Scorett Group

What Scorett Group does

Scorett Group is a Swedish direct-to-consumer multi-brand footwear retailer founded in 1989 and headquartered in Varberg, operating one of Sweden's largest shoe store chains. The company distributes a curated assortment of women's, men's, and children's footwear (sneakers, sandals, ballerinas, slingbacks, sandalettes) through a network of physical retail locations across Sweden and the scorett.se e-commerce platform. Brand partners include Birkenstock, Vagabond, K.Cobler, Novita, Skechers, Ecco, Converse, Dasia, and Stenk, with typical price points spanning approximately 450 SEK to 2,300 SEK. The assortment has been extended beyond footwear into shoe care, accessories and bags, men's and women's clothing, and — notably — home décor, where Scorett claims to be the first Swedish shoe chain to also offer a home interior range.

The business model is straightforward omnichannel retail: one-time sale of footwear and adjacent lifestyle products to individual consumers, with no subscription, licensing, or B2B revenue streams disclosed. Customer engagement is driven by Club Solemate, a loyalty program that offers registered members a 10% discount, saved-favorites functionality, and access to member-exclusive campaigns such as Solemate Days. Marketing runs through the e-commerce site, an Instagram presence (@scorettofficial) with user-generated content campaigns, seasonal collections (e.g., the Endless Summer campaign), and email-driven loyalty promotions. The target customer is Swedish consumers — women, men, and children — seeking quality, comfort-oriented footwear with cushioned soles, fit, and style variety.

The underlying technology is a standard e-commerce platform integrated with the Solemate membership system, supporting catalog browsing, account registration, favorites, and campaign management; no proprietary AI/ML, APIs, SDKs, or third-party integrations are disclosed. The company is privately held with no disclosed parent, institutional investor, or venture backing, and no funding rounds, M&A activity, or named management team beyond founder & CEO Peter Blomquist are referenced in the available data.

Name

Scorett Group

Legal name

Scorett Group

Website

https://scorett.se

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Scorett Group, founded in 1989, is one of Sweden's largest multi-brand shoe retailers, distributing women's, men's, and children's footwear through physical stores and the scorett.se e-commerce platform, plus accessories, clothing, and home décor.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

Keywords

• Shoe retail chain
• Swedish footwear retail
• Omnichannel shoe stores
• Footwear e-commerce
• Multi-brand shoe retailer

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Shoe Sales: One-time sale of footwear products including sneakers, sandals, ballerina shoes, slingbacks, and sandalettes for women, men, and children. Revenue generated through physical retail stores and online e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Scorett Group is a multi-brand shoe retail chain that sells footwear for women, men, and children—including sneakers, sandals, ballerinas, slingbacks, and sandalettes from brands such as Birkenstock, Vagabond, K.Cobler, Skechers, Ecco, Novita, and Stenk—through its network of physical stores across Sweden and the scorett.se e-commerce site. It also offers complementary shoe care, accessories, bags, clothing, and home décor, supported by the Club Solemate loyalty program.

Product overview

Scorett Group operates as a multi-brand omnichannel retail platform offering shoes, accessories, and lifestyle products. The core product portfolio consists of women's shoes (sneakers, ballerinas, sandals, slingbacks, sandalettes), men's shoes (sneakers, low shoes), and children's shoes across multiple international brands including Birkenstock, Vagabond, K.Cobler, Novita, Skechers, Ecco, Converse, Dasia, and Stenk. Supporting product lines include shoe care products, accessories, bags (planböcker/handbags), clothing for men and women, and home décor items. The company also operates Club Solemate, a loyalty program offering members exclusive deals and campaigns. Scorett positions itself as one of Sweden's largest shoe retail chains with both physical stores and online presence, emphasizing quality, comfort, fit, and cushioning technology in their footwear selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Footwear (Damskor) Women's footwear assortment including sneakers, ballerinas, sandals, slingbacks, and sandalettes in various brands and styles for different occasions, sold to individual female consumers in Sweden via physical stores and scorett.se.
• Men's Footwear (Herrskor) Men's footwear including sneakers, low shoes, and casual shoes from brands such as Ecco, Skechers, Vagabond, Legend, and Glennströmberg Collection, sold to individual male consumers via physical stores and scorett.se.
• Children's Footwear (Barnskor) Children's footwear offered for various occasions and styles, sold to parents and households via physical stores and scorett.se.
• Accessories & Bags (Accessoarer & Väskor) Accessories and bags including planböcker (organizers), handbags, and women's accessories, sold as adjacent fashion items alongside footwear in stores and online.
• Clothing for Women and Men (Kläder) Clothing items for women and men offered alongside footwear as an extension of the lifestyle assortment in stores and online.
• Home Décor (Heminredning) Home décor collection offered in-store and online; Scorett is described as the first shoe chain in Sweden to also provide a home décor assortment.
• Shoe Care & Accessories (Skovård & Skotillbehör) Shoe care products and accessories to maintain and protect footwear, sold to footwear customers in stores and online.
• Club Solemate Loyalty Program Customer loyalty membership offering 10% discount to registered members, saved favorites functionality, and access to member-exclusive campaigns such as Solemate Days.
• Birkenstock Brand Shop Retail offering of the Birkenstock footwear brand, including Arizona sandals in Birko-Flor and Nubuck materials, available in physical stores and on scorett.se.
• Vagabond Shoemakers Brand Shop Retail offering of the Vagabond Shoemakers brand, including sneakers and casual footwear for men and women, sold via physical stores and scorett.se.
• K.Cobler Brand Shop Retail offering of the K.Cobler footwear brand, including Bridgenorth, Maltby, Ilford, and Anaheim sneaker collections, available via physical stores and scorett.se.
• Novita Brand Shop Retail offering of the Novita brand of handmade shoes (since 1988), sold via physical stores and scorett.se.
• Endless Summer Collection Seasonal summer collection featuring sandals, ballerina shoes, and bags in earthy tones, warm suede, and sunny accents for warm-weather occasions, sold via physical stores and scorett.se.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zalando: Zalando is the dominant European online fashion and footwear marketplace with strong Sweden presence; competes with Scorett on assortment and price across the same brand portfolio and consumer segments.
• Foot Locker: Foot Locker is a global specialty athletic footwear retailer with multi-brand athletic and casual sneaker assortment, competing with Scorett on sneakers and youth/family footwear segments.

Emerging players

• Skechers: Skechers is one of Scorett's key carried brands and is rapidly expanding its own DTC and branded retail footprint in Europe, including in Sweden, creating both a supplier relationship and a competitive overlap.
• Birkenstock: Birkenstock, a featured Scorett brand and now a publicly-traded DTC operator, is building out its own retail stores globally including in Sweden, partially disintermediating wholesale partners like Scorett.

Others

• Vagabond Shoemakers: Vagabond is a Swedish footwear brand carried by Scorett, operating its own DTC channels and concept stores in Europe; serves as a key supplier with adjacent DTC retail overlap.
• ECCO: ECCO is a major Scandinavian footwear manufacturer and brand that Scorett carries; ECCO's owned DTC stores and factory outlets in Sweden overlap as both supplier and competitor.

Direct peers

• Deichmann: Deichmann is Europe's largest multi-brand footwear retailer with physical stores and e-commerce across many European countries including the Nordics, operating a near-identical multi-brand, family-oriented shoe retail model.
• Nilson Group: Nilson Group is the other large Swedish multi-brand shoe retail chain, operating physical stores plus e-commerce across Sweden with comparable brand portfolios. Closest direct competitor to Scorett on geography, model, and category.

Regional players

• Stadium: Stadium is one of Sweden's largest sporting goods retailers with physical stores and e-commerce, offering overlapping athletic footwear, casual apparel, and accessories assortment to Scorett's customer base.
• XXL Sport: XXL is a Nordic sporting goods retailer with stores across Sweden, Norway, and Finland, competing with Scorett on athletic sneakers and family footwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/scorettofficial
• LinkedInlinkedin.com/company/scorett-footwear-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scorett Group