Beverage Information Group

What Beverage Information Group does

Beverage Information Group is a privately held B2B trade media company headquartered in Bloomington, Minnesota, operating as part of EPG Media & Specialty Information. The company covers the U.S. beverage alcohol industry across all three distribution tiers (suppliers, distributors, retailers) and all channels (on-premise, off-premise, control states, and cannabis) through four vertically segmented trade publications: Beverage Dynamics (off-premise retail), Beverage Wholesaler (distribution), Cheers (on-premise and at-home), and Stateways (control states and cannabis). Its core technology is a digital publishing and media platform supporting print magazines, websites, email newsletters, and a podcast, supplemented by an in-person annual conference (Beverage Week in Minneapolis) and a library of industry data and analysis reports offered through the affiliated EPG Specialty Information entity.

The company's business model is multi-stream: recurring subscription revenue from trade publication readers (retailers, wholesalers, suppliers, on-premise operators, control state agencies); advertising and sponsorship across publications, digital platforms, and the On & Off podcast; transaction fees from award program entrants (e.g., $495 for the Beverage Incubator); and paid data/research products. Go-to-market is event-driven and content-led, reaching customers through editorial content, industry events, eight recurring award programs (Growth Brand Awards, 40 Under 40, Beverage Incubator, BevX Movers & Shakers, Control State Best Practices, Distributor Best Practices, Top 100 Retailers, Women in Beverage), and the multi-platform On & Off podcast.

The firm employs 11-50 people and operates as a niche vertical media specialist rather than a general business publisher. Its defensibility rests on decades of accumulated editorial content, brand recognition within the beverage alcohol industry, and an integrated portfolio of media properties, awards, and events that no single competitor replicates in the same form. No funding history, ownership details beyond EPG affiliation, or financial disclosures are available in the source data.

Name

Beverage Information Group

Legal name

Beverage Information Group

Website

https://bevinfogroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Beverage Information Group is a B2B trade media company covering the U.S. beverage alcohol industry through four publications (Beverage Dynamics, Beverage Wholesaler, Cheers, Stateways), the On & Off podcast, annual events, and multiple industry award programs serving suppliers, distributors, and retailers.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Trade media publishing
• Beverage alcohol industry
• Industry trade magazines
• Business-to-business media
• Specialty publishing

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: The company generates revenue through subscription-based access to their trade publications including Beverage Dynamics, Beverage Wholesaler, Cheers, and Stateways. Subscribers include industry professionals, retailers, wholesalers, and suppliers across the beverage alcohol supply chain.
2. Advertising & Sponsorship: The company offers advertising opportunities across their publications and digital platforms, as well as podcast sponsorships such as Descartes for the On & Off podcast.
3. Award Program Entry Fees: The company charges entry fees for their various award programs including the Beverage Incubator program ($495 entry fee). Award programs include Growth Brand Awards, 40 Under 40, Beverage Incubator, Control State Best Practices Awards, and Distributor Best Practices Awards.
4. Podcast Sponsorships: The On & Off podcast accepts sponsorships from companies seeking to reach the beverage alcohol industry audience, such as National Retail Solutions and Descartes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Beverage Information Group is a B2B trade media company that publishes four specialized magazines covering the U.S. beverage alcohol industry across off-premise retail (Beverage Dynamics), wholesale distribution (Beverage Wholesaler), on-premise hospitality (Cheers), and control states/cannabis (Stateways). It supplements the magazines with the On & Off podcast, the Beverage Universe e-newsletter, multiple annual industry award programs, the Beverage Week conference, and data & analysis services sold through EPG Specialty Information.

Product overview

Beverage Information Group operates a portfolio of four trade publications covering distinct segments of the U.S. beverage alcohol industry: Beverage Dynamics (off-premise retail), Beverage Wholesaler (distribution), Cheers (on-premise/at-home), and Stateways (control states & cannabis). The company also produces the On & Off Podcast, the Beverage Universe e-newsletter, and organizes multiple award programs including Growth Brand Awards, 40 Under 40, Beverage Incubator, BevX Movers & Shakers Awards, Control State Best Practices Awards, Distributor Best Practices Awards, Top 100 Retailers, and Women in Beverage. Through EPG Specialty Information, the company provides data & analysis services, and hosts the annual Beverage Week conference.

Differentiator

Problem solved

Functional benefit

Brands

• Beverage Dynamics: Trade publication covering off-premise retail channel
• Beverage Wholesaler
• Cheers
• Stateways
• On & Off Podcast

Products and services

• Beverage Dynamics

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SevenFifty Daily: SevenFifty Daily is a digital-first B2B trade media outlet covering the beverage alcohol industry across on-premise, off-premise, and distribution. Like Beverage Information Group, it targets retailers, wholesalers, and brand owners with editorial coverage, and is the most directly comparable direct competitor for advertising and audience attention.
• The Spirits Business: The Spirits Business is a global B2B trade publication covering the spirits industry with news, features, and awards programs (including The Spirits Business Awards). It competes directly with Beverage Information Group's Cheers and Beverage Dynamics publications for spirits advertiser budgets and audience engagement.
• Drinks International: Drinks International is a B2B magazine and digital outlet covering the global bar, spirits, and mixed drinks industry. It overlaps directly with Beverage Information Group's Cheers on-premise coverage and awards programming (including World Drinks Report and bar industry rankings).
• Just-Drinks (William Reed): Just-Drinks, part of William Reed, provides B2B news, analysis, and research for the global beverage alcohol industry. It competes directly for digital advertising and subscription revenue against Beverage Information Group's editorial products across all channels.
• The Drinks Report: The Drinks Report is a UK-based B2B trade magazine covering wines, spirits, and beers for the on- and off-trade. It competes for international spirits and wine advertising budgets and represents a comparable trade publication model to Beverage Information Group's portfolio.

Broad incumbents

• Wine Enthusiast Companies: Wine Enthusiast is a larger, established consumer- and trade-facing media and commerce brand covering wine, spirits, and broader beverage lifestyle. It overlaps with Beverage Information Group's on-premise and at-home Cheers coverage and represents a broader incumbent with adjacent commerce capabilities.
• Beverage Daily (William Reed): Beverage Daily, also under William Reed, is a broader B2B trade publication covering the wider non-alcoholic and alcoholic beverage industry. It competes for advertising across categories that overlap with Beverage Information Group's portfolio, particularly on the non-alcoholic and functional beverage side.
• Food & Beverage Magazine: Food & Beverage Magazine is a long-running U.S. B2B trade publication covering restaurants, bars, and food/beverage trends. It overlaps with Beverage Information Group's Cheers on-premise coverage and competes for restaurant and hospitality advertisers.

Regional players

• Cheers (International Edition): The international Cheers brand is a separate, China/Asia-focused on-premise beverage trade publication. While not directly competitive in the U.S., it operates a similar on-premise trade media model and represents the same kind of vertical niche publishing play as Beverage Information Group's Cheers magazine.

Emerging players

• Bar Magazine / The Alcohol Professor: The Alcohol Professor is a digital-first beverage alcohol media outlet covering cocktails, spirits, and on-premise trends. It competes for share-of-attention and digital ad dollars with Cheers and the On & Off podcast, representing the kind of digital-native emerging player that pressures legacy trade publishers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/beverageinformationgroup
• Xx.com/biig_data
• LinkedInlinkedin.com/company/beverage-information-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverage Information Group