The Dementia Society
The Dementia Society is an organization that provides support, coaching, education, and activities for people impacted by dementia.
- Company typePrivate
- Founded1982
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Dementia Society does
The Dementia Society of Ottawa and Renfrew County is a nonprofit charitable organization (registered charity #118785013 RR 0001) that has delivered community-based dementia support services in eastern Ontario since 1980. It serves persons living with dementia, their caregivers and families, and the broader public across Ottawa and Renfrew County, reaching more than 20,000 individuals annually through free programming. Core offerings include one-on-one Care Coach support, peer-led support groups (in-person and virtual), the Dementia Learning Hub with video education, Memory Cafés and Coffee Clubs, arts-based programs (Arts and Minds / Spark), music programs (Circle of Song, Musical Connections, Ottawa Valley Dementia Choir), physical activity (Let's Get Moving with Bea Alt), Dementia Inclusive Training for businesses, and a lending library. The annual Walk for Dementia is the flagship fundraising and awareness event, now in its 30th year.
The organization does not operate proprietary technology products; service delivery is supported by a WordPress-based website (dementiahelp.ca), YouTube video content, and standard social media channels. Revenue is generated entirely through donations and fundraising channels, including one-time gifts, monthly giving, legacy/bequest giving, stock and in-kind donations (including vehicle donations), corporate sponsorships — notably Integracare Inc. as a two-year exclusive Presenting Sponsor of the Walk for Dementia — and government and foundation grants. Go-to-market is community-led: services are accessed via healthcare provider referrals (including a formal Medical Referrals channel and partnership with Home and Community Care Ontario Health East), self-referrals, community outreach, and brand-driven awareness through events, with no fees charged to clients.
The Dementia Society firmographics
Firmographics- Name
- The Dementia Society
- Legal name
- The Dementia Society of Ottawa and Renfrew County
- Website
- https://dementiahelp.ca
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Dementia Society is an organization that provides support, coaching, education, and activities for people impacted by dementia.
- Ownership category
- akta.pro rank
The Dementia Society industry classification
Industry- Product category
- Community Dementia Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Dementia Companion & Engagement Care (HSABAEAA)
- akta.pro secondary industries
- Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Dementia Care Coordination & Care Planning (HSABAEAJ)
Keywords
Where The Dementia Society is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Dementia Society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The organization generates revenue through various donation channels including one-time donations, monthly giving, legacy/bequest giving, and stock donations. Major fundraising events include the annual Walk for Dementia.
- Corporate Sponsorships: Corporate sponsors provide financial support in exchange for event sponsorship, particularly for flagship events like the Walk for Dementia. Integracare Inc. partnership represents a two-year exclusive Presenting Sponsor arrangement.
- Government and Funder Support: The organization acknowledges government and foundation funders who support their programs and operations, as evidenced by the 'Our Funders' section on their website.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Dementia Society product offering
Product offeringCore offering
The Dementia Society provides free, community-based support services for people impacted by dementia across Ottawa and Renfrew County. Core offerings include one-on-one Care Coach navigation, peer-led support groups, Memory Cafés, arts and music engagement programs, a lending library, Dementia Inclusive Training for businesses, and structured educational content delivered through the Dementia Learning Hub. Annual fundraising and awareness is anchored by the Walk for Dementia event.
Product overview
The Dementia Society of Ottawa and Renfrew County offers a comprehensive suite of dementia support services organized as multiple interconnected programs rather than a single unified platform. The core offerings include one-on-one Care Coach support, diverse educational programs through the Dementia Learning Hub, and various support groups and Memory Cafés for peer connection. Creative engagement programs like Arts and Minds, Musical Connections, and the Ottawa Valley Dementia Choir provide therapeutic activities through art and music. Physical wellness is addressed through the Let's Get Moving program, while practical life planning is covered by Financial Information for Caregivers and Long-Term Care considerations. The organization also provides Dementia Inclusive Training for businesses and community organizations. The annual Walk for Dementia serves as the primary fundraising event. All programs are designed to serve persons living with dementia, their caregivers, and families across the Ottawa and Renfrew County region.
Differentiator
Problem solved
Functional benefit
Products and services
- Walk for Dementia Annual flagship fundraising and community awareness event (now in its 30th year) bringing together the community to support people and families living with dementia.
- Connect with a Care Coach One-on-one personalized support service connecting individuals and families affected by dementia with trained Care Coaches who provide guidance, information, and tailored navigation of community resources.
- Support Groups Peer support groups for caregivers and persons living with dementia, offered in-person and virtually, co-facilitated by individuals with lived experience and trained Care Coaches.
- Memory Cafés Social support programs including Renfrew Coffee Club, Eganville Memory Café, Arnprior Coffee Club, and Deep River Memory Café providing informal gatherings for people affected by dementia.
- Arts and Minds Art program offering virtual museum tours (in partnership with the National Gallery of Canada) and art exploration activities for people living with dementia and their care partners.
- Circle of Song / Musical Connections / Ottawa Valley Dementia Choir Music-based programs including Circle of Song sing-along sessions, Musical Connections choir programs, and Music to Memories: Ottawa Valley Dementia Choir, helping individuals with dementia connect through shared musical experiences.
- Let's Get Moving with Bea Alt Virtual physical activity program for people living with early to mid-stage dementia and their partners, providing meaningful socialization and stimulation through appropriate physical activities.
- Dementia Inclusive Training One-hour in-person, on-site, or online training module that sensitizes businesses and service providers to the needs of people living with dementia, teaching communication strategies and environmental considerations.
- Lending Library Resource lending service providing educational materials, books, and helpful resources for families and caregivers affected by dementia.
- Dementia Education Programs and Dementia Learning Hub Comprehensive educational offerings including the Dementia Basics Video Series, factsheets, the Dementia Learning Hub structured pathways, First Connections community outreach, Understanding Mild Cognitive Impairment, Women's Mind Matters, Financial Information for Caregivers, and Considerations for Long-Term Care video series.
- Young Caregiver Virtual Support Group Virtual support group specifically designed for young caregivers supporting family members or friends living with dementia.
- Between Us Virtual Support Group Virtual support group providing a safe space for peer connection and mutual support among individuals affected by dementia.
Quantifiable outcome
- Serving 20,000+ individuals annually across Ottawa and Renfrew County
Companies that use The Dementia Society
Customer profileSegments4 records
Ideal customer profiles4 records
The Dementia Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Dementia Society partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, minor and core.
- Integracare Inc.flagshipIntegracare Inc. and the Dementia Society announced a two-year partnership naming Integracare the exclusive Presenting Sponsor of the Walk for Dementia. Under the agreement, the Dementia Society will deliver dementia-care education to Integracare's Ottawa caregivers to enhance the company's nurse-led home dementia care services for families across the region. The partnership combines the Dementia Society's community leadership with Integracare's clinical expertise to strengthen dementia support in Ottawa and Renfrew County.
- National Gallery of CanadaminorThe Dementia Society partners with the National Gallery of Canada for the Spark and Rayon D'art virtual museum tour program, providing arts and minds programming for people living with dementia and their partners.
- Home and Community Care Ontario Health EastcoreCollaborative partnership for the Considerations for Long-Term Care video series, delivered in partnership with Home and Community Care Ontario Health East and a caregiver with lived experience.
- Perley HealthminorRegular coordination with Perley Health for mail collection and distribution services at the shared facility location.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Dementia Society competitors and assessment
Company assessmentDirect peers
- Alzheimer Society of Ontario: Provincial chapter of the national Alzheimer Society providing dementia support, education, and caregiver programs across Ontario. Directly comparable as a charity offering support groups, education, and care navigation for people impacted by dementia in overlapping Ontario geographies.
- Dementia Alliance International: Global advocacy and support organization run by and for people living with dementia. Comparable peer-led model and focus on dementia-inclusive community building, though oriented more toward advocacy than direct service delivery.
Broad incumbents
- Alzheimer Society of Canada: National federated charity providing dementia support, research funding, and advocacy across Canada. Offers an overlapping suite of caregiver education and support services at national scale, with local chapters that may compete for donors in the same Ottawa/Renfrew County catchment.
- Alzheimer's Association (US): Largest US nonprofit providing dementia care, support, research, and advocacy. Operates a 24/7 helpline, support groups, education programs, and community fundraising walks — the closest large-scale analog to The Dementia Society's full service portfolio.
- Baycrest: Large Toronto-based academic healthcare organization offering memory and aging programs, caregiver support, and community education. Comparable in mission around dementia care for older adults, but operates residential and clinical services at much larger scale.
Regional players
- Dementia UK: UK-based charity providing specialist dementia nurse (Admiral Nurse) support, education, and helpline services for families affected by dementia. Highly comparable mission and service model (one-on-one support, education, caregiver navigation), but operates in a different geography.
Emerging players
- Music & Memory: US nonprofit that promotes personalized music programs for people living with dementia. Directly comparable to the Society's Circle of Song and Musical Connections programs, with potential to be a partner or template for scaling the music-based service line.
- Young Onset Dementia Alberta Society: Smaller regional nonprofit specifically serving people impacted by young onset dementia. Closely comparable to the Society's young caregiver support group and young onset dementia segment, though geographically focused in Alberta.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
The Dementia Society social profiles
Digital presenceThe Dementia Society compliance and trust
Trust signalCompliance1 record
The Dementia Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dementia Society leadership team
Management profileNumber of profiles
The Dementia Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dementia Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dementia Society
What does The Dementia Society do?
The Dementia Society provides free, community-based support services for people impacted by dementia across Ottawa and Renfrew County. Core offerings include one-on-one Care Coach navigation, peer-led support groups, Memory Cafés, arts and music engagement programs, a lending library, Dementia Inclusive Training for businesses, and structured educational content delivered through the Dementia Learning Hub. Annual fundraising and awareness is anchored by the Walk for Dementia event.
Is The Dementia Society a public or private company?
The Dementia Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Dementia Society founded?
The Dementia Society was founded in 1982. It employs 11 to 50 people.
Where is The Dementia Society based?
The Dementia Society is headquartered in Ottawa, Canada, in the North America region.
How does The Dementia Society make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Sponsorships and government and Funder Support.
Who are The Dementia Society's main competitors?
Direct peers on record are Alzheimer Society of Ontario and Dementia Alliance International. Broad incumbents are Alzheimer Society of Canada, Alzheimer's Association (US) and Baycrest. Dementia UK is listed as a regional player. Emerging players are Music & Memory and Young Onset Dementia Alberta Society.
Does The Dementia Society have an API?
No public API is recorded for The Dementia Society.
What industry is The Dementia Society in?
The Dementia Society's product category is Community Dementia Support Services. Its primary akta.pro industry code is HSABAEAA, Dementia Companion & Engagement Care, with a secondary code of HLADAIAC, Alzheimer’s & Dementia-Specific Adult Day Programs. Its NAICS code is 624120 and its SIC code is 8300.