Zdravé stravování
Zdravé stravování is a Czech-founded (2008) direct-to-consumer boxed-diet meal delivery operator, producing 25,000+ daily portions in a 5,000 m² HACCP facility and serving 162+ towns across the Czech Republic and Slovakia via an owned refrigerated fleet.
- Company typePrivate
- Founded2008
- HeadquartersStraznice, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zdravé stravování does
Zdravé stravování s.r.o., founded in 2008 and headquartered in Strážnice, Czech Republic, is a direct-to-consumer operator of the Czech and Slovak boxed-diet (krabičková dieta) segment. The company runs a 5,000 m² HACCP-certified production facility producing 25,000+ meal portions per day across two shifts, supporting an in-house recipe base of more than 20,000 items developed since inception. Distribution is handled by an owned refrigerated fleet maintaining 4°C, delivering to 162+ towns across the Czech Republic and Slovakia five days a week, supplemented by 11+ fitness-center collection points in major cities including Prague, Brno, Ostrava, and Pardubice.
The product portfolio spans 20+ named nutritional programs — including PRO ZDRAVÍ (flagship), KETO, VEGETARIÁN, PRO DIABETIKY, PRO MÁMY, PRO DĚTI, FIT+, PROTEIN+, RESTART, and family-oriented RODINA+ — each available across caloric variants typically ranging 5,000–14,000 kJ/day. Adjacent services include paid in-person and remote nutritional counseling led by founder Mgr. Kateřina Šimková's university-educated team, with InBody bioimpedance diagnostics at the Brno consultation center. Sub-brands extend the platform: ketojidlo.cz targets the ketogenic niche and vezemevamjidlo.cz supplies chilled pasteurized meals to foodservice and retail. The firm also operates a customer portal (moje.zdravestravani.cz), a Czech/Slovak-blog content channel, Facebook and Instagram presence, and an electronic gift-voucher program. Strategic ties include recurring culinary collaborations with Michelin Bib Gourmand chef Jan Punčochář (restaurant U Matěje), Marcel Ihnačák (Tanzberg), and other credentialed chefs.
The commercial model is primarily recurring weekly subscriptions across multiple caloric variants, with multi-channel intake (website, phone +420 517 070 333, email) confirmed by an inside-sales team, and revenue supplemented by one-off gift vouchers and paid nutritional consultations. Payment integrations include TWISTO, BENEFIT PLUS, and Skip Pay. The legal entity is a privately held Czech s.r.o. with 11–50 employees and only one disclosed funding event (Brno Investment Group, April 2016, undisclosed terms); no parent company, subsidiaries, or institutional investors are reported. Restructuring signals include the closure of the Prague nutrition center (retained in Brno plus phone/email channels) and the discontinuation of the VEGAN and PROTEIN EXTRA programs.
Zdravé stravování firmographics
Firmographics- Name
- Zdravé stravování
- Legal name
- Zdravé stravování s.r.o.
- Website
- https://zdravestravovani.cz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zdravé stravování is a Czech-founded (2008) direct-to-consumer boxed-diet meal delivery operator, producing 25,000+ daily portions in a 5,000 m² HACCP facility and serving 162+ towns across the Czech Republic and Slovakia via an owned refrigerated fleet.
- Ownership category
- akta.pro rank
Zdravé stravování industry classification
Industry- Product category
- Meal Delivery Services
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)
- akta.pro secondary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Zdravé stravování is headquartered
LocationHeadquarters
- HQ city
- Straznice
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Zdravé stravování business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription Meal Delivery: Weekly subscription for boxed diet meals delivered 5 times per week. Customers select programs (PRO ZDRAVÍ, KETO, VEGETARIÁN, etc.) with various caloric variants (5000-14000 kJ). Orders placed for minimum 3 working days in advance.
- Nutritional Counseling: Paid consultations at nutrition centers. Initial consultation 1000 Kč (60 min), control measurement 500 Kč (30 min). Credit from consultation automatically applies to meal orders.
- Gift Vouchers: Electronic gift vouchers in denominations of 500, 1000, 2000, and 5000 Kč valid for 6 months
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift vouchers for boxed diet programs |
| Unit Pricing | Pay-as-you-go | Nutritional consultation - initial visit |
| Unit Pricing | Pay-as-you-go | Nutritional consultation - control measurement |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Zdravé stravování product offering
Product offeringCore offering
Zdravé stravování delivers refrigerated boxed diet meals across the Czech Republic through weekly subscription-based meal programs (PRO ZDRAVÍ, KETO, VEGETARIÁN, PRO DĚTI, PROTEIN+, etc.) available in multiple caloric variants from 5000-14000 kJ. The company operates its own HACCP-certified 5,000 m² production facility in Strážnice producing over 25,000 portions daily, an in-house refrigerated delivery fleet maintaining 4°C, and provides nutritional counseling services.
Product overview
Zdravé stravování operates a boxed meal diet delivery service consisting of a comprehensive portfolio of diet programs delivered across the Czech Republic. The core offering comprises over 20 distinct meal programs (PRO ZDRAVÍ as the flagship, KETO, VEGETARIÁN, PRO DĚTI, PRO MÁMY, PROTEIN+, FIT+, RESTART, ŠETŘÍCÍ DIETA, PRO DIABETIKY, JÍME 3× DENNĚ, MENÍČKO, KOMBI WEEK, RODINA+, SALÁT+, LAKTO MINUS, JÍDLO NA VÍKEND, FLEXI IN, PRO ZDRAVÍ NA CESTY, PRO ZDRAVÍ+, and JARNÍ DETOX) with multiple caloric range variants (typically 5000-14000 kJ) designed for healthy weight loss, special dietary needs, sports nutrition, and family meals. This is complemented by supplementary products (DOPLŇKY, Dárkové poukazy) and services (Nutriční poradenství with in-person and remote counseling). The company operates its own chilled delivery fleet and customer portal, with meals prepared in a 5000 m² HACCP-certified facility in Strážnice producing over 25,000 portions daily. Programs like VEGAN and PROTEIN EXTRA have been discontinued.
Differentiator
Problem solved
Functional benefit
Brands
- ketojidlo.cz: A dedicated website for the KETO program, offering ketogenic meal plans as part of the company's boxed diet services.
- Vezeme vám jídlo (www.vezemevamjidlo.cz)
Products and services
- PRO ZDRAVÍ The primary flagship meal delivery program offering balanced, healthy meals in various caloric ranges (5000-14000 kJ) for everyday dietary needs. Menus are compiled by nutritional specialist Mgr. Kateřina Šimková and her team.
- KETO Ketogenic diet program delivering low-carbohydrate, high-fat meals for those following a keto lifestyle. Available in caloric ranges from 6000-10000 kJ and ordered in 7, 14, 21, or 28-day cycles starting from Monday.
- VEGETARIÁN Meat-free meal program featuring varied and creative dishes without meat or fish. Offers caloric ranges from 5000-14000 kJ, emphasizing legumes, cereals, tofu, and tempeh for complete plant-based nutrition.
- PRO DĚTI Specialized meal program designed for children's nutritional needs with age-appropriate portions and kid-friendly dishes.
- PRO MÁMY Meal program tailored for pregnant and breastfeeding women, providing balanced nutrition with specific caloric options (7000-10000 kJ) to support maternal health.
- PROTEIN+ High-protein meal program designed for active individuals and athletes. Available in caloric ranges from 5000-14000 kJ with increased protein content to support muscle building and recovery.
- FIT+ Fitness-focused meal program ideal for cardio enthusiasts. Caloric ranges from 5000-14000 kJ with balanced macronutrients for active lifestyles.
- RESTART Detox and reset meal program designed for body cleansing and restarting healthy eating habits. Available in 5000-10000 kJ caloric ranges.
- ŠETŘÍCÍ DIETA Gentle, easy-to-digest meal program suitable for individuals with digestive tract issues or those recovering from medical procedures.
- PRO DIABETIKY Specialized meal program for individuals with diabetes, featuring appropriate portion sizes (150g, 200g, 250g, 300g carbohydrate options) to manage blood sugar levels.
- RODINA+ Family meal program with size variants (S for 1 person, M for 2, L for 3, XL for 4) allowing families to eat healthy together with appropriate portion sizes.
- LAKTO MINUS Lactose-free meal program for individuals with lactose intolerance. Caloric ranges from 5000-10000 kJ without dairy products.
- JÍME 3× DENNĚ Three-meals-per-day program delivering breakfast, lunch, and dinner without snacks. Caloric ranges from 5000-10000 kJ for simplified daily nutrition.
- MENÍČKO
Quantifiable outcome
- Over 25,000 meal portions prepared daily
- +1 more outcomes
Companies that use Zdravé stravování
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Zdravé stravování technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Zdravé stravování partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- PS fitness s.r.o.minorCollection point partner in Brno (Slatina). Provides afternoon and morning pickup locations for boxed diet customers.
- Best Gym HorovaminorCollection point partner in Brno. Afternoon and morning pickup options available.
- Pohybové centrum LR-FITminorCollection point partner in Kyjov. Evening and morning pickup available.
- Jako proutekminorCollection point partner in Olomouc. Evening and morning pickup options.
- VEKTOR sportcentrum s.r.o.minorCollection point partner in Pardubice. Evening and morning pickup available.
- Fitness EnergymminorCollection point partner in Prague (Holešovice). Evening and morning pickup options.
- Fitness For JoyminorCollection point partner in Prague (Modřany). Evening and Sunday pickup.
- Fitness Kulaťák (pasáž Riviéra)minorCollection point partner in Prague (Bubeneč). Weekday evening pickup.
- Fitness SlaviaminorCollection point partner in Prague (Vršovice). Evening and Sunday pickup.
- Fitness StarminorCollection point partner in Prague (Chodov). Sunday pickup and weekday morning pickup.
- Form Factory (OC Palladium)minorCollection point partner in Prague (Staré město). Sunday and weekday morning pickup.
- Marcel IhnačákcoreExecutive chef of Boutique Hotel Tanzberg in Mikulov. Collaborates on occasional recipe development and regular events like Kulinářské léto (Culinary Summer).
- Jan PunčochářcoreHolder of Michelin Bib Gourmand, owner of restaurant U Matěje. Cooperates at regular events including Kulinářské léto.
- Radek DavidcoreCreative Executive Chef of La Veranda, The Bistro, and Babiččina zahrada restaurants.
- Zdeněk KřížekcoreExecutive Culinary Chef for OREA HOTELS & RESORTS network.
- Anchal Chopra BhallacoreIndian culinary expert from Tastesutra. Collaborates on recipe development and events including Kulinářské léto.
- Marcus Tushar GomescoreHead chef for Vegan program. Indian national developing plant-based recipes for the menu.
- Aleš HrabeccoreNew addition to culinary team with Michelin experience.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Zdravé stravování competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zdravé stravování social profiles
Digital presenceZdravé stravování compliance and trust
Trust signalCompliance1 record
Zdravé stravování financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zdravé stravování leadership team
Management profileNumber of profiles
Profiles1 record
Zdravé stravování funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zdravé stravování M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zdravé stravování
What does Zdravé stravování do?
Zdravé stravování delivers refrigerated boxed diet meals across the Czech Republic through weekly subscription-based meal programs (PRO ZDRAVÍ, KETO, VEGETARIÁN, PRO DĚTI, PROTEIN+, etc.) available in multiple caloric variants from 5000-14000 kJ. The company operates its own HACCP-certified 5,000 m² production facility in Strážnice producing over 25,000 portions daily, an in-house refrigerated delivery fleet maintaining 4°C, and provides nutritional counseling services.
Is Zdravé stravování a public or private company?
Zdravé stravování is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zdravé stravování founded?
Zdravé stravování was founded in 2008. It employs 11 to 50 people.
Where is Zdravé stravování based?
Zdravé stravování is headquartered in Straznice, Czechia, in the Europe region.
How does Zdravé stravování make money?
Three revenue lines are on record. Subscription Meal Delivery is the primary driver. The others are nutritional Counseling and gift Vouchers.
Does Zdravé stravování have an API?
No public API is recorded for Zdravé stravování.
What industry is Zdravé stravování in?
Zdravé stravování's product category is Meal Delivery Services. Its primary akta.pro industry code is CRADADAM, Refrigerated Prepared Meals (Chilled Ready Meals), with a secondary code of CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring). Its NAICS code is 311991 and its SIC code is 2090.