Annabel's

What Annabel's does

Annabel's is a private members' club founded in 1963 and headquartered at 46 Berkeley Square, Mayfair, London. The club operates under the legal entity 46 Berkeley Square Ltd and trades as "A Birley Club," part of the broader Birley Clubs collection of private members' clubs and hospitality venues controlled historically by Richard Caring and, since April 2026, by majority owner DIAFA — an Abu Dhabi-based luxury hospitality platform affiliated with International Holding Co. Its core offering is exclusive access to fine dining, social networking, and private event space for high-net-worth individuals in London's most prestigious post code, with a planned New York location extending the brand internationally.

The business derives revenue from three primary streams: recurring membership fees from selective admissions, food and beverage sales from upscale dining, and venue hire for private events. Pricing is not publicly disclosed and membership is granted by application rather than open enrollment, with the club relying on word-of-mouth, Instagram (@annabelsmayfair), and a dedicated application portal at membership.birleyclubs.co.uk to manage prospective members. The go-to-market is a controlled enterprise-style field admission process aimed at HNW individuals seeking exclusivity, privacy, and a premium social environment.

In April 2026, DIAFA completed a majority investment in Richard Caring's broader six-venue portfolio — Annabel's, The Ivy, Scott's, Sexy Fish, Noema and the Birley Clubs — in a deal valued at approximately £1 billion (~$1.3 billion). Richard Caring remains executive chairman, and the strategic intent is to deploy capital behind international expansion, with Annabel's New York as the marquee flagship rollout. The company employs 501–1,000 staff across the portfolio and operates with no public listing, no AI or proprietary technology product, and a business model anchored on physical venue experience and brand prestige rather than technology differentiation.

Name

Annabel's

Legal name

46 Berkeley Square Ltd

Website

https://annabels.co.uk

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Annabel's is a prestigious private members' club in Mayfair, London, offering exclusive dining, social, and event experiences to high-net-worth individuals. Founded in 1963, it is part of the Birley Clubs portfolio now majority-owned by Abu Dhabi-based DIAFA, with planned expansion to New York.

Ownership category

akta.pro rank

Product category

Luxury Private Members' Club

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private members club
• Luxury hospitality venue
• Members-only dining
• Exclusive social club
• Private event venue

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership fees: Private members' club model with selective membership admissions providing recurring revenue
2. Food and beverage sales: Upscale dining and hospitality services within the club venue
3. Event and venue hire: Private event hosting capabilities within the club's exclusive London location

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Annabel's operates an exclusive private members' club at 46 Berkeley Square in Mayfair, London, offering members-only fine dining, bar, social, and private event/venue hire services. The club is part of the Birley Clubs portfolio and operates under a selective membership model with applications reviewed for admission. Revenue is generated from recurring membership fees, on-premise food and beverage sales, and event/venue hire for private functions.

Product overview

Annabel's operates as a single core offering — a luxury private members' club in Mayfair, London. The club is part of the Birley Clubs portfolio, owned by 46 Berkeley Square Ltd. The brand is currently expanding internationally with an announced New York location.

Differentiator

Problem solved

Functional benefit

Products and services

• Annabel's Private Members' Club A prestigious private members' club located at 46 Berkeley Square in Mayfair, London, offering exclusive social and dining experiences, bar service, and private event hosting to its members. Membership is selective and granted via formal application.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Richard CaringcoreStrategic or Co-development PartnerExecutive chairman of the portfolio following DIAFA's majority investment. Richard Caring founded and built the restaurant and private members' club group including Annabel's, The Ivy, Scott's, and Sexy Fish. He continues in an executive leadership role overseeing the portfolio's operations and expansion plans.
• The Birley ClubscoreStrategic or Co-development PartnerAnnabel's operates as 'A Birley Club,' part of the Birley Clubs collection including leading private members' clubs and hospitality venues under the unified Birley brand.
• The Caring Family FoundationminorOthersCharitable foundation associated with the Caring family, referenced on Annabel's website as part of their corporate social responsibility and community involvement.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Ivy: Flagship restaurant in the Caring portfolio and sister brand to Annabel's. Comparable as a London-centric, high-traffic luxury dining brand targeting aspirational and affluent guests within the same operating group.
• 5 Hertford Street / LouLou's: London-based private members' club and restaurant group in Mayfair. Closely comparable to Annabel's by geography (Mayfair), exclusivity, HNW clientele, and combined dining/nightclub format.
• Sexy Fish: Sister venue within the Caring / Birley Clubs portfolio. Comparable as an upscale Mayfair restaurant and late-night venue with shared HNW clientele and ownership overlap with Annabel's.
• Soho House: Global private members' club operator with a portfolio of houses worldwide. Most directly comparable to Annabel's by business model (paid membership), target customer (creative/affluent professionals and HNW individuals), and selective admission approach, and is the most relevant public benchmark for international clubhouse scaling.
• The Ned: Members' club and hotel concept originating in London. Comparable business model combining paid membership, F&B, events, and hospitality in a single venue, with subsequent international rollout.
• The Arts Club: Historic private members' club in Mayfair, London. Comparable to Annabel's as a long-established, selective, HNW-focused London private club with restaurant and event facilities.
• Scott's: Sister brand within the same Richard Caring / Birley Clubs portfolio as Annabel's. Highly comparable as a Mayfair-based upscale restaurant/late-night venue targeting overlapping HNW clientele and sharing the same ownership platform.
• Home House: Private members' club in central London. Comparable by membership-based access, HNW clientele, F&B-led offering, and event hosting model.

Regional players

• CORE: Club: New York-based private members' club. Directly relevant as the most established US analogue to Annabel's and a natural competitive benchmark for the planned Annabel's New York launch.

Broad incumbents

• The Connaught (Maybourne): Luxury Mayfair hotel whose Connaught Bar and club-style offerings compete for the same HNW London clientele. Comparable as a broader incumbent in the Mayfair luxury hospitality/club ecosystem overlapping with Annabel's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/annabelsmayfair
• Xx.com/annabelsmayfair
• Facebookfacebook.com/annabelsmayfair
• LinkedInlinkedin.com/company/the-birley-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annabel's