Dai

What Dai does

Dai Corporation (株式会社Dai) is a Kyoto-headquartered Japanese BtoB SaaS company whose single flagship product, Bカート (B-Cart), is a B2B e-commerce and web ordering system that digitizes ordering and procurement workflows between business partners. The platform targets Japanese B2B enterprises seeking to replace manual ordering processes and pursue DX (digital transformation), with the stated mission of "Transforming the Way We Work" (はたらくを変える). B-Cart had reached 1,000+ implementation companies as of February 2021 and is delivered on AWS infrastructure, with Dai holding AWS Partner Network (APN) technology partner status.

Revenue is generated through SaaS subscription fees paid by enterprise customers, with a sales-led direct engagement go-to-market motion targeting Japanese mid-to-large enterprises. Pricing tiers are not publicly disclosed. The company is privately held, founder-led by representative director Kinoshita Kazumasa, and shows no disclosed funding rounds, institutional investors, or M&A activity; growth has been organic since its 1994 founding. Dai also maintains an active ISO/IEC 27001:2022 / JIS Q 27001:2023 certification (registration IS 705947, renewed 2025-06-22) covering its BtoB web services across headquarters and Tokyo office.

The company is operationally distinctive for its "Coral Work" (コーラルワーク) remote-first workstyle philosophy, which it both practices internally and uses as a thought-leadership marketing channel (coralwork.jp, blog.dai.co.jp). Its marketing footprint is predominantly domestic Japan and includes a regional sports sponsorship of VC Nagano Trident (a Daido Life SV League men's volleyball team), which also participates in the B-Cart partner program. Dai appears focused and capital-efficient, with no disclosed product lines beyond B-Cart and no announced geographic expansion outside Japan.

Name

Dai

Legal name

株式会社Dai

Website

https://dai.co.jp

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Dai Corporation is a Kyoto-based Japanese BtoB SaaS company operating Bカート (B-Cart), a B2B e-commerce and web ordering platform that digitizes enterprise procurement workflows. It serves Japanese B2B businesses on a subscription model with direct enterprise sales and runs on AWS infrastructure.

Ownership category

akta.pro rank

Product category

B2B E-Commerce SaaS

NAICS

Office Administrative Services (5611)

SIC

Computer & Office Equipment (3570)

akta.pro industry

PRIMARYCRAFAHAF

Office Supplies, IT & Workplace Procurement Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYBPAAAJAC

Sourcing Support & RFx Administration (RFI/RFP/RFQ)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Procurement & Purchasing Support (P2P, Vendor Admin)

Keywords

• B2B SaaS platform
• B2B e-commerce software
• Web ordering system
• Enterprise procurement platform
• Business digital transformation

Headquarters

HQ city

Momoyama-cho

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Bカート SaaS Subscription: BtoB SaaS subscription revenue from providing the Bカート web ordering/EC platform to enterprise customers. The platform is positioned as a BtoB solution for business efficiency and DX promotion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dai Corporation develops and operates Bカート (B-Cart), a B2B e-commerce and web-based ordering/receiving system (受発注システム) that digitizes inter-company transactions and procurement workflows for Japanese enterprises. The platform is offered as subscription-based SaaS to support digital transformation (DX) in business-to-business commerce. Dai's mission, "はたらくを変える" (Transforming the Way We Work), is centered on streamlining enterprise ordering and procurement operations.

Product overview

Dai Corporation operates as a single-product BtoB SaaS company. The core and only product is "Bカート" (B-Cart), a BtoB EC and web ordering system designed for enterprise-to-enterprise transactions and business digitalization.

Differentiator

Problem solved

Functional benefit

Brands

• Bカート (B-Cart): BtoB EC・Web受発注システム (BtoB E-Commerce and Web Ordering System) - the company's primary SaaS product for business-to-business transactions.

Products and services

• Bカート (B-Cart) BtoB EC / Web Ordering System A B2B e-commerce and web ordering (受発注) SaaS platform that enables enterprise-to-enterprise transactions, supporting digital transformation (DX) of procurement and ordering workflows between businesses. Targeted at Japanese enterprises seeking to digitize B2B ordering processes.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• BSI Group BS JapancoreTechnology or Integration · 8 July 2019BSI Group Japan serves as the certification body for Dai's ISO/IEC 27001:2022 and JIS Q 27001:2023 information security management system certification (IS 705947). Dai's registration scope covers BtoB web service provision.
• Amazon Web Services (AWS)coreTechnology or IntegrationDai is a registered AWS Partner Network (APN) technology partner. AWS serves as the underlying cloud infrastructure for Dai's Bカート platform and operations.
• VC長野トライデンツ (VC Nagano Trident)minorGTM or Marketing PartnerDai sponsors VC Nagano Trident, a men's volleyball team in the Daido Life SV League based in Minami-Minowa Village, Nagano. VC Nagano Trident's operating company (VC Nagano Create Sports) also joined Dai's B-Cart partner program, enabling joint regional DX promotion.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BtoBプラットフォーム (now part of Infomart group): Japanese B2B EC and ordering platform historically focused on the distribution industry; targets the exact same Japanese mid-market buyer persona as Dai's Bカート.
• Infomart Corporation: Japan-listed (TSE: 2497) B2B e-commerce / order platform provider serving food service and other verticals; competes directly with Dai's Bカート for Japanese enterprise B2B EC and web ordering workloads.

Regional players

• Cross-Border Commerce / Logistics (e.g., ASKUL / LOOP): ASKUL-style B2B office/indirect procurement platforms operating in Japan; comparable buyer outcome (streamlined B2B ordering and procurement) even if they own the catalog rather than provide a SaaS storefront.
• Makeshop (GMO Pepabo): Japan-focused e-commerce platform with B2B features; comparable in targeting Japanese merchants but broader and more horizontal than Dai's vertical B2B EC focus.

Broad incumbents

• Coupa Software: Large B2B spend management / procurement platform; overlaps with the procurement-side value of Bカート for enterprises digitizing P2P and supplier ordering.
• SAP Ariba: Enterprise B2B procurement and supplier network; competes with Bカート for the same DX-driven procurement transformation budgets at large Japanese enterprises.
• BigCommerce (B2B Edition): Global B2B-focused commerce platform with dedicated B2B Edition; comparable offering to Bカート for enterprise B2B ordering, though generally multi-region and broader in scope.
• Shopify (B2B / Shopify Plus): Global commerce platform with a B2B offering; comparable in that it provides B2B storefronts and ordering, but competes as a broad horizontal commerce suite rather than a Japan-focused B2B EC specialist.
• Amazon Business: B2B procurement marketplace from Amazon; comparable buyer use case (digitizing B2B ordering/procurement), but operates at much larger scale and as a marketplace rather than a vertical SaaS.

Emerging players

• Anyflow: Japan-based B2B order/payment automation SaaS; partial overlap with Bカート's web ordering and procurement automation value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dai