What Avid Product Development does

Avid Product Development (AvidPD) is a Loveland, Colorado-based industrial additive manufacturing and product design services provider founded in 2012 by mechanical engineers. The company operates four primary 3D printing technologies — HP Multi Jet Fusion (MJF), Fused Deposition Modeling (FDM), Stereolithography (SLA), and VAT Photopolymerization (DLP/LCD) — and complements printing with an integrated post-processing stack that includes AMT PostPro vapor smoothing, DyeMansion DeepDye Coloring, PolyShot Surfacing, Cerakote ceramic coatings, heat-set inserts, and mechanical/electrical assembly. Engineering services span Design for Additive Manufacturing (DfAM), Design for Manufacturing (DFM), topology optimization, generative design, FEA analysis, and transition support from prototype to injection-molded production. The company holds ISO 9001:2015 certification valid through July 2026 and serves customers in aerospace, automotive, medical/healthcare, consumer goods, industrial/manufacturing, robotics, and fine arts verticals, as well as hardware startups and individual inventors.

The company runs a hybrid go-to-market model combining a self-serve instant online quoting portal (supporting up to 120 files per order, with same-day production for orders placed before 2:00 PM MT) with an inside/enterprise sales team that handles complex requirements, ITAR-compliant orders, and assembly services. Revenue is generated through transaction-based per-part pricing with volume discounts on 3D printing services, add-on fees for finishing and assembly, and project-based pricing for design and engineering engagements. Distribution partnerships include FlagHouse (Overcomer adaptive sports equipment), Canadian Hospital Specialties and Atlas Lift Tech (IVEA Patient Mobility Solution in healthcare), and unnamed U.S. injection molding partners for prototype-to-production transitions. Marketing leverages content (blog, knowledge base), five social channels (LinkedIn, YouTube, Instagram, X, Facebook), email newsletters, SEO, and industry events such as NOCOM Manufacturing Trade Show.

Avid Product Development is a wholly-owned subsidiary of Lubrizol Corporation, which is itself owned by Berkshire Hathaway. This corporate ownership provides stable backing and integration into a global specialty chemicals platform with manufacturing facilities in 17 countries, though Avid itself operates from a single Loveland, CO facility with a small team (approximately 6 named team members, headcount band of 11-50). The company is actively hiring 3D printing technicians, indicating capacity expansion aligned with portal-driven order growth.

Name

Avid Product Development

Legal name

Avid Product Development, LLC

Website

https://avidpd.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Avid Product Development is a Loveland, Colorado-based industrial 3D printing service bureau and product design firm founded in 2012, operating HP MJF, FDM, SLA, and DLP systems with integrated post-processing. It serves aerospace, medical, automotive, consumer goods, and industrial customers, plus hardware startups, via a self-serve online quoting portal and direct sales team.

Ownership category

akta.pro rank

Product category

Additive Manufacturing Services

NAICS

Printing and Related Support Activities (323)

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

Polymer 3D Printing Service Bureaus (FDM/FFF, SLA/DLP, SLS/MJF) (IMAAADAA)

akta.pro secondary industries

Design-for-Additive (DfAM) & Prototype Optimization (IMAAAFAC), Concept & Industrial Design Prototyping (Additive) (IMAAAFAA), Prototype Jigs, Fixtures & Assembly Aids (Additive) (IMAAAFAE), Process & Application Development (DfAM, Parameter Development) (IMAAAJAF)

Keywords

• Additive manufacturing services
• 3D printing services
• Product design engineering
• Rapid prototyping
• Post-processing finishing

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. 3D Printing Manufacturing Services: On-demand production of 3D printed parts using MJF, FDM, SLA, and VAT photopolymerization technologies. Customers configure technology, material, quantity, and production speed. Revenue generated per order based on part complexity, material, volume, and post-processing requirements. Standard Black Dye is free; DeepDye Coloring, vapor smoothing, and Cerakote coatings add incremental cost. Bulk pricing available at higher volumes.
2. Product Design and Engineering Services: Engineering-led product design from concept to manufacturing handoff. Includes Design for Manufacturing (DFM), Design for Additive Manufacturing (DfAM), topology optimization, generative design, FEA analysis, injection mold part design, and CAD file preparation. Services billed per project or engagement.
3. Post-Processing and Finishing Services: Finishing services including vapor smoothing, DeepDye Coloring, PolyShot Surfacing, heat-set inserts, Cerakote ceramic coatings, custom painting, and assembly. These are add-on services to the core 3D printing offering, adding cost per part based on finishing type and part complexity.
4. Injection Molding Services: Referenced in company mission statement alongside engineering and additive manufacturing. Company connects customers with injection molding sources for transition from prototype to production (e.g., Toolaloo case study).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Avid Product Development provides on-demand industrial 3D printing services across HP Multi Jet Fusion, FDM, SLA, and VAT photopolymerization, complemented by automated post-processing (vapor smoothing, DeepDye coloring, Cerakote coatings, PolyShot surfacing, heat-set inserts) and mechanical/electrical assembly. Integrated product design and engineering services (DfAM, DFM, topology optimization, FEA) are offered alongside the printing, with orders placed and priced through a self-serve online quoting portal that delivers same-day production starts.

Product overview

Avid Product Development is a manufacturing services provider offering a portfolio of industrial 3D printing technologies and complementary services. The core offering consists of four additive manufacturing processes: HP Multi Jet Fusion (MJF), Fused Deposition Modeling (FDM), Stereolithography (SLA), and VAT Photopolymerization (DLP/LCD). These are supported by an online Instant 3D Printing Quote Tool that enables customer self-service ordering. The product portfolio extends to post-processing and finishing add-ons including DeepDye Coloring (via DyeMansion DDC), Vapor Smoothing (via AMT PostPro), PolyShot Surfacing, Cerakote Ceramic Coatings, Heat-Set Inserts, and Custom Finishes. Additional services include Product Design (DfAM, DFM, topology optimization) and Assembly Services. The company operates as a subsidiary of Lubrizol (a Berkshire Hathaway company) and is ISO 9001:2015 certified.

Differentiator

Problem solved

Functional benefit

Products and services

• HP Multi Jet Fusion (MJF) 3D Printing Industrial powder bed fusion 3D printing using HP proprietary inkjet technology to apply fusing and detailing agents under infrared heat lamps, producing commercial-grade nylon (PA12, PA12W, PA11) and TPU (M88A, M95A) parts with isotropy at speeds up to 10x faster than SLS. Build volume 380 x 284 x 380 mm. Used by customers across aerospace, automotive, medical, consumer goods, industrial, and robotics for functional prototypes, bridge production, and end-use parts.
• Fused Deposition Modeling (FDM) Filament-based 3D printing that melts and extrudes thermoplastic material layer-by-layer, producing strong, durable prototypes and production parts across a wide range of materials and colors for functional testing and low-volume production.
• Stereolithography (SLA) Vat photopolymerization 3D printing using UV laser to selectively cure liquid resin layer-by-layer, producing high-resolution, smooth-surface parts with fine features for detailed prototypes, cosmetic models, and precision applications.
• VAT Photopolymerization (DLP/LCD) Vat photopolymerization 3D printing including DLP and LCD that cure entire layers at once using digital light projection, providing high-resolution printing with fast turnaround for fine details and tight tolerances.
• Instant 3D Printing Quote Tool Self-serve online quoting and ordering portal that lets customers upload 3D models (up to 120 files, 50 MB each), configure technology, material, quantity, production speed, and post-processing services, and receive instant pricing and place orders. Supports automated geometry analysis for optimal printability and automated production date calculation.
• DeepDye Coloring DyeMansion DeepDye Color (DDC) finishing service that uses heat and pressure to infuse vibrant, UV-stable pigments into 3D printed parts at the molecular level, creating long-lasting colors that won't chip or fade while preserving mechanical properties. Adds 2 days to production time.
• Vapor Smoothing AMT PostPro vapor smoothing finishing service that refines MJF parts by reducing surface texture and creating a more uniform, near injection-molded finish. Seals surface porosity, improves cleanability, and prepares parts for dyeing and coatings. Adds 2 days to production time.
• Cerakote Ceramic Coatings Polymer-ceramic coating applied via HVLP that provides hydrophobic properties, chemical resistance, abrasion resistance, and heat protection for 3D printed parts. Available in over 150 color options.
• PolyShot Surfacing (PSS) DyeMansion PSS finishing service that enhances MJF-printed parts by creating a uniform, semi-matte surface finish through controlled blasting with fine media while maintaining tight tolerances and mechanical properties.
• Heat-Set Inserts Installation of reusable threaded metal inserts into 3D printed parts using heat to melt surrounding material, creating strong, durable connections that resist pull-out and torque forces for applications requiring frequent assembly and disassembly.
• Assembly Services Mechanical and electrical assembly services including snap-fits, fasteners, threaded inserts, heat-set inserts, press fits, adhesive bonding, and multi-part integration to combine printed components into finished functional products. Triggers manual quote review.
• Custom Finishes Tailored finishing services including paint and color matching, textures, surface effects, branding details, logos, labels, graphics, and multi-part assembly simulations for investor meetings, trade shows, and marketing materials.
• Product Design Services Engineering-led product design services including Design for Manufacturing (DFM), Design for Additive Manufacturing (DfAM), topology optimization, generative design, injection mold part design, sheet metal design, and validation through FEA and rapid prototyping.

Quantifiable outcome

• 60% decrease in printed volume and cost per part for redesigned Overcomer product through DfAM optimization (lattice structures, lightweighting, part consolidation)
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FlagHousecoreChannel Partner/ Reseller/ Distributor · 1 February 2022FlagHouse (a premier global source of quality equipment and programs serving physical education, recreation and special needs) licensed and distributes the Overcomer adaptive sports equipment. Avid Product Development manufactures the Overcomer on-demand using HP Multi Jet Fusion 3D printing. The Overcomer was designed and optimized for additive manufacturing by Avid, achieving a 60% reduction in printed volume and cost per part through DfAM techniques including lattice structures and part consolidation.
• Canadian Hospital Specialties (CHS)coreChannel Partner/ Reseller/ Distributor · 1 September 2015Ontario-based Canadian Hospital Specialties (CHS) holds exclusive rights to sell the IVEA Patient Mobility Solution across Canada. The IVEA was developed with Avid Product Development co-founder Doug Collins serving as a contracted mechanical engineer on the design team. Firefly Medical partnered with CHS to expand market reach for the IVEA healthcare device in the Canadian market.
• Atlas Lift TechminorChannel Partner/ Reseller/ Distributor · 1 September 2015Atlas Lift Tech agreed to incorporate the IVEA Patient Mobility Solution as part of their comprehensive safe patient handling and mobility programs for hospitals and other healthcare providers in the United States. Atlas Lift Tech is a provider of safe patient handling equipment and mobility programs.
• Lubrizol CorporationcoreOthersAvid Product Development is a Lubrizol company. Lubrizol (a Berkshire Hathaway company) is a market-driven global company serving customers in more than 100 countries with manufacturing facilities in 17 countries. Through its global networks, Lubrizol delivers products and services where and when customers need them. Avid operates as a subsidiary within the Lubrizol family.
• U.S. Injection Molding ManufacturerminorStrategic or Co-development PartnerAvid Product Development located a U.S.-based injection molding source within the Toolaloo product's production budget to transition the design from 3D printed prototypes to injection molded production parts. Avid's engineering team worked with the injection molding company to establish tolerance zones essential for repeat manufacturability and functionality of the Toolaloo tool.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Protolabs: Largest publicly-traded digital manufacturer offering on-demand 3D printing, CNC machining, and injection molding services with automated quoting — directly comparable service bureau model and target customer base to AvidPD.
• Xometry: AI-enabled marketplace connecting customers to manufacturing service providers including 3D printing — competes directly with AvidPD's instant-quote motion and serves overlapping SMB and enterprise customers.
• Fictiv: Digital manufacturing platform for custom 3D printing, CNC, and injection molding with self-serve quoting — a near-direct competitor in the productized on-demand service bureau space, especially for hardware startups.
• Hubs (formerly 3D Hubs): Global manufacturing platform offering instant quotes for 3D printing, CNC, and injection molding with a network of vetted suppliers — directly comparable PLG motion and customer experience to AvidPD's quoting portal.
• Shapeways: Online 3D printing service bureau with self-serve ordering across multiple technologies — comparable model targeting designers, engineers, and small businesses needing on-demand additive manufacturing.

Broad incumbents

• Stratasys Direct Manufacturing: Stratasys-owned service bureau offering FDM, PolyJet, and other additive manufacturing technologies — a broader incumbent with deeper pockets and a wider geographic footprint, serving overlapping aerospace, automotive, and medical customers.
• Materialise: Public Belgian company providing 3D printing software and manufacturing services across industrial verticals — broader incumbent with global footprint and proprietary Magics software, comparable in scope to a scaled-up AvidPD.
• Carbon: Digital Light Synthesis (DLP-based) 3D printing technology company that also operates production services — overlapping in industrial polymer AM with deeper R&D resources and proprietary hardware.

Emerging players

• Velo3D: Metal additive manufacturing specialist focused on large-format, high-complexity parts for aerospace and defense — adjacent peer in the industrial AM service space with emerging end-use production positioning.
• Plethora: On-demand precision manufacturing platform with automated quoting for CNC and 3D printing — emerging PLG player competing for the same productized service bureau segment as AvidPD.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AvidProduct
• YouTubeyoutube.com/@avidpd
• Facebookfacebook.com/avidpd
• LinkedInlinkedin.com/company/avid-product-development
• Instagraminstagram.com/avidproduct/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avid Product Development