Zdravé stravování

What Zdravé stravování does

Zdravé stravování s.r.o., founded in 2008 and headquartered in Strážnice, Czech Republic, is a direct-to-consumer operator of the Czech and Slovak boxed-diet (krabičková dieta) segment. The company runs a 5,000 m² HACCP-certified production facility producing 25,000+ meal portions per day across two shifts, supporting an in-house recipe base of more than 20,000 items developed since inception. Distribution is handled by an owned refrigerated fleet maintaining 4°C, delivering to 162+ towns across the Czech Republic and Slovakia five days a week, supplemented by 11+ fitness-center collection points in major cities including Prague, Brno, Ostrava, and Pardubice.

The product portfolio spans 20+ named nutritional programs — including PRO ZDRAVÍ (flagship), KETO, VEGETARIÁN, PRO DIABETIKY, PRO MÁMY, PRO DĚTI, FIT+, PROTEIN+, RESTART, and family-oriented RODINA+ — each available across caloric variants typically ranging 5,000–14,000 kJ/day. Adjacent services include paid in-person and remote nutritional counseling led by founder Mgr. Kateřina Šimková's university-educated team, with InBody bioimpedance diagnostics at the Brno consultation center. Sub-brands extend the platform: ketojidlo.cz targets the ketogenic niche and vezemevamjidlo.cz supplies chilled pasteurized meals to foodservice and retail. The firm also operates a customer portal (moje.zdravestravani.cz), a Czech/Slovak-blog content channel, Facebook and Instagram presence, and an electronic gift-voucher program. Strategic ties include recurring culinary collaborations with Michelin Bib Gourmand chef Jan Punčochář (restaurant U Matěje), Marcel Ihnačák (Tanzberg), and other credentialed chefs.

The commercial model is primarily recurring weekly subscriptions across multiple caloric variants, with multi-channel intake (website, phone +420 517 070 333, email) confirmed by an inside-sales team, and revenue supplemented by one-off gift vouchers and paid nutritional consultations. Payment integrations include TWISTO, BENEFIT PLUS, and Skip Pay. The legal entity is a privately held Czech s.r.o. with 11–50 employees and only one disclosed funding event (Brno Investment Group, April 2016, undisclosed terms); no parent company, subsidiaries, or institutional investors are reported. Restructuring signals include the closure of the Prague nutrition center (retained in Brno plus phone/email channels) and the discontinuation of the VEGAN and PROTEIN EXTRA programs.

Name

Zdravé stravování

Legal name

Zdravé stravování s.r.o.

Website

https://zdravestravovani.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Zdravé stravování is a Czech-founded (2008) direct-to-consumer boxed-diet meal delivery operator, producing 25,000+ daily portions in a 5,000 m² HACCP facility and serving 162+ towns across the Czech Republic and Slovakia via an owned refrigerated fleet.

Ownership category

akta.pro rank

Product category

Meal Delivery Services

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)

akta.pro secondary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Boxed meal delivery
• Diet meal plans
• Nutritional counseling services
• Fresh food delivery
• Healthy meal subscriptions

Headquarters

HQ city

Straznice

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Meal Delivery: Weekly subscription for boxed diet meals delivered 5 times per week. Customers select programs (PRO ZDRAVÍ, KETO, VEGETARIÁN, etc.) with various caloric variants (5000-14000 kJ). Orders placed for minimum 3 working days in advance.
2. Nutritional Counseling: Paid consultations at nutrition centers. Initial consultation 1000 Kč (60 min), control measurement 500 Kč (30 min). Credit from consultation automatically applies to meal orders.
3. Gift Vouchers: Electronic gift vouchers in denominations of 500, 1000, 2000, and 5000 Kč valid for 6 months

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Zdravé stravování delivers refrigerated boxed diet meals across the Czech Republic through weekly subscription-based meal programs (PRO ZDRAVÍ, KETO, VEGETARIÁN, PRO DĚTI, PROTEIN+, etc.) available in multiple caloric variants from 5000-14000 kJ. The company operates its own HACCP-certified 5,000 m² production facility in Strážnice producing over 25,000 portions daily, an in-house refrigerated delivery fleet maintaining 4°C, and provides nutritional counseling services.

Product overview

Zdravé stravování operates a boxed meal diet delivery service consisting of a comprehensive portfolio of diet programs delivered across the Czech Republic. The core offering comprises over 20 distinct meal programs (PRO ZDRAVÍ as the flagship, KETO, VEGETARIÁN, PRO DĚTI, PRO MÁMY, PROTEIN+, FIT+, RESTART, ŠETŘÍCÍ DIETA, PRO DIABETIKY, JÍME 3× DENNĚ, MENÍČKO, KOMBI WEEK, RODINA+, SALÁT+, LAKTO MINUS, JÍDLO NA VÍKEND, FLEXI IN, PRO ZDRAVÍ NA CESTY, PRO ZDRAVÍ+, and JARNÍ DETOX) with multiple caloric range variants (typically 5000-14000 kJ) designed for healthy weight loss, special dietary needs, sports nutrition, and family meals. This is complemented by supplementary products (DOPLŇKY, Dárkové poukazy) and services (Nutriční poradenství with in-person and remote counseling). The company operates its own chilled delivery fleet and customer portal, with meals prepared in a 5000 m² HACCP-certified facility in Strážnice producing over 25,000 portions daily. Programs like VEGAN and PROTEIN EXTRA have been discontinued.

Differentiator

Problem solved

Functional benefit

Brands

• ketojidlo.cz: A dedicated website for the KETO program, offering ketogenic meal plans as part of the company's boxed diet services.
• Vezeme vám jídlo (www.vezemevamjidlo.cz)

Products and services

• PRO ZDRAVÍ The primary flagship meal delivery program offering balanced, healthy meals in various caloric ranges (5000-14000 kJ) for everyday dietary needs. Menus are compiled by nutritional specialist Mgr. Kateřina Šimková and her team.
• KETO Ketogenic diet program delivering low-carbohydrate, high-fat meals for those following a keto lifestyle. Available in caloric ranges from 6000-10000 kJ and ordered in 7, 14, 21, or 28-day cycles starting from Monday.
• VEGETARIÁN Meat-free meal program featuring varied and creative dishes without meat or fish. Offers caloric ranges from 5000-14000 kJ, emphasizing legumes, cereals, tofu, and tempeh for complete plant-based nutrition.
• PRO DĚTI Specialized meal program designed for children's nutritional needs with age-appropriate portions and kid-friendly dishes.
• PRO MÁMY Meal program tailored for pregnant and breastfeeding women, providing balanced nutrition with specific caloric options (7000-10000 kJ) to support maternal health.
• PROTEIN+ High-protein meal program designed for active individuals and athletes. Available in caloric ranges from 5000-14000 kJ with increased protein content to support muscle building and recovery.
• FIT+ Fitness-focused meal program ideal for cardio enthusiasts. Caloric ranges from 5000-14000 kJ with balanced macronutrients for active lifestyles.
• RESTART Detox and reset meal program designed for body cleansing and restarting healthy eating habits. Available in 5000-10000 kJ caloric ranges.
• ŠETŘÍCÍ DIETA Gentle, easy-to-digest meal program suitable for individuals with digestive tract issues or those recovering from medical procedures.
• PRO DIABETIKY Specialized meal program for individuals with diabetes, featuring appropriate portion sizes (150g, 200g, 250g, 300g carbohydrate options) to manage blood sugar levels.
• RODINA+ Family meal program with size variants (S for 1 person, M for 2, L for 3, XL for 4) allowing families to eat healthy together with appropriate portion sizes.
• LAKTO MINUS Lactose-free meal program for individuals with lactose intolerance. Caloric ranges from 5000-10000 kJ without dairy products.
• JÍME 3× DENNĚ Three-meals-per-day program delivering breakfast, lunch, and dinner without snacks. Caloric ranges from 5000-10000 kJ for simplified daily nutrition.
• MENÍČKO

Quantifiable outcome

• Over 25,000 meal portions prepared daily
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• PS fitness s.r.o.minorChannel Partner/ Reseller/ DistributorCollection point partner in Brno (Slatina). Provides afternoon and morning pickup locations for boxed diet customers.
• Best Gym HorovaminorChannel Partner/ Reseller/ DistributorCollection point partner in Brno. Afternoon and morning pickup options available.
• Pohybové centrum LR-FITminorChannel Partner/ Reseller/ DistributorCollection point partner in Kyjov. Evening and morning pickup available.
• Jako proutekminorChannel Partner/ Reseller/ DistributorCollection point partner in Olomouc. Evening and morning pickup options.
• VEKTOR sportcentrum s.r.o.minorChannel Partner/ Reseller/ DistributorCollection point partner in Pardubice. Evening and morning pickup available.
• Fitness EnergymminorChannel Partner/ Reseller/ DistributorCollection point partner in Prague (Holešovice). Evening and morning pickup options.
• Fitness For JoyminorChannel Partner/ Reseller/ DistributorCollection point partner in Prague (Modřany). Evening and Sunday pickup.
• Fitness Kulaťák (pasáž Riviéra)minorChannel Partner/ Reseller/ DistributorCollection point partner in Prague (Bubeneč). Weekday evening pickup.
• Fitness SlaviaminorChannel Partner/ Reseller/ DistributorCollection point partner in Prague (Vršovice). Evening and Sunday pickup.
• Fitness StarminorChannel Partner/ Reseller/ DistributorCollection point partner in Prague (Chodov). Sunday pickup and weekday morning pickup.
• Form Factory (OC Palladium)minorChannel Partner/ Reseller/ DistributorCollection point partner in Prague (Staré město). Sunday and weekday morning pickup.
• Marcel IhnačákcoreStrategic or Co-development PartnerExecutive chef of Boutique Hotel Tanzberg in Mikulov. Collaborates on occasional recipe development and regular events like Kulinářské léto (Culinary Summer).
• Jan PunčochářcoreStrategic or Co-development PartnerHolder of Michelin Bib Gourmand, owner of restaurant U Matěje. Cooperates at regular events including Kulinářské léto.
• Radek DavidcoreStrategic or Co-development PartnerCreative Executive Chef of La Veranda, The Bistro, and Babiččina zahrada restaurants.
• Zdeněk KřížekcoreStrategic or Co-development PartnerExecutive Culinary Chef for OREA HOTELS & RESORTS network.
• Anchal Chopra BhallacoreStrategic or Co-development PartnerIndian culinary expert from Tastesutra. Collaborates on recipe development and events including Kulinářské léto.
• Marcus Tushar GomescoreStrategic or Co-development PartnerHead chef for Vegan program. Indian national developing plant-based recipes for the menu.
• Aleš HrabeccoreStrategic or Co-development PartnerNew addition to culinary team with Michelin experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZdraveStravovani
• Instagraminstagram.com/zdravestravovani
• LinkedInlinkedin.com/company/zdravestravovani

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zdravé stravování