Gregg's Cycle
Gregg's Cycle is a Seattle-area bicycle specialty retailer operating three retail locations plus e-commerce. Founded in 1932, it sells bikes, accessories, apparel, and parts from premium brands, while providing professional fitting, repair, and maintenance services to cycling consumers.
- Company typePrivate
- Founded1932
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gregg's Cycle does
Gregg's Cycle, Inc. is a privately held specialty bicycle retailer headquartered in Seattle, Washington, operating three retail locations in the Seattle metropolitan area: Gregg's Greenlake Cycle (Seattle), Gregg's Bellevue Cycle, and Gregg's Lynnwood Cycle (opened March 2017). The company's lineage traces back to 1932, with the predecessor Aurora Cycle founded in 1936 on Aurora Avenue in North Seattle and acquired by Gregg's Cycle in 1986. The firm serves individual cycling consumers across road, mountain, gravel, commuter, electric, family/youth, and indoor cycling use cases.
The company's product portfolio spans bicycles (electric, road, mountain, active/hybrid, kids, folding, and cargo categories), a comprehensive accessories assortment (packs, lights, electronics, trainers, locks, hydration, nutrition, safety equipment, child seats, and car racks), clothing, helmets, cycling shoes, and replacement parts and components. Gregg's Cycle is an authorized dealer for major premium brands including Specialized, Trek, Santa Cruz, Cannondale, Pinarello, Brompton, Gazelle, and Urban Arrow. The firm also sells proprietary branded merchandise (Mt. Rainier and Seattle Skyline apparel) and offers professional services: bike fitting, full-service repair, and ongoing service plans.
Gregg's Cycle generates revenue primarily through hardware sales of bicycles and accessories, supplemented by professional services (fitting, repair) and gift card sales ($25-$250 denominations). The go-to-market motion is direct-to-consumer via physical retail stores with a complementary e-commerce website offering online ordering and free in-store pickup. Pricing spans entry-level products under $1,000 to premium models exceeding $15,000, with apparel ranging from under $20 to over $350. The company was recognized by local voters as Seattle's Best Bike Shop and operates as an apparently founder- or family-owned independent business with no disclosed external investors, funding, or parent company.
Gregg's Cycle firmographics
Firmographics- Name
- Gregg's Cycle
- Legal name
- Gregg's Cycle, Inc.
- Website
- https://greggscycles.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gregg's Cycle is a Seattle-area bicycle specialty retailer operating three retail locations plus e-commerce. Founded in 1932, it sells bikes, accessories, apparel, and parts from premium brands, while providing professional fitting, repair, and maintenance services to cycling consumers.
- Ownership category
- akta.pro rank
Gregg's Cycle industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Gregg's Cycle is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Gregg's Cycle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bicycle Sales: Retail sale of bicycles including electric bikes, mountain bikes, road bikes, hybrid bikes, kids bikes, and folding bikes. Products range from entry-level to high-end professional models.
- Accessories and Apparel: Sale of bicycle accessories including helmets, clothing, shoes, lights, locks, hydration systems, nutrition, car racks, and components.
- Service and Repair: Full-service repair center offering tune-up packages and maintenance services.
- Bike Fitting: Professional bicycle fitting services to ensure proper fit and comfort for customers.
- Gift Cards: Sale of gift cards in denominations from $25 to $250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Gregg's Cycle product offering
Product offeringCore offering
Gregg's Cycle is a multi-location bicycle specialty retailer operating three stores in the Seattle metropolitan area (Greenlake, Bellevue, and Lynnwood), selling new bicycles (electric, road, mountain, active/hybrid, kids), cycling accessories, apparel, helmets, shoes, parts, and indoor cycling equipment, while providing professional bike fitting, repair/maintenance services, and service plans. The company runs an e-commerce storefront with free in-store pickup and is an authorized dealer for major brands including Specialized, Trek, Santa Cruz, Cannondale, Pinarello, Brompton, Gazelle, and Urban Arrow.
Product overview
Gregg's Cycle is a Seattle-based bicycle retailer offering a comprehensive portfolio of bicycles and cycling products across multiple categories. The company operates as a full-service bicycle shop with three retail locations. Their product offering is organized into several core categories: Bicycles (including Electric, Road, Mountain, Active, Kids, and Other bikes), Bicycle Accessories (spanning packs, lights, electronics, trainers, tools, locks, eyewear, hydration, nutrition, and safety equipment), Bicycle Clothing (outerwear, jerseys, shorts, gloves, socks, and protective armor), Helmets, Cycling Shoes, Bicycle Parts (components, drivetrain, brakes, wheels, tires), Indoor Cycling Equipment, and Car Racks. The company also provides services including Bike Fitting, Service & Repair, and Service Plans. Gregg's Cycle carries multiple branded bicycle lines including Santa Cruz, Specialized, Trek, Pinarello, Cannondale, Electra, Brompton, Gazelle, and Urban Arrow. They also offer their own branded merchandise including apparel and gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycles
- Bicycle Accessories
- Cycling Apparel and Footwear
- Bicycle Parts and Components
- Service and Repair
- Professional Bike Fitting
- Service Plans
- Gift Cards
- Indoor Cycling Equipment
Companies that use Gregg's Cycle
Customer profileSegments5 records
Ideal customer profiles1 record
Gregg's Cycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gregg's Cycle partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SpecializedcoreMajor bicycle brand partnership. Gregg's Cycle is an authorized dealer of Specialized bicycles including road bikes, mountain bikes, electric bikes, and commuter bikes. Featured prominently on website with dedicated section.
- TrekcoreMajor bicycle brand partnership. Authorized dealer of Trek bicycles including road, mountain, hybrid, and electric models.
- Santa CruzcorePremium mountain bike brand. Large selection of Santa Cruz mountain bikes, e-bikes, and gravel bikes featured extensively on website.
- CannondalecoreAuthorized dealer of Cannondale bicycles including road, mountain, and hybrid models.
- PinarellocorePremium road bike brand. Authorized dealer of high-end Pinarello road and electric bikes.
- BromptonminorFolding bicycle specialist. Authorized dealer of Brompton folding bikes.
- GazelleminorDutch bicycle brand. Authorized dealer of Gazelle bikes.
- Urban ArrowminorCargo bike specialist. Authorized dealer of Urban Arrow family cargo bikes.
- CastelliminorPremium cycling apparel brand. Seller of Castelli cycling clothing including custom Gregg's Cycle branded jerseys.
- AssosminorPremium cycling apparel brand. Seller of high-end Assos cycling clothing.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Gregg's Cycle competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gregg's Cycle social profiles
Digital presenceGregg's Cycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gregg's Cycle leadership team
Management profileNumber of profiles
Profiles1 record
Gregg's Cycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gregg's Cycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gregg's Cycle
What does Gregg's Cycle do?
Gregg's Cycle is a multi-location bicycle specialty retailer operating three stores in the Seattle metropolitan area (Greenlake, Bellevue, and Lynnwood), selling new bicycles (electric, road, mountain, active/hybrid, kids), cycling accessories, apparel, helmets, shoes, parts, and indoor cycling equipment, while providing professional bike fitting, repair/maintenance services, and service plans. The company runs an e-commerce storefront with free in-store pickup and is an authorized dealer for major brands including Specialized, Trek, Santa Cruz, Cannondale, Pinarello, Brompton, Gazelle, and Urban Arrow.
Is Gregg's Cycle a public or private company?
Gregg's Cycle is a private company. It is classified as family owned and is currently operating.
When was Gregg's Cycle founded?
Gregg's Cycle was founded in 1932. It employs 11 to 50 people.
Where is Gregg's Cycle based?
Gregg's Cycle is headquartered in Seattle, United States, in the North America region.
How does Gregg's Cycle make money?
Five revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories and Apparel, service and Repair, bike Fitting and gift Cards.
Does Gregg's Cycle have an API?
No public API is recorded for Gregg's Cycle.
What industry is Gregg's Cycle in?
Gregg's Cycle's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).