Zoli Antonio

What Zoli Antonio does

Zoli Antonio Srl is a privately held, third-generation Italian family-owned manufacturer of premium competition and hunting shotguns, headquartered in Gardone Val Trompia (BS), Italy. The company sells a portfolio of six core competition models (Z-Sport, XL Evo, XLS, Z-Bella, Ambassador, Kronos), seven hunting models (Columbus, Nobile, Z-Expedition, Pernice, Corona, Focus, Ambassador Hunting), and the Roma limited annual edition, all built in-house around the proprietary Zoli Tech package. Zoli Tech encompasses a detachable trigger group, Boss-type locking bolt, forged trilayer-steel receivers, stainless-steel strikers, the first-of-its-kind Between Hands Balancer (BHB) dynamic system, and silver-soldered barrels produced via an industrial process the company has refined for over 55 years. Manufacturing combines artisanal hand finishing (including hand engraving and Custom Shop personalization) with CNC machining.

The company serves two primary use-case segments: competitive shooters participating in international disciplines (Sporting/Clay, Olympic Trap, Olympic Skeet, Compak, Helice, DTL) and traditional or expedition hunters, with a secondary persona segment (female shooters) addressed through the Z-Bella line. Revenue is generated predominantly through hardware sales of high-end shotguns, supplemented by Custom Shop personalization, hand-engraving services, and a small online accessories storefront. Distribution is executed through a curated global authorized-dealer network supplemented by direct factory engagement for custom and Roma orders; brand-building relies on the Team Zoli elite-shooter sponsorship program, a Hall of Fame of competitive victories, and content marketing across blog, Instagram, YouTube, and LinkedIn. The firm is wholly family-controlled with no external institutional investors, no M&A activity, and no disclosed revenue.

Name

Zoli Antonio

Legal name

ZOLI Antonio Srl

Website

https://zoliantonio.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoli Antonio is a third-generation Italian family-owned manufacturer of premium competition and hunting shotguns, selling six competition and seven hunting models plus the Roma limited edition through a global authorized-dealer network, serving elite competitive shooters and discerning hunters worldwide.

Ownership category

akta.pro rank

Product category

Luxury Firearms Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Competition shotguns
• Hunting shotguns
• Custom firearms manufacturing
• Italian luxury gunmaker
• Limited edition shotguns

Headquarters

HQ city

Gardone Val Trompia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Shotgun Sales: Zoli generates revenue primarily through the sale of high-end competition and hunting shotguns. The company offers six core competition models and seven hunting models, each with multiple configurations and customization options. The Roma special edition is produced in limited annual quantities and sold exclusively through selected retail points.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Zoli Antonio designs and manufactures premium competition and hunting shotguns in Gardone Val Trompia, Italy, combining over 175 years of Italian firearms craftsmanship with proprietary Zoli Tech innovations. The portfolio comprises six core competition models (Z-Sport, XL Evo, XLS, Z-Bella, Ambassador, Kronos), seven hunting models (Columbus, Nobile, Z-Expedition EL, Pernice, Corona, Focus, Ambassador Hunting), and the exclusive limited-edition Roma. The company also provides a Custom Shop for personalized engravings, balance systems, and components.

Product overview

Zoli Antonio is an Italian firearms manufacturer offering a comprehensive portfolio of premium competition and hunting shotguns. The product lineup includes six core competition models (Z-Sport, XL Evo, XLS, Z-Bella, Ambassador, Kronos) and seven hunting models (Columbus, Nobile, Z-Expedition, Pernice, Corona, Focus, Ambassador Hunting), plus the exclusive limited-edition Roma. All shotguns are powered by proprietary Zoli Tech innovations including detachable trigger groups, Boss-type locking systems, and silver-soldered barrels. The company also offers extensive customization through its Custom Shop and artisanal hand engraving services.

Differentiator

Problem solved

Functional benefit

Brands

• Z-Sport: Premium competition shotgun representing the evolution of target shooting firearms, designed for all clay target shooting disciplines.
• XL Evo
• XLS
• Z-Bella
• Ambassador
• Kronos
• Roma

Products and services

• Z-Sport Competition Shotgun Premium competition shotgun representing the evolution of target shooting firearms, designed for all clay target shooting disciplines with precision, reliability, and superior comfort. Built for competitive shooters in Sporting, Trap, and Skeet events.
• XL Evo Competition Shotgun Flagship of the Z-Gun series featuring a wider action and unique worldwide technical characteristics, offering dynamic properties, reliability, and advanced customization options for Sporting, Trap, and Skeet.
• XLS Competition Shotgun Competition shotgun combining XL Evo power and dynamics with long sideplates, featuring extended surface ideal for refined engravings and unique elegant design. Suitable for Sporting, Trap, and Skeet.
• Z-Bella Competition Shotgun Competition shotgun specifically designed for women shooters, combining elegance with high-level technical performance and ergonomics tailored to female anatomy for Sporting, Trap, and Skeet.
• Ambassador Competition Shotgun Crown jewel of the Zoli series, custom-built through the Custom Shop offering exceptional personalization with semi-round hand-chiseled receiver for Sporting, Trap, and Skeet.
• Kronos Competition Shotgun Entry point to Zoli competition shotguns featuring forged steel receiver, detachable trigger group, and Boss-type locking system, serving as the foundation for all subsequent innovations. Designed for Sporting, Trap, and Skeet.
• Columbus Hunting Shotgun Hunting shotgun combining aesthetic refinement with advanced technologies, featuring integral receiver, silver-soldered barrels, and elegant floral engravings depicting birds for discerning hunters.
• Nobile Hunting Shotgun Prestigious hunting shotgun combining tradition and innovation with elegant floral engravings in pure English style and silver-soldered barrels for traditional and premium hunting applications.
• Z-Expedition EL Hunting Shotgun Hunting shotgun designed for extreme conditions with silver-soldered barrels, integral receiver, and refined English-style engravings covering 90% of the antiqued silver receiver for expedition and big-game hunting.
• Pernice Hunting Shotgun Hunting shotgun inspired by classic Round Body tradition with modern reinterpretation, featuring silver-soldered barrels and Prince of Wales stock for traditional hunting styles.
• Corona Combined Shotgun Combined shotgun combining smoothbore and rifled barrels, offering versatile configuration for mixed hunting with cartridge and bullet in a single firearm.
• Focus Express Double Rifle Third-generation Express double rifle featuring over 40 years of experience, with reinforced forged steel receiver and interchangeable barrel system for optimal hunting performance with big game.
• Ambassador Hunting Shotgun Premium hunting shotgun featuring integral receiver, silver-soldered barrels, titanium-coated components, and advanced customization options for discerning hunters.
• Roma Limited Edition Shotgun Exclusive limited annual production shotgun celebrating timeless beauty with historical Roman (Julius Caesar) imagery. Features intricate hand engravings by Studio Zeta, monolithic action, and removable trigger group with titanium components. Sold only at selected retail points.
• Custom Shop Personalization Service Full customization service allowing customers to personalize stocks, receivers, and barrels including BHB system, engravings, and initial plates. Developed as a key strategic element of the company's offer.
• Hand Engravings Artisanal Service Artisanal custom engraving service featuring master engravers creating unique personalized decorations including Inglesina, Ornato, Rimessa in Oro, Hunting scenes, and Special designs, transforming each shotgun into a one-of-a-kind work of art.

Quantifiable outcome

• World Championship victories across multiple disciplines (Fitasc World Championship, ISSF World Cup, Olympic qualifications)
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Studio ZetaminorStrategic or Co-development PartnerStudio Zeta is credited with designing the engravings for the Roma limited edition shotgun. The studio created the design concept and closely oversees its realization, contributing to the artistic and historical imagery featured on this exclusive model.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perazzi: Italian high-end competition and hunting shotgun manufacturer based in Brescia, also in the Val Trompia tradition. Directly competes with Zoli in premium over-under shotguns used by Olympic, ISSF, and Fitasc competitive shooters, with a similar price and customization architecture.
• Caesar Guerini: Italian over-under shotgun manufacturer from Brescia focused on competition and hunting shotguns in the premium segment. Directly comparable to Zoli in target customer (sporting and clay shooters), price band, and Italian craftsmanship positioning.
• Fabarm: Italian shotgun maker (also Brescia/Val Trompia region) producing semi-auto and over-under shotguns for hunting and sport shooting. Comparable to Zoli in Italian craftsmanship heritage and sporting/hunting customer base, with overlapping distribution channels.
• Rizzini (Rizzini Armi): Brescia-based Italian shotgun manufacturer producing premium over-under shotguns for hunting and clay shooting. Directly comparable to Zoli in customer profile, premium price positioning, and Val Trompia manufacturing tradition.
• Krieghoff (K): German premium shotgun maker specializing in high-end over-under competition and hunting shotguns (K-80, K-20). Closely comparable to Zoli in championship-grade competition shotguns, customization depth, and elite competitive shooter endorsement model.
• Holland & Holland: Iconic British maker of best-quality shotguns and rifles, now part of Chanel-owned Greenwich Group. Comparable to Zoli as a heritage luxury shotgun maker serving collectors, driven-game hunters, and high-end competition shooters with extensive customization.

Broad incumbents

• Beretta: World's oldest active firearms manufacturer and the dominant Italian shotgun maker, also headquartered in Gardone Val Trompia. Overlaps with Zoli in premium competition and hunting shotguns (e.g., DT11, SO series) and competing for elite shooters, but at vastly greater scale and brand reach.
• Benelli: Italian shotgun and rifle manufacturer (PWS-owned, Val Trompia heritage) producing competition, hunting, and tactical shotguns. Overlaps with Zoli in hunting and competition segments but at a much broader product range and price-point distribution.
• Blaser: German premium firearms maker producing shotguns and rifles, including the F3 competition over-under. Comparable to Zoli in premium sporting/competition positioning and customer overlap, though broader across rifle categories.
• Winchester Repeating Arms: Historic American firearms maker with deep shotgun lines for hunting and clay sports. Comparable to Zoli in shotgun category and hunting/sporting customer base, but operates at vastly greater scale, broader price points, and a more mass-market positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ZoliZGunOfficial
• LinkedInlinkedin.com/company/zoli-antonio-s.r.l.
• Instagraminstagram.com/zoliofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoli Antonio