What Across does

Across Srl is an Italian digital marketing and advertising services company founded in 2011 in Turin, operating as a vertically integrated Digital Solution Company organized around four business units: Across Performance (multi-channel performance marketing with CPL and fee-based pricing), Across Media (full-funnel media strategy from awareness to conversion), Across Hub AI (AI-driven market research, predictive analytics, and custom IT solutions), and Across Contact Center Plus (proprietary in-house contact center for teleselling, lead qualification, appointment setting, and customer care). The company targets both B2B and B2C clients across Italy and Spain through a sales-led go-to-market combining enterprise field sales and inside sales, with reported revenue of EUR 30 million+ in FY2024 and approximately 101-250 employees across four offices in Turin (HQ and contact center), Lecce, and Madrid.

Underlying the service offering is a technology stack that integrates AI Chatbot and AI Voicebot automation, a proprietary database of 21 million Italian consumer anagraphics used for geo-targeted DEM and SMS campaigns, an affiliate network of 200+ partners, and integrations with Google Ads, Bing Ads, Taboola, Facebook, Instagram, LinkedIn, TikTok, SmartAdServer, Outbrain, and Google Analytics/GA4/Tag Manager. Across joined the Syneton Group in 2024, a network of nine digital marketing companies with 400+ collaborators across Italy, Spain, and Portugal, which provides cross-company synergies in talent, capabilities, and market reach.

The revenue model is a mix of performance-based (Cost Per Lead) pricing for conversion campaigns, monthly management fees calculated as a percentage of advertising investment for brand-building campaigns, and professional-services fees for contact center work and BPO outsourcing. Quantified client outcomes cited include EUR 300 million+ in client revenue generated and 1 million+ leads delivered annually across 200+ active campaigns, with customer-facing media channels spanning owned content, SEO, paid search, paid social, native, email, SMS, organic social, and a branded podcast (Digital Origami). GDPR compliance is maintained through an internal legal team and external DPO.

Name

Across

Legal name

Across srl

Website

https://across.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Across is a Turin-based Italian digital marketing and advertising services firm offering multi-channel performance marketing, full-funnel media strategy, AI-driven marketing analytics, and a proprietary in-house contact center to B2B and B2C clients across Italy and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Performance Marketing Services: Multichannel online advertising campaigns (SEO, SEM, social media, native, SMS, email) with performance-based pricing (CPL - Cost Per Lead) or fee-based models. Oriented toward measurable business outcomes such as leads, purchases, and clicks.
2. Social Media Advertising: Social media paid campaigns on Facebook, Instagram, LinkedIn, and TikTok. Priced either at CPL (Cost Per Lead) for conversion-oriented campaigns or at FEE (percentage of investment) for long-term brand-building campaigns.
3. Teleselling and Contact Center Services: Direct sales, lead qualification, appointment setting, customer care, cross-selling and upselling services through a proprietary contact center. Revenue generated through service fees based on volumes and outcomes.
4. BPO Outsourcing Services: End-to-end outsourcing of digital marketing activities and contact center operations, including full funnel marketing, lead management, and customer care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Across is a digital marketing and online advertising services company that designs and executes integrated multi-channel performance marketing, media, and AI-driven strategies paired with a proprietary in-house contact center. The company sells lead generation, teleselling, customer care, appointment setting, BPO, and database management services to B2B and B2C clients in Italy and Spain under CPL (Cost Per Lead) and fee-based pricing models.

Product overview

Across is a Digital Solution Company offering a portfolio of four integrated business units: Across Performance (multi-channel online advertising focused on measurable lead generation and conversions), Across Media (full-funnel media strategies from awareness to conversion), Across Hub AI (AI-powered market research, data analysis, and custom IT solutions), and Across Contact Center Plus (proprietary contact center managing teleselling, appointment setting, customer care, and lead qualification). These core units are supported by a suite of specialized digital marketing channels and services including Email Marketing, SMS Marketing, Social Media Marketing, Native Advertising, SEO, SEM, AI Chatbot and Voicebot, Lead Generation, Database Management, Analytics, BPO, and a branded Digital Origami Podcast. The offering is structured as a platform-plus-specialized-services model where the four business units operate as the strategic pillars, and the individual channel services function as integrated tactical components that can be deployed independently or in combination, with the Contact Center serving as the human-powered bridge between digital advertising and sales closure.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Origami: The company's branded podcast, released bi-weekly on Mondays, covering digital marketing topics, office life, industry news, and guest interviews. Available on Spotify, Amazon Podcast, Apple Podcast, and YouTube.

Products and services

• Across Performance Core performance marketing and online advertising business unit that designs integrated, multi-channel advertising strategies with measurable results tied to specific performance goals such as lead generation, purchases, or clicks. Sold to B2B and B2C clients.
• Across Media Media strategy business unit that develops full-funnel marketing strategies covering all stages from brand awareness to final conversion, leveraging synergy between digital marketing channels. Sold to B2B and B2C clients.
• Across Hub AI AI innovation business unit that conducts market research, performs advanced data analysis, and develops AI-powered IT solutions and optimization strategies for advertising campaigns and business processes. Sold to B2B and B2C clients.
• Across Contact Center Plus Proprietary contact center service that manages and qualifies customer contacts, books appointments for branches, handles customer care, and provides teleselling services to ensure sales closure. Sold to B2B and B2C clients.
• Lead Generation Targeted lead generation services for B2B and B2C audiences using multi-channel campaigns across email, native advertising, SEM, SEO, social media, and SMS to capture qualified contact information and drive conversions.
• Lead Qualification Lead qualification service that analyzes and filters contacts to identify those genuinely interested in a product or service, delivering qualified lead lists ready for sales conversion.
• Teleselling Direct telephone sales service using the proprietary Contact Center to present offers, promotions, or services directly to potential customers, maximizing conversion rates and reducing customer acquisition time.
• Appointment Setting B2B and B2C appointment scheduling service that contacts and qualifies leads from advertising campaigns and books meetings with commercial teams, both in-person and remote.
• Customer Care Customer care and customer support services powered by chatbot technology and human operators, managing inbound requests, resolving issues, and building long-term customer relationships.
• Cross Selling and Upselling Sales strategies that propose complementary products (cross selling) or premium versions of chosen products (upselling) to increase average order value and improve customer satisfaction.
• SEO (Search Engine Optimization) Search engine optimization services including SEO audits, keyword research, on-page and off-page optimization, link building, and ongoing monitoring and reporting to improve organic search visibility.
• Search Engine Marketing (SEM) Paid search advertising on Google Ads and Bing Ads, structuring keyword-based ads to intercept customers during online searches and drive qualified traffic to websites or e-commerce.
• Social Media Marketing Social media advertising and management covering both organic social media management and paid social campaigns on Facebook, Instagram, LinkedIn, and TikTok, targeting specific audiences based on demographics, interests, and behaviors.
• Email Marketing
• SMS Marketing
• Native Advertising Native advertising campaigns that blend with editorial content on information portals and online magazines, delivering non-intrusive, high-engagement ads that lead to conversion-focused landing pages.
• AI Chatbot AI-powered conversational chatbot integrated into websites, apps, and social media platforms that provides immediate responses, collects user data, and guides users toward specific actions such as lead capture, customer care, and appointment scheduling.
• AI Voicebot AI-powered voice automation system that manages outbound calls to contact databases, providing promotional information and qualifying leads before routing interested contacts to human sales operators.
• Database Management
• Analytics Consulting
• BPO (Business Process Outsourcing) Outsourcing services for non-core business activities including campaign management, lead processing, contact center operations, and end-to-end customer journey management.
• End-to-End Marketing Process

Quantifiable outcome

• EUR 300 million+ revenue generated for clients
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Syneton GroupcoreStrategic or Co-development Partner · 1 January 2024Syneton Group is a network of 9 companies specializing in digital marketing, lead generation, and web solutions, with over 400 collaborators across Italy, Spain, and Portugal. Across joined Syneton Group in 2024, gaining access to shared expertise, resources, and cross-company synergies to amplify its market impact.
• TaboolacoreGTM or Marketing Partner · 1 January 2022Taboola is a leading global native advertising platform. Across became a Premium Partner of Taboola in 2022 and subsequently earned the Taboola Pro Certification (updated to Realiza Pro in 2026) for campaign optimization expertise. The partnership enables Across to deliver high-quality native advertising campaigns that blend seamlessly with editorial content.
• Google (Google Partner)coreTechnology or Integration · 1 January 2014Across has been a Google Partner since 2014, demonstrating certified expertise in Google advertising platforms including Google Ads and Google Analytics. This partnership enables advanced campaign management and access to Google resources and tools.
• Club Dirigenti Vendite e Marketing (CDVM)minorGTM or Marketing PartnerOfficial partner of Club Dirigenti Vendite e Marketing, a professional network promoting the exchange of expertise and opportunities in marketing and sales. Across has been an active participant and sponsor of the club.
• Lecce Calcio (Digital Sponsor & eSports Partner)minorGTM or Marketing PartnerDigital Sponsor and eSports Partner of Lecce Calcio football club, supporting local sports and building brand awareness through sports marketing.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• WPP: WPP is the world's largest advertising holding company (GroupM, Ogilvy, VMLY&R), offering overlapping performance marketing, media buying, and BPO capabilities as part of a much broader portfolio, often competing with Across for enterprise clients.
• Publicis Groupe: Publicis Groupe is a global advertising holding company with operations (Publicis Media, Leo Burnett, Sapient) directly overlapping Across's performance marketing, digital transformation, and AI-enabled campaign services for enterprise clients.
• Dentsu: Dentsu is a global advertising holding company with significant performance media and customer experience operations (Dentsu Creative, Merkle) that compete with Across on integrated digital marketing for enterprise clients across European markets.
• Accenture Song: Accenture Song is the digital creative and marketing services arm of Accenture, offering comparable end-to-end digital marketing transformation, performance media, and customer experience services, particularly competing with Across's BPO positioning for enterprise clients.

Direct peers

• Croud: Croud is a UK-headquartered digital marketing agency specializing in performance media, SEO, content, and data — comparable to Across on multi-channel performance marketing and AI-enabled campaign management for mid-market and enterprise clients.
• Dept: Dept is a Dutch-headquartered European digital agency offering end-to-end creative, performance marketing, and technology services — comparable to Across on integrated multi-channel services and pan-European client footprint.
• Webedia: Webedia is a French digital media and marketing services group operating across content, performance marketing, and influencer campaigns — comparable to Across on multi-channel digital marketing and European geographic expansion.
• Jakala: Jakala is an Italian martech and data-driven marketing services company with comparable scale, performance marketing capabilities, and proprietary data/AI assets, making it the closest direct peer to Across in the Italian market.
• Jellyfish: Jellyfish (part of Brandtech Group) is a global digital marketing agency focused on media, creative, and training with strong performance marketing capabilities — directly comparable to Across on integrated paid media and digital transformation services.
• Alkemy: Alkemy is an Italy-based digital transformation and marketing services company listed on Borsa Italiana, offering comparable performance marketing, data, and customer experience services to enterprise clients across Italy and Southern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjWkTHpDzRzoOlZuw2WlfuQ?view_as=subscriber
• Facebookfacebook.com/Across.srl
• LinkedInlinkedin.com/company/across-srl
• Instagraminstagram.com/across.srl/?hl=it
• TikToktiktok.com/@across.srl?lang=it-IT

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Across