G5 Outdoors

What G5 Outdoors does

G5 Outdoors, doing business as Grace Engineering Corp., is a family-owned American manufacturer of premium archery broadheads and accessories, headquartered in Memphis, Michigan, with origins dating to 1966. The company designs, machines, and assembles its products domestically, with a portfolio spanning expandable broadheads (Deadmeat V2, Megameat, T2, T2 Crossbow, Dirty Bird), fixed-blade broadheads (Original Montec, Montec M3, Montec CS, Striker V2, Striker X), and a supporting accessory line including the Head-Loc quiver system, Meta Pro peep sights, arrow-squaring tools, practice points (BMP), and field sharpeners. Its competitive position rests on proprietary patented technologies — SnapLock collar, Socket-Lock retention, MonoFlow, and Head-Loc rubber compression — and an all-steel one-piece construction approach that delivers a claimed 320% toughness advantage over aluminum competitors.

The company generates revenue primarily through one-time hardware sales priced between $9.95 and $61.95 MSRP, distributed via a US-wide dealer locator network (with MAP pricing enforcement) and direct-to-consumer e-commerce at shop.g5outdoors.com. The customer base consists of bowhunters across big-game (whitetail deer, elk, bear, moose), crossbow-specific, turkey, and small-game segments, with demand generation driven by a multi-channel marketing program including a pro-staff network of hunting media personalities (Bone Collector, Realtree/David Blanton, GrowingDeer.tv), trade-show participation at ATA, social/YouTube content, and SEO-led educational content. G5 operates without external venture capital or public-market funding and is led by third-generation family members including CEO Matt Grace.

Name

G5 Outdoors

Legal name

Grace Engineering Corp.

Website

https://g5outdoors.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

G5 Outdoors is a family-owned American manufacturer of premium steel broadheads and archery accessories, serving bowhunters in the big-game, crossbow, turkey, and small-game segments through a US dealer network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Hunting Broadheads and Archery Equipment

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Cutlery and Handtool Manufacturing (3322)

SIC

Sporting & Athletic Goods, Nec (3949), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC)

Keywords

• Broadhead manufacturing
• Archery accessories
• Hunting broadheads
• Bowhunting equipment
• Steel broadheads

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Broadhead Sales: Sale of expandable and fixed blade broadheads for compound bows and crossbows. Products include Deadmeat, Megameat, T2, Original Montec, M3, Striker V2, Striker X, and Dirty Bird
2. Accessories Sales: Sale of archery accessories including quivers (Head-Loc), peep sights (Meta Pro), sharpening tools, broadhead care products, arrow maintenance tools, and apparel
3. Practice Points (BMP): Ballistic Match Points (BMP) that are aerodynamically matched to G5 broadheads for practice use

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

G5 Outdoors designs, precision-machines, and assembles 100% American-made broadheads (both fixed blade and expandable/mechanical) and supporting archery accessories for bowhunters and crossbow hunters. Products include the Original Montec, Montec M3, Montec CS, Striker V2, Striker X, Deadmeat V2, Megameat, T2, T2 Crossbow, and Dirty Bird broadheads, plus quivers, peep sights, sharpeners, arrow-prep tools, torque wrenches, and ballistic-matched practice points. All manufacturing occurs at the company's facility in Memphis, Michigan.

Product overview

G5 Outdoors is a family-owned archery equipment manufacturer offering premium broadheads and accessories. The product portfolio consists of two main broadhead lines: expandable broadheads (Deadmeat V2, Megameat, T2, T2 Crossbow, Dirty Bird) featuring mechanical blade deployment technology with various cutting diameters and grain weights; and fixed blade broadheads (Montec M3, Original Montec, Montec CS, Striker V2, Striker X) built from solid steel with replaceable blade options. Supporting accessories include the Head-Loc quiver system with vibration-dampening technology, Meta Pro Peep sights with convex optics, arrow preparation tools (ASD Flip, sharpeners), and Ballistic Matchpoints for practice. All products are designed, manufactured, and assembled in Memphis, Michigan, USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Deadmeat V2 3-blade expandable broadhead machined from 100% steel with 1.5-inch cutting diameter, available in 100 and 125 grain; rearward sliding steel blades, replaceable blades, and SnapLock collars for reliable impact performance. Targeted at big game bowhunters using compound bows.
• Megameat 3-blade expandable broadhead with a 2-inch cutting diameter and chisel tip, using a SnapLock collar for blade retention. Available in 100 and 125 grain weights with a crossbow version.
• T2 Broadhead

Quantifiable outcome

• Montec broadhead is the best-selling fixed blade broadhead on the market
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• John Dudley / Nock On ArcherycoreStrategic or Co-development PartnerJohn Dudley, renowned archery professional and content creator, collaborated with G5 to develop the T2 expandable broadhead. The T2 was engineered for toughness with a barbless design built to endure bone-crushing impacts while maintaining retention capability. Crossbow version also available.
• Chris Bee / Bee Real CustomcoreStrategic or Co-development PartnerChris Bee of Bee Real Custom collaborated with G5 to create the Dirty Bird turkey broadhead, specifically designed for decapitation. The broadhead features 3" cutting diameter with folding blade system and magnetic retention.
• GrowingDeer.tv (Dr. Grant Woods)coreGTM or Marketing PartnerDr. Grant Woods, a wildlife biologist with Ph.D. from Clemson specializing in deer management, serves as G5 Pro Staff. Appears at Bass Pro stores as part of the RedHead Pro Hunting Team and produces weekly content through GrowingDeer.tv.
• Bone Collector (Michael Waddell)coreGTM or Marketing PartnerBone Collector is one of the top-rated shows on Outdoor Channel since 2008. Co-hosted by Michael Waddell, Nick Mundt, and Travis 'T-Bone' Turner. G5 products featured prominently on the show which advocates for hunting culture.
• Realtree (David Blanton)coreGTM or Marketing PartnerDavid Blanton has been integral to Realtree's growth since 1991 as Executive Producer and host of Realtree Outdoors. Also oversees production of Monster Bucks deer hunting DVDs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wasp Archery Products: Manufacturer of broadheads and archery accessories including the popular Havalon and Wasp broadhead lines; competes head-to-head with G5 in fixed and mechanical broadhead segments.
• Muzzy Broadheads: Long-established broadhead and archery accessory manufacturer offering fixed-blade, mechanical, and crossbow broadheads; directly competes with G5 across the same product categories and dealer channels.
• VPA Broadheads: Manufacturer of fixed-blade broadheads targeting big game bowhunters with a similar all-steel, resharpenable product philosophy to G5's Montec line.
• Slick Trick Broadheads: Specialty broadhead manufacturer focused on fixed-blade and mechanical designs, competing with G5 in the premium broadhead segment with strong pro-staff endorsements.
• New Archery Products (Rage Broadheads): Manufacturer of Rage mechanical/expandable broadheads, G5's most direct competitor in the same expandable broadhead category with similar pro-staff-driven go-to-market targeting bowhunters.
• Bloodsport Archery (Field Logic): Broadhead and archery accessory brand under Field Logic, directly competing with G5 in mechanical and fixed-blade broadhead segments sold through the same dealer networks.

Emerging players

• Sevr Archery: Manufacturer of mechanical broadheads (Sevr Titanium) targeting the same expandable/mechanical broadhead category as G5's Deadmeat and T2 lines.
• Iron Will Outfitters: Premium fixed-blade and mechanical broadhead maker positioned in the higher-end segment, competing with G5's Montec and Striker lines on materials and craftsmanship.

Broad incumbents

• QAD (Quality Archery Design): Archery accessory manufacturer producing rests, releases, and broadheads; competes with G5 in archery accessories category with broader product portfolio.
• Easton Archery: Dominant archery equipment manufacturer (arrows, components) whose product ecosystem (shafts, inserts) is sold alongside G5 broadheads and adjacent in the bowhunter's quiver.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/G5Outdoors
• Facebookfacebook.com/G5Outdoors
• LinkedInlinkedin.com/company/g5-outdoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G5 Outdoors