SHANE

What SHANE does

SHANE is a Toronto-based residential real estate brokerage team operating under Royal LePage Real Estate Services Ltd., Brokerage in the Greater Toronto Area. Founded in 2009 and led by Broker Shane Carslake, the firm focuses on luxury and premium residential buying, selling, and leasing in neighborhoods such as Yorkville, Bridle Path, Lawrence Park, Leslieville, and Yorkville-adjacent areas, with documented top-quartile production (top 2% of Royal LePage agents in 2021; Red Diamond Award; Rising Star Top Producer under 35 in 2017).

The core product is full-service real estate representation, augmented by a branded tooling layer: SHANE Maps (neighborhood and development mapping), SHANE Studios (in-house marketing/production), SHANE Tours (virtual and in-person property tours), SHANE Bot (website chatbot for lead qualification), SHANE Coming Soon (pre-MLS exclusive listing program), SHANE Off Market, SHANE Signature (luxury tier), S-Forms (transaction forms), S-Link Ups (curated partner network), and the SHANE Interest Tracker. The brand also extends into an ancillary consumer product, SHANE Candle. Technology is proprietary but lightweight — primarily branded workflow and content tools rather than a defensible platform.

SHANE generates revenue through traditional Ontario real estate commissions on buying, selling, and leasing transactions, with no publicly disclosed pricing. Distribution is direct agent-client relationships supported by a digital-first marketing presence across the website, social media, email newsletter, and earned media placements in publications such as The Globe and Mail, Toronto Star, Toronto Life, and Storeys. The firm is privately held by its founder, with no disclosed external funding or M&A activity.

Name

SHANE

Legal name

SHANE by Broker Shane Carslake, Royal LePage Real Estate Services Ltd., Brokerage

Website

https://soldbyshane.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SHANE is a Toronto-based residential real estate brokerage team operating under Royal LePage, serving luxury and premium home buyers and sellers across the Greater Toronto Area with a branded suite of marketing, mapping, and off-market tools.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Luxury property services
• Property buying selling
• GTA real estate team
• Off-market listings

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Real Estate Commission: Traditional real estate commission model where SHANE earns a percentage of property sale transactions as a licensed real estate team under Royal LePage Real Estate Services Ltd., Brokerage. Services include buying, selling, and leasing residential properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SHANE is a residential real estate brokerage team based in Toronto, operating under Royal LePage Real Estate Services Ltd., Brokerage. It provides full-service representation for buying, selling, and leasing homes and condos across the Greater Toronto Area, with a strong focus on luxury and premium residential properties. The brokerage is differentiated by an in-house proprietary marketing, technology, and off-market listings platform that supports clients across the transaction lifecycle.

Product overview

SHANE is a Toronto-based real estate brokerage team operating under Royal LePage Real Estate Services Ltd., Brokerage. The core offering is residential real estate brokerage services for buying, selling, and leasing properties in the Greater Toronto Area. The company differentiates through a platform of supplementary services including SHANE Coming Soon (pre-market listings), SHANE Off Market (private listings), SHANE Maps (neighborhood mapping), SHANE Studios (in-house marketing), SHANE Bot (lead qualification chatbot), and SHANE Tours (property viewings). The portfolio also includes ancillary products such as the SHANE Candle (luxury home fragrance). The service suite is anchored by the SHANE Signature tier for luxury properties and supported by tools like S-Forms, S-Link Ups, and the Interest Tracker for transaction management.

Differentiator

Problem solved

Functional benefit

Brands

• SHANE Candle: Handmade luxury candle in Canada inspired by the fragrance of a new home, housed in a sleek black glass vessel from France with black wax.
• SHANE Signature
• SHANE Coming Soon
• SHANE Tours
• SHANE Studios
• SHANE Maps
• SHANE Interest List
• SHANE Bot
• SHANE S-Link Ups
• SHANE S-Forms

Products and services

• Real Estate Brokerage Services (Buying, Selling, Leasing) Full-service residential real estate brokerage in the Greater Toronto Area, including buying, selling, and leasing properties, operated by Broker Shane Carslake under Royal LePage Real Estate Services Ltd., Brokerage. For homeowners, buyers, and tenants across Toronto neighborhoods.
• SHANE Signature Premium service tier for the most coveted luxury properties, providing high-end representation for luxury buyers and sellers in Toronto's most prestigious neighborhoods.
• SHANE Coming Soon Pre-launch marketing service that showcases properties to SHANE's exclusive network before MLS listing, generating interest lists and multiple offers within a short window.
• SHANE Off Market Service providing access to properties not publicly listed, including representation for buying and selling off-market homes across the Greater Toronto Area.
• SHANE Tours Professional virtual property tour experience designed for engaging property viewing, supporting both in-person and immersive virtual walkthroughs of listings.
• SHANE Staged Property staging service to position listings for success ahead of photography, tours, and MLS launch.
• SHANE Candle Handmade luxury scented candle inspired by the fragrance of a new home, housed in a sleek black glass vessel from France with black wax and wicks.

Quantifiable outcome

• Properties sold within 72 hours of MLS launch
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Royal LePage Real Estate Services Ltd., BrokeragecoreChannel Partner/ Reseller/ DistributorSHANE operates as a licensed real estate team under Royal LePage Real Estate Services Ltd., Brokerage. This partnership provides brokerage licensing, brand affiliation, access to MLS listings, professional standards, and brokerage support services. Shane Carslake is a broker affiliated with this firm.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Agency: Luxury-leaning, design-forward boutique brokerage that has expanded into Toronto; comparable premium-brand positioning and overlap with SHANE in the GTA luxury buyer pool.
• Harvey Kalles Real Estate: Long-established Toronto luxury brokerage competing head-to-head with SHANE in the high-end GTA market; comparable reliance on senior agents and prestige brand positioning.
• Engel & Völkers: International luxury-focused brokerage with Toronto operations; competes for the same luxury sellers and off-market listings as SHANE, with comparable premium service model.
• Bosley Real Estate: Toronto-headquartered brokerage with strong downtown and central-Toronto presence; overlaps with SHANE on condo, freehold, and luxury segments across GTA neighborhoods.
• Chestnut Park Real Estate: Toronto-based luxury-focused independent brokerage; a direct competitor for SHANE in the upscale GTA neighborhoods, with similar full-service, premium-positioning offering.
• Sotheby's International Realty Canada: Global luxury residential brokerage with a major Toronto presence competing for the same prestige-listing sellers and high-net-worth buyers in neighborhoods like Yorkville, Bridle Path, and Forest Hill that SHANE serves.

Emerging players

• Compass: Tech-enabled residential brokerage expanding in Canada with a luxury- and urban-focused offering; competes with SHANE for top-producing agents and tech-forward sellers in the GTA.
• eXp Realty: Cloud-based, agent-centric brokerage model gaining share in Canada; represents a structural alternative to Royal LePage team affiliation and could compete for SHANE's agents or seller mindshare.

Broad incumbents

• Royal LePage Real Estate Services: SHANE's parent brokerage brand and one of Canada's largest residential brokerages; a broad incumbent whose national scale, MLS access, and training infrastructure SHANE leverages and competes within.
• RE/MAX: Mass-market Canadian real estate franchise with significant luxury and GTA presence; competes broadly for the same pool of GTA buyers and sellers, though less specialized in luxury than SHANE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allshane
• YouTubeyoutube.com/soldbyshane
• Facebookfacebook.com/SoldbyShane
• Instagraminstagram.com/allshane
• LinkedInlinkedin.com/company/shane

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHANE