What Hanwha Precision Machinery does

Hanwha Precision Machinery is a South Korea-based industrial automation company, founded in 1977 and headquartered in Seongnam. The company supplies smart factory solutions and industrial automation equipment, with its core offering centered on SMT (Surface Mount Technology) pick-and-place machines designed for high-speed, high-volume placement operations. Its customer focus is narrowly targeted at large-scale consumer electronics manufacturers that require rapid, high-throughput surface mount component placement within mass production environments.

The company's product portfolio is built around specialized pick-and-place equipment whose primary differentiator is placement speed and throughput rather than turnkey integration or flexibility across small-batch applications. The technology competes in the global SMT equipment market, which is valued at USD 2.88 billion in 2025 and projected to reach USD 4.3 billion by 2034 at a 4.60% CAGR, with Asia Pacific accounting for 68.8% of global market share. Hanwha's positioning targets high-volume consumer electronics OEMs and EMS providers, contrasting with competitors offering integrated turnkey solutions (e.g., Motek) or agility-focused systems for IoT, telecom, and industrial control verticals (e.g., QPT).

The business model relies on enterprise field sales into large-scale consumer electronics manufacturers, with no publicly disclosed pricing, no subscription or recurring revenue component, and no disclosed revenue figures. The firmographic profile indicates 101–250 employees, private ownership, and no disclosed parent company, subsidiaries, funding history, partnerships, certifications, or M&A activity. The company's official website URL (hanwha-pm.com) currently surfaces unrelated third-party content, which limits the ability to corroborate product, customer, or strategic details from first-party digital channels. Overall, the available data describes a focused, mid-sized industrial equipment vendor with a specialized product niche but limited transparency into commercial performance.

Name

Hanwha Precision Machinery

Website

https://hanwha-pm.com

Company type

Private

Founded year

1977

Headcount range

101–250 employees

Short description

Hanwha Precision Machinery, founded in 1977 in Seongnam, South Korea, supplies high-speed SMT pick-and-place equipment for large-scale consumer electronics manufacturers. The company focuses on high-volume surface mount technology automation within the Asia Pacific industrial equipment market.

Ownership category

akta.pro rank

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Go-to-market motion1 record

Core offering

Hanwha Precision Machinery designs, manufactures, and supplies high-speed, high-volume pick and place machines for SMT (Surface Mount Technology) production lines, alongside broader smart factory and industrial automation equipment. Its placement systems are purpose-built for large-scale consumer electronics manufacturers that require high-throughput automated surface mount component placement.

Product overview

Hanwha Precision Machinery operates as a provider of pick and place machines for the SMT manufacturing sector. The company's core offering centers on high-speed, high-volume placement equipment tailored for large-scale consumer electronics manufacturers. The product portfolio focuses specifically on automated component placement technology used in surface mount technology production lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick and Place Machines High-speed, high-volume placement equipment designed for large-scale consumer electronics manufacturers in the SMT (Surface Mount Technology) manufacturing sector, used to automate surface mount component placement on production lines.
• Smart Factory Solutions Industrial automation solutions supporting manufacturing operations, supplied alongside the company's SMT equipment portfolio for large-scale production environments.
• Industrial Automation Equipment Automation equipment offerings for industrial manufacturing applications, complementing the company's SMT pick and place machinery with broader production line automation capabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights2 records

Direct peers

• ASM Pacific Technology (ASMPT): One of the world's largest SMT equipment manufacturers offering pick and place, advanced packaging, and assembly solutions to global OSATs, EMS, and OEMs. Directly comparable product portfolio and customer base to Hanwha Precision Machinery in high-speed, high-volume placement.
• Yamaha Robotics Holdings (SMT Section): Yamaha's SMT division supplies high-speed modular pick and place systems for high-volume electronics production. Direct competitor in the same product category and similar target customer profile.
• Mycronic AB: Swedish supplier of assembly solutions including SMT pick and place equipment, with strength in high-mix and high-end placement. Comparable in product offering and serves the same global EMS and OEM customer base.
• FUJI Corporation (formerly Fuji Machine Mfg.): Long-established Japanese manufacturer of SMT pick and place machines, including high-speed chip mounters. Directly comparable in technology, customer segment, and global OEM/EMS sales motion.
• JUKI Corporation: Japanese manufacturer of SMT pick and place systems and related automation equipment for electronics assembly. Direct peer competing on throughput, accuracy, and price/performance in high-volume placement.

Emerging players

• Kulicke & Soffa Industries: Semiconductor and LED assembly equipment supplier that has expanded into advanced packaging placement. Adjacent emerging player with overlapping customer base at large OSATs and EMS providers but focused more on semiconductor assembly than SMT.
• Heller Industries: Niche US-based SMT equipment maker specializing in reflow ovens and complementary placement systems. Smaller emerging player with partial product overlap and similar target customers in mid-volume electronics manufacturing.

Broad incumbents

• Panasonic Smart Factory Solutions: Panasonic's industrial division offers a broad portfolio including SMT placement equipment as part of its wider smart factory solutions. Larger, more diversified incumbent that overlaps with Hanwha in high-speed placement but competes across many other automation categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanwha Precision Machinery