65apps
65apps is a Russian full-cycle software development firm headquartered in Izhevsk that builds custom mobile apps, backend systems, and digital services for large domestic enterprises and government bodies, supported by sub-brands for design, analytics, IT staffing, and Skolkovo-partnered transformation consulting.
- Company typePrivate
- Founded2011
- HeadquartersIzhevsk, Russia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What 65apps does
65apps is a Russian custom software development firm founded in 2011 and headquartered in Izhevsk, Udmurt Republic, operating under the legal entity ООО «65 Гигабайт». The company delivers full-cycle digital services — primarily mobile applications for iOS and Android, backend systems on Go (Golang) and Node.js with a microservices architecture, UX/UI design, and post-release technical support — to large Russian enterprises and government bodies. Notable delivered projects include the Lenta e-commerce app (DAU scaled from 1.5M to 3.5M, MAU from 190K to 450K), the Central Bank of Russia's «ЦБ Онлайн» mobile app with a custom operator CRM, the RULOG B2B portal (1,000+ daily orders, 82% NPS, replacing the HAVI system), and ongoing OSAGO Assistant work for the Russian Union of Auto Insurers (RSA).
The business runs an enterprise and government-tender sales motion, with participation in 44-FZ and 223-FZ procurement processes, GOST-compliant documentation, and security certifications. Revenue is generated through fixed-cost custom development projects, tiered recurring technical support (Fixed Annual, Incident Package, Time & Material), and supplementary sub-brands: 65staff (IT team augmentation), 65devs (analytics), 65pixels (design), and 65lab (platform business-model consulting in partnership with Moscow School of Management Skolkovo). In 2024 the company formalized a lead transformation team of senior business architects, PMs, and analysts that has processed 80+ projects, marking a strategic shift from Time & Material toward fixed-cost delivery. The firm is privately held by founder Dmitriy Zhelnin and director Elizaveta Zhelnina, with 250+ specialists and 300+ lifetime projects across ecomm, fintech, medtech, telecom, IoT, and government verticals, and no disclosed external funding.
65apps firmographics
Firmographics- Name
- 65apps
- Legal name
- Общество с ограниченной ответственностью «65 Гигабайт»
- Website
- https://65apps.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 65apps is a Russian full-cycle software development firm headquartered in Izhevsk that builds custom mobile apps, backend systems, and digital services for large domestic enterprises and government bodies, supported by sub-brands for design, analytics, IT staffing, and Skolkovo-partnered transformation consulting.
- Ownership category
- akta.pro rank
65apps industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industries
- UI/UX Engineering & Front-End Modernization (BPAEAFAH), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where 65apps is headquartered
LocationHeadquarters
- HQ city
- Izhevsk
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
65apps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Software Development: Full-cycle custom software development services including mobile applications, web services, backend systems, and enterprise portals for clients across various industries
- Technical Support & Maintenance: Post-release technical support including bug fixing, OS updates adaptation, new feature development. Offered in three plans: Fixed Annual, Incident Package, and Time & Material
- Consulting & Audit: Technical auditing, process optimization consulting, and IT infrastructure assessment services for companies looking to improve development efficiency
- Digital Transformation Labs: Platform business model transformation consulting, AI implementation through hackathons with Skolkovo partnership
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fixed Annual Support - Complete coverage for one year |
| Subscription | Annual | Incident Package - Pre-purchased support incidents |
| Usage-based | Pay-as-you-go | Time & Material - Flexible annual budget allocation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
65apps product offering
Product offeringCore offering
65apps delivers full-cycle custom software development services including native iOS and Android mobile applications, backend systems on Go and Node.js, UX/UI design, and post-release technical support. The company also provides IT team augmentation, project management consulting, and digital transformation advisory through its sub-brands 65staff, 65devs, 65pixels, and 65lab, targeting large Russian enterprises and government clients under Fixed Cost project models.
Product overview
65apps is a full-cycle digital partner offering custom mobile application development, backend development, UX/UI design, technical support, and digital transformation services. The core offerings include Mobile Development Services and Backend Development Services, supported by specialized sub-brands: 65staff (IT team augmentation), 65devs (research and analytics), 65pixels (design studio), and 65lab (digital transformation in partnership with Skolkovo). A dedicated Technical Presales team handles FIXED Cost project scoping and lead transformation. Technical Support is offered through three tariff models: Full Annual Fix, Incident Package, and Time & Material. The company has delivered major client projects including the Lenta mobile e-commerce app (with loyalty, Lenta Pay, and analytics), the Bank of Russia's ЦБ Онлайн app with operator CRM, the RUBLOG B2B import substitution portal, the Askona Sleep IoT app, the Magnit retail app, and the ROSA mobile OS design. The company operates across ecomm, fintech, medtech, edtech, media, telecom, and IoT sectors with a team of 250+ specialists and 300+ completed projects.
Differentiator
Problem solved
Functional benefit
Brands
- 65lab: Laboratory of platform business models; a joint initiative with Moscow School of Management Skolkovo focused on developing and implementing strategies for transitioning businesses to platform-based business models.
- 65staff
- 65devs
- 65pixels
Products and services
- Mobile Development Services Custom mobile application development for iOS and Android platforms, including IoT integration, serving millions of users across retail, fintech, and other industries.
- Backend Development Services Full-featured IT systems, web services, and intermediate servers for mobile applications and enterprise-grade integrations.
- UX/UI Design Services Visual concept development for products to ensure successful user interaction, covering user experience and interface design.
- Technical Support Services Post-release service maintenance ensuring uninterrupted operation, high app store ratings, and SLA-based support across multiple tiers including 1st, 2nd, and 3rd line support, offered under Fixed Annual, Incident Package, and Time & Material plans.
- 65staff — IT Team Augmentation Staff augmentation and dedicated team services providing rapid IT team scaling through outstaff, dedicated team, and turnkey team assembly models.
- 65devs — Research and Analytics Project management and analytics center of expertise, focused on understanding client pain points and identifying suitable solutions.
- 65pixels — Design Studio Design and creative studio helping IT products stand out among competitors and creating demonstrably usable interfaces.
- 65lab — Digital Transformation Laboratory Platform business model laboratory developed in partnership with Moscow School of Management Skolkovo, helping businesses transition to platform-based business models through strategy development, research, and AI hackathon facilitation.
- Technical Presales and Lead Transformation Services Dedicated team of senior IT specialists (business architects, PMs, and analysts) providing technical presales, lead transformation, and FIXED Cost estimation services; over 80 projects have passed through this process.
- Discovery Phase Services Initial analytical phase covering requirements gathering, risk identification, scope definition, cost and timeline estimation, and business goal alignment prior to development, typically 2 weeks to 2 months in duration.
- Product Analytics Services Product analytics consulting covering metric definition, event mapping, analytics system setup, and dashboard development using AppMetrica, Yandex DataLens, and BI systems.
- Consulting and IT Audit Services IT consulting, technical audits, and development process optimization services for in-house teams, including technical due diligence and process architecture.
Quantifiable outcome
- RULOG B2B portal completed in 1 year with 1200+ clients and 82% NPS
- +3 more outcomes
Companies that use 65apps
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
65apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
65apps partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Skolkovo Moscow School of Management (МШУ Сколково)core65lab, in partnership with Skolkovo Business School, develops and implements strategies for transitioning to platform-based business models. Companies co-distribute educational product 'AI Hackathon' - Skolkovo's methodology team works on-site at client facilities for several days, creating pilot AI implementation projects and calculating business model changes. 65apps experts moderate working groups and help drive change projects from development to implementation.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
65apps competitors and assessment
Company assessmentDirect peers
- EPAM Systems: Global custom software development and digital engineering firm with deep roots in Russia/Belarus/Ukraine and a strong enterprise/government client base. Closely comparable service portfolio (mobile, backend, cloud, consulting) and similar discovery-plus-fixed-cost delivery model.
- Andersen Lab: Eastern European (Belarus/Russia) custom software and mobile development vendor serving enterprise clients across fintech, retail, logistics, and healthcare. Similar full-cycle delivery, staff augmentation, and Fixed Cost project structure.
- Yalantis: Eastern European software engineering company specializing in custom software and mobile app development for enterprise and startup clients. Comparable mobile-first delivery model and recurring maintenance offering.
- Luxoft (DXC Technology): Russian-originated IT services firm (now part of DXC) delivering custom application development, enterprise platforms, and digital transformation to large enterprises and financial institutions. Comparable in scale, end-to-end delivery model, and government/regulated-industry exposure.
- MERA: Russian-originated engineering services company with offices in Russia and North America, focused on custom development, mobile, and embedded/IoT. Comparable technical breadth and enterprise customer profile, especially in telecom and IoT.
- Auriga: US/Russian custom software development and R&D services firm offering mobile, backend, and embedded engineering to enterprise clients. Similar industry breadth (fintech, healthcare, telecom) and long-term partnership model.
- Itransition: Custom software development company headquartered in Eastern Europe with a strong Russia/CIS presence and Western enterprise clients. Comparable across mobile, backend, and dedicated team offerings for mid-market and enterprise customers.
- Softeq: Full-stack software development firm with US and Eastern European delivery centers (including Russia), offering mobile, embedded, and IoT solutions to enterprise clients. Similar cross-industry exposure and dedicated team offerings.
- SaM Solutions: European-headquartered (with Russian/Belarusian delivery) custom software development and IT consulting company serving enterprise and SMB clients. Comparable end-to-end services: custom dev, modernization, QA, and support.
Emerging players
- Surf: Russian mobile and web development studio focused on iOS/Android and cross-platform apps for enterprise and consumer clients. Smaller scale than 65apps but directly comparable on mobile-centric custom development and product support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
65apps social profiles
Digital presence65apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
65apps leadership team
Management profileNumber of profiles
Profiles9 records
65apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
65apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 65apps
What does 65apps do?
65apps delivers full-cycle custom software development services including native iOS and Android mobile applications, backend systems on Go and Node.js, UX/UI design, and post-release technical support. The company also provides IT team augmentation, project management consulting, and digital transformation advisory through its sub-brands 65staff, 65devs, 65pixels, and 65lab, targeting large Russian enterprises and government clients under Fixed Cost project models.
Is 65apps a public or private company?
65apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 65apps founded?
65apps was founded in 2011. It employs 101 to 250 people.
Where is 65apps based?
65apps is headquartered in Izhevsk, Russia, in the Europe region.
How does 65apps make money?
Four revenue lines are on record. Custom Software Development is the primary driver. The others are technical Support & Maintenance, consulting & Audit and digital Transformation Labs.
Who are 65apps's main competitors?
Direct peers on record are EPAM Systems, Andersen Lab, Yalantis, Luxoft (DXC Technology), MERA, Auriga, Itransition, Softeq and SaM Solutions. Surf is listed as an emerging player.
Does 65apps have an API?
No public API is recorded for 65apps.
What industry is 65apps in?
65apps's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of BPAEAFAH, UI/UX Engineering & Front-End Modernization. Its NAICS code is 541511 and its SIC code is 7371.