What Midwest Rubber Service does

Midwest Rubber Service & Supply Co. is a family-owned, Minneapolis-based industrial rubber and urethane parts manufacturer and distributor founded in 1976 by Chuck Anderson and Paul Johnson. The company serves plant managers, maintenance teams, OEMs, and facility operators across five primary end-markets: food processing, building materials manufacturing, packaging and material handling, corn processing (seed and sweet corn), and commercial floor care. It distributes replacement parts and custom-fabricated components globally through wholly-owned operations in Minneapolis, Nieuwegein (Netherlands), and Shanghai (China), supported by application specialists, 24/7 emergency service, and field installation crews.

The company's core technology is industrial rubber and urethane material formulation and fabrication. Its flagship offerings include proprietary Linatex squeegees (95% natural rubber, sourced exclusively from Weir Minerals under a 45+ year partnership dating to 1978), PRIMOthane urethane squeegees (38-durometer polyurethane for rubber floors, LVT, and epoxy), and the patented Airoflex arrow-shaped front squeegee design (40% higher vacuum performance, 50% cleaning-time reduction). Other products include 70+ husker roller SKUs across 7 profile types, sealed-edge hygienic conveyor belts, custom OEM parts (using compression molding, injection molding, extrusion, 3D printing, vulcanizing, die cutting, laser cutting, and CNC machining), and quick-change tool-free squeegee assemblies.

Midwest Rubber operates a sales-led, relationship-driven go-to-market model. Direct sales via phone and email are anchored by application specialists who recommend parts based on customer needs. Pricing mixes unit-priced catalog SKUs (feed rollers ~$23, husker rollers $26-$93) with quote-based custom development, OEM partnerships, and multi-year contracts. Distribution channels include direct enterprise sales, a self-serve website with quote requests, OEM partnerships (notably Tennant for floor scrubber squeegees and CCM for corn processing parts), and equipment manufacturer resellers. The company is privately held, family-controlled under the Anderson family, with second-generation leadership currently in place.

Name

Midwest Rubber Service

Legal name

Midwest Rubber Service & Supply Co.

Website

https://midwestrubber.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Rubber Service is a family-owned industrial rubber and urethane parts manufacturer and distributor, serving food processing, corn processing, building materials, packaging, and floor care markets globally from Minneapolis, the Netherlands, and China via proprietary Linatex squeegees, husker rollers, conveyor belts, and custom OEM components.

Ownership category

akta.pro rank

Product category

Industrial Rubber Products

NAICS

Rubber Product Manufacturing for Mechanical Use (326291), Other Rubber Product Manufacturing (32629), Rubber and Plastics Hoses and Belting Manufacturing (326220), Rubber Product Manufacturing (3262)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Molded & Extruded Industrial Rubber Parts (Custom Components) (IMANALAG)

akta.pro secondary industry

Rubber Rollers & Wheels (Industrial/Material Handling) (IMANALAE)

Keywords

• Industrial rubber parts
• Conveyor belt solutions
• Floor scrubber squeegees
• Corn processing parts
• Custom urethane fabrication

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Rubber Parts Sales: One-time sale of industrial rubber and urethane parts including conveyor belts, floor scrubber squeegees, husker rollers, and custom fabricated parts. Revenue generated through direct product sales with pricing based on part complexity and material.
2. Custom Parts Development Services: R&D and custom part development services for OEMs and processors looking to improve performance, cost, or lead time of existing parts. Includes design consultation, CAD drawings, prototyping, and testing.
3. Conveyor Belt Installation Services: Field installation services for conveyor belts with trained installers. 4 highly trained installers with combined experience of 20-30 years available for installation and emergency service 24/7.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Midwest Rubber Service manufactures and supplies industrial rubber and urethane parts across three core lines: (1) floor scrubber squeegees under proprietary Linatex, PRIMOthane, and patented Airoflex brands; (2) industrial conveyor belts including hygienic sealed-edge designs and installation services; and (3) corn processing replacement parts such as husker rollers, feed rollers, belts, and chains compatible with all OEM equipment brands. The company also provides custom parts development using in-house fabrication capabilities and multiple material formulations for OEM partners and end customers.

Product overview

Midwest Rubber Service & Supply Co. is a family-owned industrial rubber products company founded in 1976, offering a comprehensive portfolio of rubber and urethane parts for three primary markets: corn processing equipment, conveyor belt systems, and floor care/scrubber products. The product portfolio centers on proprietary squeegee products (Linatex, Primothane, Airoflex brands) for floor scrubbers, complemented by corn processing parts (husker rolls, feed rollers, belts, flaps, chains) and conveyor belt systems with installation services. The company also provides custom parts development using various fabrication capabilities (molding, cutting, bonding) and multiple material formulations. With manufacturing and distribution locations in Minneapolis, Netherlands, and Shanghai, Midwest Rubber serves industrial customers requiring replacement parts and custom-fabricated components.

Differentiator

Problem solved

Functional benefit

Brands

• Linatex Squeegees: Proprietary floor scrubber squeegees made from 95% pure natural rubber, manufactured under partnership with Weir Linatex. Tear-resistant, flexible, and durable with superior water pick-up properties.
• PRIMOthane Squeegees
• Airoflex Squeegees

Products and services

• Floor Scrubber Squeegees Proprietary floor scrubber squeegees made from Linatex (95% natural rubber) and PRIMOthane (38-durometer polyurethane) materials, including the patented Airoflex arrow-shaped valve front squeegee design. Compatible with all auto scrubber brands and formulated for superior water pickup on ceramic tile, concrete, VCT, rubber floors, LVT, and epoxy anti-slip surfaces. Targeted at commercial and industrial facility maintenance operations.
• Quick-Change Squeegee Assembly Proprietary tool-free squeegee assembly enabling floor scrubber squeegee replacement in under 1 minute without unscrewing wing nuts or unfastening clamps, reducing maintenance time and slip-and-fall exposure during changeover. Designed for facility maintenance and floor care operations.
• Conveyor Belts & Parts Industrial conveyor belts and accessories for food processing, building materials, packaging, and general industry conveying applications, including fabric, modular, positive drive, timing, and power transmission belts from multiple manufacturers in PVC, PU, NBR, rubber, and silicone materials. Includes belt identification, application assistance, and installation services. Targeted at industrial processors and manufacturers.
• Sealed Edge Conveyor Belts Hygienic conveyor belts with proprietary urethane-encased edge sealing process that prevents bacterial penetration, moisture infiltration, fraying, wash-down absorption, fabric contamination, and delamination. Suitable for most fabric and mesh belts in food processing applications.
• Husker Rolls Rubber and urethane husker rollers for seed corn and sweet corn processing equipment, compatible with all OEM equipment brands. Available in 70+ SKUs across 7 profile types (Classic, Ultra, 2001, Hybrid 25/75, Spiral, Spiral Discharge, Classic Low Profile) with multiple material options (Rubber 70A, Rubber 90A, Urethane 90A), core IDs, lengths (12" and 18"), and left/right configurations. Priced $26.00-$93.27 depending on configuration.
• Feed Rollers Rubber Rubber feed rollers for sweet corn processing equipment, available in white and black rubber compounds with 2-pin and 4-pin configurations, keyway and non-keyway options. Designed for CCM (Magnuson) brand equipment. Priced $22.87-$23.12 per unit.
• Corn Belts (Blue and Orange Urethane) Urethane corn belts in orange (80A durometer) and blue (70A durometer) formulations for sweet corn processing, available in serrated and non-serrated configurations for CCM brand equipment.
• TPU Corn Cutter Guard Flaps Thermoplastic polyurethane (TPU) guard flaps for sweet corn processing equipment with glossy smooth surface in blue color, designed for CCM brand equipment.
• Cradle Belt Husker Flap (Green PVC) Green PVC cradle belt flaps with 2-ply construction and 80A urethane top surface for sweet and seed corn processing, compatible with A&K brand equipment.
• Cobb Saw Chain with Hold Down Tabs Polycarbonate cobb saw chain with hold down tabs for CCM brand corn cutting equipment.
• Corn Cutter Chain 1.5-inch pitch by 1.65-inch wide polycarbonate corn cutter chain for CCM brand corn cutting equipment.
• Floor Scrubber Hose Cuffs Molded hose cuffs including straight, expander, angle, and pinch configurations in various sizes from 1.25-inch to 3-inch ID, plus plugs, caps, and quarter-turn cap assemblies with O-ring seals for floor scrubber OEMs.
• Custom Parts Development Custom rubber and urethane parts development service using proprietary material formulations and in-house fabrication capabilities including compression molding, injection molding, extrusion, 3D printing, vulcanizing, die cutting, laser cutting, and CNC machining. Materials include Linatex, neoprene, EPDM, nitrile, urethane, and silicone. Serves OEMs and processors looking to improve performance, cost, or lead time of existing parts, including design consultation, CAD drawings, prototyping, and testing.
• Conveyor Belt Installation Services Professional conveyor belt field installation services delivered by 4 trained installers with 20-30 years of combined experience. Includes field installation, production line optimization, emergency service, and maintenance support available 24/7. Targeted at food processing, building materials, packaging, and general industrial conveyor operators.
• Flour Mill Sight Glass Gaskets Food-grade, non-toxic rubber gaskets for flour mill sight glass applications providing air-tight connections. High durability and resistance to wear, available in various standard sizes.

Quantifiable outcome

• Linatex squeegee material lasts nearly 3 times longer than competing products in customer testing
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Weir Linatex (Weir Minerals)coreTechnology or Integration · 1 January 1978Strategic partnership since 1978 for Linatex squeegee distribution in the floorcare industry. Founded when Midwest Rubber's Chuck Anderson recognized Linatex material's potential for floor scrubber applications. Weir Minerals Malaysia manufactures Linatex (95% natural rubber) using proprietary wet phase process. Midwest Rubber is the only stocking distributor for floorcare-grade Linatex globally, distributing from Netherlands, Minneapolis, and Shanghai locations. The partnership has lasted over 45 years with joint product development and extensive field testing.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• ContiTech (Continental AG): Continental's ContiTech division is a global industrial rubber and plastics business producing conveyor belts, hoses, and vibration-control products. Directly comparable product portfolio (industrial conveyor belts, rubber molded parts) but at vastly greater scale and breadth than Midwest Rubber's focused offering.
• Weir Minerals (Linatex): Weir Minerals manufactures Linatex natural rubber linings and hose products primarily for mining. They are Midwest Rubber's key supplier and technology partner for the squeegee franchise — a 'We to Them' relationship from MWR's perspective, but their broader mining-industrial rubber portfolio is highly comparable to MWR's material science capability.

Direct peers

• Fenner Dunlop: Fenner Dunlop is one of the world's largest manufacturers of conveyor belts, serving mining, food processing, and bulk material handling. Directly comparable in industrial conveyor belt offerings, with stronger brand presence in heavy-duty applications and global manufacturing scale.
• Habasit: Habasit manufactures conveyor and power transmission belts, including food-grade belts, plastic modular belts, and timing belts. Direct overlap with Midwest Rubber's conveyor belt business across food processing, packaging, and material handling segments, with comparable product breadth and global distribution.
• Ammeraal Beltech: Ammeraal Beltech (part of AMMEGA) produces light-duty process and conveyor belts for food, logistics, and packaging industries. Direct competitor in food processing and packaging conveyor belts — overlapping with Midwest Rubber's conveyor belt catalog and offering similar specialty belt products.
• Hanna Rubber Company: Hanna Rubber is a custom fabricator and distributor of industrial rubber products, gaskets, hose, and conveyor belting serving food processing, manufacturing, and OEM customers. Highly comparable business model combining custom fabrication, material expertise, and industrial distribution with similar size and customer mix.
• Volta Belting Technology: Volta Belting manufactures homogeneous thermoplastic and rubber conveyor belts for food processing, packaging, and industrial applications. Direct competitor in food-grade and hygienic conveyor belts — overlapping with Midwest Rubber's sealed-edge belt offerings and food processing segment focus.
• Rubber & Industries, Inc. Rubber & Industries is a custom rubber molder and extruder producing industrial rubber products including rollers, gaskets, and custom-fabricated parts. Comparable in custom molded rubber parts business, serving similar industrial OEM and replacement-parts markets with similar size and capabilities.

Emerging players

• American Biltrite: American Biltrite manufactures rubber and vinyl products including industrial rubber sheeting, floor mats, and specialty tapes. Partial overlap with Midwest Rubber's industrial rubber fabrication focus, particularly in rubber sheet goods and specialty industrial applications.

Others

• Tennant Company: Tennant is a leading manufacturer of floor scrubbers and cleaning equipment — and is also Midwest Rubber's key OEM distribution partner for squeegees. Adjacent rather than competing: Tennant builds the equipment, MWR supplies the proprietary consumable squeegees that Tennant sells through its dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midwestrubber
• Facebookfacebook.com/midwestrubber

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Rubber Service