Thai E-Commerce Association
Thai E-Commerce Association (THECA) is a Bangkok-based non-profit trade association founded in 2005 that supports Thai SMEs and online sellers with training, networking, and access to 14+ e-marketplaces through government and industry partnerships.
- Company typePrivate
- Founded2005
- HeadquartersBangkok, Thailand
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Thai E-Commerce Association does
The Thai E-Commerce Association (THECA) is a non-profit professional trade association founded in 2005 and headquartered in Bangkok, Thailand. It serves Thai small and medium-sized enterprises (SMEs) and individual online sellers, offering a portfolio of services including free individual membership, the SME Online Program (run in partnership with the Office of Small and Medium Enterprise Promotion/OSMEP), the E-Commerce Thursday webinar series, digital marketing training resources, business partner matching, and member discounts from e-commerce service providers such as Sellsuki, Lnwshop, and Shopline.
THECA's core value proposition is its position as a coordinating hub between Thai entrepreneurs, government agencies (notably OSMEP and the Department of Business Development), five regional university/training partners covering all Thai regions, and 14+ e-marketplaces spanning both domestic (Lazada, Shopee, Wongnai, Hungryhub) and cross-border (Amazon, Alibaba, Priceza, Far-e) channels. The association has also signed cross-border cooperation MOUs (e.g., JETRO Bangkok, 2018) and co-markets with enterprise cloud vendors (AWS, Oracle) for SME digital transformation. Its SME Online Program has reported outcomes of 120,000+ SMEs trained, 20,000+ online stores opened, and 450 million THB in sales generated for participating SMEs during 2017-2018.
The organization is governed by an elected 15-member committee led by President Kulthirath Pakawachkrilers, with leadership drawn from senior Thai e-commerce operators (Priceza, Sellsuki, LINE, Central Dot Com, etc.). THECA is a non-commercial entity with no external investors, no parent company, and no disclosed revenue; it operates on free individual membership, government program funding, and event/partnership collaborations. There is no proprietary software platform, and no AI/ML capabilities are disclosed.
Thai E-Commerce Association firmographics
Firmographics- Name
- Thai E-Commerce Association
- Legal name
- สมาคมผู้ประกอบการพาณิชย์อิเล็กทรอนิกส์ไทย
- Website
- https://thaiecommerce.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Thai E-Commerce Association (THECA) is a Bangkok-based non-profit trade association founded in 2005 that supports Thai SMEs and online sellers with training, networking, and access to 14+ e-marketplaces through government and industry partnerships.
- Ownership category
- akta.pro rank
Thai E-Commerce Association industry classification
Industry- Product category
- Industry Trade Association Services
- NAICS
- Business Associations (813910), Professional Organizations (813920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro industry
- E-commerce & Online Business (Marketplaces, DTC)Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business EnrichmentInclusive Trade (Gender, Youth, Marginalized Groups)Business & Public Services/International Organizations & Development/International Trade & Economic Development
Keywords
Where Thai E-Commerce Association is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Thai E-Commerce Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free membership for individual members |
Distribution channels1 record
Marketing channels3 records
Thai E-Commerce Association product offering
Product offeringCore offering
THECA is a non-profit trade association that provides Thai e-commerce entrepreneurs with free individual membership, training programs (including the SME Online initiative with OSMEP), webinar series, business partner matching, and member discounts. It functions as an industry body that facilitates SME access to 14+ local and cross-border e-marketplaces, and advocates for the Thai e-commerce sector with government agencies and industry partners.
Product overview
Thai E-Commerce Association (THECA) is a non-profit industry association that supports Thai entrepreneurs in using e-commerce as a tool to enhance competitiveness both domestically and internationally. Rather than a unified software product, THECA operates as a membership-based organization offering a portfolio of services including the SME Online Program (in collaboration with OSMEP), educational webinars under the E-Commerce Thursday series, digital marketing training resources, e-commerce business partner matching, and member discount programs from partner service providers. The association also facilitates participation in international e-commerce marketplaces and organizes industry events and seminars.
Differentiator
Problem solved
Functional benefit
Products and services
- THECA Membership Program Free membership program for Thai e-commerce entrepreneurs, offering benefits including event access, partner discounts, training resources, and voting rights in association elections.
- SME Online Program A collaborative initiative with OSMEP (สสว.) to help Thai SMEs sell on international and local e-marketplaces including Amazon, Alibaba, Lazada, Shopee, and regional platforms, including free .th domain, free online store website, and digital marketing training.
- E-Commerce Thursday (E-Commerce วันพฤหัสบดี) Regular online seminar series featuring industry experts and thought leaders discussing e-commerce topics for Thai entrepreneurs.
- Digital Marketing Training Resources Free online marketing training resources covering topics such as social commerce, advertising via Google and Facebook, payment channels, shipping techniques, and analytics for growth.
- E-Commerce Business Partner Matching Service that aggregates e-commerce solutions from providers across Thailand at special member prices, helping entrepreneurs find suitable technology partners and service providers.
- Member Discount Program (Partner Promotions and Privileges) Partnership program offering THECA members exclusive discounts from e-commerce service providers including Sellsuki, Lnwshop, and Shopline.
Quantifiable outcome
- 120,000+ SMEs trained, 20,000+ stores opened, 450 million THB in sales generated
Companies that use Thai E-Commerce Association
Customer profileSegments2 records
Ideal customer profiles2 records
Thai E-Commerce Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thai E-Commerce Association partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- สำนักงานส่งเสริมวิสาหกิจขนาดกลางและขนาดย่อม (สสว./OSMEP)coreSME Online Program Year 3 partnership under 'Digital to Global' concept. OSMEP provides funding and coordination while THECA serves as the main implementation partner to help Thai SMEs access global and regional e-marketplaces including Amazon, Alibaba, Lazada, Shopee, and Priceza.
- Japan External Trade Organization (JETRO Bangkok)coreMOU signing for cooperation to drive e-commerce entrepreneurs' growth together. Focus on Japanese-Thai business matching and cross-border opportunities.
- มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี (มทร.ธัญบุรี)supportingSME Online program partner responsible for Central and Western region training and support.
- มหาวิทยาลัยราชภัฏสวนสุนันทา (มร.สส.)supportingSME Online program partner responsible for Northeastern and Eastern region training.
- มหาวิทยาลัยเชียงใหม่ (มช.)supportingSME Online program partner responsible for Northern region (upper) training.
- สถาบันพัฒนาวิสาหกิจขนาดกลางและขนาดย่อม (ISMED)supportingSME Online program partner responsible for Southern region training.
- มหาวิทยาลัยธรรมศาสตร์ (มธ.)supportingSME Online program partner responsible for Northern region (lower) training.
- Lazada, Shopee, Amazon, Alibaba, and 10 other e-Marketplacescore14 integrated e-marketplaces providing preferential access and support for THECA members including Lazada, Shopee, Thailandmall, Far-e, Kha-leang.com, Inwmall, Tarad.com, PCHome, Beautynista, Pinsouq, shopseason, Priceza, Wongnai, and Hungryhub. These partnerships enable SME access to local and cross-border markets.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Thai E-Commerce Association competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Thai E-Commerce Association social profiles
Digital presenceThai E-Commerce Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thai E-Commerce Association leadership team
Management profileNumber of profiles
Profiles17 records
Thai E-Commerce Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thai E-Commerce Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thai E-Commerce Association
What does Thai E-Commerce Association do?
THECA is a non-profit trade association that provides Thai e-commerce entrepreneurs with free individual membership, training programs (including the SME Online initiative with OSMEP), webinar series, business partner matching, and member discounts. It functions as an industry body that facilitates SME access to 14+ local and cross-border e-marketplaces, and advocates for the Thai e-commerce sector with government agencies and industry partners.
Is Thai E-Commerce Association a public or private company?
Thai E-Commerce Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Thai E-Commerce Association founded?
Thai E-Commerce Association was founded in 2005. It employs 501 to 1,000 people.
Where is Thai E-Commerce Association based?
Thai E-Commerce Association is headquartered in Bangkok, Thailand, in the Asia region.
Does Thai E-Commerce Association have an API?
No public API is recorded for Thai E-Commerce Association.
What industry is Thai E-Commerce Association in?
Thai E-Commerce Association's product category is Industry Trade Association Services. Its primary akta.pro industry code is EDAMAHAH, E-commerce & Online Business (Marketplaces, DTC), with a secondary code of BPADAMAM, Inclusive Trade (Gender, Youth, Marginalized Groups). Its NAICS code is 813910 and its SIC code is 8600.