRA/SIPC. LPL Financial provides the broker/dealer infrastructure for the bank's investment management and brokerage services.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• U.S. Bancorp: Major U.S. regional bank holding company with material retail and commercial presence across Idaho. Represents the broader incumbent competitive set on deposits, payments, and wealth services.
• WaFd Bank: Pacific Northwest-focused community bank (Washington Federal) with multi-state branch network. Comparable as a relationship-based community bank with deposit and lending operations across the inland Northwest, including Idaho-adjacent markets.
• First Interstate BancSystem: Multi-state community bank holding company serving the Mountain West, including Idaho. Comparable as a regional, relationship-based community bank with similar deposit, lending, and wealth management product breadth.
• Glacier Bancorp: Rocky Mountain regional bank holding company with multiple community bank subsidiaries including in Idaho. Provides a directly comparable community-bank acquisition and operating model in the same geography.
• Wells Fargo: Large national bank with significant retail and commercial presence across Idaho, including the Boise metro. Represents the national incumbent competitive pressure on deposits, payments, and consumer lending.
• Zions Bancorporation: Multi-state regional bank holding company operating in the Mountain West, including Idaho through affiliate brands. Comparable as a regional incumbent offering the full banking, lending, and wealth product set.

Direct peers

• Idaho Central Credit Union: Idaho's largest credit union, headquartered in Chubbuck with major Treasure Valley presence. Directly competes with Idaho Trust Bank across consumer deposits, consumer lending, mortgage origination, and business services in the same Idaho market.
• Bank of Idaho: Idaho-chartered community bank serving the Idaho Falls market. Direct competitor in the in-state community bank segment, competing for similar personal and small-business banking relationships.
• D.L. Evans Bank: Idaho-based community bank with branches across the Treasure Valley and southern Idaho. Direct competitor in personal banking, business lending, and mortgage origination in overlapping Idaho geographies.
• B&T Bank of Idaho: Small Idaho-chartered community bank focused on business and personal banking. Competes with Idaho Trust Bank for similar Treasure Valley business banking and deposit relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/idahotrustbank
• LinkedInlinkedin.com/company/idaho-trust-bank
• Xx.com/idahotrustbank

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho Trust Bank