Rhino

What Rhino does

Rhino, Inc. is a family-owned rotational molding manufacturer headquartered in Maple Lake, Minnesota, with a 30-year operating history dating to its 1995 founding by Rick Johanneck (originally under the name JRI - Johanneck Recreation Innovation). The company operates a hybrid model with two distinct revenue streams: (1) branded consumer hardware distributed through dealer networks across outdoor recreation channels, and (2) full-service OEM custom rotational molding services (concept, design, tooling, production, and distribution) for outside businesses. Rhino is the parent entity for five wholly-owned consumer and industrial brands: Wave Armor (modular docks and Wave Ports), Otter Outdoors (ice fishing sleds and shelters), Beavertail (aluminum hunting boats, including DOA Decoys), Rhino Tuff Tanks (stackable fluid dispensing systems), and American Roto Tool (in-house mold fabrication with five CNC machines). Customer segments are split between outdoor enthusiasts (fishing, hunting, marine recreation, power sports) purchasing through dealer networks and OEM manufacturing partners requiring low- to medium-run custom plastic parts.

The underlying technology is rotational molding (roto-molding), a process that converts resin into hollow, low-stress plastic parts with consistent wall thickness by rotating molds at high temperature; relative to injection or blow molding, roto-molding distributes material into corners and edges to absorb shock, producing products positioned as durable and crack-resistant. Rhino vertically integrates mold tooling via American Roto Tool and operates from more than 180,000 sq. ft. of manufacturing, warehouse, and office facilities in Maple Lake, supported by an expanding 100-acre footprint in Live Oak, Florida acquired in 2023 with groundbreaking in 2024. Rhino is self-positioned as the fifth-largest custom rotational molder in the Midwest and tenth-largest globally; ownership remains with the Johanneck family and no external PE or VC involvement is disclosed.

Name

Rhino

Legal name

Rhino, Inc.

Website

https://rhinomade.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Rhino, Inc. is a family-owned rotational molder in Maple Lake, MN that designs and manufactures branded outdoor recreation products (Wave Armor, Otter, Beavertail, Rhino Tuff Tanks) for dealer distribution and provides OEM custom rotational molding services to outside businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Maple Lake

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Product Sales: Revenue from proprietary branded products including WaveArmor docks and accessories, Otter ice fishing equipment, Beavertail hunting boats and decoys, and Rhino Tuff Tanks dispensing systems sold to outdoor enthusiasts through dealers.
2. Custom Rotational Molding Services: Full-service custom manufacturing partnership providing concept and design planning, tooling, production, and distribution for outside brands and businesses requiring rotational molding capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rhino, Inc. is a family-owned rotational molding manufacturer that designs, produces, and sells durable outdoor recreational products through five sub-brands—Wave Armor modular docks, Otter Outdoors ice-fishing sleds and shelters, Beavertail aluminum hunting boats and DOA Decoys waterfowl decoys, and Rhino Tuff Tanks stackable fluid dispensing systems—as well as providing full-service custom rotational molding manufacturing (concept, design, tooling, production, and distribution) for OEM businesses through its American Roto Tool mold fabrication capability.

Product overview

Rhino, Inc. is a family-owned rotational molding manufacturer offering a portfolio of outdoor recreation products through five sub-brands: WaveArmor (modular docks and Wave Ports), Otter Outdoors (ice fishing sleds and shelters), Beavertail Products including DOA Decoys (hunting boats and decoys), Rhino Tuff Tanks (stackable fluid dispensing systems), and American Roto Tool (mold tooling/fabrication). Additionally, the company operates as an OEM custom manufacturing partner offering concept, design, tooling, production, and distribution services for outside businesses. The brands collectively serve fishing, hunting, marine recreation, and power sports markets.

Differentiator

Problem solved

Functional benefit

Brands

• Wave Armor: Modular dock systems and Wave Ports for waterfront recreation with full line of dock accessories.
• Beavertail
• Otter Outdoors
• Rhino Tuff Tanks
• American Roto Tool

Products and services

• Wave Armor Modular Docks and Wave Ports Modular dock systems and Wave Ports that can be assembled into near-infinite layouts to meet waterfront space needs, with a full line of dock accessories, sold to outdoor enthusiasts through dealer networks.
• Otter Outdoors Ice Fishing Sleds and Shelters Portable ice fishing sleds and shelters including the Otter Fish House and Otter Sled, positioned as the leading ice fishing equipment manufacturer and sold to anglers through dealer networks.
• Beavertail Aluminum Hunting Boats Aluminum hunting boats and related hunting products designed with innovation and thoughtful design for time spent in the field, sold to hunters through the Beavertail brand.
• DOA Decoys Waterfowl Decoys Waterfowl decoy products acquired in 2016 and integrated under the Beavertail product line, sold to hunters.
• Rhino Tuff Tanks Stackable Fluid Dispensing Systems Stackable fluid dispensing systems designed as an alternative to 55-gallon drums, utilizing vertical space for efficient fluid storage and transport, sold to commercial and consumer buyers.
• American Roto Tool Mold Fabrication Complete rotational mold fabricating facility equipped with five CNC machines, producing complex fabricated molds to specifications, located 40 miles west of Minneapolis, MN; supplies Rhino's in-house tooling needs and supports OEM partners.
• Custom Rotational Molding OEM Services Full-service custom rotational molding manufacturing for OEM partners and outside brands, including concept and design planning, tooling, production, and distribution, supporting low-to-medium production runs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rhinorotomolding
• LinkedInlinkedin.com/company/rhinoinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino