Wholly Kaw

Name

Wholly Kaw

Legal name

WhollyKaw

Website

https://whollykaw.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisan Grooming Products

NAICS

Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB)

akta.pro secondary industries

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Deodorants & Antiperspirants (CRABADAB)

Keywords

• Artisan shaving soaps
• Wet shaving products
• Pre-shave grooming
• Aftershave balms
• Natural skincare

Headquarters

HQ city

Princeton Junction

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of shaving soaps, aftershaves, skincare, beard care, and body products through the e-commerce website. Products available in multiple size and scent options with tiered pricing.
2. Subscription/Auto-Replenishment: Subscribe and Save program offering monthly, quarterly, or semi-annual purchase options with discounts on regular deliveries.
3. Rewards Program: WK Points loyalty program where customers earn points through purchases, reviews, account creation, birthdays, and social media follows. Points can be redeemed for discounts on future purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

WhollyKaw manufactures and sells small-batch artisan shaving soaps, shaving creams, pre-shave oils and serums, after-shave balms, toners and splashes, beard and hair care products, body soaps, aluminum-free deodorants, and dermatologist-formulated skincare products. The line is built around four proprietary soap bases (Siero, Crème Fraîche, Bufala, and Vegan) with natural ingredients such as beef tallow, donkey milk, water buffalo milk, plant butters, and essential oils, all hand-poured at the company's Princeton Junction, New Jersey facility. The company also offers a Subscribe-and-Save auto-replenishment program and a dermatologist-formulated skincare line co-developed with Dr. Adarsh Vijay Mudgil.

Product overview

WhollyKaw is a small-batch artisan grooming company offering premium shaving soaps, shaving creams, and post-shave products made in New Jersey since 2014. The core product lines include four distinct shaving soap bases: Siero (tallow + donkey milk + water buffalo milk + whey), plain Tallow (beef tallow + donkey milk), Crème Fraîche (with 48-hour fermented cultured cream), and Bufala (with water buffalo milk), plus a Vegan butter-based alternative. These are complemented by La Supérieure and Warrior Kingdom shaving creams, pre-shave oils and serums, 55+ after-shave balms, toners, and splashes in the Feromone formulation, beard oils and hair growth serums, prebiotic body soaps, aluminum-free deodorants, and a Dr. Mudgil dermatologist-formulated skincare line including medical-grade moisturizers, sunscreens, and anti-aging serums. Supporting tools include a Scent Finder quiz, Cost-Per-Shave Calculator, Lather Troubleshooter, and a WK Rewards loyalty program. Products are offered in 57+ fragrance profiles spanning citrus, woody, fougère, gourmand, fresh, and chypre families, with unscented Bare Naked/Siero options for sensitive skin.

Differentiator

Problem solved

Functional benefit

Products and services

• Siero Base Tallow Shaving Soap Small-batch artisan shaving soap built on beef tallow, whole donkey milk, whole water buffalo milk, and water buffalo milk whey for dense, satin lather with slick residual glide and post-shave conditioning. Available in 60+ scent profiles plus unscented Bare Siero.
• Plain Tallow Base Shaving Soap Classic beef tallow plus whole donkey milk shaving soap with kokum, shea, and cocoa butter for skin conditioning and a traditional wet-shave lather.
• Crème Fraîche Base Shaving Soap Beef tallow shaving soap with whole donkey milk and 48-hour fermented cultured cream for lactic-acid postbiotic chemistry, plush lather, and a cleaner ingredient deck.
• Bufala Base Shaving Soap Tallow base built with whole water buffalo milk alongside donkey milk for creamier, denser lather; no whey in this formulation.
• Vegan Base Shaving Soap Plant-based shaving soap using shea, kokum, mango, and cocoa butters in place of animal fats for comparable cushion, slickness, and post-shave feel.
• Value Line Shaving Soap 5.8oz value-sized shaving soaps offering the same tallow and vegan formulations in a larger format at a lower cost-per-shave for budget-conscious customers.
• La Supérieure Shaving Cream Premium plant-based glycerin-rich shave cream with cottonseed oil, cacao, and botanical antioxidants; pre-hydrated for faster, more forgiving lather.
• Warrior Kingdom Shaving Cream Original glycerin-rich classic shaving cream built for sensitive skin, free from tallow, lanolin, beeswax, and animal ingredients.
• Bare Naked Unscented Pre-Shave Oil Unscented pre-shave oil with olive-derived squalane, avocado esters, desert date oil, and perilla oil for non-greasy, fast-absorbing lubrication ahead of lathering.
• Green Tea Pre-Shave Treatment Serum Pre-shave serum with green tea, glycerin, squalane, and olive oil for hydration and slickness before shaving.
• After Shave Balm Alcohol-free post-shave conditioning balm in tallow, lanolin, and natural botanicals to soothe, hydrate, and protect freshly shaved skin; available in 55+ scents.
• After Shave Toner Low-alcohol witch hazel-based astringent toner for a light, refreshing post-shave finish; alcohol-free formulas available across 45+ scents.
• After Shave Splash (Feromone Formulation) Traditional bracing alcohol-based aftershave splash with skin-conditioning botanicals and pheromone-derived ingredients; 60+ scents built on natural essential oils.
• Cedar-Santal Beard Oil Beard oil with cedarwood and sandalwood notes in an argan and jojoba carrier base for moisturizing facial hair and underlying skin.
• Hair Growth Serum Beard and hair serum with keratinocyte growth factors (KGF), caffeine, saw palmetto, biotin, maca root, and peptides to support follicle health.
• Prebiotic Body Soap (Donkey Milk and Tallow) Prebiotic body soap formulated to support the skin microbiome rather than strip it; contains tallow, donkey milk, and shea butter.
• Aluminum-Free Deodorant Aluminum-free roll-on deodorant that stops odor without stopping sweat; baking-soda-free anti-urease formulas available in multiple scents.
• Anti-Aging Skin Serum Face serum with peptides, vitamin C, frankincense, turmeric, and lecithin targeting fine lines, hyperpigmentation, and skin firmness.
• Ectoin Face Serum Face serum featuring ectoin for protection against environmental stress and inflammation.
• Eye Centella Cream Eye area cream with centella asiatica for targeting crow's feet, dark circles, and puffiness.
• Night Toning Cream Overnight brightening cream with licorice, malabar kino, turmeric, and vitamin C for addressing uneven skin tone.
• Grass-Fed Tallow Face Moisturizer with Zinc Oxide Fragrance-free face moisturizer with grass-fed beef tallow and non-nano zinc oxide for UV barrier protection and barrier repair.
• PhysicalGuard Sunscreen (Tinted and Non-Tinted) Medical-grade physical sunscreen formulated by Dr. Adarsh Vijay Mudgil with zinc oxide and titanium dioxide; available in tinted and non-tinted versions.
• HydroNourish Moisturizer Medical-grade moisturizer formulated by Dr. Mudgil with hyaluronic acid, niacinamide, zinc, and copper peptide for sensitive and aging skin.
• Subscribe and Save Auto-Replenishment Recurring auto-replenishment subscription offering monthly, quarterly, or semi-annual delivery of shaving soaps and other WhollyKaw products with discounts on each delivery.

Quantifiable outcome

• Cost per shave reduced to approximately $0.24 compared to $0.67 for cartridge razors, saving ~$507 over 5 years at 5 shaves/week
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Dr. Adarsh Vijay Mudgil, MD (Mudgil Dermatology)coreStrategic or Co-development PartnerDr. Mudgil, a dual-board certified dermatologist/dermatopathologist (board-certified in both dermatology and dermatopathology), developed the Dr. Mudgil Approved Skincare line for WhollyKaw. Products include medical-grade PhysicalGuard sunscreen (zinc oxide + titanium dioxide) and HydroNourish moisturizer. Dr. Mudgil is listed as a Castle Connolly Top Doctor and New York Times Super Doctor for 11 consecutive years.

Scale indicators6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/whollykaw
• YouTubeyoutube.com/@viewwhollykaw
• Facebookfacebook.com/WhollyKawproducts
• Instagraminstagram.com/whollykaw
• Pinterestpinterest.com/whollykaw
• TikToktiktok.com/@whollykaw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholly Kaw