The Dementia Society

What The Dementia Society does

The Dementia Society of Ottawa and Renfrew County is a nonprofit charitable organization (registered charity #118785013 RR 0001) that has delivered community-based dementia support services in eastern Ontario since 1980. It serves persons living with dementia, their caregivers and families, and the broader public across Ottawa and Renfrew County, reaching more than 20,000 individuals annually through free programming. Core offerings include one-on-one Care Coach support, peer-led support groups (in-person and virtual), the Dementia Learning Hub with video education, Memory Cafés and Coffee Clubs, arts-based programs (Arts and Minds / Spark), music programs (Circle of Song, Musical Connections, Ottawa Valley Dementia Choir), physical activity (Let's Get Moving with Bea Alt), Dementia Inclusive Training for businesses, and a lending library. The annual Walk for Dementia is the flagship fundraising and awareness event, now in its 30th year.

The organization does not operate proprietary technology products; service delivery is supported by a WordPress-based website (dementiahelp.ca), YouTube video content, and standard social media channels. Revenue is generated entirely through donations and fundraising channels, including one-time gifts, monthly giving, legacy/bequest giving, stock and in-kind donations (including vehicle donations), corporate sponsorships — notably Integracare Inc. as a two-year exclusive Presenting Sponsor of the Walk for Dementia — and government and foundation grants. Go-to-market is community-led: services are accessed via healthcare provider referrals (including a formal Medical Referrals channel and partnership with Home and Community Care Ontario Health East), self-referrals, community outreach, and brand-driven awareness through events, with no fees charged to clients.

Name

The Dementia Society

Legal name

The Dementia Society of Ottawa and Renfrew County

Website

https://dementiahelp.ca

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dementia Society is an organization that provides support, coaching, education, and activities for people impacted by dementia.

Ownership category

akta.pro rank

Product category

Community Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Dementia Companion & Engagement Care (HSABAEAA)

akta.pro secondary industries

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Dementia Care Coordination & Care Planning (HSABAEAJ)

Keywords

• Dementia support services
• Caregiver education programs
• Community health nonprofit
• Dementia inclusive training
• Peer support groups

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization generates revenue through various donation channels including one-time donations, monthly giving, legacy/bequest giving, and stock donations. Major fundraising events include the annual Walk for Dementia.
2. Corporate Sponsorships: Corporate sponsors provide financial support in exchange for event sponsorship, particularly for flagship events like the Walk for Dementia. Integracare Inc. partnership represents a two-year exclusive Presenting Sponsor arrangement.
3. Government and Funder Support: The organization acknowledges government and foundation funders who support their programs and operations, as evidenced by the 'Our Funders' section on their website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Dementia Society provides free, community-based support services for people impacted by dementia across Ottawa and Renfrew County. Core offerings include one-on-one Care Coach navigation, peer-led support groups, Memory Cafés, arts and music engagement programs, a lending library, Dementia Inclusive Training for businesses, and structured educational content delivered through the Dementia Learning Hub. Annual fundraising and awareness is anchored by the Walk for Dementia event.

Product overview

The Dementia Society of Ottawa and Renfrew County offers a comprehensive suite of dementia support services organized as multiple interconnected programs rather than a single unified platform. The core offerings include one-on-one Care Coach support, diverse educational programs through the Dementia Learning Hub, and various support groups and Memory Cafés for peer connection. Creative engagement programs like Arts and Minds, Musical Connections, and the Ottawa Valley Dementia Choir provide therapeutic activities through art and music. Physical wellness is addressed through the Let's Get Moving program, while practical life planning is covered by Financial Information for Caregivers and Long-Term Care considerations. The organization also provides Dementia Inclusive Training for businesses and community organizations. The annual Walk for Dementia serves as the primary fundraising event. All programs are designed to serve persons living with dementia, their caregivers, and families across the Ottawa and Renfrew County region.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk for Dementia Annual flagship fundraising and community awareness event (now in its 30th year) bringing together the community to support people and families living with dementia.
• Connect with a Care Coach One-on-one personalized support service connecting individuals and families affected by dementia with trained Care Coaches who provide guidance, information, and tailored navigation of community resources.
• Support Groups Peer support groups for caregivers and persons living with dementia, offered in-person and virtually, co-facilitated by individuals with lived experience and trained Care Coaches.
• Memory Cafés Social support programs including Renfrew Coffee Club, Eganville Memory Café, Arnprior Coffee Club, and Deep River Memory Café providing informal gatherings for people affected by dementia.
• Arts and Minds Art program offering virtual museum tours (in partnership with the National Gallery of Canada) and art exploration activities for people living with dementia and their care partners.
• Circle of Song / Musical Connections / Ottawa Valley Dementia Choir Music-based programs including Circle of Song sing-along sessions, Musical Connections choir programs, and Music to Memories: Ottawa Valley Dementia Choir, helping individuals with dementia connect through shared musical experiences.
• Let's Get Moving with Bea Alt Virtual physical activity program for people living with early to mid-stage dementia and their partners, providing meaningful socialization and stimulation through appropriate physical activities.
• Dementia Inclusive Training One-hour in-person, on-site, or online training module that sensitizes businesses and service providers to the needs of people living with dementia, teaching communication strategies and environmental considerations.
• Lending Library Resource lending service providing educational materials, books, and helpful resources for families and caregivers affected by dementia.
• Dementia Education Programs and Dementia Learning Hub Comprehensive educational offerings including the Dementia Basics Video Series, factsheets, the Dementia Learning Hub structured pathways, First Connections community outreach, Understanding Mild Cognitive Impairment, Women's Mind Matters, Financial Information for Caregivers, and Considerations for Long-Term Care video series.
• Young Caregiver Virtual Support Group Virtual support group specifically designed for young caregivers supporting family members or friends living with dementia.
• Between Us Virtual Support Group Virtual support group providing a safe space for peer connection and mutual support among individuals affected by dementia.

Quantifiable outcome

• Serving 20,000+ individuals annually across Ottawa and Renfrew County

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Integracare Inc.flagshipStrategic or Co-development Partner · 29 June 2026Integracare Inc. and the Dementia Society announced a two-year partnership naming Integracare the exclusive Presenting Sponsor of the Walk for Dementia. Under the agreement, the Dementia Society will deliver dementia-care education to Integracare's Ottawa caregivers to enhance the company's nurse-led home dementia care services for families across the region. The partnership combines the Dementia Society's community leadership with Integracare's clinical expertise to strengthen dementia support in Ottawa and Renfrew County.
• National Gallery of CanadaminorStrategic or Co-development PartnerThe Dementia Society partners with the National Gallery of Canada for the Spark and Rayon D'art virtual museum tour program, providing arts and minds programming for people living with dementia and their partners.
• Home and Community Care Ontario Health EastcoreStrategic or Co-development PartnerCollaborative partnership for the Considerations for Long-Term Care video series, delivered in partnership with Home and Community Care Ontario Health East and a caregiver with lived experience.
• Perley HealthminorStrategic or Co-development PartnerRegular coordination with Perley Health for mail collection and distribution services at the shared facility location.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alzheimer Society of Ontario: Provincial chapter of the national Alzheimer Society providing dementia support, education, and caregiver programs across Ontario. Directly comparable as a charity offering support groups, education, and care navigation for people impacted by dementia in overlapping Ontario geographies.
• Dementia Alliance International: Global advocacy and support organization run by and for people living with dementia. Comparable peer-led model and focus on dementia-inclusive community building, though oriented more toward advocacy than direct service delivery.

Broad incumbents

• Alzheimer Society of Canada: National federated charity providing dementia support, research funding, and advocacy across Canada. Offers an overlapping suite of caregiver education and support services at national scale, with local chapters that may compete for donors in the same Ottawa/Renfrew County catchment.
• Alzheimer's Association (US): Largest US nonprofit providing dementia care, support, research, and advocacy. Operates a 24/7 helpline, support groups, education programs, and community fundraising walks — the closest large-scale analog to The Dementia Society's full service portfolio.
• Baycrest: Large Toronto-based academic healthcare organization offering memory and aging programs, caregiver support, and community education. Comparable in mission around dementia care for older adults, but operates residential and clinical services at much larger scale.

Regional players

• Dementia UK: UK-based charity providing specialist dementia nurse (Admiral Nurse) support, education, and helpline services for families affected by dementia. Highly comparable mission and service model (one-on-one support, education, caregiver navigation), but operates in a different geography.

Emerging players

• Music & Memory: US nonprofit that promotes personalized music programs for people living with dementia. Directly comparable to the Society's Circle of Song and Musical Connections programs, with potential to be a partner or template for scaling the music-based service line.
• Young Onset Dementia Alberta Society: Smaller regional nonprofit specifically serving people impacted by young onset dementia. Closely comparable to the Society's young caregiver support group and young onset dementia segment, though geographically focused in Alberta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI86t5wPpHzqafDpxiJP2Ag
• Facebookfacebook.com/TheDementiaSociety
• LinkedInlinkedin.com/company/thedementiasociety
• Instagraminstagram.com/thedementiasociety
• Xx.com/TheDementiaSoc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Dementia Society