Puninar Logistics

What Puninar Logistics does

Puninar Logistics is an integrated end-to-end logistics and supply chain management provider headquartered in Cakung, East Jakarta, founded in 1969 as a customs brokerage and privately held within Indonesia's Triputra Group since 1998. The company serves manufacturers and retailers across six core verticals — Automotive, Oil/Gas/Mining, Industrial & Material Science, Electronics & Technology, Fashion & Lifestyle, and FMCG — with a documented customer base of 100+ enterprises including Toyota Astra Motor, Astra Honda Motor, Bridgestone, Shell, and Beko Appliances. Operations span 14 office and warehouse locations across Sumatra, Java, and Kalimantan, reaching 400+ destinations, and the company services tens of thousands of retail outlets daily through its fashion and lifestyle vertical.

The technology and asset backbone consists of a proprietary Warehouse Management System and Transport Management System integrated with Oracle Transportation Management Cloud (deployed in 2016 as the first such deployment by an Indonesian logistics company), supported by an ERP backend, IoT-enabled shipment visibility, and customs EDI integration (Cargo-link and E-Billing). The asset base is substantial and owned rather than contracted: 650+ trucks, 24 vessels, 17 tug boats, and 136,000+ sqm of indoor plus 700,000+ sqm of outdoor warehouse space. Puninar has built an international JV platform with Kerry Logistics (Hong Kong), Yusen Logistics (Japan), NYK (Japan), Keppel Logistics (Singapore), Mitsui-Soko Express (Japan), Fueller (Malaysia), and Infinite Group, and holds ISO 9001/14001, OHSAS 18001, TAPA, SIRE, SOLAS, AEO, and Halal Distribution certifications.

Puninar generates revenue through managed-services contracts with enterprise customers, selling integrated solutions covering supply chain design, customs clearance, multimodal transportation, and warehouse management. The go-to-market is sales-led via dedicated key account management teams delivering consultative solutions across multiple industry verticals; pricing is contractually negotiated and not publicly disclosed. Recent strategic milestones include AEO certification (June 2024), Halal Distribution certification (September 2024), the establishment of Puninar Driver Academy (2019), and Shell's Haulier of the Year award in Southeast Asia (2024, third win in five years).

Name

Puninar Logistics

Legal name

Puninar Logistics

Website

https://puninar.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Puninar Logistics is a privately-held Indonesian integrated logistics provider founded in 1969, serving manufacturers and retailers across automotive, electronics, FMCG, fashion, oil/gas/mining, and industrial verticals via owned fleet, warehouses, and strategic international joint ventures.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (488510), Deep Sea Freight Transportation (483111), Marine Cargo Handling (488320), Transportation and Warehousing (48-49)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Breakbulk, Ro-Ro & Chartering (Heavy-Lift Vessels, Barges, Specialized Aircraft) (TLAIAKAC)

Keywords

• Integrated logistics services
• Supply chain management
• Multimodal transportation
• Warehouse management
• Customs clearance services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Integrated Logistics Services: Puninar Logistics generates revenue through a comprehensive suite of integrated logistics services including supply chain solutions, multimodal transportation, warehouse management, and customs clearance. Services span inbound logistics, manufacturing materials management, warehousing, distribution, freight forwarding, and post-delivery services. Revenue is generated through contractual service agreements with enterprise customers across multiple industry verticals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Puninar Logistics is an integrated logistics provider in Indonesia delivering four core service modules: Supply Chain Solutions, Customs Clearance, Multimodal Transportation (land, sea, air, rail), and Warehouse Management. Services span inbound logistics, manufacturing materials management, warehousing, distribution, freight forwarding, and post-delivery services, executed through a network of subsidiaries and joint ventures with international partners such as Kerry Logistics, NYK, Mitsui-Soko Express, Keppel Logistics, and Yusen Logistics.

Product overview

Puninar Logistics is an integrated logistics solution provider in Indonesia offering a comprehensive suite of four core service modules: Supply Chain Solutions, Customs Clearance, Multimodal Transportation, and Warehouse Management. These core services are delivered through a network of subsidiaries and joint ventures, including Puninar Jaya, Puninar MSE, Puninar Fueller, Puninar Infinite Raya, Keppel Puninar Logistics Indonesia, and NYK Puninar Auto Logistics. The company operates industry-specific solutions across Automotive, Electronic & Technology, Fashion & Lifestyle, FMCG, Industrial & Material Science, and Oil, Gas & Mining sectors. Puninar also maintains proprietary technology systems including Warehouse Management System, Transport Management System, and Custom Clearance Management System, supported by ERP infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Chain Solutions Customized and integrated supply chain management solutions for manufacturers and retailers across multiple industries, including key account management, operation model design, and multi-location supply chain management from consultation to implementation.
• Customs Clearance Import and export customs clearance services including customs documentation preparation and goods transportation to final destination, featuring customs EDI (Electronic Data Interchange) system, Cargo-link, and E-Billing for electronic port processing.
• Multimodal Transportation Multi-modal transportation services including land, sea, air, and rail transport with more than 650 trucks, 24 vessels, and 17 tug boats, managed through an integrated Transport Management System enabling freight cost reduction, service level optimization, and automated logistics processes.
• Warehouse Management Proprietary warehouse management service providing accurate inventory tracking and monitoring with dedicated and shared warehousing across Jakarta, Bandung, Semarang, Surabaya, Jambi, Palembang, Medan, and Balikpapan.
• Automotive Logistics Solutions

Quantifiable outcome

• Served more than 100 customers across 400+ destinations in Indonesia
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• PT Indonesia Kendaraan Terminal TbkminorStrategic or Co-development Partner · 1 January 2018MOU signed in 2018 to develop automotive industry business in trucking and shipping field, building logistics chain and port operations throughout Indonesia.
• United TractorsminorImplementation/ SI/ Consulting Partner · 1 January 2018Partnership where United Tractors provides maintenance support for all UD Trucks units purchased by Puninar Logistics. Collaboration enables professional truck maintenance and reduced downtime.
• Balai Besar Pengembangan Latihan Kerja BekasiminorOthers · 1 January 2018Collaboration with government training center to run Puninar Apprentice Program - 2nd batch with 20 vocational school graduates receiving 6 months of specialized logistics training, with employment opportunity for top performers.
• OraclecoreTechnology or Integration · 1 January 2016Puninar Logistics chose Oracle Transportation Management Cloud in 2016 as the first logistics company in Indonesia to deploy this platform, enabling fleet optimization, shipment visibility, and real-time event management.
• Kerry Logistics NetworkcoreStrategic or Co-development Partner · 1 January 2013Joint venture with Kerry Logistics Network Hong Kong established in 2013 to focus on integrated logistics services. Kerry Logistics' global network spanning 6 continents with operations in 35+ countries combined with Puninar's local capabilities gives customers in Indonesia access to complete supply chain solutions.
• Keppel Logistics (Singapore)coreStrategic or Co-development Partner · 1 January 2012JV Keppel Puninar Logistics Indonesia established in 2012 to focus on Consumer & Retail Sector. Keppel Logistics operates world-class logistics facilities with state-of-the-art IT infrastructure in China, Hong Kong, Malaysia, Indonesia, Vietnam, and Australia, with over 3 million square feet of warehousing space.
• NYK (Japan)coreStrategic or Co-development Partner · 1 January 2011NYK Puninar Auto Logistics established in 2011 as JV with NYK Japan to focus on Automotive industry logistics, providing integrated automotive logistics solutions.
• Infinite GroupcoreStrategic or Co-development Partner · 1 January 2010Puninar Infinite Raya established in 2010 as JV with Infinite Group to focus on Mining Support Sector, serving mining companies with specialized logistics solutions.
• Mitsui-Soko Express (Japan)coreStrategic or Co-development Partner · 1 January 2009PUNINAR MSE established in 2009 as JV with Mitsui-Soko Express Japan to expand into Air Freight Service business. Mitsui-Soko Express has specialized expertise in handling auto parts, chemicals, and dangerous goods.
• Fueller (Malaysia)coreStrategic or Co-development Partner · 1 January 2009PUNINAR FUELLER established in 2009 as JV with Fueller Malaysia to focus on Fuel Transportation Services, providing certified fuel tanker transport with ISO 9001:2008, OHSAS 18001, and ISO 14001:2004 certifications.
• Triputra GroupcoreStrategic or Co-development Partner · 1 January 1998Puninar became a member of Triputra Group in 1998. Triputra Group is a well-established and fast-growing business group in Indonesia operating in rubber processing, coal, trading, manufacturing, agribusiness, and motor dealership.
• Yusen Logistics (Japan)coreStrategic or Co-development Partner · 1 January 1990PUNINAR YUSEN LOGISTIC INDONESIA established in 1990 with Yusen Logistics Japan to focus on providing JKA customers with specialized logistics solutions.

Scale indicators9 records

Recent moves13 records

Expansion highlights7 records

Broad incumbents

• Agility Logistics: Middle East-headquartered global logistics provider with Asia-Pacific operations. Overlaps with Puninar in freight forwarding, warehousing, and integrated supply chain solutions across consumer goods and industrial verticals.
• Kuehne+Nagel: Global freight forwarding and contract logistics leader with significant Indonesian presence. Competes with Puninar in integrated supply chain solutions, customs brokerage, and industry-specific logistics (automotive, FMCG, industrial).
• Nippon Express: Major Japanese global logistics provider with extensive Indonesian operations offering freight forwarding, warehousing, and moving services. Overlaps with Puninar in automotive, electronics, and industrial logistics for Japanese-affiliated customers.
• Maersk Logistics & Services: Global ocean carrier and integrated logistics provider with growing Indonesian contract logistics footprint. Competes with Puninar in supply chain solutions, particularly for import/export customers and global trade flows.
• DHL Supply Chain: World's largest contract logistics provider with established Indonesian operations. Competes with Puninar across warehousing, transportation, and multi-industry supply chain solutions for global enterprise customers.

Direct peers

• CEVA Logistics: Global 3PL offering contract logistics, freight management, and supply chain solutions across automotive, consumer goods, and industrial verticals. Indonesian operations directly compete with Puninar's integrated logistics offerings.
• Kerry Logistics Network: Hong Kong-headquartered integrated logistics provider with whom Puninar has a JV (since 2013). Both offer multimodal transport, warehousing, and supply chain solutions across Asia with overlapping customer bases in FMCG and retail.
• Yusen Logistics: Japanese global logistics company and Puninar JV partner since 1989. Both provide contract logistics, freight forwarding, and supply chain solutions with comparable service portfolios for enterprise customers across multiple industries.

Regional players

• JNE Express: Indonesia's leading domestic courier and logistics provider. While more focused on last-mile delivery and small parcels than Puninar's enterprise 3PL focus, both operate Indonesian nationwide logistics networks with comparable brand recognition in the domestic market.
• Sinotrans: China's largest logistics company with expanding Southeast Asian presence. Comparable integrated logistics portfolio including freight forwarding, warehousing, and multimodal transport, though primarily focused on China trade corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1305885
• Xx.com/puninargroup

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puninar Logistics