Etrias
Etrias BV is a privately held Dutch e-commerce operator running 50+ specialized webshops and three physical showrooms, selling premium branded fashion, footwear, home, sports, outdoor, toys, and baby products to consumers across the Netherlands, Belgium, and 20+ European countries.
- Company typePrivate
- Founded2010
- HeadquartersVught, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What Etrias does
Etrias BV is a privately held Dutch e-commerce operator founded in 2010, headquartered in Vught with its main warehouse in Boxtel. The company runs a chain of 50+ specialized online stores under the Etrias umbrella, offering premium branded fashion, footwear, home & living, sports, outdoor, toys, and baby products from brands such as The North Face, Patagonia, Birkenstock, Le Creuset, Lacoste, Salomon, Timberland, UGG, and New Balance. Beyond the etrias.nl platform, Etrias operates three physical retail showrooms in the Netherlands (Bilthoven, Boxtel, Amsterdam) under branded store concepts including Kookexpert, Causeways, Outdoorsupply, Exterior & Interior Lifestyle, and Sneaker District.
The core technology is a custom multi-store e-commerce platform hosting 50+ category-specific webshops on a unified CMS, with integrated inventory, order management, and shipping systems connecting to logistics partners PostNL, DPD, and Van Spreuwel, supported by Track & Trace. The platform supports free shipping thresholds in the Netherlands and Belgium (€50+), next-day delivery on in-stock items, multiple payment options (iDeal, credit card, PayPal, Riverty buy-now-pay-later), and B2B ordering with invoice payment for qualified Dutch companies. International shipping is offered to 20+ European countries.
Etrias makes money primarily through direct-to-consumer online retail: it purchases inventory from third-party premium brands and resells at retail prices via its owned webshops and physical showrooms. The company has no disclosed parent, no venture capital or private equity backing, and is privately held under Etrias BV. It has been recognized with three consecutive Thuiswinkel Awards for best web store in the Netherlands, an FD Gazellen Award, and Deloitte Fast50 placement, signaling a sustained growth posture funded organically.
Etrias firmographics
Firmographics- Name
- Etrias
- Legal name
- Etrias BV
- Website
- https://etrias.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Etrias BV is a privately held Dutch e-commerce operator running 50+ specialized webshops and three physical showrooms, selling premium branded fashion, footwear, home, sports, outdoor, toys, and baby products to consumers across the Netherlands, Belgium, and 20+ European countries.
- Ownership category
- akta.pro rank
Etrias industry classification
Industry- Product category
- Multi-brand online retail
- NAICS
- General Merchandise Retailers (455)
- akta.pro primary industry
- Apparel, Footwear & Accessories Online Retailers (CRAFADAB)
- akta.pro secondary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Etrias is headquartered
LocationHeadquarters
- HQ city
- Vught
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Etrias business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail E-commerce Sales: Etrias generates revenue through direct online sales of branded fashion, footwear, home & living, sports, and lifestyle products. The company acts as an authorized retailer for third-party brands, purchasing inventory and selling directly to consumers at retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer orders with free shipping threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Etrias product offering
Product offeringCore offering
Etrias operates a multi-brand online specialty retail platform (Etrias.nl) comprising 50+ specialised webshops that sell authorised third-party branded fashion, footwear, home & living, sports, outdoor, baby, and toy products directly to consumers, supported by a central warehouse in Boxtel and three physical retail showrooms in the Netherlands. The company also accepts B2B orders from qualified Dutch businesses for bulk purchasing via invoice-based payment.
Product overview
Etrias operates a multi-store e-commerce platform consisting of 50+ specialized online stores (webwinkels) organized by product category. The main Etrias.nl portal provides access to the full network. Product categories include: Damesmode (women's fashion with clothing, shoes, accessories from brands like Napapijri, Lacoste, UGG), Herenmode (men's fashion from brands like Patagonia, Timberland, Arc'teryx), Kindermode (children's fashion from Jack Wolfskin, Birkenstock), Home & Living (bedding, bathroom, kitchen from Le Creuset, Aquanova), Sport & Vrije tijd (cycling, tennis, winter sports, outdoor from Sidi, Wilson, The North Face), Baby products, Speelgoed (toys including LEGO), and Outdoor & Reizen (camping, travel gear). Etrias also operates physical stores under brand names: Causeways (fashion/footwear in Bilthoven), Kookexpert (cookware in Bilthoven), Outdoorsupply (outdoor gear in Bilthoven), Exterior & Interior Lifestyle (Boxtel), and Sneaker District (Amsterdam). The company offers B2B ordering, gift cards, and various payment options including iDeal, credit card, PayPal, and Riverty (pay later).
Differentiator
Problem solved
Functional benefit
Products and services
- Etrias.nl Lifestyle Stores (Multi-Shop E-Commerce Platform) Primary online retail destination providing access to 50+ specialised webshops selling authorised branded fashion, footwear, home and living, sports, outdoor, baby, and toy products to consumers across the Netherlands, Belgium, and broader Europe. Includes free shipping from €50 in NL/BE, free returns, next-day delivery on in-stock items, multiple payment options, and 2-year standard warranty.
- Causeways (Branded Physical Fashion & Footwear Store) Bilthoven-based physical fashion and footwear store offering an in-store curated selection from brands including Samsoe Samsoe, New Balance, and Filling Pieces, with the full range available online via Etrias.nl.
- Kookexpert (Branded Physical Cookware Store) Bilthoven-based physical cookware retail destination featuring quality kitchen brands such as Le Creuset and Demeyere, with the full range available online.
- Outdoorsupply (Branded Physical Outdoor Store) Bilthoven-based physical outdoor retail destination featuring brands such as The North Face, Goldbergh, and Lowa, covering camping, hiking, and winter sports gear, with the full range available online.
- Exterior & Interior Lifestyle (Boxtel Store) Boxtel-based physical retail concept combining outdoor living and interior design products, with a limited in-store selection and the full catalogue available online via Etrias.nl.
- Sneaker District (Amsterdam Sneaker Store) Amsterdam-based physical sneaker and fashion footwear store featuring exclusive brands such as Adidas, New Balance, Karhu, and Asics, with the broader range available online.
- Etrias Giftcards Digital or physical Etrias gift cards available in fixed denominations of €10, €25, €50, and €100, redeemable across the Etrias webshop network.
- Etrias B2B / Business Ordering B2B ordering channel enabling qualified Dutch companies to purchase branded lifestyle, home, sports, and outdoor products in bulk with company/VAT details and invoice-based payment; custom quotes are available on request via customer service.
Companies that use Etrias
Customer profileSegments1 record
Ideal customer profiles2 records
Etrias technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Etrias partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- NapapijricoreNapapijri is a premium outdoor and fashion brand whose products are featured across Etrias's ladieswear and menswear collections, sold through the Etrias e-commerce platform.
- LacostecoreLacoste is a globally recognized fashion brand featured in Etrias's menswear and childrenswear collections, sold through Etrias's specialized online stores.
- Ilse JacobsencoreIlse Jacobsen is a Danish fashion brand featured in Etrias's ladieswear collection, particularly known for rainwear and outerwear.
- PatagoniacorePatagonia is a leading outdoor and sustainable apparel brand featured across Etrias's menswear, ladieswear, and childrenswear categories, sold through the platform.
- The North FacecoreThe North Face is a premier outdoor gear and apparel brand featured in Etrias's outdoor, menswear, ladieswear, and childrenswear collections.
- TimberlandcoreTimberland is a globally recognized footwear and outdoor apparel brand featured in Etrias's menswear, ladieswear, and childrenswear collections.
- Le CreusetcoreLe Creuset is a premium cookware brand featured in Etrias's home & living (Kookexpert) collection, selling pots, pans, tajines, and ovenschaal products.
- BirkenstockcoreBirkenstock is a renowned footwear brand featured across Etrias's ladies, mens, and childrens footwear collections, including sandals and slippers.
- SalomoncoreSalomon is an outdoor sports brand featured in Etrias's sports and outdoor collections, selling footwear and apparel for hiking and trail running.
- UGGcoreUGG is a premium footwear and lifestyle brand featured in Etrias's ladieswear and childrenswear collections, particularly for boots and slippers.
- New BalancecoreNew Balance is a leading athletic footwear brand featured across Etrias's menswear, ladieswear, and childrenswear footwear categories.
- GoldberghcoreGoldbergh is a premium winter sports and lifestyle brand featured in Etrias's outdoor and wintersport collections.
- AquanovacoreAquanova is a bathroom accessories brand featured in Etrias's home & living collection, selling bathmats, towels, and bathroom accessories.
- Jack WolfskincoreJack Wolfskin is an outdoor apparel brand featured in Etrias's childrenswear and outdoor collections.
- PostNLcorePostNL is the primary logistics partner for Etrias, handling most domestic (Netherlands) parcel deliveries with Track & Trace integration.
- DPDminorDPD is a logistics partner used for larger parcels alongside Van Spreuwel, handling domestic and international shipments.
- Van SpreuwelminorVan Spreuwel is a logistics partner used for larger/heavier parcels alongside DPD.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Etrias competitors and assessment
Company assessmentDirect peers
- Wehkamp: Long-standing Dutch online fashion and lifestyle retailer; comparable as a multi-category NL e-commerce operator selling branded apparel, home, and sports to a similar Dutch consumer demographic.
- Mytheresa: Premium/luxury online fashion retailer shipping globally from Europe; comparable as a multi-brand e-commerce specialist carrying premium brands with selective distribution, similar to Etrias's positioning.
- Bol.com: Largest Dutch e-commerce platform selling a broad assortment including fashion, home, toys, sports, and outdoor — directly overlapping with Etrias's 50+ webshop portfolio and serving the same Dutch/Belgian consumer base.
- About You: European online fashion platform with a Netherlands storefront, focused on premium and contemporary brands — direct overlap with Etrias's ladieswear, menswear, and footwear categories.
- Bever: Dutch specialist in outdoor, hiking, cycling, and winter sports — directly overlapping with Etrias's Outdoorsupply webshop and sport/outdoor assortment (The North Face, Salomon, Goldbergh).
Broad incumbents
- Coolblue: Large Dutch e-commerce retailer known for electronics/home but expanding into sports, outdoor, and lifestyle categories — competing for the same Dutch shopper with strong logistics and customer-service brand equity.
- Zalando: Pan-European fashion and lifestyle e-commerce giant with a strong Netherlands presence, carrying many of the same premium apparel, footwear, and outdoor brands Etrias features (Patagonia, TNF, Birkenstock, Salomon).
- De Bijenkorf: Dutch premium department store with strong online and physical presence; competes for the same premium Dutch consumer across fashion, home, beauty, and lifestyle categories that Etrias services.
- Amazon Netherlands: Global e-commerce incumbent expanding aggressively in NL/BE; competes across nearly every category Etrias operates in and pressures pricing, delivery expectations, and customer acquisition costs.
Regional players
- Otto: German-origin multi-category online retailer with NL operations; comparable assortment breadth across fashion and home and a similar European e-commerce playbook, though headquartered outside Etrias's Benelux core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Etrias social profiles
Digital presenceEtrias financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etrias leadership team
Management profileNumber of profiles
Etrias funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etrias M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etrias
What does Etrias do?
Etrias operates a multi-brand online specialty retail platform (Etrias.nl) comprising 50+ specialised webshops that sell authorised third-party branded fashion, footwear, home & living, sports, outdoor, baby, and toy products directly to consumers, supported by a central warehouse in Boxtel and three physical retail showrooms in the Netherlands. The company also accepts B2B orders from qualified Dutch businesses for bulk purchasing via invoice-based payment.
Is Etrias a public or private company?
Etrias is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Etrias founded?
Etrias was founded in 2010.
Where is Etrias based?
Etrias is headquartered in Vught, Netherlands, in the Europe region.
How does Etrias make money?
One revenue line is on record: retail E-commerce Sales.
Who are Etrias's main competitors?
Direct peers on record are Wehkamp, Mytheresa, Bol.com, About You and Bever. Broad incumbents are Coolblue, Zalando, De Bijenkorf and Amazon Netherlands. Otto is listed as a regional player.
Does Etrias have an API?
No public API is recorded for Etrias.
What industry is Etrias in?
Etrias's product category is Multi-brand online retail. Its primary akta.pro industry code is CRAFADAB, Apparel, Footwear & Accessories Online Retailers, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 455.