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FOX6Now

Full company profile

uuid000gl12

Namestring
FOX6Now
Legal namestring
Fox Television Stations, Inc.
Websiteurl
fox6now.com
Company typeenum
Private
Founded yearint
1956
Descriptiontext

FOX6Now is the digital and broadcast brand for WITI, the Fox-affiliated television station serving the Milwaukee metropolitan area and southeastern Wisconsin. The station operates as a duopoly-market CBS/NBC affiliate under the Fox Television Stations group, a subsidiary of Fox Corporation (NASDAQ: FOXA), and delivers local news, weather, and sports content across over-the-air broadcast, cable/satellite (DirecTV, Dish Network), and connected TV platforms (Roku, Apple TV, Fire TV). Its content portfolio includes multi-platform news programming, the FOX6 Storm Center weather app, the FOX LOCAL mobile app, the Contact 6 consumer advocacy franchise, the FOX6 Investigators reporting unit, the Open Record podcast, and FOX6 WakeUp morning show, with FOX Weather integration providing additional national weather content syndication.

The business model centers on broadcast television advertising and digital advertising revenue, monetizing audience reach across linear TV and digital streaming channels. The station serves a mass consumer audience in DMA market #35 (Milwaukee) and sells advertising primarily to local and regional businesses seeking access to the market. Digital expansion through streaming apps, podcasts, and mobile weather/news products represents the primary growth lever, supplementing the mature broadcast advertising core. Leadership is headed by Chuck Steinmetz, President and General Manager, with station-level staff estimated at 11-50 employees per firmographic data.

Short descriptiontext

FOX6Now is the digital and broadcast brand for WITI, Milwaukee's Fox-affiliated TV station serving southeastern Wisconsin with local news, weather, and sports content across broadcast, cable, streaming, and mobile platforms.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMilwaukee, United States
HQ citystring
Milwaukee
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
local television news, broadcast journalism, weather forecasting, investigative reporting, consumer advocacy
Industry3 codes
1International Broadcast Networks (Operating Domestic Feeds)
CodeMPABAAANPrimaryYes
2Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber)
CodeMPAHAKADPrimaryNo
3Live Production Switching & Routing (Vision Mixers, Routers)
CodeMPAHAKAEPrimaryNo
NAICS code4 codes
  • Television Broadcasting Stations51612
  • Television Broadcasting Stations516120
  • Broadcasting and Content Providers516
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers516210
SIC code1 code
  • Television Broadcasting Stations4833
Product category
Local Broadcast Television
Revenue model2 records
1Broadcast Television Advertising
TypeAdvertising
Description

Revenue generated from television commercial advertising sold to local and regional businesses targeting the Milwaukee metropolitan area and southeastern Wisconsin viewers.

fox6now.com
2Digital/Online Advertising
TypeAdvertising
Description

Revenue from digital advertising on fox6now.com including display ads, video ads, sponsored content, and programmatic advertising.

fox6now.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 5 records shown
1Contact 6
Description

Consumer advocacy investigative team that helps viewers resolve issues and expose scams

fox6now.com
+4 more records
Core offering1 text field

FOX6Now (WITI) is a Fox-affiliated local television station producing and broadcasting local news, weather forecasts, sports coverage, and investigative journalism for the Milwaukee metropolitan area and southeastern Wisconsin. The station distributes content via over-the-air broadcast, cable/satellite, streaming platforms, mobile applications, and social media, monetizing its audience through broadcast and digital advertising.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

FOX6Now (WITI) is a local television news station serving the Milwaukee metropolitan area in southeastern Wisconsin. The station operates as part of the FOX Television Stations network and delivers its core product through traditional broadcast, live streaming, and mobile platforms. The station's product portfolio includes its flagship news broadcast, the FOX6 Storm Center weather app, the Contact 6 consumer advocacy program, the FOX6 Investigators unit, and the Open Record podcast. Content distribution extends across streaming platforms (Roku, Apple TV, Amazon Fire TV), social media channels, and dedicated mobile applications, with weather services powered by the broader FOX Weather platform.

Product and service2 records
1FOX6 News Milwaukee
CategoryLocal Broadcast News
Description

Primary local television news broadcast delivering local Milwaukee news, breaking news coverage, and investigative journalism to viewers in southeastern Wisconsin.

2FOX6 Storm Center App
Partnership1 partner
1FOX Television Stations
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

FOX6Now (WITI) is owned and operated by FOX Television Stations, part of the FOX Corporation media network. This affiliation provides national news content, sports programming (including NFL and MLB through FOX Sports), entertainment shows, and operational support.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1WVTV
TypeDirect peer
Description

CW affiliate operating in the Milwaukee DMA, offering local news and syndicated programming that overlaps with FOX6Now's content mix.

2WBAY-TV
TypeRegional player
Description

ABC affiliate in Green Bay, Wisconsin operating in an adjacent Wisconsin DMA; comparable in scale and local news business model though not directly competing in the Milwaukee market.

3Fox 32 Chicago
TypeBroad incumbent
Description

Sister Fox Television Stations property in the larger Chicago market; comparable business model as a Fox-owned local broadcaster, providing scale and operational benchmarking.

4WTMJ-TV
TypeDirect peer
Description

NBC affiliate in the Milwaukee market, competing head-to-head with FOX6Now for local news viewership, weather coverage, and regional advertising spend.

5WDJT-TV CBS 58
TypeDirect peer
Description

CBS affiliate in the Milwaukee DMA, offering overlapping local news, weather, and sports coverage that competes directly with FOX6Now for audience and advertising share.

6WISN 12
TypeDirect peer
Description

ABC network affiliate serving the Milwaukee DMA; directly competes with FOX6Now for the same local news audience and advertising budgets in Milwaukee and southeastern Wisconsin.

7WMLW-TV
TypeDirect peer
Description

MyNetworkTV affiliate in the Milwaukee market, also producing local news content and competing for a portion of the same Milwaukee-area audience and advertising pool.

8WKOW
TypeRegional player
Description

ABC affiliate in Madison, Wisconsin, operating in the Madison DMA adjacent to Milwaukee; comparable as a mid-size Wisconsin local broadcaster with similar content and revenue model.

9Fox 9 Minneapolis
TypeBroad incumbent
Description

Fox-owned local broadcast station in the Minneapolis-St. Paul market, providing a relevant comparable for upper-Midwest local TV station economics and content strategy.

10Fox 2 Detroit
TypeBroad incumbent
Description

Fox-owned O&O station in Detroit, comparable in operating model, content portfolio, and digital distribution approach to FOX6Now.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration11 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

FOX6Now

Local Broadcast Televisionfox6now.com

FOX6Now is the digital and broadcast brand for WITI, Milwaukee's Fox-affiliated TV station serving southeastern Wisconsin with local news, weather, and sports content across broadcast, cable, streaming, and mobile platforms.

What FOX6Now does

FOX6Now is the digital and broadcast brand for WITI, the Fox-affiliated television station serving the Milwaukee metropolitan area and southeastern Wisconsin. The station operates as a duopoly-market CBS/NBC affiliate under the Fox Television Stations group, a subsidiary of Fox Corporation (NASDAQ: FOXA), and delivers local news, weather, and sports content across over-the-air broadcast, cable/satellite (DirecTV, Dish Network), and connected TV platforms (Roku, Apple TV, Fire TV). Its content portfolio includes multi-platform news programming, the FOX6 Storm Center weather app, the FOX LOCAL mobile app, the Contact 6 consumer advocacy franchise, the FOX6 Investigators reporting unit, the Open Record podcast, and FOX6 WakeUp morning show, with FOX Weather integration providing additional national weather content syndication.

The business model centers on broadcast television advertising and digital advertising revenue, monetizing audience reach across linear TV and digital streaming channels. The station serves a mass consumer audience in DMA market #35 (Milwaukee) and sells advertising primarily to local and regional businesses seeking access to the market. Digital expansion through streaming apps, podcasts, and mobile weather/news products represents the primary growth lever, supplementing the mature broadcast advertising core. Leadership is headed by Chuck Steinmetz, President and General Manager, with station-level staff estimated at 11-50 employees per firmographic data.

FOX6Now firmographics

Firmographics
Name
FOX6Now
Legal name
Fox Television Stations, Inc.
Website
https://fox6now.com
Company type
Private
Founded year
1956
Operating status
Operating
Headcount range
11–50 employees
Short description
FOX6Now is the digital and broadcast brand for WITI, Milwaukee's Fox-affiliated TV station serving southeastern Wisconsin with local news, weather, and sports content across broadcast, cable, streaming, and mobile platforms.
Ownership category
akta.pro rank

FOX6Now industry classification

Industry
Product category
Local Broadcast Television
NAICS
Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC
Television Broadcasting Stations (4833)
akta.pro primary industry
International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN)
akta.pro secondary industries
Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

Keywords

  • Local television news
  • Broadcast journalism
  • Weather forecasting
  • Investigative reporting
  • Consumer advocacy

Where FOX6Now is headquartered

Location

Headquarters

HQ city
Milwaukee
HQ country
United States
HQ region
North America

Offices1 record

Markets served

FOX6Now business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

  1. Broadcast Television Advertising: Revenue generated from television commercial advertising sold to local and regional businesses targeting the Milwaukee metropolitan area and southeastern Wisconsin viewers.
  2. Digital/Online Advertising: Revenue from digital advertising on fox6now.com including display ads, video ads, sponsored content, and programmatic advertising.

Distribution channels4 records

Marketing channels4 records

FOX6Now product offering

Product offering

Core offering

FOX6Now (WITI) is a Fox-affiliated local television station producing and broadcasting local news, weather forecasts, sports coverage, and investigative journalism for the Milwaukee metropolitan area and southeastern Wisconsin. The station distributes content via over-the-air broadcast, cable/satellite, streaming platforms, mobile applications, and social media, monetizing its audience through broadcast and digital advertising.

Product overview

FOX6Now (WITI) is a local television news station serving the Milwaukee metropolitan area in southeastern Wisconsin. The station operates as part of the FOX Television Stations network and delivers its core product through traditional broadcast, live streaming, and mobile platforms. The station's product portfolio includes its flagship news broadcast, the FOX6 Storm Center weather app, the Contact 6 consumer advocacy program, the FOX6 Investigators unit, and the Open Record podcast. Content distribution extends across streaming platforms (Roku, Apple TV, Amazon Fire TV), social media channels, and dedicated mobile applications, with weather services powered by the broader FOX Weather platform.

Differentiator

Problem solved

Functional benefit

Brands

  • Contact 6: Consumer advocacy investigative team that helps viewers resolve issues and expose scams
  • FOX6 Investigators
  • FOX6 Cents
  • FOX6 WakeUp
  • Open Record

Products and services

  • FOX6 News Milwaukee Primary local television news broadcast delivering local Milwaukee news, breaking news coverage, and investigative journalism to viewers in southeastern Wisconsin.
  • FOX6 Storm Center App

Companies that use FOX6Now

Customer profile

Segments2 records

Ideal customer profiles2 records

FOX6Now technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration11 records

FOX6Now partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • FOX Television StationscoreChannel Partner/ Reseller/ DistributorFOX6Now (WITI) is owned and operated by FOX Television Stations, part of the FOX Corporation media network. This affiliation provides national news content, sports programming (including NFL and MLB through FOX Sports), entertainment shows, and operational support.

Recent moves6 records

Expansion highlights5 records

FOX6Now competitors and assessment

Company assessment

Direct peers

  • WVTV: CW affiliate operating in the Milwaukee DMA, offering local news and syndicated programming that overlaps with FOX6Now's content mix.
  • WTMJ-TV: NBC affiliate in the Milwaukee market, competing head-to-head with FOX6Now for local news viewership, weather coverage, and regional advertising spend.
  • WDJT-TV CBS 58: CBS affiliate in the Milwaukee DMA, offering overlapping local news, weather, and sports coverage that competes directly with FOX6Now for audience and advertising share.
  • WISN 12: ABC network affiliate serving the Milwaukee DMA; directly competes with FOX6Now for the same local news audience and advertising budgets in Milwaukee and southeastern Wisconsin.
  • WMLW-TV: MyNetworkTV affiliate in the Milwaukee market, also producing local news content and competing for a portion of the same Milwaukee-area audience and advertising pool.

Regional players

  • WBAY-TV: ABC affiliate in Green Bay, Wisconsin operating in an adjacent Wisconsin DMA; comparable in scale and local news business model though not directly competing in the Milwaukee market.
  • WKOW: ABC affiliate in Madison, Wisconsin, operating in the Madison DMA adjacent to Milwaukee; comparable as a mid-size Wisconsin local broadcaster with similar content and revenue model.

Broad incumbents

  • Fox 32 Chicago: Sister Fox Television Stations property in the larger Chicago market; comparable business model as a Fox-owned local broadcaster, providing scale and operational benchmarking.
  • Fox 9 Minneapolis: Fox-owned local broadcast station in the Minneapolis-St. Paul market, providing a relevant comparable for upper-Midwest local TV station economics and content strategy.
  • Fox 2 Detroit: Fox-owned O&O station in Detroit, comparable in operating model, content portfolio, and digital distribution approach to FOX6Now.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

FOX6Now social profiles

Digital presence

FOX6Now financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FOX6Now leadership team

Management profile

Number of profiles

Profiles1 record

FOX6Now funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FOX6Now M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOX6Now

What does FOX6Now do?

FOX6Now (WITI) is a Fox-affiliated local television station producing and broadcasting local news, weather forecasts, sports coverage, and investigative journalism for the Milwaukee metropolitan area and southeastern Wisconsin. The station distributes content via over-the-air broadcast, cable/satellite, streaming platforms, mobile applications, and social media, monetizing its audience through broadcast and digital advertising.

Is FOX6Now a public or private company?

FOX6Now is a private company. It is classified as corporate owned and is currently operating.

When was FOX6Now founded?

FOX6Now was founded in 1956. It employs 11 to 50 people.

Where is FOX6Now based?

FOX6Now is headquartered in Milwaukee, United States, in the North America region.

How does FOX6Now make money?

Two revenue lines are on record. Broadcast Television Advertising is the primary driver. The others are digital/Online Advertising.

Who are FOX6Now's main competitors?

Direct peers on record are WVTV, WTMJ-TV, WDJT-TV CBS 58, WISN 12 and WMLW-TV. Regional players are WBAY-TV and WKOW. Broad incumbents are Fox 32 Chicago, Fox 9 Minneapolis and Fox 2 Detroit.

Does FOX6Now have an API?

No public API is recorded for FOX6Now.

What industry is FOX6Now in?

FOX6Now's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABAAAN, International Broadcast Networks (Operating Domestic Feeds), with a secondary code of MPAHAKAD, Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber). Its NAICS code is 51612 and its SIC code is 4833.

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