Back In Motion Health Group

What Back In Motion Health Group does

Back In Motion Health Group is an Australian physiotherapy and allied health franchise network operating more than 100 locations across all Australian states and territories, with a national support office based in Bowen Hills, Queensland, operating under parent holding company Healthia. The group's core offering is physiotherapy services delivered by franchisee-owned clinics, augmented by remedial massage, Clinical Exercise (reformer Pilates), podiatry, and a portfolio of licensed specialty programs including GLA:D for osteoarthritis, ONERO® for osteoporosis, and PD Warrior for Parkinson's disease. Diagnostic and treatment capabilities include GaitScan® foot pressure mapping for custom orthotics, Extracorporeal Shockwave Therapy (ESWT), dry needling, and VALD performance assessment systems, with a trademarked Results4Life® clinical methodology positioning the group around long-term preventative outcomes rather than acute symptom relief.

The business operates a hybrid direct-to-consumer and franchise model. Patients access services via online booking (Nookal platform), phone, or walk-in, with most services available without referral and a free initial assessment offered as a customer acquisition mechanism. Revenue is generated through fee-for-service physiotherapy, massage, and Clinical Exercise sessions, supplemented by custom orthotic hardware sales, HICAPS electronic health insurance rebates, and third-party funded billing for Workers Compensation, TAC, DVA, NDIS, and Medicare EPC programs. A Virtual Physio video consultation service, launched in March 2020, extends the delivery channel beyond physical clinics. The group is privately held under the Healthia umbrella with no public funding rounds disclosed; franchisees maintain local operational autonomy while the corporate support office provides marketing, training, technology, and billing infrastructure.

Customers span general musculoskeletal patients, athletes, seniors, trade workers, NDIS participants, and chronic condition patients, accessed via a diversified channel mix of organic search, blog content, social media (Facebook and LinkedIn), local referral partnerships with gyms and wellness providers, and inbound healthcare professional referrals. A satisfaction guarantee refunds the last session and provides a free next session if the patient is not satisfied. Corporate is compliant with the Australian Privacy Act 1988, Spam Act 2003, and Do Not Call Register Act 2006, with GDPR-equivalent provisions for international data transfers.

Name

Back In Motion Health Group

Legal name

Back In Motion Health Group

Website

https://backinmotion.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Back In Motion Health Group operates a 100+ location Australian physiotherapy and allied health franchise network under parent Healthia, offering physiotherapy, Clinical Exercise, massage, podiatry, and licensed specialty programs to general consumers, seniors, athletes, and NDIS participants.

Ownership category

akta.pro rank

Product category

Physiotherapy and Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Podiatrists (621391), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO), Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)

Keywords

• Physiotherapy services
• Allied health clinics
• Clinical exercise programs
• Musculoskeletal rehabilitation
• Sports injury therapy

Headquarters

HQ city

Scoresby

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Consultations: Fee-for-service model for physiotherapy consultations. Standard consultation fees charged per session. New clients eligible for free initial assessment.
2. Remedial Massage: Therapeutic massage services including sports massage, remedial massage, and relaxation. Offered as standalone service or integrated with physiotherapy treatment plans.
3. Clinical Exercise Classes: Individual (one-on-one), semi-private (2-4 participants), and group classes (up to 8 participants) using Pilates equipment including reformers and trapeze tables.
4. Health Insurance Rebates: Electronic health rebates via HICAPS for private health insurance holders. Rebates claimed after service is received.
5. Custom Orthotics: Custom-moulded orthotics manufactured based on GaitScan assessment results.
6. Third-Party Funded Services: Services for Workers Compensation, TAC, DVA, and NDIS participants with billing handled per funder requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Back In Motion Health Group operates a franchise network of more than 100 physiotherapy and allied health clinics across Australia delivering physiotherapy, remedial massage, Clinical Exercise (Pilates-based) classes, and rehabilitation services. The company also offers specialized evidence-based programs for osteoporosis (ONERO), osteoarthritis (GLA:D), Parkinson's (PD Warrior), as well as shockwave therapy, GaitScan orthotics, dry needling, NDIS-funded physiotherapy, aged care physiotherapy, podiatry, and remote Virtual Physio consultations.

Product overview

Back In Motion Health Group is an Australian physiotherapy and allied health company operating across 100+ locations under a franchise model. The core offering is physiotherapy services complemented by Clinical Exercise (reformer Pilates), remedial massage, and specialized programs including GLA:D for arthritis, ONERO for osteoporosis, and PD WARRIOR for Parkinson's. The group provides diagnostic services including GaitScan assessments for custom orthotics, shockwave therapy, and dry needling. Virtual Physio enables remote consultations via video. Additional services include NDIS physiotherapy, aged care physiotherapy, and podiatry. The group emphasizes its Results4Life philosophy for long-term health outcomes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 92% of patients report significant improvement in tendon pain after a course of shockwave therapy

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor.

• Regal Sleep SolutionsminorGTM or Marketing PartnerWellness series partnership presenting health content alongside Regal Sleep Solutions, with physio Jason T Smith's book Get Yourself Back In Motion featured in the collaboration.
• Anytime Fitness Point CookminorGTM or Marketing PartnerGym partnership offering 10% discount on any service for Anytime Fitness Point Cook Rewards Members at Back In Motion Point Cook location.
• Snap Fitness West FootscrayminorGTM or Marketing PartnerGym partnership offering 10% discount on physiotherapy services for Snap Fitness West Footscray members at Back In Motion Braybrook.
• Kando Martial ArtsminorGTM or Marketing PartnerMartial arts studio partnership offering $30 off initial physiotherapy and 10% off follow-up appointments for Kando Martial Arts members at Back In Motion Rowville.
• Squad WellnessminorGTM or Marketing PartnerWellness center partnership offering $20 off physiotherapy services for Squad Wellness Active Squad members at Back In Motion Balnarring.
• PFM Physio - Pelvic Floor PhysiotherapyminorChannel Partner/ Reseller/ DistributorPartner clinic referral relationship for pelvic floor physiotherapy services, listed on Back In Motion Brighton partners page.
• My Foot Dr HoveminorChannel Partner/ Reseller/ DistributorPodiatry partner clinic referral relationship, listed on Back In Motion Brighton partners page.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kieser Australia: Australian operator of clinical strength and rehabilitation centres combining physiotherapy with equipment-based strength training. Comparable to Back In Motion's Clinical Exercise/Pilates program for musculoskeletal rehab and prevention-focused outcomes.
• Lifecare Physiotherapy: Australian multi-disciplinary allied health network offering physiotherapy, massage, and exercise services across multiple clinics. Comparable to Back In Motion in offering breadth, in-clinic delivery model, and focus on musculoskeletal rehabilitation.
• Sportsmed (SportsMed NQ): Large Australian multi-disciplinary sports medicine and physiotherapy practice offering orthopaedic, sports physio, and rehabilitation services. Comparable orthopedic and sports rehabilitation specialty programs analogous to GLA:D/ONERO/PD Warrior offerings.
• Physio Inq: Australian franchise physiotherapy network with multi-site clinics offering general physio, sports physio, and workplace rehabilitation. Directly comparable to Back In Motion as a national physiotherapy franchise model serving similar consumer and GP-referred patient segments.
• Allsports Physiotherapy: Australian multi-site physiotherapy and sports medicine group with clinics across Queensland and New South Wales. Closely comparable service mix (sports physio, clinical Pilates, rehabilitation) and similar multi-clinic ambulatory delivery model.

Broad incumbents

• Select Medical / Concentra: NYSE-listed US provider of outpatient rehabilitation, occupational health, and specialty services. Comparable broad rehabilitation and physical therapy delivery platform; a much larger institutional benchmark for ambulatory PT network economics.
• Healthia Limited: ASX-listed parent company of Back In Motion Health Group. Directly comparable as the holding entity but operates more broadly across physiotherapy, podiatry, optometry, and allied health, providing group-wide context for the Back In Motion franchise business.
• U.S. Physical Therapy: NYSE-listed US operator of outpatient physiotherapy clinics. Comparable clinic-network business model delivering ambulatory rehabilitation services, providing a public-market reference for clinic economics in a multi-site PT model.
• ATI Physical Therapy: Major US multi-site outpatient physiotherapy and rehabilitation provider with hundreds of clinics. Comparable large-scale multi-site physical therapy delivery model, though US geography and payor mix differ; useful international benchmark for clinical operations at scale.

Regional players

• Move Allied Health: Australian allied health provider (part of a broader group) offering physiotherapy and rehabilitation services. Comparable consumer-facing physio delivery and NDIS-aligned services, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BackInMotionHealthGroup
• LinkedInlinkedin.com/company/back-in-motion-health-group
• Xx.com/backinmotionhg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back In Motion Health Group