G5 Outdoors
G5 Outdoors is a family-owned American manufacturer of premium steel broadheads and archery accessories, serving bowhunters in the big-game, crossbow, turkey, and small-game segments through a US dealer network and direct e-commerce.
- Company typePrivate
- Founded1966
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What G5 Outdoors does
G5 Outdoors, doing business as Grace Engineering Corp., is a family-owned American manufacturer of premium archery broadheads and accessories, headquartered in Memphis, Michigan, with origins dating to 1966. The company designs, machines, and assembles its products domestically, with a portfolio spanning expandable broadheads (Deadmeat V2, Megameat, T2, T2 Crossbow, Dirty Bird), fixed-blade broadheads (Original Montec, Montec M3, Montec CS, Striker V2, Striker X), and a supporting accessory line including the Head-Loc quiver system, Meta Pro peep sights, arrow-squaring tools, practice points (BMP), and field sharpeners. Its competitive position rests on proprietary patented technologies — SnapLock collar, Socket-Lock retention, MonoFlow, and Head-Loc rubber compression — and an all-steel one-piece construction approach that delivers a claimed 320% toughness advantage over aluminum competitors.
The company generates revenue primarily through one-time hardware sales priced between $9.95 and $61.95 MSRP, distributed via a US-wide dealer locator network (with MAP pricing enforcement) and direct-to-consumer e-commerce at shop.g5outdoors.com. The customer base consists of bowhunters across big-game (whitetail deer, elk, bear, moose), crossbow-specific, turkey, and small-game segments, with demand generation driven by a multi-channel marketing program including a pro-staff network of hunting media personalities (Bone Collector, Realtree/David Blanton, GrowingDeer.tv), trade-show participation at ATA, social/YouTube content, and SEO-led educational content. G5 operates without external venture capital or public-market funding and is led by third-generation family members including CEO Matt Grace.
G5 Outdoors firmographics
Firmographics- Name
- G5 Outdoors
- Legal name
- Grace Engineering Corp.
- Website
- https://g5outdoors.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- G5 Outdoors is a family-owned American manufacturer of premium steel broadheads and archery accessories, serving bowhunters in the big-game, crossbow, turkey, and small-game segments through a US dealer network and direct e-commerce.
- Ownership category
- akta.pro rank
G5 Outdoors industry classification
Industry- Product category
- Hunting Broadheads and Archery Equipment
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Cutlery and Handtool Manufacturing (3322)
- SIC
- Sporting & Athletic Goods, Nec (3949), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Archery Equipment & Accessories Retail (CRAMAKAB)
- akta.pro secondary industries
- Hunting, Shooting Sports & Archery Retail (CRAMABAK), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC)
Keywords
Where G5 Outdoors is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
G5 Outdoors business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Broadhead Sales: Sale of expandable and fixed blade broadheads for compound bows and crossbows. Products include Deadmeat, Megameat, T2, Original Montec, M3, Striker V2, Striker X, and Dirty Bird
- Accessories Sales: Sale of archery accessories including quivers (Head-Loc), peep sights (Meta Pro), sharpening tools, broadhead care products, arrow maintenance tools, and apparel
- Practice Points (BMP): Ballistic Match Points (BMP) that are aerodynamically matched to G5 broadheads for practice use
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Original Montec Fixed Blade Broadhead |
| One time/ perpetual license | Pay-as-you-go | Montec M3 Fixed Blade Broadhead |
| One time/ perpetual license | Pay-as-you-go | ASD Flip Arrow Squaring Tool |
| One time/ perpetual license | Pay-as-you-go | Head-Loc Air Quiver |
| One time/ perpetual license | Pay-as-you-go | Head-Loc Quiver |
| One time/ perpetual license | Pay-as-you-go | Meta Pro Peep Sight |
| One time/ perpetual license | Pay-as-you-go | Sportsman Sharpener |
| One time/ perpetual license | Pay-as-you-go | Torkee Torque Wrench |
| One time/ perpetual license | Pay-as-you-go | Small Game Head (SGH) |
| One time/ perpetual license | Pay-as-you-go | BMP Ballistic Matchpoint |
| One time/ perpetual license | Pay-as-you-go | Blu-Glu Arrow Adhesive |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
G5 Outdoors product offering
Product offeringCore offering
G5 Outdoors designs, precision-machines, and assembles 100% American-made broadheads (both fixed blade and expandable/mechanical) and supporting archery accessories for bowhunters and crossbow hunters. Products include the Original Montec, Montec M3, Montec CS, Striker V2, Striker X, Deadmeat V2, Megameat, T2, T2 Crossbow, and Dirty Bird broadheads, plus quivers, peep sights, sharpeners, arrow-prep tools, torque wrenches, and ballistic-matched practice points. All manufacturing occurs at the company's facility in Memphis, Michigan.
Product overview
G5 Outdoors is a family-owned archery equipment manufacturer offering premium broadheads and accessories. The product portfolio consists of two main broadhead lines: expandable broadheads (Deadmeat V2, Megameat, T2, T2 Crossbow, Dirty Bird) featuring mechanical blade deployment technology with various cutting diameters and grain weights; and fixed blade broadheads (Montec M3, Original Montec, Montec CS, Striker V2, Striker X) built from solid steel with replaceable blade options. Supporting accessories include the Head-Loc quiver system with vibration-dampening technology, Meta Pro Peep sights with convex optics, arrow preparation tools (ASD Flip, sharpeners), and Ballistic Matchpoints for practice. All products are designed, manufactured, and assembled in Memphis, Michigan, USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Deadmeat V2 3-blade expandable broadhead machined from 100% steel with 1.5-inch cutting diameter, available in 100 and 125 grain; rearward sliding steel blades, replaceable blades, and SnapLock collars for reliable impact performance. Targeted at big game bowhunters using compound bows.
- Megameat 3-blade expandable broadhead with a 2-inch cutting diameter and chisel tip, using a SnapLock collar for blade retention. Available in 100 and 125 grain weights with a crossbow version.
- T2 Broadhead
Quantifiable outcome
- Montec broadhead is the best-selling fixed blade broadhead on the market
- +3 more outcomes
Companies that use G5 Outdoors
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
G5 Outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
G5 Outdoors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- John Dudley / Nock On ArcherycoreJohn Dudley, renowned archery professional and content creator, collaborated with G5 to develop the T2 expandable broadhead. The T2 was engineered for toughness with a barbless design built to endure bone-crushing impacts while maintaining retention capability. Crossbow version also available.
- Chris Bee / Bee Real CustomcoreChris Bee of Bee Real Custom collaborated with G5 to create the Dirty Bird turkey broadhead, specifically designed for decapitation. The broadhead features 3" cutting diameter with folding blade system and magnetic retention.
- GrowingDeer.tv (Dr. Grant Woods)coreDr. Grant Woods, a wildlife biologist with Ph.D. from Clemson specializing in deer management, serves as G5 Pro Staff. Appears at Bass Pro stores as part of the RedHead Pro Hunting Team and produces weekly content through GrowingDeer.tv.
- Bone Collector (Michael Waddell)coreBone Collector is one of the top-rated shows on Outdoor Channel since 2008. Co-hosted by Michael Waddell, Nick Mundt, and Travis 'T-Bone' Turner. G5 products featured prominently on the show which advocates for hunting culture.
- Realtree (David Blanton)coreDavid Blanton has been integral to Realtree's growth since 1991 as Executive Producer and host of Realtree Outdoors. Also oversees production of Monster Bucks deer hunting DVDs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
G5 Outdoors competitors and assessment
Company assessmentDirect peers
- Wasp Archery Products: Manufacturer of broadheads and archery accessories including the popular Havalon and Wasp broadhead lines; competes head-to-head with G5 in fixed and mechanical broadhead segments.
- Muzzy Broadheads: Long-established broadhead and archery accessory manufacturer offering fixed-blade, mechanical, and crossbow broadheads; directly competes with G5 across the same product categories and dealer channels.
- VPA Broadheads: Manufacturer of fixed-blade broadheads targeting big game bowhunters with a similar all-steel, resharpenable product philosophy to G5's Montec line.
- Slick Trick Broadheads: Specialty broadhead manufacturer focused on fixed-blade and mechanical designs, competing with G5 in the premium broadhead segment with strong pro-staff endorsements.
- New Archery Products (Rage Broadheads): Manufacturer of Rage mechanical/expandable broadheads, G5's most direct competitor in the same expandable broadhead category with similar pro-staff-driven go-to-market targeting bowhunters.
- Bloodsport Archery (Field Logic): Broadhead and archery accessory brand under Field Logic, directly competing with G5 in mechanical and fixed-blade broadhead segments sold through the same dealer networks.
Emerging players
- Sevr Archery: Manufacturer of mechanical broadheads (Sevr Titanium) targeting the same expandable/mechanical broadhead category as G5's Deadmeat and T2 lines.
- Iron Will Outfitters: Premium fixed-blade and mechanical broadhead maker positioned in the higher-end segment, competing with G5's Montec and Striker lines on materials and craftsmanship.
Broad incumbents
- QAD (Quality Archery Design): Archery accessory manufacturer producing rests, releases, and broadheads; competes with G5 in archery accessories category with broader product portfolio.
- Easton Archery: Dominant archery equipment manufacturer (arrows, components) whose product ecosystem (shafts, inserts) is sold alongside G5 broadheads and adjacent in the bowhunter's quiver.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
G5 Outdoors social profiles
Digital presenceG5 Outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
G5 Outdoors leadership team
Management profileNumber of profiles
Profiles2 records
G5 Outdoors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G5 Outdoors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G5 Outdoors
What does G5 Outdoors do?
G5 Outdoors designs, precision-machines, and assembles 100% American-made broadheads (both fixed blade and expandable/mechanical) and supporting archery accessories for bowhunters and crossbow hunters. Products include the Original Montec, Montec M3, Montec CS, Striker V2, Striker X, Deadmeat V2, Megameat, T2, T2 Crossbow, and Dirty Bird broadheads, plus quivers, peep sights, sharpeners, arrow-prep tools, torque wrenches, and ballistic-matched practice points. All manufacturing occurs at the company's facility in Memphis, Michigan.
Is G5 Outdoors a public or private company?
G5 Outdoors is a private company. It is classified as family owned and is currently operating.
When was G5 Outdoors founded?
G5 Outdoors was founded in 1966. It employs 11 to 50 people.
Where is G5 Outdoors based?
G5 Outdoors is headquartered in Memphis, United States, in the North America region.
How does G5 Outdoors make money?
Three revenue lines are on record. Broadhead Sales are the primary driver. The others are accessories Sales and practice Points (BMP).
Who are G5 Outdoors's main competitors?
Direct peers on record are Wasp Archery Products, Muzzy Broadheads, VPA Broadheads, Slick Trick Broadheads, New Archery Products (Rage Broadheads) and Bloodsport Archery (Field Logic). Emerging players are Sevr Archery and Iron Will Outfitters. Broad incumbents are QAD (Quality Archery Design) and Easton Archery.
Does G5 Outdoors have an API?
No public API is recorded for G5 Outdoors.
What industry is G5 Outdoors in?
G5 Outdoors's product category is Hunting Broadheads and Archery Equipment. Its primary akta.pro industry code is CRAMAKAB, Archery Equipment & Accessories Retail, with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 332994 and its SIC code is 3949.