Sure Steel
- Company typePrivate
- Founded1993
- HeadquartersSouth Jordan, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Sure Steel firmographics
Firmographics- Name
- Sure Steel
- Legal name
- Sure Steel, Inc.
- Website
- https://suresteel.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Sure Steel industry classification
Industry- Product category
- Structural Steel Erection and Metal Building Construction Services
- NAICS
- Prefabricated Metal Building and Component Manufacturing (332311), Fabricated Structural Metal Manufacturing (332312), Structural Steel and Precast Concrete Contractors (238120), Architectural and Structural Metals Manufacturing (3323)
- SIC
- Prefabricated Metal Buildings & Components (3448), Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)
- akta.pro primary industry
- Steel Plate, Sections & Welded Assemblies (IMADACAD)
- akta.pro secondary industries
- Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE), Metals & Steel Mill Facility Construction (IMAFADAF)
Keywords
Where Sure Steel is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Sure Steel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Structural Steel Erection: Project-based contracts for supply and erection of structural steel on commercial, industrial, and institutional construction projects. Revenue is earned through fixed-price contracts, design/build engagements, and design/assist partnerships where the company provides preconstruction services and then executes the steel erection scope.
- Metal Building Systems: Turnkey Pre-Engineered Metal Buildings (PEMB) including development, supply, and installation. Partnering with manufacturers like Garco Building Systems, Varco Building Systems, and Nucor Building Systems.
- Insulated Metal Panels and Cladding: Installation of metal roofing, wall systems, insulated metal panels, standing seam roofs, and architectural finishes on construction projects.
- Mass Timber (Sure Timber): Supply and professional installation of mass timber products including cross-laminated timber (CLT), nail-laminated timber (NLT), glue-laminated timber (glulam), through their Sure Timber subsidiary.
- Steel Management: Managing complete steel procurement activities including initiation, planning, execution, monitoring, and control of all steel activities with objectives of creating net value, building quality products, and synchronizing supply with project schedule.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based construction services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sure Steel product offering
Product offeringCore offering
Sure Steel supplies and erects structural steel, pre-engineered metal buildings, insulated metal panels, mass timber (via Sure Timber), precast, and related building components for large-scale commercial, industrial, and institutional construction projects. The company engages via design/build and design/assist partnerships from preconstruction through field execution, providing turnkey supply-and-erect, structural-steel-only, or erect-only scopes across healthcare, energy, advanced technology, and transportation sectors.
Product overview
Sure Steel is a field-first structural systems partner providing integrated construction solutions through eight core service offerings: Structural Steel erection, Metal Building Systems (PEMB), Insulated Metal Panels, Mass Timber (via Sure Timber sub-brand), Steel Management, Building Information Modeling (BIM), Design Build/Design Assist, and Building Components. The company also offers Precast integration. Together these services enable end-to-end accountability from design through field execution, with a focus on Safe Quality Production across healthcare, energy, advanced technology, and transportation sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Sure Timber: Mass timber division of Sure Steel, Inc. handling supply and professional installation of mass timber projects across the United States. Offers cross-laminated timber (CLT), nail-laminated timber (NLT), dowel-laminated timber (DLT), glue-laminated timber (glulam/GLT), and structural composite lumber products.
Products and services
- Structural Steel Complete supply-and-erection of structural steel for commercial, industrial, and institutional buildings, performed by AISC Advanced Certified Steel Erector crews under the company's Trust Model.
- Metal Building Systems Turnkey Pre-Engineered Metal Buildings (PEMB) including development, supply, and installation delivered via partnerships with Garco Building Systems, Varco Building Systems, and Nucor Building Systems. Ranked #2 nationally by Metal Construction News (2025).
- Insulated Metal Panels Turnkey roof and wall systems including metal siding, metal roofing, insulation, insulated metal panels, translucent panels, standing seam roofs, interior wall liners, custom trims and flashings, and architectural canopies.
- Mass Timber Sure Timber (a Sure Steel company) supplies and professionally installs mass timber products including cross-laminated timber (CLT), nail-laminated timber (NLT), dowel-laminated timber (DLT), glue-laminated timber (glulam), and structural composite lumber across the United States.
- Steel Management End-to-end steel procurement management services including initiation, planning, execution, monitoring, and control of all steel supply activities, with objectives of creating net value, building quality products, and synchronizing supply with project schedule.
- Design Build / Design Assist Engineering consulting and preconstruction services for structural steel, connection design, and pre-engineered metal buildings, delivering cost, time, and risk management benefits from project inception through erection.
- Building Components Turnkey supply and integration of overhead cranes, jib/gantry/monorail cranes, hangar doors, overhead doors, personnel doors, louvers, fans, canopies, roof walkways, hatches, curbs, tie-off systems, snow guards, downspouts, gutters, ridge vents, skylights, bollards, windows, and architectural components.
- Precast Precast concrete structural components integrated with steel erection as part of comprehensive structural solutions.
Quantifiable outcome
- 187,150 tons of structural steel erected in the last 5 years
- +5 more outcomes
Companies that use Sure Steel
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Sure Steel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sure Steel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Garco Building SystemscorePEMB supplier partnership for pre-engineered metal buildings. Garco designs PEMBs to meet project needs and expectations, with all buildings fabricated using quality materials and proven methods.
- Varco Building SystemscorePEMB supplier partnership for pre-engineered metal buildings. Varco provides capabilities for designing PEMBs to satisfy structural and aesthetic design requirements.
- Nucor Building SystemscorePEMB supplier partnership for pre-engineered metal buildings. Nucor Building Systems provides pre-engineered metal building solutions for wide variety of structural applications.
- 5 For The FightminorCorporate partnership in cancer research campaign. Sure Steel commits to matching employee donations, with funds going to Huntsman Cancer Institute in Salt Lake and MD Anderson Cancer Center in Houston. Goal of $250,000+ in donations.
Scale indicators13 records
Recent moves10 records
Expansion highlights6 records
Sure Steel competitors and assessment
Company assessmentBroad incumbents
- Canam Steel Corporation: Large North American steel fabricator and erector with broader vertical integration (steel joists, deck, PEMB) and a wider portfolio across building and infrastructure. Competes on similar commercial and industrial projects but at greater scale and with more captive manufacturing.
- Nucor Building Systems: Major PEMB manufacturer and a Sure Steel supplier partner. Competitor on the metal building systems side with captive design and manufacturing capabilities, supplying both erector partners and direct owner-builds across North America.
- Varco Buildings (a NCI Buildings brand): Pre-engineered metal building manufacturer and Sure Steel supplier partner. Competes indirectly with Sure Steel on PEMB scopes through direct-to-owner sales and competing erector networks.
- Garco Building Systems: Pacific Northwest-based PEMB manufacturer and Sure Steel supplier partner. Competes in the same PEMB end market with similar product positioning for commercial, industrial, and community projects.
Direct peers
- LeJeune Steel Company: Structural steel fabrication and erector serving commercial, healthcare, and industrial projects in the upper Midwest and nationally. Comparable scale and similar end-market mix with an AISC Advanced Certified Erector designation.
- TrueNorth Steel: Structural steel and miscellaneous metals fabricator/erector serving commercial, healthcare, and industrial markets across the upper Midwest and Mountain West. Comparable project profile and erector business model.
- SME Steel Contractors: AISC-certified structural steel erector operating across the western United States with comparable service offerings (structural steel, PEMB, miscellaneous metals) and similar large-project focus including healthcare and commercial buildings.
- DBM Global (formerly Schuff Steel): National structural steel fabrication and erection company with comparable scale, multi-region coverage, and similar mix of commercial, healthcare, data center, and industrial projects. Most direct competitor to Sure Steel in the large-project structural steel erector segment.
- Apex Steel: Regional structural steel erector serving the western US with comparable commercial, healthcare, and data center project work. Overlaps with Sure Steel in market segments and customer base.
Regional players
- Heartland Steel Erectors: Regional structural steel erector focused on healthcare and commercial projects in the Midwest. Comparable capability and end-market focus but smaller geographic footprint than Sure Steel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sure Steel social profiles
Digital presenceSure Steel compliance and trust
Trust signalCompliance3 records
Sure Steel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sure Steel leadership team
Management profileNumber of profiles
Profiles1 record
Sure Steel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sure Steel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sure Steel
What does Sure Steel do?
Sure Steel supplies and erects structural steel, pre-engineered metal buildings, insulated metal panels, mass timber (via Sure Timber), precast, and related building components for large-scale commercial, industrial, and institutional construction projects. The company engages via design/build and design/assist partnerships from preconstruction through field execution, providing turnkey supply-and-erect, structural-steel-only, or erect-only scopes across healthcare, energy, advanced technology, and transportation sectors.
Is Sure Steel a public or private company?
Sure Steel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sure Steel founded?
Sure Steel was founded in 1993. It employs 251 to 500 people.
Where is Sure Steel based?
Sure Steel is headquartered in South Jordan, United States, in the North America region.
How does Sure Steel make money?
Five revenue lines are on record. Structural Steel Erection is the primary driver. The others are metal Building Systems, insulated Metal Panels and Cladding, mass Timber (Sure Timber) and steel Management.
Who are Sure Steel's main competitors?
Broad incumbents on record are Canam Steel Corporation, Nucor Building Systems, Varco Buildings (a NCI Buildings brand) and Garco Building Systems. Direct peers are LeJeune Steel Company, TrueNorth Steel, SME Steel Contractors, DBM Global (formerly Schuff Steel) and Apex Steel. Heartland Steel Erectors is listed as a regional player.
Does Sure Steel have an API?
No public API is recorded for Sure Steel.
What industry is Sure Steel in?
Sure Steel's product category is Structural Steel Erection and Metal Building Construction Services. Its primary akta.pro industry code is IMADACAD, Steel Plate, Sections & Welded Assemblies, with a secondary code of IMADACAE, Architectural & Miscellaneous Metals (Stairs, Railings, Ladders). Its NAICS code is 332311 and its SIC code is 3448.